The battle for the summer vacation officially started in mid-July, and major domestic video broadcasting platforms and film and television forums are all paying attention to the results.
After the third day of airing, "Looking Through the Moon" successfully occupied the first place in the broadcast volume, followed by the workplace drama "Investment Elite" and the sci-fi IP drama "Gene Project". With heat.
Of course, many of the hundreds of millions of playbacks are generated by repeated clicks, and everyone in the circle knows it well.
But it's still much better than "Folding Paper", which has a measly less than 10 million views.
It is also a drama produced by Tianxuan. "Folding Paper" ranks out of the top ten in the rankings. This is the worst drama in the drama invested by Tianxuan. The vice presidents of several video platforms who talked with Pei Shaoze also broke down. Watching jokes, even a little gloating.
President Pei's first investment turned out to be a "loss of the total", which is miserable!
The first week passed quickly, and major video sites scrambled to start "Members Advance on Demand".
Most of these IP dramas are more than 40 episodes in length, and they are updated with 2 episodes per day or 4 episodes per week. If you are willing to spend money to "advance on-demand", then you can watch a few more episodes before others. One episode usually 2 bucks.
When "Mirror Flowers and Water Moon" was launched in advance on demand, the plot happened to be stuck in the stage of mutual affection between the two protagonists. Star fans are of course willing to spend money to support idols. However, there are still a large number of people who are chasing dramas who are not in the fan circle and do not know how to brush data. , swipe and click, they are just idle and bored watching dramas to pass the time, and they have to pay for on-demand video after being a member? Of course everyone is not happy.
The payment rate of advance on-demand is actually not optimistic. Pei Shaoze estimated from the number of barrages and the number of official clicks, the audience payment rate of the top three dramas is less than 30%, and a large number of fattening and ending the party are not happy. Pay to watch in advance. If you want to see the next one, why not wait two weeks
On the "Folding Paper" side, the tenth episode is also broadcast, but the plot is very delicate-
Pei Shaoze asked the editor to put the plot at the critical point of "Qin Nian was in a coma and went to the hospital for examination and found that he was differentiated into an Omega"!
Cheng Xia performed this scene very well. When he auditioned for the film, he relied on this scene to impress the director and the original author.
He always thought he was an Alpha boy, but suddenly he knew that Omega pheromones appeared in his body. At first, he laughed and joked with the doctor, thinking that the doctor made a mistake. After seeing the examination report, the boy's eyes widened slightly. It doesn't matter, but his heart is very entangled and struggling. After the doctor and his sister went out, Qin Nian, who drooped his eyelashes in a daze, made people feel particularly distressed.
Subsequently, Linghu TV announced how to watch the episodes behind "Folding Paper".
It's not that the members are on-demand ahead of time, but the box office split, similar to the buyout model of online movies.
In other words, if you want to watch the following dramas, you have to spend money to buy them. As long as you buy them, you can log in to Linghu TV with this ID and watch the dramas at any time. If you really want to fatten up, you will have to wait for half a year to pass the "film and television copyright protection period" before you can watch it for free.
Waiting for half a year is not the same concept as waiting for two weeks!
Advance on-demand is to pay to watch in advance, and watch it after two weeks without paying.
But "Folding Paper" is different - you don't spend money, you can't see the follow-up at all!
After discovering Pei Shaoze's "saucy operation", several other video platforms were about to die of laughter. They thought that President Pei could split 1 million in the box office this time, even if he was awesome, and privately used Pei Shaoze's unexpected account sharing model as a joke after dinner. .
The official blog of Folding Paper and the official blog of Linghu TV were flooded with negative comments at the same time. These navy forces were all scolding: "I want to be crazy for money!" Who is an idiot!"
Pei Shaoze looked at the large number of negative comments with a calm expression - he knew very well who hired the navy.
The next night, after the eleventh and twelfth episodes were released, everyone was surprised to find that they only charged 5 cents for one episode!
5 hairs? ! Buying a bun on the roadside costs one piece. In the era of inflation, things calculated by "gross" are really rare. It's like a big sale. The price is so low, you can see how sad the crew is.
As a result, many viewers have such a mentality-
"It's only 5 cents, do you want to buy it and see? The price is quite conscientious."
"This drama is really cute, Qin Nian makes people feel distressed, buy it and support the newcomer!"
"You can't see it if you don't buy it, and there's no piracy online. Let's wait and see for a while, and then make a decision after reading the comments of those who have bought it."
"After you buy it, you can lend your account to your classmates to watch. It only costs 5 yuan to buy the whole drama. It's a good deal!"
That night, Cheng Xia fidgeted in front of the computer.
He spent his own money to subscribe to the show, which is a meager contribution to the crew. Of course, the relatives and friends around him are also willing to spend money to support - but, are netizens willing to spend money on this drama? Even if an episode is only 5 cents
If the payment rate is too low and Brother Pei loses money, will the company not explain it well
He opened the eleventh episode with an uneasy mood.
The barrage is indeed much less than the previous free episodes, but the netizens are very cute, and they punched their cards and said: "I am also a local tyrant with 5 cents!" "It took 5 cents to punch in!" "So cute Qin Nian is worth my 5 cents... "
For a time, the topic of "you can't buy it for 50 cents can't afford you can't be fooled" has actually become popular in the comment area!
Cheng Xia was taken aback just by reading the comments. The tallest building in episode 11 had more than 1,000 comments, all of them were netizens who left comments after reading it, and even some black fans commented: "I spent 50 cents to watch it. Cheng Xia overturned, why didn't he overturn."
Cheng Xia: "??"
Then you are also very black like a true love fan, and you are willing to spend 5 cents for me.
Most of the people who have watched the drama left a message saying: "It's good, I will continue to buy it tomorrow!" "It's only 1 yuan for two episodes, and the scenery is worth the price." "The plot is not water-filled, it's easy and funny, it's really amazing that a web drama can be made like this. Excellent." "Qin Nian is handsome, cute and distressing, ah, I want to blow Cheng Xia!" "Shen Kai's acting skills are also good, Lu Fengyang is so funny, I really want to get in and beat him!"
Linghu TV revised the scoring system according to Pei Shaoze's suggestion, one of which is the user score after purchase, so as to prevent the opponent from hiring a large-scale navy to brush low stars, and this scoring system has also shown its advantages today - did not buy The passers-by were unable to rate the show. More than 95% of the viewers who bought it gave it a five-star rating, and the remaining 5% of the more critical viewers also gave a four-star rating!
People who are still on the sidelines find that those who buy it give five stars? It must be beautiful, I will buy it too!
As a result, the purchase rate began to slowly increase...
Early the next morning, Mr. Liu called Pei Shaoze and was incoherent: "Mr. Pei, our "Folding Paper" has a very high payment rate! The user retention rate from episodes 1 to 10 is 80%, while those who stay The users who come down will pay as high as 70%! In less than 24 hours, 70% of users pay, and the data in the background is still increasing!”
Pei Shaoze said: "Yes, wait a minute, there will be a turning point later."
President Liu was stunned for a moment: "What are you waiting for?"
Pei Shaoze said, "I'll publicize how sweet the folding paper is when the abuse begins in Mirror Flowers and Water Moon."
President Liu: "..."
He actually took the opponent's rhythm into account. For the first time, he discovered that Pei Shaoze was young, and his methods were very old!
The ninth day of the broadcast.
Since everyone is rushing for traffic during the summer vacation, "Mirror Flowers and Water Moon" broadcasts 2 episodes every Tuesday to Saturday, and stops on Mondays and Sundays, that is, 10 episodes per week for 6 weeks, and will not end until the end of the summer vacation in late August.
The main line of this drama is the abuse of the heart. The two protagonists have only been sweet for ten episodes at the beginning. They have just told each other and the sweet and sweet double repairs are completed. Then, the male protagonist was framed by the design, and he went into trouble and killed the female protagonist. Master, at the same time , The heroine is also under the design of the vicious female partner, misunderstanding that it was the father of the hero who destroyed her whole family, and caused her to be displaced and adopted by the master.
The two went from a loving couple to an undead nemesis in an instant.
The heroine collapsed and cried bitterly, stabbed the hero, pushing the innocent hero into the endless abyss...
The audience is about to be abused crazy. After all, the two leading actors are first-line stars, and their acting skills are still online. They cried heartbreakingly in the play, and the audience chasing the drama also cried, and some of them couldn't sleep after crying. , go find another show.
If you are abused, of course you need to find a drama that heals. In the same period, the workplace, science fiction, and martial arts solving cases seem to be not enough to cure, but Linghu TV has a folding paper, which is said to be a warm and lovely sweet drama
Everyone searched for folded paper and found that the official blog is very serious, changing a poster every day, the little brother on the poster is very handsome!
At this moment, a large number of audience comments suddenly appeared on Weibo: "50 cents can't buy you a loss, the warm school drama "Folding Paper" is really a refreshing stream of summer vacation." "I'm chasing too, Qin Nian is so cute. , @Chengxia This newcomer has great acting skills, I want to be Cheng Xia's sister fan from now on." "Folding paper is well made, not so much messy and bloody plots, relaxed and cute, close to life, and my heart warms after reading it of."
These are not the sailors bought by Pei Shaoze, but the spontaneous insights of netizens.
There is a gap in the comparison. Everyone suddenly found that those dog-blood sadomasochistic dramas where you kill my whole family and I stab your master are really tired of watching. Brain pain.
Isn't it delicious to watch a cute sweet drama? Why go to the guilt!
Because of the procrastination of the plot, the play volume of Jinghua Shuiyue began to gradually decline. After removing the data of the water army brush, it is actually not good-looking.
On July 20's streaming rankings, "Through the Mirror", which has always been ranked first, was scolded as a hot search because of negative comments such as bugs in the plot, on-set props, embarrassing special effects, etc. Although Cui Jue quickly spent money to remove the hot search. Search, but the negative comments that "the remuneration is given to the stars, the filming is shoddy, and the plot is old-fashioned and abused" can't be suppressed.
Even if he made Shui Jun crazy to score five stars, there are still a large number of viewers who ruthlessly rated one star and two stars, and they are all saying: "It's too bloody, the heroine is like a lost IQ!" , I don't explain the misunderstanding, because a misunderstanding stabs a lover and this is also called love?"
At the same time, in the workplace drama "Investment Elite", one of the leading actors had a scandal in his private life, which caused the entire crew to be implicated; "Gene Project" was not set rigorously enough, and was named and bombarded by some serious academic netizens.
… peers are too good to set off.
On July 21, "Folding Paper", which has always been well-received, ushered in its finale.
Netizens couldn't believe it: "Isn't this just the beginning of the broadcast, why did it end so quickly?!" "The announcement of this drama is actually very good, I know that there are many fattening parties and ending the party, and I want to finish the broadcast as soon as possible. The end of the wave effect?" "Why do I have a strange premonition that during the summer vacation, there will be a fight between gods and gods, and in the end, our little origami will sit and reap the profits?"
Pei Shaoze really thinks this way, many people like to gain weight on the Internet, and they finish watching it in one last breath. "Folding Paper" is not the kind of abuse drama with ups and downs, nor is it a big IP drama that needs time to increase its popularity, but a short campus drama that is warm and healing. Finish the party to buy a drama.
When the audience was upset by the abuse of fairy tales, greasy watching workplace drama routines, and drama shortages because of the special effects of science fiction films.
The folded paper ends just right.
The ratings at the end of the series continued to rise. The audience who followed the serialization did not modify the five-star evaluation, and the audience who came later also gave high scores of five and four stars, so that "Folding Paper" actually rushed to the "summer file" in one breath on the end of the day. No. 1 on the TV drama rating list"!
The showy operation of this "overtaking on a curve" once again stunned the other crews!
Other dramas are being broadcast slowly for the sake of topicality. Because of the relatively short plot, "Folding Paper" ended early and jumped to the first place in the rating list, with a final score of 9.5. Although the current number of ratings is only more than 5,000, it can be These are all post-purchase ratings, real money reviews, which are much higher than those earned from dramas that you can watch for free!
Cui Jue suddenly felt that something was wrong.
On the day of the finale, "Folding Paper" broke into the top five in the number of broadcasts, and the three platforms that Pei Shaoze talked about collapsed also had a bad premonition - the score of this drama is really too high, the score of 9.5 is completely The level of "Best of the Year"!
A high score will naturally attract new audiences to watch it with curiosity.
And the "audience retention rate" of this drama is really strong. The whole drama has a lively rhythm and a warm style without any thunder. After watching the first ten free episodes, most of them will like the handsome and lovely Qin Nian, played by Shang Cheng Xia. Or Shen Kai played Lu Fengyang, who was a ruffian and a sophomore, and then chased it all the way to the end, feeling distressed for Qin Nian's serious efforts, sad for his youthful crush in high school, and gratified for the mutual growth of the two.
The scene of Qin Nian's origami in the play was edited by a Weibo big V and made into a relaxed and cheerful video: "Follow Qin Nian to learn origami, I have to say @chengxiatai 6, I learned to origami from watching this play, rose Flowers, small animals, paper airplanes, paper boats, paper towers!"
In the video, the boy's hands are as flexible as magic. The white and slender fingertips quickly folded the paper, and soon completed each cute origami work. The official blog of Folding Paper cooperated with the publicity, and followed up with a tidbit of Cheng Xia's origami on the set: "We folded on the spot by Cheng Xia, not a quick shot, he really knows how to origami @chengxia"
Cheng Xia, who didn't change school uniforms or make up, only wore a simple white T and jeans, and sat on a stool to origami earnestly.
- It really hit the audience's heart at once!
For a time, the topic of #金年origami# was on the hot search!
Because the blogger @Cheng Xia, the actor of Qin Nian, Cheng Xia's Weibo fans instantly soared to 3 million. Cheng Xia opened Weibo and looked at the terrible number of new fans, and rubbed his eyes in disbelief: "Yan Sister, did I count a zero wrong?"
Zhou Yan hugged this little cutie excitedly: "You are right, Cheng Xia, you are really popular!"
Pei Shaoze looked at the data on Cheng Xia's Weibo, and the corners of his lips raised slightly.
The Weibo big V was arranged by him, and the editing was also done by the publicity side in advance. Taking advantage of the popularity of "Folding Paper", he sent the little boy who played origami tricks in the play to the heat Search.
Cheng Xia did a lot of hard work in order to learn origami. Now that these clips are cut out, the audience can feel the newcomer's efforts and intentions even more. In addition, the film crew released the tidbits of Cheng Xia's on-site origami, the hands of the young man. Flip it flexibly, quickly fold the white paper into various shapes, and the tidbits in just a few tens of seconds are eagerly forwarded, and the powder absorption ability is first-class!
Immediately after, another UP master with more than one million fans at station A edited a video of "The Scenery of "Folding Paper", which included the snow scene, tree-lined path, flower bed park, mountain path and other scenery in the play. , cut them all out and make a "tourism promotional film", and also correspond each scenic spot with the real scenic spot.
This edited video has over one million views in a short period of time, and was listed as one of the top ten most popular on the homepage of station A. It also led a group of viewers to hear the news and go to Linghu TV to see how beautiful the scenery of "Folding Paper" is. Then, unsurprisingly, the audience who came to watch the scenery were attracted by the well-made web drama, and watched it episode by episode with relish. When they saw the eleventh episode, they found that the episode was only 50 cents, and immediately charged the money. bought it.
…
buy buy buy.
The situation gradually became out of control.
After folding the paper, the momentum is like a broken bamboo, and the popularity has not dropped, but it has been rising every day!
On the first day of the end # Qinnian origami# Xi mentioned the hot search on Weibo; on the second day of the end, the travel video edited by the UP main editor of station A was reposted everywhere and attracted a lot of traffic; on the third day of the end, a newlywed AO husband was in the " The wedding photos of the filming location for the finale of Folding Paper” attracted a lot of attention on Weibo, and many people even decided to check in and take photos on the boulevard. The boulevard where Qin Nian and Lu Fengyang hugged and smiled became a dating spot for Internet celebrities.
On the fourth day, a WeChat official account released "Little Fresh Web Drama "Folding Paper", taking you back to school days." This article was very skillfully written. It roughly introduced the cuteness of the whole drama, and also put a few Zhang particularly beautiful stills.
For a while, "Go watch it", "I've seen it, it's really good", "Although he is a newcomer, his acting skills are all online", "Rarely seen high-quality online drama", "I can give this drama five stars, and I can see the intention of the crew" "Folding Paper is very sincere, and I hope other crews can make dramas with the same heart"...
A large number of spontaneously written positive comments from netizens who have seen it began to appear in the circle of friends.
No matter how terrifying the navy is, it can't compare to "tap water".
No matter how much money you spend on publicity, it can’t compare to the crazy Amway in the circle of friends after word of mouth.
Under the high score of 9.5 and the spontaneous publicity of netizens, "Folding Paper", which ended on the fifth day, actually surpassed the first three IP dramas. The top one on the summer vacation play list - No. 1!