Zhao's new product pre-sale
And the product packaging is similar to the new products that Knowles will release in the next quarter
As the first designer of product appearance, Shi Yunnan had to personally come forward to understand the situation. After Luo Lingsheng heard the news, he simply followed the former to Lou's headquarters.
When the two arrived at Lou's conference room, all the key employees involved in this investment cooperation were already in place.
When everyone present saw Luo Lingsheng, the big man, they all became nervous.
Luo Lingsheng and Shi Yunnan took their seats calmly and went straight in, "What's the situation now?"
He is the chairman of the Luo Group, and naturally has the right to intervene in the investment projects under his hands.
"Let me tell you."
Lou Qian linked her tablet to the big screen and said straight to the point, "At four o'clock in the afternoon, the largest cosmetics brand under the Zhao Group, 'Yufuji', posted a new pre-sale news on the official blog, saying that the company Created a new line of 'Miki' cushion foundation."
The pre-sale concept note for the product is roughly divided into two parts —
One is the formula concept of a series of products, and the other is the display of product appearance design.
Lou swiped his fingertip on the tablet, and the large screen projected the appearance of the product they released, "Mr. Shi, do you have a look?"
The moment the product appearance picture appeared, there was a subtle coldness in Shi Yunnan's eyes—
This is his design, but it can't be said to be exactly the same.
Shi Yunnan asked before that Lou's main products in the past two years are a two-color skin nourishing foundation and air cushion, and a series of six-color lipsticks.
It uses the upgrade of ancient recipes and modern technology based on the extraction of nectar. The products are all monitored by the relevant departments and are harmless to the human body.
Therefore, Shi Yunnan designed a series of appearances of the same color around the element of 'flower'.
Take, for example, the appearance design of the lipstick—the cylindrical shell design has a rare flower-shaped relief on the splicing circle, and the rest of the outer wall is designed with golden printing.
Not only that, each embossed stamen is inlaid with a polished topaz.
This ingenious little design also benefits from Shi Yunnan's accumulated experience in jewelry design.
The color and luster of artificial topaz are not reduced, but the overall cost is far cheaper than natural jewelry.
If the large batch is enough for secondary processing, although the cost is higher than the ordinary shape design, Knowles can afford it after owning the investment.
Best of all, artificial topaz looks like natural jewelry without looking cheap.
The new air cushion foundation launched by Zhao's now just changed the design of the lipstick shell to the design of the air cushion shell, and the relief pattern has been changed, and the design of the remaining elements is almost the same.
At this level, plagiarism is not an exaggeration!
"Mr. Shi, what do you think of this?" Lou Qian waited patiently for a while before asking Shi Yunnan.
"First of all, let me state that the designs written by Shi Yunnan are original, whether good or bad, and there is no possibility of plagiarizing other people's design drafts."
Shi Yunnan's brows showed unprecedented seriousness, and the implication was clear.
His sharp gaze swept across everyone present, and finally landed on Luo Lingsheng's face, "Obviously, we have an insider who leaked the design draft."
Everyone present looked at each other in dismay, panicked for a while.
Only Luo Lingsheng, the behind-the-scenes 'gold master', kept his face calm, "Go on."
Shi Yunnan shrugged, without the slightest anger after the design was plagiarized, "Since it was robbed by others, Lou can no longer use this design."
When the Lou's Purchasing Department heard this, they immediately became anxious, "Mr. Shi, how can this work? Our new appearance is ready, and we have also negotiated the batch price with the manufacturer. After approval, the funds will be allocated for mass production!"
The online propaganda team headed by Lou Qian was also anxious, "Mr. Shi, commercial content is not to be played with. Our online propaganda team has also prepared promotional materials, and we have also searched for promotion on various platforms and are waiting to sign a cooperation agreement."
New products can't be released for the time being, so what should they use to promote it
The Lou and his wife, who came to observe, looked at each other and asked tentatively, "Mr. Shi, is there no patent for the appearance of this product? Can we sue them?"
"Of course I applied for the first time." Shi Yunnan smiled and refused again, "But it's useless now, and I don't plan to sue for the time being."
Someone asked, "Why?"
Luo Lingsheng took off his glasses and gave a slow reply, "The prosecution of a design patent is not as simple as imagined. It is necessary to carry out various detailed comparisons of the products of both sides, and the judgment cycle will generally be very long."
"Now the other party is rushing to release it before us, and when we successfully sue, it should have missed the original release time."
An aggressive employee shouted.
"Then do it right. They release new products, and we also release new products! Anyway, the rights are in our hands, and we will pull customers together to boycott their plagiarized products!"
"The two sides are playing lawsuits and wrangling during the product sales period? They have the advantage of time for the first release. As long as the marketing takes a bite, the final sales are not as good as expected. It must be Knowles."
Luo Lingsheng continued to reject it, stating the facts coldly, "On the basis of the advantages of the customer group, you can beat the Zhao family?"
The Internet Propaganda Department and the Purchasing Department were discouraged at the same time.
"This doesn't work, that doesn't work either? Are our efforts over the past few days in vain?"
"I mean, the most suitable time to sue is after they have made a lot of money, and then the benefits of winning the lawsuit will be maximized."
Luo Lingsheng didn't take these dejected words to heart at all. He aimed his gaze at Shi Yunnan, who had been unhurried and unimpressive, and seemed to have guessed that the other party had left behind.
"As for whether the product can be released according to the original time period, we have to ask the designer himself."
Lou Qian was puzzled, and the others didn't understand either.
When Shi Yunnan met Luo Lingsheng's gaze, he couldn't help laughing. He leaned on the sliding chair and approached the man, not stingy with his praise—
"Luo Lingsheng, the way you talked just now was very charming."
Shi Yunnan felt more and more depressed when he thought of the kiss that was about to succeed at home just now, "What should I do? I really want to..."
kiss you.
The sultry ending was muffled in the mouth.
Even if the truth is indistinguishable, it still makes people want to kiss.
Luo Lingsheng was only stunned for a moment, and then he immediately grabbed the handle of Shi Yunnan's sliding chair, not knowing whether he wanted to push him away or keep him.
"Are you still joking? It seems that Second Young Master Shi really has a backup design plan."
"Of course there is. If this crisis is successfully resolved, can Chairman Luo give me any personal reward?"
Luo Lingsheng's eyes touched his slightly opened lips, and hooked him with a half-smile, "Tell me about the solution first."
The voices of the two were very low, but from the inexplicably sticky atmosphere, it could not be seen that the two were 'flirting' at the moment.
The audience secretly knew their 'husband and wife' relationship.
Seeing this in person at this moment, I can't help but fall into a sluggishness, and there are still some tears in my heart—
I beg the two bosses, have pity on these social animals!
The current situation is already very big, how can you sprinkle dog food in front of your face! Yes, although it does taste good.
At this moment, a cautious figure appeared at the door of the conference room.
A young guy in his early twenties knocked on the door, and after a little search, he settled on Shi Yunnan.
"Mr. Shi, I have brought what you want."
This person is the intern in Luo's investment team, named Chang Le.
"It's hard for you to run overtime on the weekend, bring it in." Shi Yunnan moved back a little distance and called him in.
Chang Le walked into the conference room, and when he passed Luo Lingsheng, he was frightened by the powerful aura emanating from the other party. He hurriedly went around to the other side and handed over the things in his hand to Shi Yunnan.
Luo Lingsheng asked calmly before everyone else, "What's in the bag?"
"My new design after the revision."
Shi Yunan got up from his position and passed the new series of samples in the bag one by one.
"Mr. Shi, when did you change the design and why didn't you tell us?" Lou Qian asked, without any blame.
"Sorry, I was worried about the leak of the design draft before, so I deliberately concealed this version."
Shi Yunan paused and found a reason that everyone understood better, "You can just treat this as design plan B."
Both versions are designed for Knowles.
Since the first edition has been 'plagiarized', in order to ensure the follow-up sales of Knowles, the second edition can only be put on the agenda at this time.
Everyone present recovered from the initial shock, and quickly took the new sample and looked at it.
"I changed the original embossing to hollowing out techniques, and I also adjusted the color according to the pattern of each lipstick..."
It is no longer just a simple platinum color matching, but adopts the classical color of China—
Spring green, summer green, autumn yellow, winter white, crimson red, and ink black, with these six colors as the base tones, the print on it has also been changed to the original ink pattern of 'Lou's Flower Pavilion'.
Low saturation but with the right look, it gives a quiet and elegant comfort.
Most of the online propaganda department and the purchasing department are girls. When they see these shells, they can't put it down. "I think it's more emotional than platinum?"
"That's right, and there are very few cosmetic casings with hollow outs on the market, right?"
"It's so delicate, it feels like I'm looking at art, and it's good to take it home as a display."
Mrs. Lou also leaned in to take a look, and said in surprise, "Is this hollow stamen inlaid with jade?"
Shi Yunnan smiled, "Yes."
He integrates the design of the product appearance with the jewelry design, in fact, the two have the same purpose.
Among the traditional elements of China, 'jade' is the one that can best reflect the extravagance, and it is the most suitable when it is matched with classical ink colors.
Lou Desheng was more worried about this, "Mr. Shi, what about the cost? Will it be very expensive?"
"Chang Le, tell me."
Shi Yunnan sat back and handed over such a tongue-in-cheek task to the intern assistant, "I've given you secret errands these days. You've dealt with various manufacturers, so you should know better than me."
"Ah? Oh!" Chang Le responded, took a deep breath and began to explain—
"I have asked carefully. As long as we set the product pattern and use mechanical plane hollowing in large quantities, the cost is similar to that of the relief sculpture at the beginning, and there is even room to lower the price."
"Although the size of the jade that embellishes the stamens is small, Mr. Shi intends to use the texture of ice and above in order to ensure ice permeability."
"This kind of jade is expensive and rare in the market, how can we afford it?" Someone expressed his thoughts.
Chang Le nodded and shook his head again, "Of course you can't buy rough jade, but Mr. Shi is very smart, and he thought of another trick that can greatly reduce the cost."
"what?"
Luo Lingsheng guessed a possibility, "Use leftover scraps for jade products?"
Shi Yunnan immediately looked at the man beside him, smiled and snapped his fingers, "That's right."
Many jade cut surfaces will have leftovers of different sizes after they are finished with valuable authentic products such as bracelets, jade pendants, and concentric circles.
Chang Le continued, "Although there is not much available area for leftover materials, they are not all impurities, and there are no good goods, but the price is much cheaper than the rough jade stone in pieces!"
"And our products only need so much on the stamens. In fact, it is easy to pick out the available ones from the scraps, just need a little secondary processing and polishing."
This jade stamen looks inconspicuous, but the gloss and smoothness of real jade are unmatched by other A-ware imitations.
If a product wants to do well, no detail should be sloppy, and it should be treated with care.
Shi Yunan nodded, "I have asked Chang Le to contact a few more reliable jade processing factories."
Large jade factories are not short of scraps, and they also have grinding machines and technical masters. Lou's can discuss and cooperate to provide them regularly, saving time and effort.
"As long as it is properly controlled, the cost of the two designs will not differ too much."
"Let's leave it to the purchasing department. I think this design ratio is more in line with our concept of Huazhongge."
Lou Desheng agreed first, and then asked Luo Lingsheng for his opinion, "Mr. Luo, what do you think?"
Luo Lingsheng glanced at Shi Yunnan, and unconsciously brought his preference, "I have no problem with his design."
When Shi Yunnan heard this, he hummed proudly and arrogantly.
Because he really likes the design industry, he always accepts all the praise he can get.
Lou Qian took one of the lipstick shell samples in her hand and opened it, only to find that it was larger than Lou's original lipstick.
"Mr. Shi, this size doesn't seem right? Did the proofing go wrong?"
"No, this series is a lipstick cover and an air cushion cover." Shi Yunnan explained directly.
"Let customers choose the shell installation freely after buying the product, instead of the current market model of 'one color number must be equipped with a fixed shell'."
Shi Yunnan wanted to innovate on this point, but he didn't force it. "This is just my personal opinion. Let everyone decide. It is convenient to simply change the size."
"That's great! Mr. Shi understands girls' minds too well!" A female employee immediately jumped out and agreed.
"I originally wanted to say, what if I like this lipstick, but I like the shell of another shade? Now it's alright, match it yourself."
The propaganda department immediately understood, "This can be used as a propaganda point! Even if there is no new product in the future, can the lipstick case be sold separately?"
After all, girls never have too many good-looking items, even if they are just packaging.
Lou Qian nodded, "I think it's ok. The inner core of the lipstick and air cushion can be improved and sold separately."
After discussing here, everyone finally breathed a sigh of relief.
They thought the road was blocked, but Shi Yunnan actually created a new route for them, and their enthusiasm suddenly increased—
"Starting to catch up tomorrow, can we still start the pre-sale promotion as originally scheduled?"
"Well, almost."
"I will send someone to investigate the leak of the first version of the design. If a similar situation occurs in the second version today..."
Luo Lingsheng looked around, and said in the tone of an absolute leader, "I will not only make the inner ghost unable to stay in this industry, but also let him spend a few years in prison."
When everyone heard this, they nodded involuntarily.
Although they were afraid of Luo Lingsheng's aura, but after all, they didn't do anything wrong, and naturally they were not afraid of being punished by their conscience.
…
When Shi Yunnan and Luo Lingsheng left the Lou's conference hall, the sky was completely dark.
The two got into the car, and Qin Jian, who was sitting in the front row, handed over a freshly released survey material, "Patriarch, Mr. Shi, take a look."
Their title for Shi Yunnan has been changed from 'Second Young Master' to 'Mr.'.
Although not much changed, the latter represents Shi Yunnan more personally, rather than the second young master who is attached to the Shi family.
Shi Yunnan took the initiative to take the investigation materials and read them.
"I have been sending people to keep an eye on it. Strictly speaking, this batch of new products from Zhao's does not belong to their independent research and development, but obtained the goods through other companies."
In other words, the original factory of this batch of goods should be 'Yalan', which is the air cushion foundation that their company sold using the micro-business model at the beginning.
It's just that after cooperating with Zhao's, they put on a brand new packaging and LOGO, and 'old wine in new bottles' was used to deceive ignorant consumers to make quick money.
Shi Yunnan sneered and had to accept it.
It was like this at the Zhao family's banquet. How could Xie Keyue find a way to cooperate with the Zhao family
"Actually, even if Zhao's and Yalan cooperate, as long as Lou's is not involved, it doesn't matter that they make their own products. After all, it is normal for the same industry to have sales competition, but I didn't expect them to plagiarize the design and release it first. set."
Qin Jian showed disgust, and said, "Thank you, Mr. Shi, for you to be more careful."
In the Jiaolong investment group that day, Shi Yunnan was keenly aware of a trace of strangeness, so he was more vigilant to Yuan Honghe investment group—
But he felt that Chang Le, who was an intern, was a person with solid words and deeds, so he explained that Qin Jian secretly sent someone to watch the investment team and assigned Chang Le to work privately for him alone.
As Luo Lingsheng's assistant, Qin Jian naturally reported this fact truthfully.
Luo Lingsheng guessed that the situation might have changed, and deliberately let people get stuck with Lou's investment funds and only allocated a small part. Fortunately, his decision was accurate.
Otherwise, Knowles has already produced the first version of the appearance on a large scale at this time, and it will only cause unnecessary investment losses to temporarily revise the production.
"Have the inner ghost been found?"
Shi Yunnan glanced at Luo Lingsheng and shook his head, "The salary of the Jiaolong Investment Department is good, who wouldn't want to secretly rebel against the company?"
He was afraid that there would be an accident in the design, so he deliberately buried a hole, but he didn't expect that someone would actually jump into it.
"I have sent people to investigate as soon as possible, and probably locked the target, but the leak of the design was done too covertly, and it takes time to collect evidence."
Qin Jian said, a little self-blame, "I blame me for not handling it well. I should go to the investment department in person to select honest and reliable employees."
"People can't guard against it, and this has nothing to do with you."
"Since the matter has already happened, don't be in a hurry at this moment, lest there will be people who want to steal the second edition."
Luo Lingsheng was not interested in this kind of 'miscellaneous fish and shrimp' who would only do things behind their backs, and he didn't even think that this inner ghost was the key to threatening the situation.
When Lou's side is safe, you can find out and deal with it at any time.
He took off his glasses and asked the key point, "The cooperation between Zhao's and Yalan was achieved by Xie Keyue?"
"No, Patriarch, look at the last page..." Qin Jian hesitated.
"I sent someone to find out that the party B who signed the cooperation with Zhao's is Yajie Company, a small temporarily registered company."
Luo Lingsheng took the investigation materials in Shi Yunnan's hands and turned to the last page.
"Company legal person, Ling Yong?"
As soon as he finished speaking, Qin Jian pulled out another line, "But I found out that he has a connection with Luo Dexing recently."
The air pressure in Luo Lingsheng's body cooled down.
Luo Dexing, the current head of the Luo family's second room, is Luo Yanchuan's father.
"This time, the cooperation with the Zhao family should be a private transaction with the second room wearing the skin of the 'Luo family', but without going through the Luo family's public accounts."
In recent years, Luo's second room is mainly responsible for the overseas trade docking of Luo's industries, and it can make some oil and water.
Qin Jian was puzzled, "The second-bedroom couple seems to be keeping their own way, why are they still playing this game in private?"
Shi Yunnan thought of another possibility and raised his eyebrows, "It's not necessarily Luo Dexing's idea."
"Luo Yanchuan?"
Luo Lingsheng immediately thought of this nephew who was only a few years younger than him in name, and dark currents surged in the bottom of his eyes.
Qin Jian reacted, but shook his head inexplicably—
Luo Yanchuan is notorious for not doing a proper job and only spending time and money, so how could he secretly engage in this kind of activity? If he wants to make money, it would be better to directly take over the foreign trade industry under Luo Erfang.
"The assets of Luo's second room are always monitored by the group headquarters. Since Luo Yanchuan has the intention to hide it, he will definitely not be stupid enough to cooperate on the bright side."
Shi Yunnan analysis.
After doing such a twist and turn, it's not just to hide the tiger Luo Lingsheng.
"Xie Keyue and Mrs. Zhao have torn their faces, and the cooperation with the Zhao family is gone, but he can't let this investment lose money, so he found Master Luo Yanchuan."
"The latter is afraid that the owner will find out, so he finds someone to secretly cooperate with Zhao on his behalf? Use Zhao's marketing power in the cosmetics market to wait for profit to share?"
Qin Jian quickly clarified the relationship between them.
Xie Keyue and Luo Yanchuan cooperated to make a profit, and Zhao also made a fortune. It was a happy situation.
It's a pity that they think that making their own money is not enough, and they also install others to calculate their peers and plagiarize their designs!
Before Lou's family was a small family, weak and easy to bully, but few people should think of-
Now, a small investment project has really attracted Luo Lingsheng's attention, and after digging deeper, nothing can be hidden.
Shi Yunnan remembered the ending of Luo Lingsheng in the dream, and his brows froze again, "Luo Lingsheng."
"how?"
Shi Yunnan reminded, "You'd better be on guard against Luo Yanchuan from now on. He is pretending to be a pig and eating a tiger. His mind is definitely not simple."
Luo Lingsheng caught the worry flashing in his eyes, and the chill on his body warmed up a little, "I know it."
"Patriarch, what should we do now?"
"Don't worry, it will take time for Lou's products to be refitted." Luo Lingsheng put on his glasses and returned to his calm and steady appearance.
"Well, let them dance a little longer."
Shi Yunnan was not in a hurry. He suddenly thought of something interesting, "Qin Jian, help me keep an eye on Lou and Yalan..."
He whispered a few words, his eyes were playful and indulgent, "After a while, let them taste the taste of 'making wedding clothes for others'."
In any case, the account of the design being plagiarized, he must get it back!