In the luxuriously decorated hotel banquet hall, a small celebration banquet is being held.
Xie Keyue leaned on the sofa, holding a glass of champagne and shaking slightly, his eyes couldn't stop being arrogant.
Soon, someone approached.
"Master Xie, how is it? The feeling of working with me isn't that bad, right?"
The person who came was Luo Yanchuan. The other party rarely put on a suitable formal suit today, and his figure with wide shoulders and narrow waist was particularly good.
The Luo family's eyebrows belonged to the handsome ones. Compared with Luo Lingsheng's natural control, Luo Yanchuan was more inclined to provoke peach blossoms.
Maybe it was because of the happy mood, Xie Keyue felt that today's Luo Yanchuan was quite pleasing to the eye.
He raised his glass and responded, "The cooperation that can make money is naturally not bad."
Luo Yanchuan clinked his glasses lightly, sat down beside Xie Keyue without hesitation, and asked in a meaningful way, "How is Master Xie going to thank me?"
"Thank you?" Xie Keyue drank the champagne, pretending not to understand Luo Yanchuan's hint, "Isn't the cooperation split already stipulated? Don't worry, Master Luo, this wave of money will not be without you."
In fact, Xie Keyue is a complete homosexual. In terms of Luo Yanchuan's stature and ability, it is not impossible for the two to be friends in bed.
It's just that he still has target people who want to attack more, and he doesn't want to provoke too much trouble on the peach blossoms for the time being.
However, since the cooperation between the two went smoothly this time, he planned to catch Luo Yanchuan, and maybe he could continue to work together to pursue a career in the future.
This time, the interests are divided into three parties - Xie Keyue, Luo Yanchuan and Zhao.
After being repackaged and named after the Yalan Air Cushion Foundation, it has turned from the cheapest 'micro-business product' to a high-end cosmetic.
From the day of the pre-sale, they spent money to manage the most influential anchors on various platforms, and gave them sample promotions in advance—
All-in-one 'domestic' marketing, extraordinarily eye-catching exquisite packaging, and overwhelming navy remarks.
In half a month, their foundation air cushion has exceeded 100,000 sales, and even Yalan's accumulated lipsticks have been sold in new packaging.
Yalan's products are actually very cheap. Even with new packaging and labor costs, the total cost is seventy to eighty yuan. But after co-branding with Zhao, the prices of air cushions and lipsticks soared to more than 200 yuan.
Excluding the necessary marketing promotion and secondary processing costs, their quick money profit has reached tens of millions!
After two consecutive months of unhappiness, Xie Keyue finally exhaled at this moment.
Yalan's former miscellaneous class executives saw the product come back to life, and immediately came up with the idea of continuing production. They came to discuss with the current leader Xie Keyue: plan to strike while the iron is hot and produce another batch of products!
Xie Keyue felt that there was still profit to be made in the short term, so he nodded and agreed—
The second batch of newly produced products will not only continue to follow the route of 'domestic brands', but they also intend to invite celebrity endorsements and Internet celebrities to promote them.
So far, everything has gone extremely smoothly.
Luo Yanchuan didn't show any displeasure on his face when he saw that Xie Keyue had perfunctory his suggestion.
He obviously prefers a person with 'value for use' like Xie Keyue over that kind of cheap and worthless plaything, who can at least help his career.
Luo Yanchuan thought about it, and caught a glimpse of two snooping figures not far away. He seemed to have remembered something and took the initiative to wave.
Yuan Hong and Chen Hui, who had been waiting for a long time, looked at each other and walked up quickly.
Yuan Hong nodded to the two bosses in a measured way, and Chen Hui on the side seemed impatient compared to his measure.
Chen Hui stretched out his hand to count the money, "Master Luo, should you pay the balance you promised me?"
"Both of you are great heroes. I won't make a blunder with the money I promised you earlier."
Luo Yanchuan casually pointed to the sofa next to him and asked them to sit down, "Wait, bank transfers are easy to find, I asked my assistant to take the cash, and I'll bring it to you later."
Hearing this, Chen Hui immediately showed a greedy look, nodding his head and bowing his head to toast the two bosses.
Xie Keyue concealed the disdain in his heart, and his face was extraordinarily friendly, "I didn't expect Young Master Luo to hide so deeply that he could install his own people in the most important investment company under the Luo family."
"I don't dare to be, Lao Yuan is the one who hides." Chen Hui patted Yuan Hong on the shoulder, looking like a good brother.
That day, he offended Shi Yunnan in the investment team and had to face the end of being forced to resign and leave the company.
On the surface, Yuan Hong scolded him severely in front of Shi Yunan and his colleagues. In fact, he invited him out for a drink and a heart-to-heart talk that night, and finally pointed him to a clear way to 'make money'—
Through the hands of Chen Hui, a former employee, Shi Yunnan's design draft was forwarded to Zhao and Yalan.
Chen Huizheng hated Shi Yunnan, who didn't give him a good face in public, and immediately nodded and agreed when he heard the generous remuneration that could cover his half-year's salary!
Anyway, the design draft he handed over to Yalan was given by Yuan Hong, and it was hard to find his head.
Even if he finds it out, can he just pretend he doesn't recognize it
Compared with Chen Hui's peace of mind, Yuan Hong seemed a little nervous, "Shi Shao, President Xie, is there really no problem with this design draft? I'm afraid..."
"What are you afraid of? We have made minor changes to the appearance of the product. Even if the other party sues, we are not so easy to be sentenced."
Xie Keyue's eyes flashed a trace of displeasure, he didn't want Yuan Hong to bring up the topic of 'edge-crossing' again, lest it fall into place.
Yuan Hong was a discerning man, he could see Xie Keyue's expression, so he turned his 'help' line of sight to Luo Yanchuan again.
In fact, he had been working for Luo Yanchuan a long time ago.
Every time Mr. Luo wanted to invest in a large or small project, he would immediately inform Luo Yanchuan of the internal information. The other party seemed to be indifferent all these years, but in fact, he had been secretly paying attention to Mr. Luo's project investment and changes.
"Lao Yuan." Luo Yanchuan called him.
"It has been half a month since the launch of the new product. Five days ago, our products began to be shipped one after another, but Lou's delay in making a sound proves that they know that it is unlikely that they will defend their rights."
Hua Guo's concept of appearance copyright is ambiguous, and they, Yalan, are the first to publish. Even if Lou comes out and shouts for plagiarism, they can still use the water army to reverse the comments.
What's more, these kinds of lawsuits and judgments last for a long time, and if there is no definite legal basis, what can Knowles do against them
Even if there is such a day, they have already earned this wave of fast money, and they can clean up the place and leave at any time.
"You stay in Jiaolong and keep watching the new news for me, even if the headquarters really sent someone to check the leak of the design draft, and finally found you..."
Luo Yanchuan took a sip of wine and responded casually, "I will also arrange a new job for you, and the salary will only increase."
Yuan Hong heard the promise and nodded his head believingly.
Luo Yanchuan looked at the core employees who were talking excitedly in the banquet hall, and then turned to Xie Keyue, "Everyone has been working hard for almost a month, you boss, why don't you say a few words?"
Xie Keyue raised his lips and got up, just about to say something as a 'leader'.
As a result, in the next second, the supervisor in charge of product network operations hurried up with his mobile phone—
"Mr. Xie, it's not good!"
Xie Keyue and Luo Yanchuan looked at each other and frowned, "What's wrong?"
The supervisor had a serious face and said long story short, "Our product word-of-mouth has overturned a lot on the Internet!"
…
At the same time, Shi Yunnan and Luo Lingsheng, who were having dinner at home, also learned the news.
Shi Yunnan gave the last bite of the fish egg custard to the little goldfish, and when the other party happily finished eating and left the table, he avoided the child and asked Qin Jian the reason, "We haven't shot yet, why did something go wrong on their side? ?"
Qin Jian handed the tablet to Shi Yunnan, "Mr. Shi, take a look."
Shi Yunnan took a sip of warm water and habitually glanced at Luo Lingsheng. A glimmer of light flashed in his eyes, and he moved his chair to be next to the main seat, "Let's watch together?"
Luo Ling came close to him without a trace, and said, "Okay."
The two were very close.
With slight movements, their outer arms were occasionally attached, and the warm and delicate skin felt numb and numb, which could make people confused.
The sharp-eyed Qin Jian saw the small gestures of the two, and suddenly felt that they were being fed dog food again.
He coughed, "After the other party finished the ten-day product pre-sale, the first batch of goods started five days ago. At present, users have already received Meiji air cushions one after another."
Meiji air cushion, that is, the Yalan air cushion after changing the packaging.
Shi Yunnan saw the video displayed on the tablet page and clicked to play.
Qin Jian continued to answer, "This person is a beauty blogger with more than 500,000 fans. She posted this video of the accusation against Meiji's air cushion in three hours..."
Because of the excessive marketing some time ago, the beauty blogger bought product reviews for the first time after hearing about it.
She received the air cushion courier yesterday, and started the evaluation session excitedly while the iron was hot. As a result, within half an hour of applying the air cushion foundation to her face, she felt vaguely itchy.
The beauty blogger mentioned in the video—
I was not able to remove my makeup right away because I was eating out with friends. About 20 minutes later, she completely realized that something was wrong, and immediately bought a makeup remover from the nearest place to remove her makeup on the spot, but it was too late.
The entire face of the beauty blogger showed unnatural red bloodshots, and the follow-up situation became more and more severe. Many pimples grew wildly overnight, and the hospital was diagnosed with severe skin allergies.
When the video was filmed, her face was completely invisible.
The beauty blogger also said that his skin is not prone to allergies, and such a serious phenomenon has never occurred before.
Immediately after the accident, she asked her friends to help detect the Miki air cushion, but they were shocked—
The bacteria are seriously exceeding the standard, and even the paste foundation of the air cushion is covered with dense mites!
How can this kind of thing be used on a person's face? No matter how good your skin is, you can't stand it!
The beauty blogger felt that he was hurt both physically and mentally, and filmed this accusation video in extreme anger. Surprisingly, the video quickly flooded with the approval of many netizens—
Some people say that the floating powder card powder is serious, and some people also say that they are allergic after using it.
Some people said that they originally bought it for the outer packaging, but after receiving the goods, they felt that they had been deceived!
In those promotional videos, they looked at the sparkling pistil diamonds and the golden-edged white embossing with harmonious color matching, but the real thing is an extraordinarily cheap plastic texture!
Things are not easy to use, things are not good-looking, how dare you sell them for two hundred and fifty-eight
Too pit!
Can't you have the money to buy a more well-known brand
Netizens who followed the trend saw this scene and immediately chose to return it, and the netizens who were still waiting and watching also pulled the weeds.
…
Shi Yunnan roughly glanced at the reviews of this air cushion, and was amazed, "You actually use plastic products instead of artificial topaz? It's because they figured it out."
I just want to save the cost at home, and at the same time, the texture of the product is also greatly reduced.
"This air cushion is so bad, how did it pass the inspection and sales of the relevant departments?" Qin Jian was puzzled.
Shi Yunnan shook his head, also feeling confused.
Xie Keyue is a person who puts interests first, and his eyes are full of money, but he shouldn't be stupid enough to sell such low-end inferior products
Luo Lingsheng maintained his usual calm expression, he rubbed his fingertips slightly, his way of thinking was obviously more commercial, "Qin Jian, Zhao's and Yalan will definitely find a way to shut down this accusation video, you can find a way to take this video down. increased influence.”
"In addition, find someone to collect negative comments on their air cushions, and find a way to ask victims to jointly file a complaint..."
Lou's, Zhao's, and Yalan are clearly competing in the market, and the other party's plagiarism has already violated their original interests.
Now, the other party overturned the car in an unexpected place and automatically sent the handle to them.
Markets are like battlefields.
Don't give up this opportunity to fight back.
Qin Jian quickly realized, "Patriarch, I understand, I will send someone to collect relevant evidence and information immediately."
Seeing this, Shi Yunnan simply added three points, "The company's legal department can prepare to sue Zhao's and Yalan, and the resource leak within the company has also been resolved."
Yuan Hong and Chen Hui, the two embarrassed inner ghosts, must not be spared!
"In addition, let the relevant beauty marketing accounts be ready to break the news, and all platforms can send it out tonight."
They collected the details of the Yalan brand half a month in advance, as well as the product quality problems that Zhao's had experienced over the years, and exposed them to the public for themselves, so that everyone will naturally have choices and judgments.
Zhao's enterprise was originally a bay of clean water, but they insisted on letting in the dirty water from the stinky ditch
Now that you are in the same boat, you should be prepared to accept all the consequences.
Shi Yunnan didn't feel a pity at all, "Finally, let Lou's prepare to start the pre-sale. When Zhao's and Yalan have the worst reviews and the highest popularity, it's a good opportunity for us to attract customers in the opposite direction."
What is this called
The joy of making money is built on the pain of the enemy losing money.
Well, happier.
Luo Ling bent the corners of his mouth silently, and gestured with his eyes to his assistant to do as he was told.
Qin Jian nodded in response, and couldn't help but sigh—
The owner and Mr. Shi were hiding behind the scenes, and they were able to clean up the other company.
Sure enough, it's not that the family doesn't enter the house, and this kind of heart is not ordinary 'black'!
…
The next day.
The atmosphere in the large conference room of Yalan almost solidified.
The members of the temporarily formed core team sat upright, for fear that Xie Keyue, who was in the main position, would vent his monstrous anger on himself.
After the air cushion rotten face incident broke out, they contacted the beauty blogger immediately.
However, the other party was angry because of severe allergies, and completely did not accept the behavior of privately losing money and reconciling. He was determined to expose this incident and avoid more innocent victims.
The operation of Yalan had no choice but to contact the person in charge of the relevant video website, and spent a lot of public relations fees to remove the video. However, due to the untimely handling, this accusation video has been taken out by various marketing accounts, and the number of video views has reached millions.
Not only that, but at 8 o'clock last night, many beauty accounts broke the news—
They collectively accused the 'Meiji' air cushion as unscrupulous marketing by Zhao's to deceive consumers and make quick money, and also brought the behind-the-scenes micro-business brand 'Yalan' to the public.
The situation is getting worse.
In less than 24 hours, the background of the official website received a large number of returns and refund applications
If it goes on like this, let alone the second batch of new products, even the first batch of products may lose money, and the situation is not optimistic.
"Mr. Xie, I found it."
Xie Keyue's assistant walked in, and he handed Xie Keyue an inventory information sheet. In addition, he was holding two or three air cushions in his hands that he had not had time to change.
Xie Keyue looked at the refund order that jumped higher and higher on the computer screen, and squeezed out a line of words, "Just say it, what the hell is going on?"
Before he acquired Yalan, he had investigated the company's product quality inspection. Cosmetics such as air cushions have always met the production standards!
Although the effect is not as good as the big brands developed abroad, it will not cause such a serious allergic phenomenon to the human body. Xie Keyue is not a fool, how could he do such a loss-making business that completely harms the target customer
"The batch of air cushions we originally planned to release all passed the inspection, but here's the problem..." The assistant handed over the air cushion in his hand. "A batch of inventory that has expired for nearly two years is mixed in with it."
Xie Keyue opened the air cushion handed by the assistant, and glanced at the unreplaced production date at the bottom.
He immediately understood, and hurriedly smashed the air cushion on the conference table on the left, "Mr. Sun! Please explain to me, what's going on!"
Mr. Sun, who was named, looked at the air cushion foundation that was torn apart in front of his desk, and his voice suddenly trembled, "Mr. Xie, I, I just want to help the company to increase its performance."
"Although this batch of stock has expired, it is still usable after I checked it. It is intact and does not smell. There are only a thousand or so left in the warehouse..."
"I think the number is not large, and not many people should notice it mixed into the brand new genuine product."
As long as the inner core of the air cushion is removed and replaced with a brand-new outer casing, a single piece can be sold for a net profit of nearly 200 yuan. Who can't be tempted
To put it 10,000 steps back, even if the customer has an accident, they can push it to the problem of personal skin quality, and the big deal will be returned and refunded. As long as these stocks can be sold, they are still earning in essence.
I just didn't expect that the first person who jumped out to defend their rights was an influential beauty blogger, which accidentally made things worse.
"Mr. Xie, I haven't thought about this, but it's already happened, we have to find a solution, right?"
Mr. Sun admitted his mistake with his mouth and panicked on his face, but he was actually very stable.
He had already handed over the cosmetics and production chain of Yalan to Xie Keyue, and the other party was looking for others to cooperate and sell them.
Even if something big happens now, Xie Keyue, the 'head boss', is still holding on.
Xie Keyue's face turned ashen with anger, "I don't think about it? Sun Zhengnan! Do you know how much the company lost in this wave? Can you afford it?"
Xie Keyue was so angry that his head was swollen, and he could not wait to smash the opponent's head with these air cushions! He didn't expect that the new product sales he planned would be ruined by such a pig teammate!
Just when he was about to lose control of his anger, the phone on the table vibrated for a while, and it was Luo Yanchuan who called.
Xie Keyue suppressed his anger and answered the phone, "Hey, what did the Zhao family say?"
The Meiji air cushion is under the name of the Zhao family.
There was such a big public opinion turmoil last night. After the market opened this morning, the stock value plunged and suffered heavy losses. Zhao's senior management showed strong dissatisfaction with this matter!
Seeing that the matter was getting more serious, Luo Yanchuan, who had been hiding behind the scenes, had to personally come forward to solve it.
At this moment, even across the phone, Xie Keyue felt Luo Yanchuan's low pressure.
"The high-level meeting has just been held, and I have already planned to recycle this batch of products in all aspects..."
In order to preserve the reputation of the group, Zhao unilaterally announced that it would take back these air cushion products. Even if the air cushion is used, customers can refund it for no reason.
Xie Keyue was surprised, "What?"
No reason or a full refund
With this back and forth, not only will they not be able to make any money, but they will obviously lose a large amount of their initial investment!
Luo Yanchuan took a deep breath, and his voice sounded a bit gritted, "They asked me to fully compensate for this transaction, Master Xie, you can't let me take care of this alone, can you?"
Xie Keyue was confused and said subconsciously, "There is no room for turning around in Zhao's side? Not all our air cushion products..."
"Master Xie, so you are so naive?" Luo Yanchuan sneered, like a mirror in his heart, "The Zhao family only wanted to use us to make money from the beginning to the end. Now that something happened, they have planned to sell us completely for self-protection."
He used the shell company as a cover, and used the name of 'Luo' to seek cooperation.
Now that the product has an accident, the 'fake' boss he has recruited is obviously unreliable. Luo Yanchuan had no choice but to come forward and negotiate with Zhao in person.
The results of it? This morning, some senior members of the Zhao family shouted in front of him—
"See? Not all people with the surname Luo have the skills! The Luo family owner can't make mistakes in any decision-making, unlike some side relatives with the name 'Luo', who will only affect their partners."
The second half of this sarcastic and sarcastic sentence almost put Luo Yanchuan's face on the ground.
"..."
Having said this, both sides of the phone fell into silence.
Because of the loss of stock value, Zhao was unwilling to bear the additional loss of return, and the pressure of the loss all fell on Xie Keyue and Luo Yanchuan.
The two of them were still having fun yesterday, but when they encounter a matter of interest today, they have their own calculus in their hearts, and they are not willing to let themselves lose too much.
Suddenly, Luo Yanchuan on the other end of the phone made a irritable sound, and he called him by his first name, "Xie Keyue."
"how?"
"I just received the news that Lou and Luo jointly sued the three of us to investigate the matter of 'original design plagiarism'..."
Luo Yanchuan felt bad as he spoke, and the whole person seemed to have fallen into a bottomless cold pool.
Because the statement of accountability posted on the official website came from the legal department of Luo's headquarters, and the Dijing Nanyang Law Firm that stamped the statement had the opportunity to become Luo Lingsheng's exclusive team of lawyers, and they never fought an unsure official battle!
The most frightening thing for Luo Yanchuan is that Luo Lingsheng may have noticed his small movements in private!
He spent so much energy back and forth, but in the end he didn't get anything
On the contrary, he has exposed his meticulous concealment for many years? what is this!
Luo Yanchuan hung up the phone hastily, Xie Keyue realized his situation and looked embarrassed.
He just felt like he was being roasted by everyone on the fire, suffering and having nowhere to go.
"Mr. Xie?" The director of the operation department looked at Xie Keyue's pale complexion and asked cautiously, "What should we, what should we do now?"
"The first statement is to say that there is a problem with a single batch of goods. We can replace the second batch of goods with freight included. For those customers who want to refund the goods before delivery, let the customer service contact one by one to change the price and add a small amount. Gifts…”
Xie Keyue said the plans he could think of so far.
The profit of this batch of goods is high, as long as it does not involve a full refund, their loss should be reduced, not to mention that the second batch of products is still in production, they can completely replace the logo for low-cost sales.
As of now, it's a little bit to get back a little bit.
Before the head of the operations department could answer, a small employee from outside rushed in in a hurry—
"Mr. Xie, it's not good! The people from the business administration department are here!"
"They said that they had received a large number of customer complaints, and now they will suspend and block our production line, and they will confiscate all the remaining products!"
"Mr. Xie, supervisors, you, you go and have a look!"
Boom!
These words weighed down like a boulder, completely blocking the last path Xie Keyue could think of at the moment!
Xie Keyue was stunned in place, and his face turned red and white as he couldn't accept the fact—
Why does it become like this again
Obviously yesterday he was the winner of the profit, but overnight, his investment in the cosmetics industry was completely wiped out, and he lost all his money!