The school officially started in September, and the traffic in the film and television industry is a lot lower than that of the summer vacation. Although there are many new dramas broadcast, none of them can surpass the popularity and sales of "Folding Paper".
Many people on the Internet are saying that "Folding Paper", which is the first time Mr. Pei worked as a producer, might become the annual ratings champion.
In mid-September, the major platforms got the final version of "Traces of Disappearance" after review. The executives were amazed after watching it. The show is well-made, the plot is suspenseful, and the final reversal is unexpected, maybe it will change Another dark horse in the second half of the year.
If you want to surpass the drama produced by Pei Shaoze - you have to rely on Pei Shaoze himself!
Throughout September, Cheng Xia was busy shooting commercials.
Hand sanitizer, hand cream, snacks, drinks, clothing, car models... Zhou Yan received seven or eight endorsements for him. Although he was busy, the income from advertising fees was very considerable. In addition to the remuneration of the previous two dramas, Cheng Xia's account was The deposit has exceeded 8 million.
The busy September has passed, and in a blink of an eye, it is the golden autumn and October.
Rongcheng is a city with four distinct seasons. In autumn, the fallen leaves are colorful, the dead leaves rustling on the road, the yellow leaves withered in the air and the withered flowers on the roadside, making people feel the bleakness of autumn. But autumn is also a harvest season.
In October, "The Traces of Disappearance" was officially finalized.
Cheng Xia also reposted the official blog promotion: "Congratulations to "The Traces of Disappearance", which is scheduled to be broadcast live on all platforms on October 10th! I play the role of Xu Ziyang, a trainee criminal policeman in the play. At 8 pm on October 10th, all major platforms can After seeing this drama, I hope everyone likes it. [Bi Xin]"
The recent messages on Cheng Xia's Weibo are not as smoky as some time ago, and most of them are encouragement from fans. Now Cheng Xia's Weibo has 12 million followers. After the promotion of the new drama, many people follow him because of "Folding Paper" or various advertising endorsements. Only then did they know that Cheng Xia's new drama is so fast It's on show!
Click into the crew to take a look - is it a suspense drama directed by Zhu Zheng himself, in which Cheng Xia plays an Alpha trainee detective? !
The new fans were stunned: "Is Xia Xia actually going to play Alpha this time?" "Cheng Xia really doesn't play cards according to common sense, I thought you would continue to act in school dramas next!" "Usually newcomers who have just debuted will act. Several idol dramas, your span is a bit big, right?"
Cheng Xia thought to himself that he just wanted to try various roles.
His performance of Xu Ziyang will definitely bring surprises to everyone.
On October 10, "Gone Trace" premiered.
The actors, directors and investors in the circle were all surprised. They thought that President Pei had a pleasant cooperation with Linghu TV last time. This time, "Traces of Disappearance" will also be broadcast exclusively on Linghu. " mode.
For a while, Little Bear TV, Totoro TV, Dream Video, Linghu TV...
A video platform that can be called a name in China, enter it with one click, and the homepage is full of huge posters of "vanishing traces"!
On this day, as long as the netizens who clicked on the video platform, they all knew the news of the launch of "The Traces of Disappearance", which was more effective than buying hot searches. In fact, Pei Shaoze didn't spend much publicity expenses. In order to compete for traffic, major websites are consciously helping him publicize - this is the advantage of "competition and win-win". The quality of boutique dramas is placed there, and how much money can be made depends on the website to attract traffic.
The major websites are not stupid. Of course, they will promote this drama as the focus of October, and make a wave of performance before the end of the year.
Since "Folding Paper" started the "change one poster a day", major websites have followed suit, and they have also done a lot of poster turns. The largest video review website in China even appeared "Look at which website poster" Better looking" polling post!
As a result of the competition among several websites, more than 50% of the registered members of the major platforms have been diverted to this new drama. The rest who don't click on it are the viewers who are simply not interested in suspense dramas, or who are timid and don't want to watch bloody pictures.
There are more than 100 million people in this world. There are more than 800 million users who have registered on major video platforms. Some people have also registered as members of several platforms at the same time. The traffic detonated by the simultaneous live broadcast of all platforms is not at all. Play "Folding Paper" to compare!
On the day of the premiere, Pei Shaoze's phone was blown up.
First, Mr. Liu excitedly reported the good news to him: "President Pei, the statistics of Linghu TV's backstage have come out. Today only the first episode was released. In less than 24 hours, the background playback volume has exceeded 100 million!"
The broadcast of a single episode in a single day exceeded 100 million, which is a precursor to the annual big hit drama.
Immediately after, other platforms also called: "Mr. Pei, the number of broadcasts on our side has also exceeded 100 million!" "Mr. Pei, the broadcast of Xiaoxiong TV in a single day has exceeded 150 million!" "... "
Pei Shaoze was not excited about the good news from the major platforms, as he had expected.
What he cares more about is what netizens say about Cheng Xia.
Pei Shaoze opened the video himself and watched the first episode from the beginning.
On Bear TV alone, the first episode had more than 200,000 barrages in just a few hours.
At first, many netizens questioned the screen: "I heard that this drama has Omega colluding with the criminal police, let me see if it will overturn the car!" "Omega is really brave to play Alpha, and I am curious to see it!" "Cheng Xia can play well. School drama students may not be able to play the police well!"
Cheng Xia is young after all, and the protagonist of a campus drama is a relatively simple role. Although his performance in "Folding Paper" has been recognized by most netizens and book fans, from "campus drama" to "hardcore suspense drama", This span is really too big.
Suspense dramas are not a place to fall in love and play cute. Once the acting is not good, the whole drama will be waterloo.
The other actors in this play are all familiar old actors, only Cheng Xia is the most uncertain factor in the whole play, and it is normal for many netizens to question Cheng Xia's acting skills.
Of course, there are also some navy soldiers bought by competitors in the barrage area, and they even deliberately lead the battle with "Cheng Xia was won by the sleeping boss again". Cheng Xia's fans were so angry that they scolded back: "If you are blind, watch the live broadcast of the court session again?"
"Sleep, sleep, do you only have sleep in your mind!"
"Where did Cuntong.com come from, and it's still repeatedly blackmailing things that have been clarified a long time ago?"
"Some people stink all over, the malice towards Omega actors is really suffocating!"
Pei Shaoze: "..."
Cheng Xia's fan group is quite strong.
The navy who came to black Cheng Xia was scolded to be powerless, but the netizens and fans who questioned Cheng Xia's acting skills were embarrassed to scold.
In the first episode, the plot unfolds slowly.
Xu Ziyang, who graduated from the police academy, went to report to the Criminal Police Brigade. The captain handed him a brand-new police uniform. .
After returning to the dormitory, he put on his police uniform in front of the mirror and saluted the mirror.
The young criminal policeman with a bright smile is handsome and compelling no matter what angle he looks at.
The wind direction of the barrage area gradually changed: "There is no sense of disobedience!" "Cheng Xia is a handsome young sunshine guy, so it's actually very suitable for him to play this role." "We Xia Xia in uniform are so handsome and cry, we want to fall down. Him!" "Want to beat Xia Xia + 1" "Fight Xia Xia + ID number!"
The plot of the first episode is getting better. Xu Ziyang went back to his uncle's house for dinner. The family was happy. Xu Ziyang also bought gifts for his younger brother and sister. Say goodbye, turn around and go out.
The plot screen flashed, and the time came to noon the next day.
Xu Ziyang returned home—
Blood all over the floor, uncle's wide-eyed eyes, aunt's stab wounds, and the corpses of cousins and cousins that were chopped in two...
During the original audition, Cheng Xia's performance of this scene was recognized by the director. In the later shooting, the details were more perfect, and the bloody corpse props on the scene made the visual shock to the audience more intuitive!
Cheng Xia finished the call with a choked voice, and squatted at the door crying bitterly.
It was a silent, repressed cry, more contagious than a wailing cry, his shoulders shaking constantly, he covered his mouth, and the tears fell like an unscrewed faucet.
He lost his parents since he was a child, and his uncle's family treats him like their own. This house is where he grew up. Last night, he happily ate with his uncle's family. As a result, today, his uncle's family was tragically destroyed!
Looking at the dismembered corpses of his relatives, Xu Ziyang's heart also seemed to have been chopped with a few knives, dripping with blood!
This scene of crying, accompanied by sad music, and blood and stumps everywhere in the house...
Even Pei Shaoze felt his eyes warm.
Cheng Xia cried so much that her whole body twitched.
The barrage area also swiped like crazy: "I'm crying..." "It's too miserable, 5555, all the relatives who raised him were killed!" "My sister was cut off in the middle, too bad..." "See If it was me at the crime scene where my relatives were tragically killed, I would go crazy on the spot!" "As an Alpha, my eyes are sore, and I haven't shed a tear after watching a drama for a long time, alas, so cruel..."
Cheng Xia's crying scene is very infectious.
He cried regardless of his image, and his face was covered with tears. At first glance, he was really crying, not just a few drops of eye drops to show off.
Whether the actor is really crying or fake crying, the audience can actually feel it.
This crying scene changed many viewers' views on Cheng Xia. After the first episode was broadcast, the wind direction in the comment area began to reverse 180 degrees.
"Cheng Xia is awesome, I completely forgot he was an Omega when I was watching the drama." "The back-and-forth is very good, the crying scene is too powerful, I think Cheng Xia should be a treasure among the newcomers who debuted this year." "This acting is better than some After debuting for several years and still acting in idol dramas, the traffic is much better!"
With more and more praise for Cheng Xia's acting skills, the fans and younger sisters under Cheng Xia's Weibo also began to line up to swipe the screen.
Even Ye Mingqian, an Omega actor who has been praised for crying scenes in the industry, reposted Cheng Xia's Weibo in person: "Cheng Xia is amazing, I almost cried watching the first episode." Shen Kai also reposted on Weibo, saying: " Cheng Xia's new drama, catch up!" The singer Chen Yijun praised on Weibo: "My brother Cheng Xia is awesome, everyone, come and watch "The Traces of Disappearance"."
Chen Yijun met Cheng Xia for the first time in an MV. Ye Mingqian and Shen Kai both met in the crew of "Folding Paper". These people took the initiative to forward Weibo to help promote it. It can be seen that Cheng Xia's popularity in the circle is also very good.
Seeing the praises on the screen, Cheng Xia was overjoyed, and hurriedly sent a message to Pei Shaoze: "Brother Pei, they are all complimenting me!"
You can imagine Cheng Xia's excited look holding the phone, Pei Shaoze chuckled and typed a line: "Then I will praise you too?"
Cheng Xia nodded hurriedly: "Yes, yes, I'll give you this opportunity to perform."
Pei Shaoze held back a smile and boasted: "This drama is really good, my family Cheng Xia is a talented player, and there is a significant improvement compared to "Folding Paper". Among the newcomers who have debuted in recent years, your acting skills are really among the best. "
Cheng Xia's mood was about to fly into the sky, so he gave Pei Shaoze a row of hugs.
Pei Shaoze went on to say: "My phone was blown up just now. Traces of Disappearance performed very well. It premiered today and has over 100 million views on all platforms. Excluding those repeated clicks, the total number of views on all platforms adds up. There should be 2 to 300 million."
Cheng Xia was stunned: "Is there so much?!"
At the beginning, "Folding Paper" had only 1 million hits on the first day of its premiere, but I didn't expect "Gone With The Trace" to be so fierce at the beginning. Cheng Xia is a little worried, will this show go up and down
Pei Shaoze said: "Trust me, the traces of disappearance are the biggest dark horse this year."
***
This time, "The Traces of Disappearance" adopts the advanced on-demand mode, and there is no buyout payment like folding paper.
The suspense drama "Ahead On Demand" is more effective than other dramas. After all, the plot is tense and exciting, and everyone is anxious to watch the plot behind, want to know who the murderer is, and also want to see the murderer with high IQ be brought to justice.
This drama has a total of 12 episodes, and 6 episodes are left on demand. The payment for each episode is 2 yuan, for a total of 12 yuan.
This price is not expensive in the advance payment on demand, and "The Traces of Disappearance" is well-made, and the picture quality is comparable to that of a movie. The ticket price of a 90-minute suspense movie is 30 yuan, and 12 yuan to buy 6 episodes, yes For audiences who like suspense dramas, it's really not expensive.
On the first day of the opening of advance on-demand, the sales of major platforms exceeded 100 million!
Pei Shaoze became the first investor in the circle to recover his costs and double his profits on the first day.
But he wasn't just content to make money.
That night, Pei Shaoze called Cheng Xia and said, "There will be an online drama award selection at the end of the year, and I have signed up for both dramas. The best actor in an online drama is the one that folds the paper. You can choose it. It’s not very likely, it’s good to be nominated. The Vanishing Traces newspaper has many awards, including best director, best screenwriter, best editing, best music, and best actor and supporting actor for a web drama.”
Cheng Xia was stunned, and it took a long time to come back to his senses: "Judging, awarding? I just made my debut, can I win an award?"
Pei Shaoze said: "This year's online dramas are not very competitive. Online dramas are just a step for you. Trust me, you can."
Cheng Xia was suddenly full of confidence: "Well, if Brother Pei said yes, then yes!"
Pei Shaoze: "..."
This blind trust warmed Pei Shaoze's heart. He wants to protect his Cheng Xia, step by step to the peak. The best male supporting role in a network drama is just the beginning. In the future, his Cheng Xia will win the best actor, and even go to international awards.