On July 10th, the most popular location on the homepage of Linghu TV appeared a poster of "The Warm Healing Campus Online Drama "Folding Paper", which will be screened exclusively on Linghu TV at 8 o'clock every night from July 10th.
This poster was made by Tianxuan's Propaganda Department according to Pei Shaoze's request, and it was finalized after showing it to President Pei.
In the picture, the teenager is standing in the snow with a schoolbag on his back, and stretches out his right hand to catch the snowflakes in the air. The white snow covers all the surrounding buildings, like a fairy tale world of ice and snow. The young man on the poster smiled brightly, and the snow that fell on his palm did not melt. The scene captured by the camera was captured by colleagues in the propaganda department, and was later made into a huge poster.
Cheng Xia's facial features are already delicate, and his fingers are particularly slender and beautiful. This scene shot his face and hands in a close-up way, which can make passers-by leave a deep impression at first glance - the surrounding snow is rustling, In the freezing winter, the bright smile of the teenager when he reached out to pick up the snowflakes seemed to make the whole picture instantly warm.
Pei Shaoze was very satisfied with the posters, and praised the staff of the propaganda department: "Very good. Choose scenes with beautiful scenery in the play to make more posters, Cheng Xia is single, Shen Kai is single, and there are two people who appear at the same time, Show me when you're done."
The girls in the propaganda department immediately started working overtime.
One poster after another was sent to Pei Shaoze's mailbox. He carefully selected a few and handed them over to Mr. Liu, who was in charge of the show at Linghu TV. A poster that was blocked and pushed on the homepage.”
President Liu was stunned: "Change every day??"
Pei Shaoze: "Well, a picture will make the audience feel fatigued. If you change one every day, the probability of passersby's curiosity will increase."
President Liu sent a row of thumbs: "You are really attentive. I hope as you said, the show will have a strong stamina!"
The big cover of Linghu TV's official blog was replaced with a poster of Cheng Xia picking up snowflakes, and the official Weibo of the Folding Paper crew also followed up and forwarded it.
Under Cheng Xia's Weibo, there are countless fans screaming excitedly: "Little brother is so handsome!" "With the snow scene, the skin is so good that you can't pick out any flaws." "This is the best-looking hand I've ever seen. , a book in hand is satisfied!"
After the author Lemongrass forwarded the poster, the comments from fans of the original work gradually improved: "I think he fits the image of Qin Nian?" "Senior book fans said, I can do this kind of Qin Nian!" "The appearance is really good. Beautiful hands!"
For a time, #Chengxia's hand# was also created a Weibo topic.
Pei Shaoze's publicity goal was really achieved. His little boy's hands were really beautiful. Sometimes he couldn't help but want to kiss every finger of Cheng Xia. It's just that such an intimate action is a bit out of line for Pei Shaoze, who has always been rational and calm.
Shen Kai's fans are not very happy. "Folding Paper" is about to be broadcast, but only Cheng Xia's single poster is released. His fans expressed doubts on Weibo, and some passers-by deliberately pretended to be fans to pick things up, saying that the crew was Don't you just want to hold Cheng Xia and let Cheng Xia step on Shen Kai as a stepping stone
The doubts of these sailors were quickly slapped in the face by another poster released by the crew.
The one-person poster of Shen Kai was released by Guan Bo. He played Lu Fengyang, with chestnut hair almost rising into the sky and a handsome smile. He looked like a bad boy, but because of his good looks, Such a bad boy is also very eye-catching.
Fans of the book began to scream wildly: "Is this Lu Fengyang and Qin Nian who came out of the book!" "Brother Lu and Nian Nian are really good match!" Lu Fengyang, hahaha."
After all, this drama is a dual protagonist, Pei Shaoze can't be too fond of one another, and only praising Cheng Xia will arouse the disgust of the audience. On the first day, the poster on Linghu TV was Cheng Xia's single, and the official blog posted Shen Kai's single, and it would be reversed the next day. In the future, the posters will be changed every day, and I will try to make the two people appear almost the same, and a bowl of water will be level.
Pei Shaoze found a good TV pusher in advance and forwarded another round of posters. On Linghu TV, the attention of "Folding Paper" has doubled from 100,000 to 200,000, although it is far from enough to recover the cost. , but the effect of publicity is indeed immediate.
At the same time, Pei Shaoyan was vigorously promoting in the crew: "My brother Xia's new drama is going to be broadcast tonight, Linghu TV, everyone remember to watch it!" "Sister, do you want to eat snacks? Help me forward to the circle of friends!" "Brother, do you want it? Guazi? Help you move around the circle of friends, thank you!"
Pei Shaoyan added WeChat friends of all the crew members, and asked everyone to help spread the word in the circle of friends. Cheng Xia was moved by his younger brother's positivity, and sent a message to Pei Shaoyan: "Xiaoyan, it's hard work, don't work so hard to help me..."
Pei Shaoyan smiled and said, "I'm not as capable as my brother, so I can only repost it in the circle of friends. One more viewer and one more click.
Cheng Xia felt warm in his heart and felt that his younger brother was really sensible. He transferred a big red envelope of 888 yuan to his younger brother and said, "If the show is good, I will give you a bigger package."
Pei Shaoyan's eyes lit up: "...Thank you, Brother Xia!" The stingy brother won't give him more than a dime. Cheng Xia's red envelope is 888. The contrast is stark.
At 8:00 sharp, many people held their mobile phones, iPads or opened the Linghu TV client on the TV and started watching "Folding Paper".
Cheng Xia's parents' table was full of melon seeds, and their hands were shaking with excitement.
Pei Shaoze sat alone in front of his laptop, followed the recommended poster on the homepage and clicked into the playroom. The current attention was 250,000, and the playroom was quite active. Many fans came to leave messages to urge the drama.
The first and second episodes came out at 8:00 sharp.
Pei Shaoze has watched this drama many times. He can memorize the plot after revising it, submitting it for review. But today, he is still sitting in front of the computer watching the time and chasing dramas - this is also the first time he has been chasing dramas in his life.
The first drama of his little boy is of great significance. He is willing to be an audience and contribute a click to Cheng Xia.
Cheng Xia was excited and apprehensive. The first episode was watched in Mr. Pei's room at the time. Now watching it with countless netizens, it feels very different, because there will be a "barrage" when watching with netizens, and he can see the netizens. their real-time evaluation.
The bullet screen area gradually swiped a lot of words, most of them were book fans, and some viewers who had not read the original book and only watched the school drama came in to punch in.
As the camera moves, the goose feather snow makes the whole world white. Cheng Xia appears in the picture with a schoolbag on his back. The snow is too thick. He slowly walks to the school gate. Because of his thin clothes, he is a little cold. Rubbing his hands, his hands were red from the cold, his shoes were wet from the snow, and the school uniform was a little worn, but he had a bright smile on his face.
The family is poor, but he has been working hard to make progress. The sunny and optimistic Qin Nian has really walked out of the book!
The white characters in the barrage area suddenly exploded, and many people said: "Qin Nian is so handsome!" "Is this newcomer called Cheng Xia? He looks so good when he smiles!" "Our Qin Nian 555, the paper man has become real. , it fits my imagination!"
Some people are still discussing: "Where is this snow scene, southerners say it's beautiful." "I want to see the snow, does anyone have a group to see the snow!"
The first episode is to introduce some key characters and Qin Nian's life experience, and set Qin Nian's people to stand. There are no twists and turns in the plot. Everyone is swiping the screen in the bullet screen area. Being amused by netizens, I couldn't help laughing, and also approved a vest to send a barrage: "Group a group to watch the snow +1!"
At the end of the first episode, Lu Fengyang appeared. He suddenly transferred over after a period of time in the first year of high school. There are many legends about this transfer student in the class. We only know that his family background is rather mysterious.
Qin Nian and Lu Fengyang met for the first time, and the moment their eyes met, the first episode was over.
The audience was still unfinished, screaming and continuing to watch the second episode.
In the second episode, Lu Fengyang and Qin Nian didn't have much interaction. The school started monthly exams. Qin Nian looked serious in the exam room, and quickly solved the problem with the pen in his hand. Writing the answer - Cheng Xia also practiced calligraphy in order to film this scene. The number of times he shoots NG, he writes and discards as many papers.
The camera captured the details of his writing of mathematical formulas at close range, and this scene was widely praised: "It's not scribbles, he's really solving problems!" "The first grade student said that this question on the paper It's a bit difficult, but his steps to solve the problem are completely correct." "Am I the only one who paused to read the problem?" "Blessed to be a student, bless me not to fail every subject next year!" "His words are so correct and look good. !"
The details really make the audience feel more immersive.
The details of the folded paper are done to the extreme. You really eat when you eat. You need to write real questions in the examination room. When you fall, it is all real falls, instead of taking a blurry picture. This sense of realism immediately arouses the audience. Memories of high school days, the second episode also has significantly more barrages.
Cheng Xia's own academic performance is not bad. In order to play Qin Nian well, he did a lot of high school exam papers on the filming site. It is not difficult for him to write the papers on the spot. However, in sharp contrast to Qin Nian, who was serious about writing math papers—
Lu Fengyang was sleeping in the exam room.
The invigilator frowned and woke him up, and he began to play with the pen in boredom, sometimes scratching his hair and thinking hard, sometimes staring at the math problem, sometimes picking up the eraser, writing ABCD on all four sides and throwing the eraser to decide the multiple-choice question. Answer.
This scene was very skillfully filmed. Qin Nian and Lu Fengyang appeared alternately. The nervousness in the examination room was destroyed by Lu Fengyang's teasing. At the same time as the Xueba, some people couldn't help but say: "Lu Fengyang is me in the exam room!" "The unlucky guy who never voted for the wrong answer, haha!" "I remember that he scored 5 in the math test this time. Qin Nian 150 points!"
The barrage area is very fun.
Soon after the monthly exam was over, the results came out. Qin Nian was the first in all grades, and Lu Fengyang was the last.
On this day, the English teacher left Lu Fengyang to memorize the words, and Qin Nian was on duty.
After dark, Lu Fengyang walked out of the school gate and was surrounded by a few thugs in the alley. The other party wanted to settle the old account with him. The five people gradually surrounded Lu Fengyang. Lu Fengyang narrowed his eyes, slammed his schoolbag backwards, and swept one leg neatly, bringing down the gangster on the side. At the same time, his right hand like a The wind popped out like a gust of wind, punching the man in front of him with blood flowing from his nose—
This fight scene is very exciting, and it's not inferior to martial arts movies at all!
Just as the battle situation was raging and Lu Fengyang gradually fell into the downwind and was surrounded by people, a slender figure appeared in the light and shadow at the end of the alley.
Lu Fengyang recognized that this was his classmate and snorted coldly, "Don't meddle in your own business!"
Qin Nian nodded and turned to leave.
Audiences who haven't seen the original have a question mark on their faces: "???" "Is this gone?!" "Doesn't matter your Alpha?"
After a while, Qin Nian actually reappeared at the end of the alley. He took off his school uniform, took a stick in his hand, and walked over calmly. Before the gangster could react, he knocked the other person's calf with a stick, which was neat and tidy. Beat people to the ground! Immediately after, he stretched out with one hand, grabbed the weapon from the man with glasses, and threw it to Lu Fengyang: "Next."
Audiences: "Fuck, Xueba fights so fiercely!" "Ah, this action is too handsome!" "Xia Xia is so handsome, I blow it up, I want to be a fan of Cheng Xia, don't stop me!" "Omega The hero saves A? It's really not playing cards according to the routine!"
In a tense alley tug of war, Qin Nian and Lu Fengyang 2v5, just when the two teamed up to gain the upper hand, suddenly, a supporting role took out a bright knife from his pocket and stabbed Lu Fengyang violently—
The second episode came to an abrupt end here.
Audiences: "Damn, can you play another episode!" "Stuck here, crazy, the screenwriter has bad reviews!" "Why are you stuck here!"
I was watching nervously, but it ended. This unfinished feeling is really like being scratched by a cat's claws. Many viewers have pressed the buttons of "Follow" and "Reminder". Backstage, the amount of attention on Folding Paper began to rise. .
At the same time, next door, the bullet screen area of Xiaoxiong TV's "Mirror Flowers and Water Moon".
Fans of Alpha's first brother Zhao Xinghe and Omega goddess Lin Ruoxi are frantically brushing the barrage to boast about their looks. In the first two episodes alone, millions of barrages have been harvested.
At 24:00 that night, the platform specializing in data in the circle announced the "Ranking of Today's Episodes".
The first is a modern workplace drama "Investment Elite" by Totoro TV. Tonight is just ushering in the finale, and tomorrow's drama will still be a big IP career struggle starring first-line stars in the circle. drama.
The Xianxia drama "Mirror Flowers and Water Moon", which was just launched on Little Bear TV, rushed to the second place with 200 million views on the day of its premiere.
The IP interstellar sci-fi drama "Gene Project", which is mainly promoted by Dream Video's summer vacation, ranked third with 80 million views.
…
The fights of the first few immortals are all big IP dramas, and they have brought together movie stars and actresses with a lot of fans in the circle.
Pei Shaoze pulled down for a long time before he found the pitiful "Folding Paper" at the 11th position.
Mr. Liu sent a message with a sad face: "[Screenshot] Mr. Pei, have you watched today's traffic statistics? Of the several dramas that Linghu launched during the summer vacation, "Folding Paper" had the worst score, and the number of broadcasts on the first day did not exceed 100. Ten thousand."
The premiere can't even break one million, which is absolutely muddled.
Pei Shaoze is very calm: "The first few companies are obviously brushing the data, and there is a lot of water. I didn't invest any money to brush the data. Therefore, our data is a solid 300,000 views for one episode."
He has been in the circle for many years, and he can still tell whether the data is true or false. The competition in the summer season is fierce. Anxious to join the fighting team.
At least the two episodes broadcast today are highly rated, Cheng Xia's performance in the play is very good, and Shen Kai's acting skills are not lost.
Pei Shaoze said: "Mr. Liu, when the third and fourth episodes are finished tomorrow, let me count the retention rate."
At 8 p.m. the next day, countless spectators watching the show opened the third episode of "Folding Paper" one after another.
Qin Nian was actually injured!
In this scene, after Cheng Xia was stabbed, reshoots were made later, and finally the scene of Cheng Xia's arm being scratched was filmed according to the script.
Although it has been a long time, Pei Shaoze's heart still stings when he thinks of the thrilling scene. He quickly skipped the third episode where Cheng Xia was injured and was taken home by Lu Fengyang to take care of him, and clicked on the fourth episode to read the comments.
At 24 o'clock in the evening, President Liu sent a message on time: "President Pei, the audience retention rate of folding paper has reached 80%, which is amazing!"
Pei Shaoze's lips curled slightly.
The retention rate is the key to evaluating the "stickiness" of a drama.
Although many dramas are famous, but the audience clicks into the first episode, and they don't look good at a glance, so they just abandon the drama. Yesterday, after the first two episodes of "Folding Paper" were broadcast, viewers who thought it was not good-looking naturally wouldn't wait until today to continue clicking on the third episode. The background data shows that as high as 80% of the audience have caught up to the third episode.
There are also some fattening and other completions that are not included in the retention rate. The real audience retention rate of folding paper is likely to approach 90%.
100 people clicked in, and 90 people were willing to watch it... What does this mean
Mr. Liu was so excited that his fingers were shaking as he typed: "Assume that our show will become popular in the future, and if there are 100 million viewers who click on it, with an 80% retention rate, 80 million people will watch it! You will pay for it later! Even if it is calculated by half, there will be at least 40 million people, right?"
"Yes." Compared with President Liu's excitement, Pei Shaoze seemed very calm: "That's why I said, don't worry, a good show is yet to come."
Such a high retention rate even exceeded Pei Shaoze's expectations. Judging from Pei Shaoze's speculation, this drama is not only full of stamina, but also very likely to soar after the end and become the strongest dark horse in the summer vacation!