Pei Shaoze asked Mr. Chen, who is responsible for purchasing the film source of the first domestic video broadcasting platform, to talk about the release time and purchase mode of "Folding Paper".
This Boss Chen is a smiling tiger. He first praised Pei Shaoze from head to toe with compliments such as "President Pei is really young and promising", and then said solemnly: "President Pei, the play "Folding Paper", How about a 3 million buyout? Our Bear TV is the platform with the most video users in China, with hundreds of millions of members and a stable daily activity of around 100 million. The exposure rate of this drama on our platform naturally goes without saying.”
Pei Shaoze took a sip of tea and said calmly: "3 million buyout? I can't even get the cost back, but I can't explain it to the crew."
Mr. Chen smiled and said: "This drama is not a well-known IP drama, and the actors are all young transparent newcomers. The price I gave is very fair. I bought several newcomer online dramas last year. For a movie with more than 2 million yuan, I only increased the price because of Tianxuan's face. President Pei should just spend money to promote the new actor. The platform is bigger, and it is also good for the actor's reputation. "
Pei Shaoze put down the teacup, raised his eyes and looked at the other party: "If the 3 million buyout is bought out, what does President Chen plan to recommend?"
The other party thought for a while and said, "Of course it's classified promotion. We have a special campus drama on our platform. When the drama is released, we will put it in the most conspicuous position of classification promotion. Haha, Tianxuan's drama, we will definitely not neglect it. "
Pei Shaoze raised his lips slightly, stood up and said, "Mr. Chen, let's have a chance to cooperate again in the future."
Does this mean outright rejection? Mr. Chen sneered in his heart, what high price do you want for a broken Internet drama played by an unknown newcomer? The competition is fierce in the summer season, and the big IP dramas are going to be vying for the top. How much attention can it attract? If you buy it back for 3 million, you may lose money, which is really over-the-top.
President Chen looked smiling. Pei Shaoze knew exactly what he was thinking, and he didn't bother to talk to him any more.
In the past few days, I have met the purchasing executives of several video broadcasting platforms. On the surface, they are polite because of Pei Shaoze Tianxuan's status as the president. In fact, they are not optimistic about the drama "Folding Paper". In the summer vacation, the competition is fierce. Buying a campus drama without a famous actor at a high price will indeed risk losing money. Pei Shaoze can understand the conservative thinking of those executives.
This year's summer vacation has several large-scale productions of costume dramas and fairy tales, and there is also a sadistic romance drama with a movie star on the campus theme. From the perspective of major platforms, it is almost impossible for "Folding Paper" to break out of the siege.
But Pei Shaoze has confidence in his vision for picking the script, and also in Cheng Xia's performance.
This is Cheng Xia's debut work, and it is also his first work as a producer in this world. Cheng Xia spent a lot of effort on this work, not to mention reading the original five times and reciting the script more than ten times, just practicing origami skills will waste thousands of sheets of paper...
How could he let Cheng Xia down
After arriving home in the evening, Pei Shaoze sat at the desk, rubbing his temples and thinking about the next countermeasures.
Even if he is full of confidence in this drama, the broadcasting platform also has its own evaluation criteria. The drama played by an unknown newcomer really cannot get a good price, and there is no platform willing to spend more than 10 million to buy this kind of "little transparent". The exclusive broadcast rights of "Internet Drama".
By buying out, it is impossible for him to earn back the 10 million he invested. It's also like taking a risk and trying the "splitting" model.
In reality, many online movies follow the "box-office split" model. The platform and the producer have negotiated the proportion of the share. Netizens buy and watch online movies. The ticket price is very cheap, between 2 yuan and 10 yuan. If the word of mouth is good, many people are willing to spend this little pocket money to buy it, and the final box office revenue will be shared by the platform and the producer according to the agreement.
But the box office split has a big disadvantage - if the show doesn't get off the ground, it's likely to break through the heart of the earth, and you won't even be able to get the million-dollar buyout price. After all, there are so many free dramas to watch online now, who would pay for an online drama
Unless the plot is good enough to attract audiences to dig their wallets willingly.
After careful consideration, Pei Shaoze decided to talk to the boss of Linghu TV.
Linghu is the fourth largest video playback platform in China. The number of registered users has just exceeded 100 million, which is not a small gap with the top three. Therefore, in addition to the big IP drama of "simultaneous playback on all platforms", they have a share of the pie. , the exclusive broadcast IP drama, they have not grabbed one. Such platforms will pay more attention to the recommendation of new dramas. What if one becomes popular? It can not only enhance the reputation of the platform, but also help the platform to attract users.
After making up his mind, Pei Shaoze asked Zhang Fan to make an appointment with the person in charge of the platform.
Coincidentally, Mr. Liu, who was in charge of the source procurement of Linghu TV, came to Rongcheng for a meeting in recent days. After Zhang Fan conveyed Pei Shaoze's intention, the other party readily agreed to meet the next day.
Pei Shaoze brought Zhang Fan, and President Liu also brought an assistant, and the four of them ate in a quiet private restaurant.
President Liu smiled and said, "President Pei is looking for me, is it because of the drama "Folding Paper"? I heard that your drama has been reviewed, and you are currently looking for a broadcast platform." It is estimated that many people know about Pei Shaoze's continuous talks with the three major platforms.
Pei Shaoze said bluntly: "Mr. Liu's guess is right. I talked to several companies before, but I didn't get it. It's not that I can't accept a low-cost buyout because of my arrogance, but I think that this drama is indeed a big hit. Potential, a few million buyouts would be too much of a loss.”
President Liu: "..."
This President Pei is quite interesting. He is young, and it is his first time as a producer. He hired an unknown actor. The director is also a new director of third-rate online dramas... Where did he get his confidence? !
However, Mr. Liu was still infected with Pei Shaoze's confident eyes, and he said with interest, "Then how much do you think the price is appropriate?"
Pei Shaoze said, "I want to try the box-office splitting model."
The other party's eyes widened suddenly, obviously he didn't expect him to have such a coquettish operation.
Pei Shaoze said calmly: "I know that box office splits are generally for online movies. You can buy one for a few dollars and you can watch it in two hours. The audience of online dramas is rarely willing to spend money to follow the drama, so we can set the price low. Some, small profits but quick turnover. The drama "Folding Paper" has a total of 20 episodes. The first 10 episodes are broadcast for free, and the next episode is 0.5 yuan, which adds up to 5 yuan. Those who really like this show should be willing to spend this little bit of money. money to support."
President Liu's expression was solemn: "But if the publicity of this drama cannot be achieved after the broadcast, the audience who spends money to buy the drama will only be around 100,000, and the money you get back will be less than 1 million yuan, you will lose very badly. He even became a laughing stock in the circle!"
Pei Shaoze chuckled: "I have invested 10 million for this drama, but no platform will risk 10 million to buy out an obscure campus online drama. If the account is split, most of the risks will be borne by me. You need to provide a platform. If you sell well, we both win. If you don’t sell well, you won’t lose much. After all, you don’t need to spend a penny to buy this drama, you only need to recommend a few days on the homepage.”
Mr. Liu frowned and fell into contemplation.
After a while, seeing that the other party's expression was a little loose, Pei Shaoze continued: "Director Zhu's work "The Traces of Disappearance" is also produced by our Tianxuan. It is currently filming in Ya'an Film and Television City. Mr. Liu should have heard of it, right?"
Mr. Liu's eyes lit up: "Director Zhu's criminal investigation dramas have always had a good reputation, and I personally like to watch them too!"
"If the two sides of the show "Folding Paper" are happy to cooperate, then "The Traces of Disappearance" can also be given priority to be broadcast exclusively on Linghu TV." Pei Shaoze paused and looked into each other's eyes seriously: "Liu Don't you want to find a long-term co-producer?"
President Liu: "..."
In the split account model, the platform side really does not need to take too much risk. It is like opening a store and a brand side sells the goods on one of the shelves. If the sales are good, the supermarket will get more money, but the sales will not be good. , but also the manufacturer is responsible for its own profits and losses.
In addition, "The Traces of Disappearance" is given priority to be broadcast on their platform. This drama is a drama that was scolded as a hot search on the day it was launched, and it was also an Omega actor who played against the Alpha police. One can imagine how popular the topic is. It will definitely attract a large crowd of onlookers!
Even in order to grab the exclusive broadcast rights of Director Zhu's play, he is willing to try "Folding Paper" by the way.
President Liu narrowed his eyes with a smile: "What does President Pei think about the specific proportion of accounts?"
Pei Shaoze said: "For the first cooperative drama, to show sincerity, we will take 60% of the platform, and we will take 40%. When the time comes, we will ask Director Liu to give some recommendations. We will talk about the next drama when the production is completed."
Forty-six points, the platform accounts for the majority, but it is barely acceptable.
President Liu thought about it carefully, then simply nodded and said, "I am very happy to cooperate with President Pei. In the future, your dramas should also be given priority to me!"
Pei Shaoze: "That's natural. Let the two parties discuss the specific contract."
The meal was quite enjoyable.
After coming out of the restaurant, Pei Shaoze asked Uncle Zhong to take him back to the company. On the way, Zhang Fan couldn't help but ask, "Mr. Pei, will the drama "Gone Trace" be given to them? Director Zhu's dramas used to be It was broadcast on Bear TV."
The corners of Pei Shaoze's lips lifted lightly: "You have been in the circle for so long, remember—don't believe anything without a seal and signature."
Zhang Fan: "..."
Sure enough, the bait proposed at the negotiating table may not really be fed into the other party's mouth.
Zhang Fan admires Mr. Pei's shrewdness. He has a hunch that the drama "Folding Paper" will definitely explode, and maybe even Linghu TV will follow suit. If the next drama will be broadcast on this platform. , President Pei has the capital to negotiate and can get excellent conditions.
After returning home that night, Pei Shaoze felt much better.
He went to the bathroom to take a shower, went to his desk, and saw the first contract that was given to him.
Just then, the phone rang, and it was a group photo sent by Pei Shaoyan: "Brother, I'm having dinner with Cheng Xia, hehe!"
There was a huge mess of dark kebabs on the table.
Pei Shaoze frowned: "Don't spoil Cheng Xia, eat these unhealthy barbecues at night."
Pei Shaoyan looked innocent: "Brother Cheng Xia wants to eat barbecue, he brought me here, okay?"
Pei Shaoze: "..."
Do teenagers love barbecue so much
Pei Shaoze looked at Cheng Xia who was eating skewers with his head down in the photo, and the more he looked at it, the more cute he felt, and sent a line: "Since Cheng Xia likes to eat, then you are allowed to accompany him to eat for a while."
Pei Shaoyan: "Large-scale double standard scene!! You praise Cheng Xia for everything you do, and you scold me for everything I do!"
Pei Shaoze: "It seems so."
Pei Shaoyan was so angry that he threw down his phone and didn't want to recognize this brother again. He decided to follow Cheng Xia in the future.
Pei Shaoze smiled and sent a message to Cheng Xia: "Are you eating out?"
Cheng Xia put down the meat skewers in his hand, took off his gloves, and quickly replied: "It's early to finish filming today, so let's go to a nearby barbecue restaurant for dinner. I'm tired of eating boxed lunches in the crew every day, and my manager sister will improve it for us. Food."
There were indeed four pairs of bowls and chopsticks on the table, and Cheng Xia's manager and assistant were obviously present.
It's just that the environment of this store doesn't look very good. It belongs to the kind of roadside stall that citizens often go to. Pei Shaoze worried: "Don't eat too much, be careful when you go back to your stomach, and ask the agent to buy you some medicine for diarrhea, just in case." Something he never touches.
Cheng Xia said happily: "It's okay, Brother Pei, this store has a good online review, and some staff members from the crew came here yesterday. I grew up eating this kind of roadside stall, and I'm immune to all poisons!" Also posted a few pictures of the food.
Seeing how energetic he was, Pei Shaoze couldn't bear to hit him, so he said, "Okay. You eat first, then go back and talk."
It was after ten o'clock in the evening that Cheng Xia returned to the hotel.
After taking a shower, he locked the door behind him, sat beside the bed and sent a video call to Pei Shaoze.
After a while, Alpha's familiar face appeared on the phone. Brother Pei may be working overtime every day these days, and the laptop behind him is still open. There was a trace of fatigue in his eyebrows and eyes, and Cheng Xia immediately felt distressed: "Did you not sleep? OK?"
The boy who appeared on the screen of the mobile phone had wet hair, and his eyes were as clear as if they had been washed with water. Pei Shaoze met his caring eyes, and the tiredness of the whole day disappeared instantly, the corners of his lips raised slightly, and said, "I I listen to you and go to bed on time every day."
Cheng Xia frowned slightly: "Your hair is long, is it too busy to cut it after returning from Ya'an?"
Pei Shaoze picked up his mobile phone as a mirror, and looked at his flowing sea carefully: "Is it long?"
The two were making a video. He took the phone and looked in the mirror, and suddenly a face was enlarged on the screen, and even the eyelashes were clearly visible. Cheng Xia's heart skipped a beat. Looking at it from a close distance, this Alpha is so handsome, and the glasses are so good, I really want to rush over and kiss him...
Cheng Xia's cheeks were hot, and she whispered: "It's a little longer. Go and cut it when you have time."
The hair has grown a little longer, and such details can be seen, showing how much the little boy cares about him.
Pei Shaoze warmed his heart, took the phone away, looked at the young man and said warmly, "Okay, I'll listen to you, I'll cut it tomorrow."
Cheng Xia asked worriedly: "You look very tired, isn't the broadcast platform of "Folding Paper" not going well?"
Pei Shaoze turned the camera and showed Cheng Xia the contract on the computer: "It really didn't go well at first, and the three platforms broke down. Fortunately, the partner was finally confirmed today, and the show will be broadcast exclusively on Linghu TV. 7 Starting from the 10th of the month, two episodes will be broadcast every day. When the summer vacation happens, there will be many students chasing the drama. Don’t worry, I will arrange it.”
Cheng Xia believes in Brother Pei's decision very much. Brother Pei chooses Linghu, and Linghu is definitely the best.
It was obvious that Brother Pei had spent a lot of energy when talking with other platforms. Seeing him working so hard for this drama, Cheng Xia wished he couldn't immediately fly to his side and hug him tightly.
Cheng Xia said seriously: "Brother Pei, I can't help you with these things. It's been really hard for you these days."
Dealing with and negotiating with those people is really hard work. However, for your dreams, for you to stand on the biggest stage in the future, to receive praise and applause from countless people, what is it that you work hard
I just want to protect you to the highest throne.
Pei Shaoze said softly, "Don't worry, I'm not tired. Your first work will be released soon, let's look forward to it together."