Fang Yuan is actually very committed. He cherishes this opportunity and rushes to the media promotion plan he carefully crafted with absolutely full enthusiasm. Fang Yuan is full of confidence in himself, he is good at drilling in this field. Of course, Wankang has also given enough support, and the conditions for release are very loose, telling him to invest boldly as long as he is sure.
"But you can't throw money into your life. A few million is acceptable. If you have more, it will hurt your muscles and bones." Wankang said, "I am just a suggestion. If you feel that the greater the investment, the greater the return. The bigger you get, you can also invest in eight digits."
"I can't say for now, but try to reduce the cost." Fang Yuan said, "The growth rate of the wine industry is almost out of everyone's expectations. The brand image of large companies is more prominent, and they all pay great attention to publicity and main sales areas. They are all concentrated in the markets of East China, South China and Southwest China. My edge-spinning needs to be deployed in these three regions. It can also be said that I am striving for survival in the cracks."
"The situation you said is so severe, I am worried." Wan Kangdao, "but I have seen your plan, it is very good, maybe the key lies in the implementation of the link."
"I made some adjustments and refinements in the later period." Fang Yuan said, "I have analyzed the advertising situation of the domestic wine market in the past few years, and found that most of the merchants have focused on TV, and at the same time use newspapers and magazines. As an aid, this propaganda model has gradually opened up the market. It's just that there have been some new changes in the past two years, and they represent a certain direction. I am ready to start with these new changes."
"What's the new change?" Wankang said, "Let's listen, maybe I can make some suggestions, three heads have beaten Zhuge Liang, and one more person will give you more strength."
"Outdoor advertising." Fang Yuan said, "Metro, buses and waiting platforms are excellent places, because in some big cities such as Shanghai and Guangzhou, many white-collar workers use public transportation to commute, especially the subway is the most popular. They are the main consumers of wine, so we can put certain advertisements in subway stations."
Wankang gradually frowned as he listened, "Fangyuan, at first it sounds like a genuine brand hitting the market, didn't you say you want to hit the edge of the ball and the famous brand."
"Dong Wan, did I say that the planning plan has been adjusted." Fang Yuan smiled, "Now we are playing the sword of Damocles. On the one hand, we set up our own banner to smash the market, and on the other hand we fished for sales in troubled waters. Well, if you are careful enough, you can win the double line."
"I think it's a bit mysterious." Wan Kang said, "In that way, advertising investment is really not a small amount."
"We can take advantage of the opportunity to do it intermittently." Fang Yuan said, "Like other commodities, holiday consumption is also the peak season for wine sales. We can choose from September to September of the year that are more concentrated on the four major festivals of National Day, Christmas, New Year's Day and Spring Festival. During this period of February of the following year, more advertisements were placed on the print media, and the coordination of outdoor advertisements was strengthened. The effect was absolutely remarkable."
"How much is the advertising fee?"
"Two million, it can't be less, otherwise the expected effect will not be received." Fang Yuan said, "Dong Wan, don't feel bad about these advertising expenses, but it will lay the foundation for the future."
"Yes, two million is relatively moderate, and there are long-term expectations." Wankangdao, "How is the development in terms of short-term effects?"
"The net has been spread." Fang Yuan said, "South China focuses on Guangzhou, Shenzhen, Fuzhou and Xiamen, East China focuses on Shanghai, Nanjing, Hangzhou and Hefei, and Southwest China focuses on Chongqing, Guiyang and Chengdu."
"Can it work!" Wankang was startled when he heard it, "The battle line is too long, so how many people will it take to get it through?"
"That kind of strategy with famous brands is just to be opportunistic. The length of the battle line doesn't matter. It's nothing more than putting two or three people in each place to open up supermarkets and hypermarkets and go in for sales." Fang Yuan laughed, "Wan Dong, in this regard. It’s, you’re a layman, and it’s normal to worry."
"Anyway, this matter is left to you to toss about, I don't care what the process is, just the result, don't make me lose money."
"Loss?" Fang Yuan smiled, "If my plan can be implemented smoothly, it is guaranteed that within three years, Aocamei wine will definitely be like Changyu, Great Wall, Dynasty and Tonghua brands, at least countable in China!"
"That's good. If you have this confidence, you don't have to worry about failing to do it. Even if the result is discounted, it will be considered a complete victory!" Wan Kangdao, "Fang, the same sentence, as long as the harvest is good, your money is indispensable, don't I am worried that there will be no corresponding rewards for the output."
"Wan Dong, look at what you said, what kind of person you are, I still don’t understand? I will never treat my friends badly." Fang Yuan said, "Of course, although I am not really capable, I also have an advantage. It must be reported. You have taken such care of me. I know a little about the reasons. Your uncle Fang Zhengkun might play a significant role in that aspect of the development of your Wankang Holding Group Company's sword. If you need it, just speak up, I believe I still have a certain degree of persuasiveness, and I can speak up."
"No, it won't be good if you get involved in this matter. I wonder if I am taking advantage of you." Wan Kangdao, "I am cooperating with you in wine, because you have a fancy for your strength in that aspect. Just like the series of plans you have planned right now, they are definitely on the point. I can see that they are not fooling people." The reason why Wankang said so was influenced by Fang Zhengkun. With Fangyuan’s current state, it is indeed If you can’t conspire with it, you will get into trouble. Furthermore, Fang Zhengkun already knew everything and knew exactly what he thought, so there was no need to talk to Fangyuan. That was just superfluous.
"You really make me embarrassed to say that." Fangyuan didn't know the reason, but just made a point of it. "Most of what I do are crooked ways, and I can't get on the stage."
"What is a crooked way?" Wan Kang also followed him to chat, "A crooked way to put it nicely is to innovate, think of ways that others have never thought of, and do what others have done. In the end, success is a classic!"
"Hey, Dong Wan, you really can't say anything!" Fang Yuan laughed, "Okay, with you, I really want to let go of my hands and feet. I can definitely pat my chest to assure you that I will definitely not let it go. You are disappointed."
"Mr. Fang, I don't want to talk too much." Wan Kang said, "Don't pat the chest beforehand, pat the forehead during the incident, and pat the butt after the incident, and slip away. Then I will have black eyes and numbness in my limbs."
"There is no such possibility." Fang Yuan said, "If I get home, if I find something wrong, I will definitely not hold on. I will communicate and discuss with you in time to try to minimize the loss."
"This is a good point, it sounds particularly true." Wan Kangdao, "Sometimes, it doesn't depend on how beautiful it is, but how real it is."
"I was used to speaking beautiful words before, which led to some things that were clearly plausible, but in the end I didn't get it right. Maybe I didn't tell the truth." Fang Yuan said, "You have to pay attention in the future."
"Don't be misled by me. I talk about personal observations, not universal adaptability." Wan Kangdao, "Everyone has their own way of doing things. As long as it is true heart rate, it can be well Understand and accept."
"You really make sense. When you hear it, you can think and summarize." Fang Yuan nodded, "My uncle talked to me not long ago. If I want me to learn more from you, it seems that I have to hurry up, and I must pay more attention to talking. , Or I really can't raise the level."
"Don't talk about the level." Wan Kang laughed, "If you get home again, if you have the right to have the money, you have the level. As for the personal cultivation, it is not a dish at all at this time."
Wankang is right. The level is boxing and money. The powerful and the rich always follow each other like a shadow, and doing things together is really ostentatious and hierarchical.
More than a month later, Wankang walked into the Great Hall of the People in Beijing.
Here, the launching ceremony of the China Social Work Association Wankang Charity Fund was officially held.
This public welfare charity fund is currently one of the few contract-type open non-profit special public welfare funds officially registered with the approval of the Ministry of Civil Affairs. According to the plan, Wankang donated 8 million yuan in the name of Wankang Holding Group on the basis of the initial amount of 2 million yuan, bringing the total fund to 10 million yuan.
As an independent fund council, the Wankang Charity Fund Management Committee will conduct daily management and operation of the fund with a professional full-time executive team. Among them, the board of directors is responsible to all fund donors and accepts supervision by public opinion. As the governing body of the fund, the China Social Work Association can accept donations from the society.
Such a fund that can achieve sound rolling development and is dedicated to helping poor students has attracted the attention of the government, enterprises, social organizations, and the media. Relevant leaders and representatives attended the ceremony and witnessed the birth of the fund.
As the chairman of the Wankang Holding Group Company and the vice chairman of the Wankang Charity Fund, Wankang accepted an interview with the media and introduced the fund and its original intention.
No matter how great the halo and honor, it can't hide the eyes of wisdom. When Wankang returned to Huanhong, he leaned down and took care of the subsidiaries carefully, urging them to prosper. He knew that if he couldn’t introspect his gains and losses well and firmly hold his footing at this time, he would It is easy to fall into a flashy whirlpool.
This should be a quiet period, ready to go.
Spring is coming soon.
At the end of March of the following year, the development of Huanhong New City was launched again, and construction will continue on the existing basis.
As the Wankang Holding Group Company undertaking the overall development project, it was unveiled on the same stage.
Find a silent place in the thunder.
Amidst the roar of the rumbling salute, Wan Kang told Fang Zhengkun that he had officially graduated with a bachelor degree this summer and was preparing to join the democratic parties at the end of the year and pursue political progress.
Fang Zhengkun smiled knowingly, saying that it is foreseeable that in the not-too-distant future, the age index of deputy department-level cadres in Huanhong City's history will be greatly refreshed.
Wan Kang looked up and smiled.
At that time, it coincided with several flame salutes soaring up, bursting in unison, resounding through the sky...