Hearing that Huo Jinchen said that he wanted to watch the PPT, Gu Yuan nodded quickly, and looked at the remote control in Huo Jinchen's hand: "Mr. Huo, give me the remote control, and I will look through it myself. If there is anything I don't understand, I will ask you again." Okay? This way you can also go about your own affairs, otherwise I'd be very embarrassed to delay you so much. "
At first glance, this is a big man with a lot of things to do every day, so it is not appropriate for him to accompany me to watch this kind of ppt.
Huo Jinchen looked at her calmly with dark eyes: "I'm not busy."
Gu Yuan: "Then—"
Huo Chenchen handed her the remote control: "You turn it yourself, I'll watch it with you."
Gu Yan had no choice but to take the remote control.
When I picked it up, my fingers accidentally touched his fingertips, which felt cool to the touch.
It was very warm in the room, but he didn't expect his hands to be cold.
But Gu Yan didn't have time to think about it, so he started to open the ppt to read. This ppt first talked about the development status and future trends of Huaguo's catering industry, then introduced some profit models, and talked about some catering business mysteries that ordinary people don't know , such as factors affecting the turnover rate, such as the mystery of seat design, etc.
Gu Yan sat there and watched carefully. This ppt can be said to have summed up the essence of restaurant management, but as a layman, there are still some terms that I don’t understand: "Well, what is expected marketing? It is to study consumers. expectations?"
Huo Jinchen put his slender hands on the small solid wood table lightly, and said in a low voice: "This is a rule in the marketing industry. Consumers originally expected this, but when the service they enjoy far exceeds the customer's imagination, this "extraordinary" The experience of "value" will form a strong impact, allowing the brand to seize customers' minds at once."
Gu Yan suddenly said: "It is to bring surprises to customers, right? For example, when the customer checks out, the restaurant suddenly sends a small item. Although the value is small, but because it was not mentioned beforehand, the customer may be overjoyed."
Huo Jinchen nodded: "Yes, if it has been advertised with great fanfare, but what customers actually get is not as good as expected, then it is negative anticipation marketing."
Gu Yan thought about some unsatisfactory services he had encountered in the past, and nodded sharply: "Yes, I used to line up for a hot pot restaurant before, and asked the waiter how long it would take, and said to wait for ten minutes, but I waited and waited for twenty minutes , Ask again, or say that it will be there in ten minutes, I was very angry at the time, and thought this store was a liar."
In the same way, popular hair salons also follow this routine.
Seeing her aggrieved look, Huo Chenchen remembered his son, perhaps because of the mother and son, their expressions were vividly similar.
Gu Yan was expressing his previous dissatisfaction, and his gaze suddenly fell into Huo Jinchen's deep and calm eyes, and the sound was automatically silenced.
In front of such an elegant man, her expression was not very elegant, she restrained herself a bit, and said with a smile: "Shall we continue watching the ppt
Huo Jinchen nodded: "Okay."
Then I started to talk in depth. It involved some professional business concepts. Gu Yuan understood some parts, but didn’t understand some parts. I asked Huo Jinchen. Huo Jinchen told her about business philosophy and management philosophy. When it comes to turnover rate During the specific calculation, he even took a pen, wrote the formula directly on the electronic writing board, and told her about the control of the gross profit rate.
"Increasing sales is the first thing to do. Regardless of this, what we need to do is to control material storage, plan quantity control, product ingredient control, acceptance control, and product packaging control."
He was keenly aware of the doubts in Gu Yan's eyes when he heard the last word, and he explained immediately: "Product packaging control is the fixed tableware set, which is when the material is changed from raw materials to finished products and delivered to customers, such as—— "
He used the ratio of restaurant consumption as an example.
Gu Yan suddenly said: "I understand. I used to be in school, and every time the master chef in the canteen gave us food, he would shake the spoon a little bit. They were doing product packaging control."
Huo Jinchen smiled and nodded: "Yes, this may seem stingy to the students, but in fact, a restaurant or cafeteria controls the quantity of each meal. This control is determined by the cost. decided."
Gu Yan nodded again and again, continued to watch the ppt, and asked several questions in a row. Huo Jinchen always quoted the classics to explain the profound in simple terms.
When this ppt was finished, Gu Yuan admired Huo Jinchen: "Mr. Huo, I really benefited a lot from this class. I didn't expect you to speak so professionally. After listening to you, I won a class." After studying for ten years, I feel that I will be able to run a restaurant right away."
Huo Jinchen looked at Gu Yuan's expressive admiration lightly, and didn't say much. Of course he would not admit that he didn't actually have any experience in restaurant management, so after finishing work last night, he faced the information provided by his subordinates Researched for over an hour.
After pursing his lips slightly, he looked at her and said, "Miss Gu can apply what she has learned, combine her daily experience with these business ideas, draw inferences from one instance, she is very talented."
When Gu Yan heard this, she burst out laughing. Of course she knew how much she weighed, which was far worse than her genius sons, and even worse than this one in front of her. He actually praised herself so much. , I felt embarrassed, couldn't help but asked with a smile: "Are you praising me?"
Huo Jinchen was stunned for a while, but felt the fragrance entered his spleen, but he didn't feel hot in his ears. He pursed his lips and looked at Gu Yan seriously: "I'm telling the truth."
No one would talk about hot pot and cafeteria master chefs when discussing work with him. He liked her way of thinking.
Gu Yan couldn't help laughing even more, the elegant and noble man restrained his delicate eyebrows, and when he praised her, he seemed to be saying 1+1=2 so seriously.
Huo Jinchen looked at her silently and smiled, and waited until she finally stopped smiling before asking, "Is the hot pot delicious? Why do you have to wait in line for so long?"
Thinking of the past, Gu Yan held his chin and recalled: "It's delicious. I like the sesame sauce seasoning from that store the most. It's so delicious!"
Huo Chenchen: "Which one?"
Gu Yan: "It's right next to the school. It's called Tiantian Small Hot Pot. I heard that their seasoning is exclusively secret, and there is no difference between this one and the other."
Huo Chenchen saw that when she said that, she looked full of aftertaste and longing, and it looked really delicious, so that he was a little curious about what it tasted like.
Nodding his head at the moment, he said: "The seasoning of this store is the only one without a semicolon. This is their unique advantage. This advantage allows them to have differentiated products in the fierce competition in the hot pot industry, so even if the seat It's hard to wait, and even if they don't deliver what you expected, you still miss it and look like you want to eat it again."
Gu Yan suddenly said: "It seems to make sense, this is the differentiated product mentioned just now, because with differentiated products, you have your own advantages in a perfectly competitive market."
Huo Jinchen: "Yes, low-priced alternative foods are prone to fall into a perfectly competitive market. Any catering brand will inevitably be exposed to perfect competition, but they can also rely on their unique geographical advantages and characteristics to make themselves in the market. Stand out among many peers. As for the canteen restaurant you mentioned, it is the catering industry with the characteristics of a monopolistic competition industry, and it cannot be compared with this.”
Gu Yuan was thoughtful.
Just as he was thinking, he heard Huo Jinchen suddenly say, "Lan Ting, come in."
Gu Yan looked at the door, which was closed, and was a little surprised for a while, is Lan Ting outside
Who knows that the door opened at this time, and Huo Lanting walked in with a smile: "Dad, how are you teaching your mother?"
Gu Yan hurriedly said: "Very well, I feel that I have learned a lot. Some things that I used to be used to every day, after your father's analysis, have suddenly become business ideas!"
Huo Lanting's small face was full of pride: "Of course, my father, he is very good. Mom, you must not know, my father has been very smart since he was a child and won the first place in the M country mathematics league. He is proficient in skiing, parachuting , can fly a plane, won an equestrian championship, entered an Ivy League school at the age of thirteen, and received a full scholarship directly. He participated in social practice when he was fifteen, and once made a profit in just two months at a cost of 10 million 300 million, became a classic case of teaching at Harvard University, he—"
Huo Lanting continued to speak, but was interrupted by Huo Jinchen: "Do you still want lunch? If you eat, shut up."
Huo Lanting quickly raised her little hand and covered her mouth: "Oh, I shut up! Daddy, can we eat? I'm so hungry!"
Indistinct childish voice, soft and cute.
Huo Jinchen smiled lightly, and looked at Gu Yan next to him: "Miss Gu, shall we continue studying next, or should we have lunch first?"
Seeing Huo Lanting yelling for hunger, Gu Yuan felt distressed when he remembered that he didn't eat much in the morning, so he hurriedly said, "Then let's eat first."
Huo Lanting stood up happily, called to her parents, and ran in front.
Gu Yan smiled, and said helplessly: "He looks very hungry."
Huo Chenchen: "He's too naughty."
When they said that, both of them were stunned.
In fact, the two people are very distant from each other, but the words they say now seem to be very familiar.
Maybe... because there is an extra Huo Lanting between each other
…
Although there were only three people eating, the variety of lunch was very rich, and there were also some pastries, desserts and fruit foods that women would love to eat. It could be seen that they should be specially prepared because of her coming.
Huo Jinchen captured Gu Yan's surprise when he saw those small pastries: "This was specifically mentioned by Lan Ting, and asked me to prepare these."
Gu Yuan: "Thank you."
Huo Lanting said bluntly: "No, no, I didn't teach you this! You prepared it yourself!"
Huo Chenchen glanced at his son lightly, full of warning.
Huo Lanting hurriedly buried his face in the tableware, ready to eat.
Unexpectedly, at this time, a few waiters came up, they were carrying a steaming pot, and they were moving a stove. Immediately afterwards, various seasonings and dishes in small dishes came online one after another, and the table was full.
Gu Yan wondered, this posture seems to be entertaining more than a dozen people, right? And the variety is complete, which is the only one she has ever seen in her life!
Huo Lanting was also puzzled: "Dad, what is this? Isn't this hot pot? You love hot pot?"
This is not the category of food that Dad usually eats!
Because of his cleanliness, he will feel that the hot pot is not clean.
Huo Jinchen didn't say much, but turned to look at Gu Yan: "Miss Gu can try it."
Gu Yan was also surprised. They only talked about the case of hot pot today. They didn't expect to eat hot pot, but they didn't think much about it at the moment.
When the hot pot dipping sauce was served, Gu Yan realized something.
She looked at Huo Chenchen in surprise: "This, this is?"
Isn't this the sesame sauce seasoning of her favorite Tian Tian Xiao Hot Pot
How come here!
Huo Jinchen elegantly held the public colander in his hand with sharp fingers, and said casually: "I have already had someone buy this hot pot restaurant and bought this seasoning recipe."
Gu Yuan: "??"
Huo Jinchen picked up a few slices of mutton that were cooked instantly after tumbling, put them on the plate in front of Gu Yuan, and then said slowly: "If I buy the same kind of hot pot seasoning formula on the market, then there will be an oligopolistic competition market feature."
Gu Yuan:! !
The most lively and domineering teaching in this life.