There is still some time before the official release of "Folding Paper" on July 10. Cheng Xia is full of expectations, but the official promotion has not yet come out. He is worried that there will be any changes, and even his parents dare not say it in advance.
In the next few days, Cheng Xia continued to concentrate on filming with "The Disappearing Crew". Director Zhu's requirements were very strict. Each shot had to be shot several times over and over again. Cheng Xia also learned a lot of skills and details in expression management in the process of constant polishing.
Because Pei Shaoyan buys snacks for the crew every day, Cheng Xia is very popular in the crew. He is the youngest in the whole play, and all the seniors who play opposite him will not deliberately embarrass him as a newcomer. What's more, Cheng Xia himself works very hard, the script is memorized thoroughly, and he will politely ask the director for advice when he doesn't understand something. The number of NG's is also small. Director Zhu likes him very much and teaches him as an apprentice.
At the end of June, Linghu TV and the Folding Paper crew jointly promoted for the first time and released the poster "Folding Paper is scheduled to be broadcast exclusively on Linghu TV on July 10". Once the poster was released, fans of the original novel immediately rushed to tell the story, and the original author, Teacher Lemongrass, also cooperated with a wave of publicity. But the number of novel fans must be limited, and this wave of propaganda did not set off any splash in the circle.
The vice presidents responsible for purchasing of the other three platforms knew the news, and they were all watching the joke in secret - Pei Shaoze, whose eyes were higher than the top, actually chose Linghu TV with relatively low traffic as the broadcasting platform? For an obscure web drama, this is simply worse!
Where did he get the confidence and confidence
In the fierce battle of next month's summer vacation TV series, Pei Shaoze will definitely become "paying for Shaoze", and he will lose even his underwear!
***
Tianxuan Group, in the deputy general office.
Seeing this news, Cui Jue couldn't help but raise a smile, and said casually: "It really is a newborn calf who is not afraid of tigers, and spent 10 million to cast an online drama, and chose Linghu, a platform with low traffic, I will definitely accept it. No cost. He insisted that Tianxuan should be divided into groups, and the three groups would be responsible for their own profits and losses. If the financial report of their C group at the year-end shareholders meeting is too ugly, I am curious how he will explain to the shareholders at that time. "
The deputy director of the finance department was about to laugh a flower: "Mr. Cui, our immortal drama "Mirror Flowers and Water Moon" will also be released on July 10, the same day as their campus drama. The cast of "Mirror Flowers and Water Moon" is full of After the first-line actor and actress, the number of broadcasts that day will definitely make their "Folding Paper" slag in seconds."
Cui Jue picked up a cup of tea and said as he drank: "Pei Shaoze is still young after all, he thinks it's so easy to be an investor? He is Dong Pei's eldest son, and Dong Pei is used to him fooling around. Young people, always fall a few times. It takes a little somersault to learn the lesson.”
When the man spoke, he had the gentle tone of the elders talking about the younger generation, but the sharp color flashed in his eyes could not hide the confidants around him.
Cui Jue is one of the three elders of Tianxuan. He followed Pei Sheng to create the Tianxuan Group. He always believed that Tianxuan could gain a firm foothold in the industry so quickly, all because of his unique vision when he was young. Tianxuan's current first-line stars are almost all excavated by him. Another vice president, Yang Mingwei, is a good man who only manages personnel and internal affairs. The company's business development and star training are all handled by him, Cui Jue!
Without him, Cui Jue would not have Tianxuan today.
Why did Pei Shaoze take over as Tianxuan's boss? Just because of Pei Sheng's blood flowing on his body
In the past, Pei Shaoze's reputation was very bad, and he fooled around with a group of rich second-generation people every day. Cui Jue never paid attention to Pei Shaoze, the heir. In his opinion, he was a playboy who couldn't support the wall. When Pei Dong announced his abdication and handed over the group to his son, Cui Jue was ready to seize power. He acted in a low-key manner and secretly transferred assets. Pei Shaoze didn't come to the company at all during that time, and he didn't know his little actions.
Later, for some unknown reason, Pei Shaoze seemed to have suddenly changed his personality. He came to the company to hold a general meeting of shareholders and proposed some "group plan". Although everyone said that Pei Shaoze had become serious and motivated, Cui Jue still did not think that this young rich What threat will the second generation pose to him.
As he said, young people, if you throw a few more somersaults, you will know that this industry is not easy to get along.
He just sits next to him and watches the drama. Group C invested 20 million in two dramas this year, and the year-end financial report is Tianxuan's annual drama. He is happy to see shareholders lose trust in Pei Shaoze so that he can implement his next plan.
***
President's Office on the top floor.
Pei Shaoze opened his laptop and glanced at Weibo, and asked, "After the announcement of the poster, what did the colleagues in Group C say?" Due to the interest of the group's year-end bonus, other agents are also paying attention to this drama from President Pei. .
As an assistant, Zhang Fan is also Pei Shaoze's "eyes" and "ears", and has been helping President Pei keep an eye on the company's internal trends. Hearing the boss's question, he immediately replied: "Everyone thinks our schedule is too unlucky this time, "Folding Paper" just happened to collide with the big IP Xianxia drama that Vice President Cui cast last year. Zhao Xinghe's partner, Lin Ruoxi, the first sister of Omega from Colorful Pictures, is a handsome man and a beautiful woman. The light effects cost tens of millions. The broadcast platform is the exclusive promotion of Xiaoxiong TV. The traffic of "Folding Paper" can't be compared with them at all. Slag in seconds…”
Pei Shaoze said lightly: "It's not bad luck, it's my intentional arrangement."
Zhang Fan's eyes widened slightly: "Did you deliberately pick the date of July 10?"
Pei Shaoze looked calm: "Well, it was released on the same day. Of course, the initial traffic will flock to their Xianxia drama. Our drama will not receive much attention. However, their drama is an advanced on-demand mode, 2 yuan per episode. Qian, the number of episodes has reached 60, which is long and abusive. When they started to abuse the heart and lungs to make the audience sad, our drama is just getting better, and it can heal the audience who were abused and cried by the Xianxia drama. It's only fifty cents per episode, if it were you, what would you choose?"
Zhang Fan replied subconsciously: "If I watch an abusive drama and feel uncomfortable, I will definitely find a sweet and sweet drama to adjust my mood." Having said this, he suddenly understood Pei Shaoze's thinking: "President Pei, You chose to release it at the same time, do you want to use that Xianxia abuse drama to boost our "Folding Paper" in the opposite direction?"
A faint smile crossed Pei Shaoze's eyes: "Propaganda is not effective just by throwing money at it. It also needs the timing, location, people, and peers to set off."
There is a saying: all rely on peers to foil.
In order to schedule "Folding Paper", Pei Shaoze studied all the dramas on the major platforms during the same period - July 10th was the best date he decided after several days of calculations. On Linghu TV's side, although the scale of the platform is only ranked fourth in the country, there are advantages to being a small platform. Many things are easier to discuss, including scheduling, so they listened to Pei Shaoze's opinion.
Pei Shaoze looked at Zhang Fan and asked, "Vice President Cui, is there any action?"
Zhang Fan said: "Vice President Cui attaches great importance to the drama "Mirror Flower Water Moon", and has spent a lot of publicity expenses. Today's hot search is # Jinghua Water Moon set to be released on July 10 Xiaoxiong TV#, this drama has Zhao Xinghe and Lin Ruoxi. Traffic stars, coupled with the vigorous publicity in the early stage, the ratings will definitely not be bad."
Thank you Vice President Cui for your hard work. At that time, there will definitely be a large number of audiences who were abused and cried by their Xianxia drama to find the warm and sweet drama to heal their wounded hearts. Folding paper can just take advantage of their Dongfeng Xiaohuo, and then find some jokes, cut videos and spread them everywhere, and save publicity costs.
As for Vice President Cui's seizure of power in the later stage of the original work and the death of Pei Shaoyan, now that Pei Shaoze is in charge of Tianxuan, of course he will not allow the company to fall into the hands of others. He will also protect his younger brother.
He believed that the old fox would soon show his feet.
***
On July 2, the official blog of "Folding Paper" released a one-minute promotional video.
The editing company that Pei Shaoze found was very good. The short one-minute promotional video whetted the audience's appetite. It also showed the fresh, natural and beautiful shooting style of Folding Paper.
Readers of the novel rushed to forward it, and many passers-by who were watching also commented: "It's so beautiful, the scenery is comparable to anime!" "Just watching the preview, the production is very good!" "I was shocked by the snow scene, no one Was it taken from the air? It's spectacular!"
There are also many netizens who questioned: "Maybe the essence of the whole drama is cut into this one minute, right?"
"The preview can't be counted. I don't really believe in the acting skills of the two newcomers. Let's talk about the feature film."
Cheng Xia cooperated with the propaganda of the crew and reposted Weibo in person: "At 8 pm on July 10th, I will be waiting for everyone at Linghu TV. See you soon! [Come on] [Come on]"
After posting on Weibo, many passers-by fans who were looking forward to the show said they would watch it, but some passers-by and sailors who blacked him for his role as Xu Ziyang some time ago left messages sarcastically: "Okay, I must go and see you. How to roll over."
"How did you get the role in this show? You played the leading role as soon as you debuted, and the background is not simple!"
"After all, Cheng Xia is an Omega who can play against the Alpha police, isn't he the most powerful?"
"Speaking of the disappearance, the filming has not been completed yet? When encountering actors with this kind of capital, Director Zhu probably loses his hair every day."
"The 12-episode drama took a month to shoot, but it's not that some people's acting skills are too bad. Director Zhu has no choice but to teach them hands-on."
Cheng Xia didn't give any eyes to these sarcastic comments.
He put away Weibo and told his parents the good news that his drama was going to be released. Cheng Xia's parents were even more excited than the Chinese New Year. They bought several kilograms of peanut seeds in advance, downloaded Linghu TV, and prepared to hold the TV screen to chase their son's drama.
On July 7th, the last three days until the release of Folding Paper.
The official blog and the platform Weibo have jointly released promotions. This time, the promotional video edited some rival scenes between Cheng Xia and Shen Kai. A few simple scenes, or walking side by side, or smiling at each other, the painting style is beautiful , so that the expectations of the original fans are instantly filled!
Pei Shaoze asked the propaganda department to spend some money, focusing on some Weibo big V who are "recommended by campus dramas". These big V have many fans, and most of the fans who follow them are really willing to follow the drama. ”, the recommendation effect is immediate.
Sure enough, after a few rounds of forwarding, the popularity of folded paper has gradually increased. Although it is incomparable to the summer vacation IP dramas that spend large-scale money on the hot search, but in the circle that likes campus dramas, everyone knows Linghu TV. There will be such a play this summer.
This is also the first time that the TV series "Folding Paper" has attracted the attention of netizens other than the readers of the original book.
This part of netizens bought novels out of curiosity and thought that the plots of the novels were good, so they began to look forward to the TV series. Some were also attracted by the looks of Shen Kai and Cheng Xia and the aesthetic style in the promotional film. They opened Linghu TV and paid attention to the upcoming "Folding Paper".
On July 9th, there is only one day left before the release.
Linghu TV has paid attention to the number of members of the drama "Folding Paper", which is only a pitiful 100,000.
At the same time, due to the hot search promotion and the first-line traffic stars bringing their own fans, "Mirror Flowers and Water Moon" will also be broadcast tomorrow, and people's attention has exceeded 5 million. Comparing the data, it is really... too cruel.
The whole play of Folding Paper was bought for only 5 yuan and 100,000 viewers. Even if all of them were bought, the final income would only be 500,000!
Mr. Liu sent a message to Pei Shaoze with a sad face: "President Pei, do you want to invest more money to promote it? Seeing that the drama will be broadcast tomorrow, the 100,000 attention is too much to watch even on our platform..."
But Pei Shaoze was very calm: "No hurry. After the launch tomorrow, the homepage of the video website will be closed and pushed, and it will increase some popularity. Moreover, many viewers who are chasing dramas may not click the follow button, but just open the video to watch the drama after the time. This part One cannot ignore it."
Mr. Liu sent a row of wry smiles: "I'll tell you the truth, the effect of the big push on the homepage of Linghu TV is also very limited. You have invested 10 million, and you have to be prepared that you won't be able to get your money back. However, you are still young. , it is already very good that the first drama can be broadcast smoothly, many young investors spent money to invest in dramas that ended up stillborn for various reasons and could not be released!"
Pei Shaoze: "..."
Mr. Liu has already started to comfort him, feeling that this drama is going to be fuzzy.
The next door has 5 million followers before the broadcast, and the folded paper has only 100,000 followers. The data is really incomparable.
But they seem to have forgotten that most of the "advanced on-demand" summer IP dramas are just "members can spend money and watch the finale in advance", and the fattening party and the large-scale "free party" who don't mind delaying watching for a week can still be Don't pay to see it. However, "Folding Paper" is an account-sharing model. During the half-year protection period stipulated in the contract, if you want to see this drama, you must go to Linghu TV to spend money to buy it.
Copyright protection in this world is well done and there are simply no sites for pirated videos. That means that once "Folding Paper" has a good reputation, in the next six months, people who like campus dramas will continue to come to Linghu TV to buy this drama. It costs 5 yuan to buy 20 episodes, which is not expensive. I really like it. people can afford it.
This is a process of long-term benefits.
How many days did the fight just start airing? Of course, they can't fight. Those IP dramas have invested hundreds of millions, and they are all the top stars in the circle.
But what about the longer term? Pei Shaoze firmly believes that this drama will not only help Cheng Xia become famous, but also make him and Linghu TV a lot of money.