The screen became darker and darker, and finally returned to pitch black, and a line of bold white words gradually appeared: It is the responsibility of raising, please don't abandon it.
At the end of the ad, the audience was not told whether the cats were safe or not, leaving all the room for imagination to the audience. It was precisely because there was no clear ending that the audience was even more upset.
Until the opening song of "The Master of Cute Pets" sounded, the shock brought by the advertisement was still there. Some young people were scratching their heads and curious about the ending, so they lowered their heads and searched for this advertisement on their mobile phones.
I didn’t find it in the ending, but I accidentally found the relevant information of the advertisement—this advertisement was jointly funded and produced by the local TV station and the well-known local enterprise Le Chong. When it was time, there were Le Chong's series of products in the window.
The snacks fed to Daju by passers-by in the advertisement are also produced by Lechong.
The pets featured in the photo are not stray animals at all. The dogs come from a reputable pet hospital, and the cats are amazing—the cats of Maoca.
And Le Chong's official Weibo also released some behind-the-scenes tidbits. This Weibo also cues the cicada cat coffee. As soon as I opened the video, I heard the voice of the brother in charge of special effects: "I know it's a stray pet. Do your best!"
"Do you know how hard it is to turn a slick orange into a haggard look?"
"These cats are so energetic! Look at his hair, he can go straight to the Rejoice advertisement. I want to make it into a bunch of tufts, and make it messy and beautiful..."
"Besides, you can't even hit the little angel!"
Looking at the comments below, they are all heartless hahaha:
"I'm laughing so hard, I'm actually complaining about how hard it is for cats and dogs to raise P."
"At first I was sad after watching the advertisement, and I wanted to search to see if there was an ending, but... I laughed so hard."
"Look at the comparison chart released by the cat cafe! Damn it, brother, he really tried his best!"
A group of netizens who don't think it's a big deal to watch the excitement followed Lechong's official @ and found the account of Xianchan Maoca.
As soon as I came to the Maoca account, netizens who only learned about Maoca through advertisements realized that this cat cafe seemed familiar! After browsing the homepage, they suddenly remembered how this sense of familiarity came from!
Cicada! Isn't this the very popular Internet celebrity cat cafe at Station J? At first I thought it was just an ordinary online celebrity shop. Some netizens who are resident at Station J also know about Xianchanmao Cafe, but they have never paid attention to it. The reputation of Internet celebrity shops among passers-by is not very good. Most people think that Internet celebrities The store is an unscrupulous merchant who slaughters fans, and lives by selling settings.
And now, this online celebrity shop actually participated in the production of public service advertisements.
It has to be said that excellent public service advertisements can indeed enhance the image of a business. If Maoca gave passersby the impression that it was an online celebrity shop that was good at marketing at the beginning, it is now gradually turning to a conscientious shop that "sincerely cares about pets and is enthusiastic about public welfare".
After all, I love my house and my wife, the short commercial has left a deep impression on many people, and the unsatisfactory ending is even more memorable. Naturally, part of the love for the commercial will be transferred to the producer.
The cats and cats who appeared on the scene are even more in the limelight.
Especially the egg yolk manager. As a male big orange cat, he can raise cubs so proficiently, exuding the diligent love of an old father all over his body. The audience just look at his mountainous back and feel cute and reliable.
The so-called tragedy must tear apart the beautiful things. The most amazing part of the advertisement is the blank space at the end. As long as you think of the gentle and patient Daju in the early stage, he will never stand up and meow, and will never use his body to protect the kitten from the rain. I could cry so hard.
But some people deducted the details in the advertisement - the big orange cat has been wearing a collar around its neck, which means that it used to be a domestic cat, and it must have been abandoned in the end. Not only Daju, but the first litter of kittens was also discarded. Many other cats and dogs who appeared in the photo also wore collars, which were obviously abandoned.
Those stray cats and dogs still have various scars and even disabilities. Some are afraid of humans, while others are still willing to get close.
Every minute he recalled the painful past of being abandoned, he tortured himself severely. Bringing this sad audience to Maoca's account, wanting to see what the big orange looks like in reality, can also be regarded as a kind of comfort.
The painting style of Maoka’s Weibo is completely opposite to the sadness of the advertisement—it released a comparison picture of the cat in the advertisement and the cat in reality, and praised the special effects guy’s awesomeness.
The viewers, who were still immersed in the advertisement, clicked on the big picture, and immediately understood why the special effects brother collapsed so much: the cats in this house are too well-raised!
The big picture is a group photo of the cat in the advertisement. After changing the look of the cat in the advertisement, it looks full of vitality when you hold the cat's nest, which is completely different from the cat in the advertisement.
Especially the big orange, the big orange P in the advertisement lost several catties! The audience almost didn't recognize the real version of Daju at first sight, but when they met Daju's eyes, they regained the feeling in the advertisement.
Such a pair of amber eyes are too moving, and there is a stream of light in them.
There is tenderness in his eyes.
The other cats are also neat and tidy, their eyes are very agile, and their high-spirited expressions make people's hearts soften. It is indeed difficult to make these overly good-looking little guys look pitiful.
The comments praised the younger brother for his professional skills, and they all said that the slightly fat, middle-fat and particularly fat girls need the younger brother to lend a helping hand.
As a result, the sadness that the audience had previously brewed disappeared, and they even laughed out loud while holding their mobile phones. Looking at the lively big orange in the video, I feel inexplicably relieved to meet in this world.
The emotions of cat cafe fans are much more intense than those of netizens who follow the advertisements. They poured a lot of affection for cats through the network cable, took time to watch the video several times, and absorbed a little warmth and warmth from Fuzzy. comfort. When they saw the advertisement for the first time, they directly brought in the egg yolk, and they almost collapsed after watching it.
Fortunately, fortunately, everything is fake. Everything is fine with the egg yolk, and everything is fine with the cat coffee.
A fan commented:
After crying for a long time, watching the frisky egg yolk finally recover. I'm always lonely, so I wanted to get a cat, but after I saw the advertisement, I decided not to keep it for the time being. It is a responsibility to raise a fur child. If I bring a fur child home, it is a new little life, and it is a responsibility that rests on my shoulders. There are too many things to consider, and I don’t have the ability yet. I don't want to take it home, give it a safe place, and suddenly want to send it away due to various reasons of my own.
When I have a pair of strong arms, I must support my furry child with a home. By the way, please adopt instead of buying. Before raising a child, you must think carefully and make sure you are capable and prepared.
Finally, I would like to express my heart to the production team, thank you for bringing such a meaningful short film. I am also very grateful to Maoca, for allowing me to have the honor to meet the fairy cats in the world.
…
Unexpected and natural, this public service advertisement became popular.
Simple and easy to understand without any twists and turns in the plot, but it can touch the softness of people's hearts. The tenderness of the big orange, the attachment of the kitten, the embarrassment of other stray cats and dogs... Although the plot of the advertisement is fake, such a tragedy did happen in an invisible place.
The significance of public service advertisements is to arouse people's thinking and then influence people's behavior.
Warm and kind things can always move people easily, because people have light in their hearts.
The ad managed to hit a soft spot, so it worked.
This ad was placed on Station J, and it had millions of views in a day, and the number of views on other platforms was not lower than that of Station J, making it one of the most successful advertisements of the year.
The public service announcements had a positive impact on Cat Cafe and Le Chong, and the pet hospital where the dog appeared in the photo also opened a J station account and Weibo following the rising popularity, and Le Chong and Cat Cafe went to check in one after another.
Many people spoke highly of the three parties:
"The advertisement was shot very well, and the willingness to pay for such a public service advertisement also shows that the company really cares about these animals."
"I have been using Le Chong's products all the time. I feel very honored to see the advertisement this time. It is a responsible company."
"I want to praise the hairy kids, the little actors don't get paid."
"Upstairs, there are. It is said that Boss Pei bought a meal of canned meat and nutrition cream for the fur boys at his own expense, and sent them over to the dogs."
"Hahaha my mother, is she so cute? Is Boss Pei the cat cafe owner?"
…
Le Chong's new packaged body lotion was also pushed into the market at this point in time, and when the official released the new package picture, they also deliberately @觉香.
Such a down-to-earth attitude of a big company also makes the fans of the cicada feel honored, and by the way, their favorability for Le Chong has gradually increased. A company with a good attitude is always more pleasing to consumers, not to mention the quality of the company is good, and it is safe to use.
And the new packaging of the body wash is so beautiful that I have to buy it!
There are three types of packaging in total. The pink bottle is printed with a puppet cat, and the eyes are sea blue, which is as clear as water that cannot be adjusted by the color palette. The puppet cat tilted its head and looked at the bubble bath beside him, with full curiosity in its eyes.
On the pure white package is a Norwegian forest cat, standing by a gurgling stream, with a miniature version of the bath liquid under its tail, like an elf in a fairyland.
The last package, the background color is light gold, the big snow-white cat presses its paw on the bath liquid, the gold and silver pupils are different, the eyes are almost staring, and the words "buy for me" are almost revealed from the eyes.
Comment:
purchase! buy them all! What? Can't run out? I use!
…
After the public service announcement, many people would go to the bottom of the video or Weibo and ask: "Is this the cat cafe who filmed the public service advertisement?"
"Is this cicada the same cicada?"
After getting the dumbfounding affirmation from the fans, he clicked the follow button and expressed that he was going to take time to go to a cat cafe.
Maocai gained more than 100,000 followers in a few days, and the comment section below clamored to see more cats every day, so as to comfort their weak hearts hurt by the commercial plot.
Boss Pei is a good boss who loves fans. There are too many fans waiting to be fed in the comment area, and there is only one Zhou Yan who is in charge of editing the video, so after thinking about it, Pei Shiyi decided to start a live broadcast.
He prepared the "program" to be broadcast live in advance, and by the way, he also brought in Bo Jin who was off on Saturday.
The copper coin scratched the scratch board: "Live broadcast? Are we also doing live broadcast?"
Pei Shiyi said: "Well, your father and mother Yun said that they want to get closer to you."
Copper Coin jumped up and down excitedly: "Then, should I perform a talent show or something? How about dancing?"
Bo Jin: "You can learn a wild wolf disco, they will definitely like it."
Tong Qian still remembered how his first video became popular, and immediately felt that although Director Bo looked scary, he was quite reliable after getting along with him for a long time.
So Le Diandian ran to ask Eggy Yolk to borrow his phone.
Pei Shiyi poked Bo Jin, and said in a low voice, "What is wolf disco? Is it something new?"
Bo Jin took out his mobile phone and started playing Wolf disco.
first pass
Pei Shiyi: "..."
All the cats came together: "..."
Second pass:
Pei Shiyi was still a little confused: "... what, what?"
After three times, the copper coins could already start twisting according to the rhythm, and the egg yolk said blankly: "It seems to be a bit high."
Pei Shiyi: "..."
Pei Shiyi looked back at Bo Jin, this wicked boyfriend was looking at him, if Bo Jin was in his original form at this moment, his tail would probably turn up.
Here it comes again, Tong Qian is an idiot, and Bo Jin insists on adding fuel to the flames.