Liu Tao came to pick me up early the next morning. Instead of going to the newspaper office, we found a coffee shop nearby. I still look a little jet lagged, and after answering Liu Tao's call the first night, I was full of murmurs and didn't sleep well. People are still a little tired.
Liu Tao saw that I was not in good spirits, and said very apologetically, "Momo, I'm really sorry, I should let you take a good rest, but I'm a little anxious about things right now."
I quickly squeezed out a smile and shook my head vigorously to say I was fine, but I couldn't hold back my yawn as I spoke, so Liu Tao looked at me and smiled, and said to me softly: "Momo, thank you for being so sleepy. , and willing to sacrifice his rest time to help me.”
I widened my eyes a little flattered, and said nervously: "Ms. Liu, don't say that, how can I help you? It's all about work, and it's what I should do."
Liu Tao smiled and shook his head, looked at me warmly and sincerely and said, "Momo, I really want to thank you for trusting me so much."
I was even more at a loss when Liu Tao thanked him so solemnly. I always felt that I owed him something, but I had no choice but to say to him: "Mr. Liu, after I came to the newspaper office, You have always been taking care of me, if I can really help you, it would be my honor, I'm afraid, I don't have the ability."
Liu Tao waved his hand, and didn't answer my words, instead he said casually, "Momo, do you know how our morning newspaper was set up in the first place?"
I shook my head in confusion, not knowing why Liu Tao suddenly mentioned this. And it was only less than two years since I came to the newspaper office. When I arrived, our morning newspaper was already the newspaper with the largest circulation in the city. As for its past, I only know that it has been published for eight years. Other than that, the others didn't know about it, and they took it for granted that with the strength of our newspaper group, it was only natural that the morning paper's circulation be the first.
Liu Tao's eyes were a little far away, as if he was caught in some memory, he pondered for a while, and then said: "Five years ago, there was a sensational kidnapping case in our city, do you still remember?"
What Liu Tao said is still fresh in my memory. That case seems to be that a certain mistress was abandoned and in a fit of rage kidnapped the child of the family she destroyed. The child was five or six years old at the time. Later, the police dispatched and found the child within 48 hours. However, when the child was found, his body was covered in bruises and he was in a deep coma. After the trauma healed, he once suffered from autism. At that time, this incident caused a lot of noise in the whole city, and it almost made the news on CCTV. It's just that I don't know why Liu Tao suddenly mentioned this matter. The switching between these topics made me very baffled. All of a sudden, I thought about how to deal with Liu Tao that I had planned all night, and it was completely useless. up.
Seeing my confused eyes, Liu Tao explained: "Before this kidnapping case, the circulation of our newspaper was only 100,000 at best, but after this incident, our circulation has already exceeded 400,000. And in this Before the incident happened, our morning newspaper was barely in the top five among similar media in the city. But since then, we have steadily sat at the number one position little by little."
For a moment, I ignored my previous doubts, but was dumbfounded by Liu Tao's words just now, "Mr. Liu, what does our newspaper have to do with the kidnapping case if we sold the circulation in the city?"
"The kidnapping incident was a critical turning point for Zaobao. The incident was a sensation at the time, and our local media reported it. However, only our Zaobao was the first to intervene, and carried out in-depth follow-up throughout the process. Therefore, all readers who were concerned about the development of this incident at that time would get news from our newspaper. Later, other media also discovered the value of this news, but after they also started to follow up the report, readers had already recognized that The news of our newspaper is the most timely and effective, and the content is the most in-depth, which has generated reliance and trust in the newspaper itself. Since then, our morning newspaper has made steady progress little by little until its position is unshakable.
Of course, the success of a newspaper will never depend on an accidental event, but at that point in time, it was indeed the kidnapping case that made Zaobao its current leading position. The publication and the colleagues in the advertising department of the Zaobao have contributed a lot to the current performance. However, the biggest contributors are none other than the editors of the social news department. They found the topics that everyone was passionate about and were bold This news was made with a report format and space share that exceeded the conventional model.
Now our vice president, Lu She, the direct leader of our newly established Entertainment Weekly, was the director of the Zaobao Social News Department at that time. "Liu Tao finished all these words in one breath, and then looked at me meaningfully.
The family history of Zaobao is indeed the first time for me, a small editor with less than two years of experience, to hear about it. Although it is not new to say that one piece of news makes a newspaper, it is also the first time for me. This is the first time I heard an example, and this example is actually what happened to my boss, which made me very emotional. Liu Tao's words made me really sigh for a while, and even joked a little out of place: "Then, shouldn't our newspaper office be grateful to that bad guy who kidnapped a child?"
But Liu Tao listened to my joke, but just smiled without saying a word, slowly sipped his coffee and looked at me deeply.
I was a little scared by Liu Tao, and my mind was completely muddled. What he said to me completely exceeded my original expectations, and it really made me unable to enter the situation. After thinking hard for a while, I finally realized the deep meaning behind these words in his longing eyes.
To me, Liu Tao is indeed the most competent teacher in business. He has never been stingy with improving my business level and tirelessly teaching me. It is obviously impossible for my family to shout it out simply to teach me a lesson about news reporting, or to popularize the growth history of Zaobao for me.
And what he wants to discuss with me is not only related to the future of our new weekly magazine, but also closely related to my and his career prospects. If everything goes as planned, maybe the current morning newspaper will be our weekly magazine in a few years. The present Lu She is the future of this ambitious man in front of him.
When I realized that what I was facing was far more serious than I had ever thought, the string in my heart was about to break. It's not that I didn't think that Liu Tao hoped that I could get rid of Cheng Hua's scandal, but even though it was difficult, I also figured out how to politely reject him. But at that time, it was only about the distance of my personal relationship with Liu Tao. Obviously, at this moment, this issue has been escalated many times. Think about it.
The topic finally turned back to the direction I had thought, but the foundation was completely different from my initial cognition. After a long time, I mustered up the courage, looked at Liu Tao very carefully and asked: "Mr. Liu, what do you mean? Cheng Hua's current news, shall we do an in-depth follow-up report to increase the awareness of the new weekly magazine?"
Liu Tao nodded, "Of course, after all, the nature of the two newspapers is still different. We are a pure entertainment weekly, and the depth and breadth of readers we follow will not reach the influence of a city newspaper. Cheng Hua's case is not the same. It will increase our circulation by hundreds of thousands, but I am confident that if our trial issue can do a good job of reporting and hit the first shot, sooner or later we will be able to achieve the status of the leader of weekly magazines.”
"How do you want to report?" I asked breathlessly, my palms were already sweating. I have never given such a big expectation to me, and I have never shouldered such a big mission in my life.
"Naturally, the more detailed, explosive, and better, Cheng Hua's incident has received a lot of attention on the Internet these days, and various media have also reported it. However, no matter whether it is the Internet or traditional media, they only published photos. And some conjectures, none of which can be concluded. Momo, since you have this personal relationship with Cheng Hua, I hope you can make a follow-up report on this matter and dig out the heroine of the incident. Let's expose Hua's entire love history. We are going to publish a trial issue this time, and we must have an eye-catching topic to attract readers. At this moment, there is nothing more suitable for the entire entertainment industry than Cheng Hua. gone."
"You... You mean, do you want to expose the heroine?" I finally confirmed with a guilty conscience.
"That's right, Momo, I also know it's not easy, and it may have to depend on your friendship with Cheng Hua, so you must find a way to communicate with him, choose a good reporting angle, and be able to do it without compromising We can actually make the report of this matter a win-win situation by hurting his popularity and increasing our popularity at the same time." Liu Tao spoke confidently and looked at me expectantly.
I don't know if it was because the temperature of the air conditioner in the coffee shop was set too low, or because I was too nervous and excited. After Liu Tao finished speaking, I felt myself trembling uncontrollably.
It is the ideal of a journalist to achieve the rise and fall of a newspaper by himself. Seizing a rare opportunity to make a qualitative leap in career prospects is the goal of a professional person.
When such a great and promising task is placed in front of me, my anxious mood can only be described in four words: want to cry but have no tears.
If the heroine of Cheng Hua's scandal this time is not me, I will definitely risk my professional ethics as a reporter and report Cheng Hua's private life to the bottom. But, damn it, that mysterious heroine hidden behind layers of fog is me! Even if Cheng Hua got it right, Miss Wei got it right, I wouldn't hesitate to blew myself up, but how should I write this report? "According to the author's in-depth investigation and research, the mysterious heroine of the Cheng Hua scandal is actually... the author"
This is simply the greatest joke in the world.
I looked at Liu Tao in dismay, right and wrong had already been laid before my eyes, the fool also knew how generous I would get for this report, how unprecedented my career would be, how could there be any reason to refuse
But how should I agree
The author has something to say: continue to appeal to the tubers to warm up the seedlings of old sayings.