Pei Shaoze returned to the company in the afternoon and immediately held a small meeting with people from the propaganda department. People from Tianxuan's Propaganda Department didn't look good when they received the news of the meeting, because President Pei's order seemed to mean two words - overtime.
The copyright team and the legal team were busy with baldness before they saw it. There are three fires for the new official to take office. I don't know what kind of fire President Pei will put in the propaganda department this time
Everyone walked into the conference room in an uneasy mood, but unexpectedly, Pei Shaoze held a very short meeting this time, and the task he explained was quite easy: "The company has decided to set up a project for the novel "Folding Paper" to shoot an online drama, and the General Administration has already approved it. For the record. You should hurry back and write a few announcements and publicize them on major websites."
Manager Liu of the Propaganda Department asked: "Just posting propaganda on major websites? Do you need to buy headlines or hot searches?"
Pei Shaoze said decisively: "You don't need to buy it. Try to contact the original author to see if the author is willing to join the script adaptation or participate in the audition. It is best to cooperate with us to forward the news of the crew and let the fans know about this."
Manager Liu asked: "Is this audition a national audition, or is it a small-scale screening?"
Pei Shaoze handed him a plan: "There is no audition, only six important roles will be auditioned. Recruitment notices have been posted on major artist websites in the circle. This drama still needs more than 20 cast members. Interested are welcome. actors to join."
The whole meeting ended quickly within fifteen minutes. Pei Shaoze explained the propaganda plan clearly, and let everyone go to work as planned. Colleagues in the propaganda department were a little confused after the meeting. Although everyone admired Mr. Pei's neat and tidy work style, the publicity investment of this drama...isn't it too shabby
Don't buy hot searches, don't look for major film and television bloggers to brag about marketing, and don't even look for navy who score points? It's like sending out a press release telling netizens "Hello everyone, I'm going to film a drama", and then quietly start filming
The people in the propaganda department quickly came to the conclusion: "Mr. Pei may not have enough money!" "The company stipulates that the group's investment should not exceed 10 million, but 10 million is more than enough for a web drama, right? Are you reluctant to spend some publicity expenses?" "President Pei is obviously going to cast a drama to test the waters. Is there really no need to vigorously publicize such a campus theme that will hit the street as soon as he hears it?"
Pei Shaoze was not in a hurry.
Those dramas that were searched for the last audition, the last hot search for the boot, and the hot search for makeup photos every day, are there still a few who made a mess in the end? There is too much expectation for the audience. Every day, the hot search is on the screen, and the unsatisfactory filming in the end will only cause backlash. It's better to take the drama seriously, make the quality of the episode well first, and then give everyone a surprise after the well-made drama is released.
As a director system, he must plan the use of all funds and spend as much money as possible. There is no need to spend too much on the publicity in the early stage. The so-called publicity, that is, telling everyone "We are going to make this drama" is enough.
After arranging the publicity, Pei Shaoze followed the company's process to get financial allocation. The next day, he met with Liu Xueyi and Xu Moran to discuss the next plan in detail.
Liu Xueyi brought his own team, the costumers of the upper drama, the photographer and lighting engineer can be directly called to continue the cooperation, Pei Shaoze will be the producer in person, and then find some staff who do errands and errands.
Today is a meeting of the main creators of this drama, so Liu Xueyi asked each item in detail.
"In terms of music, what is Mr. Pei going to do? Just find a few good songs and pay the copyright fee?" Most low-cost online dramas don't have their own original music, so choose some suitable songs and pay the copyright fee to put them at the beginning and end of the film. This is more economical.
"Since we're going the high-quality route, let's go with original music." Pei Shaoze thought about it, and then said, "I will tell Chen Yijun to let her help write a theme song. As for the episode in the play, we can find a professional music studio to measure it. Bespoke."
"Original music costs a lot of money, but the money saved from publicity can be used. It's just that a big-name singer like Chen Yijun is willing to write the theme song of a web drama?" Will the theme song of the play be too "respectful" for Chen Yijun, the queen of the music circle? It is normal for Liu Xueyi to have such doubts.
"Don't worry, I will persuade Chen Yijun."
With President Pei's assurance, Liu Xueyi no longer doubts: "That's great, Chen Yijun can bring some fans here!"
Pei Shaoze nodded, and continued: "Tianxuan's financial allocation will take time, and the investment funds should arrive in half a month, just in time for the Spring Festival. Director Liu, you can choose a good day to start the business."
The funds arrived in the account within half a month, which is the fastest speed that Liu Xueyi has ever experienced.
Liu Xueyi shook hands with Pei Shaoze: "Mr. Pei, it's really refreshing to work with you! I'll call all the crew of the previous drama when I go back, and prepare to start the game after the Spring Festival. I hope everything goes well!"
***
At this time, Cheng Xia was in the private room of the Ronghua Hotel opposite the Seventeenth Middle School.
After spending a week shooting the MV, Chen Yijun took the initiative to invite all the staff to dinner. She is friendly in private, never puts on the air of celebrity, and takes special care of Cheng Xia. After getting along for the past few days, the two of them are already very familiar, and their relationship is like that of sister and brother.
Halfway through the meal, Chen Yijun suddenly asked, "By the way, Cheng Xia, do you have Weibo?"
Cheng Xia took out her mobile phone and opened her Weibo to show her: "This is my Weibo account, but I don't usually post very much, just log in to watch some news, gossip, etc. Sister Yan said that she would help us register together. New Weibo, apply for certification."
When Zhou Yan heard this, she explained: "This is what President Pei meant. The company helps newcomers apply for a Weibo account. This account must be handed over to the agent for management."
Chen Yijun is not surprised by this: "Weibo is managed by the agent? Pei is always afraid that the newcomer will not know what to do, send things indiscriminately, and be picked up and become a black history, right?"
Zhou Yan said: "Yes, after all, there has been such a precedent in the circle."
Chen Yijun looked at Cheng Xia with a smile: "After applying for the new Weibo, tell me, I want to be your first fan."
Cheng Xia was flattered: "Sister Jun, stop joking, you have tens of millions of followers on Weibo, and it's not good to suddenly follow me?"
Chen Yijun waved his hand casually: "It doesn't matter, I'm Tianxuan's contracted singer, and it's normal for newcomers to follow Tianxuan. As soon as the MV is released in a few days, the lead actor will definitely attract attention. At that time, I will introduce it to the fans. This handsome little brother in the MV is Cheng Xia, a newcomer to our company. If you have a Weibo, I can also circle you."
Zhou Yan was very excited, and Chen Yijun was willing to take the initiative to promote Cheng Xia. This is really a big pie from the sky! She hurriedly took out her mobile phone and opened the new Weibo application for Cheng Xia to show Chen Yijun: "Cheng Xia's Weibo just passed the certification, this is it."
Cheng Xia's trumpet is called "Summer Orange", and the content is all current affairs news and funny jokes he reposted. The certified new Weibo ID that Zhou Yan applied for is called "Cheng Xia", and the certification Huang V reads "Tianxuan Group Signed Artist".
The agent has always been busy with applying for a new Weibo, and Cheng Xia has not paid attention to it for a few days. Now, when he leaned over to take a look, he found that his Weibo actually had fans, and he couldn't help but wonder: "How come my Weibo has fans? Didn't you just register?"
Zhou Yan was also quite puzzled. She hadn't had time to buy powder for Cheng Xia. Where did the wild fans come from? She casually opened her fans and saw that the familiar avatar of "Pei" and the neat introduction of "CEO of Tianxuan Group" shocked her.
Cheng Xia's heart skipped a beat: "President Pei?"
The first person to pay attention to him was President Pei
Zhou Yan clicked on the avatar of Pei with shaking hands, and found that President Pei not only paid attention to Cheng Xia, but also followed all the artists in Tianxuan Group C. She was slightly relieved and said, "President Pei is probably paying attention politely."
Chen Yijun leaned over to look at Zhou Yan's phone screen, and couldn't help complaining: "President Pei has secretly followed all the artists. By the way, why did he delete this Weibo? I remember he posted a lot of selfies before? "After she finished speaking, she looked at the agent beside her and asked, "Sister Wu, you have seen it too, Mr. Pei's previous Weibo is full of photos of the waves everywhere."
Chen Yijun's agent is called Wu Xin, and she puts on a paralyzed face all day, but Cheng Xia dares not speak to this sister. Hearing Chen Yijun's words, she said expressionlessly: "He deleted all his previous Weibo posts, probably because he thought the things he posted before were too embarrassing."
Everyone: "… "
That's true. In the past, Pei Shaoze's Weibo was full of self-portraits. He was either surfing on the beach or drinking in a club, which was too different from the image of President Pei, who is now in suits and leather shoes.
Wu Xin continued: "You didn't find out, he just changed his soul and suddenly became a workaholic recently?"
Chen Yijun pondered: "In this way, he has indeed changed a lot. I heard that he called the publicity team to a meeting as soon as he came back from a business trip. Some time ago, he also tossed the legal affairs and copyright teams."
Director Zhang also interjected: "Yes, before, they all said that Tianxuan's new boss Pei Shaoze was very unreliable, but last time he came to visit the class, I think he is quite good, is there any misunderstanding in the rumors?"
Everyone didn't interrupt Cheng Xia's discussion about President Pei.
Cheng Xia thought to himself, what kind of Pei Shaoze he has never had contact with before, and it is not easy to evaluate. He only knows that he likes Mr. Pei like this now - he is decisive, serious and responsible, and he feels very solid and reassuring. Thinking of looking at Mr. Pei who was working overtime across the street that night, Cheng Xia felt that it was a blessing for Tianxuan artists to meet such a dedicated boss.
At this moment, Chen Yijun's phone rang suddenly, she glanced at the caller ID, said sorry to everyone, went out to answer the phone, and when she came back, she whispered a few words beside her manager, Zhou Yan keenly saw the call from Chen Yijun's mobile phone. When "Pei Shaoze" was displayed, she guessed that it was President Pei's phone number, and thought it was related to the MV.
It didn't take long for her phone to receive a message from President Pei: "At 9 a.m. on February 7th, the cast of "Folding Paper" on the 17th floor of Tianxuan Building officially auditioned for the audition. Zhang Fan has already sent you an email to inform you of the script to be performed. Bring the artist ready."
Zhou Yan typed back immediately: "Okay, Mr. Pei, I see."
The meal ended in a hurry.
Chen Yijun and her agent Wu Xin took the nanny car back to the company, and Zhou Yan also took Cheng Xia to another car to return to the company. On the way, Cheng Xia asked Zhou Yan softly: "Sister Yan, can I log in to that new Weibo by myself? Or will you always manage it?"
Zhou Yan thought for a while and said, "Of course you can log in to your Weibo. But remember, don't swipe likes, don't post negative energy, or make any comments on gossip in the entertainment industry. From now on, you have to be conscious of being a public figure, and you’d better think over your head when posting on Weibo, and don’t cause trouble for yourself, understand?”
Cheng Xia immediately raised his hand and assured: "Understood, I will never mess with my hair, I will show you before I send it."
He just felt that President Pei followed his account, and he wanted to log in by himself, rather than hand it over to Zhou Yan.
Zhou Yan sent the Weibo login name and password to Cheng Xia, and passed the message sent by President Pei by the way.
Cheng Xia was stunned: "The audition is on February 7th, so fast?"
Zhou Yan took a deep breath, looked at Cheng Xia and said seriously: "President Pei's attitude towards this drama is more serious than I thought. If you are so anxious to audition, it is likely that you want to start filming immediately after the Spring Festival." She paused. After a pause, he warned again: "Cheng Xia, go back and take the time to read the information I gave you. If you can seize this opportunity, your future journey will be much smoother."
Cheng Xia nodded: "Sister Yan, don't worry, I've been reading the materials these days, and I know how to act then."
Zhou Yan patted the boy on the shoulder encouragingly: "Come on."
——