At the moment when the statistical results were announced, not only passersby were shocked, but the bosses of other platforms, investors and actors of major IP dramas also felt incredible!
A 20-episode campus web drama, there was no splash after the project was approved, and there was not a single hot search during the filming period, and the two leading actors had never heard of an eighteen-line little transparent... , won the first place in the summer file
Many people are guessing: "Is this data brushed?" "It must be brushed. After finishing 20 episodes from the beginning to the end, the number of views will be 20. If you ask the sailor to brush it dozens of times, the playback volume will not go up? "
Fans of other dramas are sour, and some people even openly went to the official blog to scold: "You brushed the data too much!"
Pei Shaoze did not ask the navy to refresh the data. "Folding Paper" reached hundreds of millions of views that day. There must be many viewers who thought it looked good after watching it, and rewatched it from the beginning, or some people lent the account to relatives and friends after buying out. This part of the number of views is indeed double-counted. .
But what cannot be ignored is that the new play volume of "Folding Paper" is also considerable.
President Liu just wanted to cry with Pei Shaoze in his arms. He actually faced great pressure when he bought the show. He was only the vice president in charge of source procurement. If the show lost, he would not be able to follow him. Company management explained. But now, the results of folding paper have exceeded everyone's expectations. In just five days after the end, the amount of back-end payment actually reached 30 million!
Thirty million! Many online movies broadcast a holiday for this amount of money, and the folding paper can be done in 5 days!
When a colleague from the data department showed him the record, he couldn't believe it, and called Pei Shaoze on the spot: "Mr. Pei, our folding paper is really good, and more than six million viewers have bought it. In the next 10 episodes, the backstage credit is as high as 30 million!"
According to the proportion of the share, Pei Shaoze has recovered the investment cost and can make a net profit of 2 million.
Investors who can recover the cost and make money for the first investment are rare in the circle. Most of the investors will lose their bottoms in the first drama when they test the water. Mr. Liu thought excitedly that his first feeling was indeed right. When he was talking to Pei Shaoze, he was convinced by the calm and confident gaze of a man, so he took the risk and signed the unprecedented "box-office split". sales model.
I thought Pei Shaoze would be excited too, but I didn't expect the man on the phone to still have a calm tone: "I checked the data, the traffic during the summer vacation today has increased by about 10% compared to last year, and I'm waiting for the three films of "Mirror Flowers", "Investment Elite" and "Gene Project". After the IP drama is broadcast, a large number of audiences will flow to our "Folding Paper", and the revenue of this drama can be doubled several times."
How many times can it be doubled? Mr. Liu listened with a wide-eyed smile: "Mr. Pei, the Internet has been scolding us for brushing data these days. Tonight, the Linghu TV official expo will throw out the background payment rate and hit them in the face, hahaha, just wait and watch the show. I guess the platform that didn't buy your show would be pissed off. You don't know, the number of newly registered users of our Linghu TV in the past few days has increased by hundreds of thousands every day. of!"
President Liu can't wait to rush over and hug Pei Shaoze's thigh - because of this drama, his year-end bonus is estimated to be doubled!
As the fourth largest broadcast platform in China, Linghu TV has been struggling to grab users from the top three. Their platform started late, and the capital behind them is not as strong as the top three. The IP dramas that grab big productions often fail to grab them. Unexpectedly, a little-known online school drama, a short 20-episode cookie, would have such a terrifying influence!
Many people sign up for "Linghu TV" just to buy "Folding Paper". After all, it is a buyout system for exclusive broadcasting. If you want to watch it, you can only buy it at Linghu TV. It is precisely because of this that the daily active users of Linghu TV have surpassed the third platform in the past few days, and it is close to the second platform Totoro TV!
The executives of Linghu are about to lose their eyes - dark horse, they have experienced the terrible dark horse effect!
***
That night, on the fifth day after the end of "Folding Paper", Linghu TV released a poster: "Celebrate the payment of "Folding Paper" for over 35 million!"
In just a few hours after Mr. Liu called, another 5 million was paid. Colleagues from the Linghu Propaganda Department had just made a poster of "over 30 million". The boss made an emergency call and said excitedly: "35 million. , quickly change the poster!"
The Propaganda Department worked overtime, and released a new version of the poster at 8:00 p.m.
Other platforms: "..."
really? ! Paying back the cost so quickly
In comparison, although the advanced on-demand payment for several of their dramas is in the tens of millions, their investment is in the hundreds of millions! Moreover, the momentum of "Folding Paper" has been very strong in recent days. After winning the first place in the number of broadcasts of the day, it seems that there is no meaning to fall...
It actually occupied the first place!
This is terrible. Many netizens are following the trend. When they see the first place on the list, they can't help but click on it. As long as "Folding Paper" can retain the audience who clicked in, this part of the audience will be converted into paying users, and even Therefore, I joined the long-term member of Linghu TV...
Several major platforms have felt a powerful threat.
Cui Jue's face is extremely ugly. Since the premiere on July 10, after more than 20 days of fighting, their "Mirror Flowers and Water Moon" has been firmly in the first place in the summer vacation file. Unexpectedly, on August 6th, 5 days after the folding paper was completed, they would overtake them in one breath!
A campus network drama with an investment of 10 million has surpassed a Xianxia IP drama with an investment of several hundred million? !
Two unknown 18th-tier young transparent newcomers starring, the recent attention has actually surpassed the first-tier actor and actress in the circle? !
The user retention rate is 80%, and the payment rate is over 70%. The dazzling data that refreshes the records of online dramas is like a slap in the face!
Obviously, this drama hit the shit luck and met a large number of tap netizens who helped to promote it. Similar dark horse explosions have appeared in previous years, and once the word of mouth goes up, God can't stop it!
Cui Jue gritted his teeth in anger, a ruthlessness flashed in his eyes, he made a phone call, and said in a low voice, "I must hold back the momentum of "Folding Paper", and I can't let Pei Shaoze sit and reap the benefits. Start with their actors, give I'm looking for black stuff!"
***
At the same time, Pei Shaoze was looking at the data analysis table sent by Linghu TV. The payment rate of 70% was really arrogant compared to the data of several other advanced on-demand broadcasts.
The phone suddenly rang, it was Cheng Xiafa's request for a video call.
Pei Shaoze closed the laptop and picked up the call. Sure enough, a young boy appeared in front of him that made him miss him.
Cheng Xia looked very happy, with a bright smile on his face: "Brother Pei, I just saw the poster sent by Linghu TV. The purchase volume of our show has reached 35 million. Can you recover the cost?" What he cares about is not whether he is hot or not, but whether his brother Pei will lose money.
Pei Shaoze's heart warmed, and the corners of his lips lifted slightly: "35 million is just the beginning, and there will be continuous income in the next six months. This drama is a long-term word-of-mouth drama, and the final profit will definitely exceed your imagination. "
"It's good, everyone in Group C can follow the boss!" Cheng Xia asked with a smile: "By the way, are you still so busy lately?"
"Well. Take advantage of the popularity of word of mouth, and do some follow-up publicity... What's wrong?"
Cheng Xia whispered, "It's nothing, I just miss you a little."
Pei Shaoze's heart trembled slightly, and the boy's frank expression really touched the tenderness in his heart.
"From the time you returned to Rongcheng on June 8th to today's August 7th, we have not seen each other for 62 days." Cheng Xia looked at the man on the screen and said seriously, "I dream of you every night. ..." Having said this, he seemed embarrassed, and his cheeks flushed slightly.
"I'll come to see you on the set tomorrow." Pei Shaoze said in a low voice, "I miss you too."
"..." These four words, uttered in Alpha's deep, sexy voice, made people's ears get pregnant. Thinking of those clips in the dream, Cheng Xia's face was so hot that it was about to catch fire, and he hurriedly changed the subject and asked, "You suddenly Fei Ya'an like this, won't you delay work?"
"Don't delay. I'll contact the media reporter over there and do an interview with you for publicity." Pei Shaoze's eyes were gentle, "It's getting late, go to bed first, and you can see me tomorrow."
"Well, good night, Brother Pei." Cheng Xia was reluctant to turn off the video and wanted to wait for Pei Shaoze to press it first, but Pei Shaoze was waiting for Cheng Xia to press it first. After the two said goodnight, they didn't press the button to end the call, and stared at each other for a while.
After an unknown amount of time, Pei Shaoze said with a low laugh, "You close it first."
Cheng Xia blushed a little: "See you tomorrow!" He quickly turned off the call and got into the bed, thinking that Brother Pei would come to see him tomorrow, his heart was sweet, and he closed his eyes and fell asleep after thinking for a long time.
Pei Shaoze booked a flight at 10:30 the next day and went to bed early.
In the dream, a lot of round oranges drilled into his arms, surrounded by the sweet smell of oranges, Pei Shaoze was in a good mood, and when he woke up the next day, he was refreshed. He shaved in front of the mirror, After sorting himself out, Uncle Zhong took him to the airport.
When I came to the film and television city, Director Zhu was filming a drama. In this scene, Xu Ziyang and Professor Lin finally found a clue from a cat. Cheng Xia was holding a small cat in his arms and was happily licking the cat.
Pei Shaoyan was the first to spot Pei Shaoze, and when he met his eldest brother's gaze, he immediately stood up and shouted, "President Pei is here!"
The people around looked back and saw Pei Shaoze, and said hello: "President Pei!" "President Pei, long time no see!"
Pei Shaoze nodded to them and walked all the way to Cheng Xia. Cheng Xia raised her head to meet the man's eyes. The two looked at each other across the crowd. They had only been separated for two months, but the deep-rooted miss seemed to have been separated for a long, long time...
Cheng Xia wished he couldn't immediately jump into the man's arms and hug him tightly.
However, there were too many people around, so he could only shout politely, "Mr. Pei..."
Pei Shaoze walked in front of him and stretched out his hand. He wanted to rub the little boy's head lightly, but in the end he put his hand on the cat in his arms, touched the kitten's head gently, looked at Cheng Xia and said : "Where did this cat come from? It's cute." As cute as you are.
Cheng Xia said with a smile: "It's the cat raised by Director Zhu and brought to the filming. This cat is now the favorite of the entire crew."
The little cat was very comfortable to be touched by Pei Shaoze, and gave a "meow" in Cheng Xia's arms.
Pei Shaoze looked at Director Zhu: "Director Zhu's cat?"
Director Zhu said solemnly: "A lot of clues in this show are related to cats. I'm worried that if I just find a cat that doesn't cooperate with the filming, I will bring Spot to our house." Everyone around was laughing: "Spot's acting skills are very special. Alright, hahaha, the best actor among cats!" "Director Zhu is mad at it, it's obedient, and will take the initiative to look at the camera!"
Cheng Xia also smiled and said, "Yeah, it has a good sense of the camera, isn't it, the actor?"
The kitten in his arms seemed to agree, and then called "meow" again.
The picture of Cheng Xia holding the cat is particularly warm, and the little boy seems to be a very caring person.
Seeing the harmonious atmosphere of the crew, Pei Shaoze was also relieved a lot.
At least during the time he left, Cheng Xia got along well with the crew, and there was a cute pet to accompany Cheng Xia.
He looked at Pei Shaoyan and asked, "How did you learn from Director Zhu and Producer Xu?" Pei Shaoyan hurriedly stood at attention: "I have learned a lot and know what to do to produce a drama. Director Zhu and Sister Xu both Take good care of me!"
Sister Xu of Linhua Films said: "Mr. Pei, your little assistant is very smart, you can teach it."
Pei Shaoze nodded in relief: "That's good. I'm not here during this time, everyone has worked hard, please invite everyone to dinner tonight."
There was cheers all around.
Pei Shaoze ordered the self-service hall of the Ya'an International Hotel, and the whole crew could eat whatever they wanted.
At the dinner, Director Zhu took the initiative to say: "Mr. Pei, I watched "Folding Paper". Cheng Xia's performance in the play was really good. This play performed very well. It can be said to be the dark horse of the year. It is also unprecedented to open the mode of online drama buyout and split accounts, which is really far-sighted."
Producer Xu boasted: "I have also watched this drama, and it is indeed the most exquisite film in the summer vacation archives. 20 episodes, no water injection and no procrastination, the rhythm is very comfortable. It is the first time that President Pei has been a producer, and he can make such a fine work. I’m really ashamed of being a producer for so many years.”
Pei Shaoze thought that it was because he had many years of experience in another world.
The people around them, whether they are sincere or flattering, are all complimenting Pei always for his vision and the good filming of "Folding Paper". Cheng Xia feels honored in his heart, and feels that the Alpha he likes is really excellent...
Pei Shaoze turned his head and looked at Shang Cheng Xia's "little fan brother", and couldn't help but soften his heart.
Long time no see, Xiao Chengxia actually lost some weight. It seems that he had a hard time filming this drama. The 12-episode short play took so long to come to an end, which shows how strict Director Zhu is. One scene was shot many times over and over again. Cheng Xia has so many scenes in the play, and he must be very tired.
It's time to treat him well.
Pei Shaoze looked at Zhu Zheng: "Director Zhu, I want to borrow Cheng Xia for a day from the crew. A media interview will be arranged tomorrow to cooperate with the promotion of "Folding Paper". Look, can the crew's announcement be changed to give Cheng Xia a day off? "
Director Zhu thought for a while, then nodded and said, "No problem, finish the filming of the antagonist and Professor Lin tomorrow, and Cheng Xia's part will be filmed the day after tomorrow. This drama is about to be finished, so don't be in a hurry."
Pei Shaoze said politely, "Thank you Director Zhu."
He looked at Cheng Xia with a business-like tone: "Cheng Xia, come with me tomorrow to meet the reporter from Today's Entertainment."
Cheng Xia nodded seriously: "Okay President Pei!"
Pei Shaoyan: "..."
Another mouthful of dog food was fed by the elder brother and Cheng Xia.