The next day, Su Nuo and Zheng Mingming brought the small things they selected and packed to school.
According to Su Nuo, if you buy a small round mirror, you will get a rubber hair tie, and you can choose the color of the hair tie; if you buy a comb, you will get a handkerchief for an additional ten cents; if you buy stickers, you will get one for five or more; there are also a bunch of Miscellaneous knick-knacks were put in a shoe box, and you could pick them out for five cents each.
It was originally the simplest combination and not really a marketing tool. But in the 1980s, things in department stores were priced uniformly by the state, and the sales attitude of the canteens was "buy it if you like it or not."
Instead of Suno's "buy and give" approach, with warm and thoughtful selection, it is really very creative and very popular.
Coupled with Sunuo's good taste, he sold a lot of their inventory in one morning.
During lunch break, Zheng Mingming carried another bag of snacks and went around the classes, but they were all sold out.
"Xiao Nuo, this won't work." Zheng Mingming stuffed the coins into the money pocket prepared by Su Nuo and whispered, "I suspect that the goods we bought are not enough to sell."
Suno nodded, sorted out the money, tied it with a rubber ring, and then counted the remaining things. At this rate, it was sold out in three days.
Zheng Mingming used his elbow to nudge Sunuo again and asked, "We have a half-day class on Wednesday, and we are going to the wholesale market to purchase goods in the afternoon?"
"Are you excited after seeing the money?" Su Nuo pinched Zheng Mingming's little nose, "Just wait and see, rest after selling these. At most, visiting the wholesale market once a week is enough."
"Why is that? You are a bastard who doesn't want to make money." Zheng Mingming was anxious.
She did a rough calculation and found that at this sales rate, she could earn at least four or five yuan a day. Excluding holidays and school holidays, they also made a profit of 100 yuan this month.
Although I only hold 10% of the shares. But the pocket money of ten yuan a month is much more than the five yuan a month her mother gives her.
Suno pursed her lips, thinking about how to say that word. Hunger marketing
Yes, hunger marketing was called rare goods in ancient times.
Su Nuo explained to Zheng Mingming: "The things I chose are very unique and are rare even in big shopping malls.
The classmates who bought our things will feel that they are rare and unique, and others will soon come to ask for the same thing.
But we just won’t sell it, so that those students who already have it can show off for a few more days.
The next time they hear that we have new products, someone will rush to pick them up. The ones you bought can be displayed for a while, and the ones you haven’t bought can be held back for the next time.
After doing this several times, our stuff has a specific label: it must be the latest and best, and it must be something others don’t have. Our business can continue, and it is always in demand. "
Zheng Mingming was dumbfounded and grinned. After a long while, he punched Sunuo: "You're really good, Xiaonuo, why did your brain suddenly become so easy to use?"
Su Nuo hooked her finger at Zheng Mingming, gesturing for her to come over. Then he lowered his voice and said: "There is one more thing that you have to do quickly. Otherwise, our business will not be able to continue."
"What's going on?" Zheng Mingming also became nervous.
"Isn't your second aunt from the health center? Let her open a few boxes of ginseng and royal jelly." Su Nuo said.
In the 1980s, there were no private pharmacies everywhere, nor were there any places specializing in selling health products.
Ginseng and royal jelly can only be prescribed from hospitals and clinics with a doctor's prescription. It is a very valuable thing.
(End of chapter)