Only part of the commercial shoot was in the studio.
Luohua Yipin's advertising creativity has always been very exciting, and many people in the industry are even teasing. Luohua Yipin's accessories may not be of the top level, but its excellent advertising and marketing can make it never be eliminated by the market.
In the promotion of short films and posters, Luohua Yipin has always been willing to spend all its money. Facts have also proved that the exciting advertising concept can make ornaments that are originally good-looking but have no "irreplaceable" advantages, and always maintain the impulse of customers who are willing to pay for them.
It can only be said that the operation has done a very good job in grasping the psychology of customers. Such non-high-luxury accessories do not have the halo blessing of the brand or the signboard, and it is difficult to make breakthroughs and be completely different from other similar products, so the marketing strategy becomes extremely important.
Please come to Infinite9 as an endorsement because they are interested in their attractiveness and appeal in the young female market. The brand has achieved the current level, and there is no shortage of popularity. What is needed is to guide the market-oriented users to generate purchase desire.
Basic jewelry is nothing more than a few categories, rings, necklaces, earrings, bracelets. These things are not necessities of life, and there are a large number of "meal replacements" that vary widely in price but in similar shapes.
How to stand out among many competing products and become the first choice is the highlight of advertising operations.
The filming location is in the North Sea.
The city here is not the same as the place where Qin Lu lived, so the places that are familiar to every teammate are very unfamiliar to Qin Lu.
As soon as he came out of the airport, Qin Lu felt the damp sea breeze coming from his face, but he did not reduce the sultry feeling.
Beihai is in the southernmost part of the country and belongs to the tropical region, with summer all year round.
Palm trees can be seen everywhere, the long coastline, the warm lush green and the turquoise sea form a warm and comfortable tone. The airports in Beihai are not the same as those in the north. After coming out, it is a wooden summer resort. The locals who come to pick up the airport wear casual clothes, and flower shirts and flip-flops can show a free way of life.
Most of the people here have skin that is a degree darker than that of foreigners coming out of the airport due to their constant exposure to the sun. As idols, Qin Lu and the others were originally whiter than ordinary people, and they were even more prominent in comparison.
Because of the sweltering heat, Qin Lu took off his sportswear jacket shortly after arriving. He used to like to travel around on vacation, and there is no spare time for this work, but Qin Lu likes sunny and warm places. Although he didn't show it, he planned to visit Beihai again when he had time in the future.
Probably because the seaside always makes people feel relaxed involuntarily, obviously they are here for work, but on the way to the shooting location, the nine people are in a good mood.
Qin Lu sat by the window and felt the fresh sea breeze. The smell of sea salt matched the strong sunlight.
The core of the shooting team is a well-known photographer from Japan, who is good at shooting works with delicate emotions, and the short film shot before has won international awards.
It took a lot of effort for Luohua Yipin to invite him.
The main shooting location is in a carefully selected unmanned sea area. Because the road is rough and difficult to travel, vehicles cannot pass through.
Infinite9 itself has nine people, plus the accompanying staff, it took double the time to find a place.
In fact, the photographer was observing them as early as Infinite9 and the others were walking this way.
When Narita received the script for the commercial, the first question he considered was not the shooting technique, but whether the protagonist could support the mood he wanted to express.
Telling a story clearly requires more than just composition and artistic beauty. The less information and the shorter the film, the more test the subject's skills.
Of the nine people, certainly not every one of them is the protagonist, so there will be masters and slights. At this point, the brand will not interfere with Narita's choice, and only aims to present the best results in the end.
The story is very simple, but how can we make the brand's audience excited without ignoring the product and putting it entirely on the characters
They must be complementary and indispensable.
Narita is a talented photographer whose reputation has risen in the circle in recent years. Many people say that the things he shoots are very spiritual. This kind of aura does not refer to shooting techniques or skills, but more to discover and dig out the shining points that actors or models themselves may not know about.
He will magnify that point, guide the other party to show it intentionally or unconsciously, and turn it into an unparalleled momentary freeze.
But now, his eyes fell on Qin Lu.
As a photographer, it is most important to be good at observing the qualities of others, and Akio Narita is very good at capturing this.
He unsmilingly looked at the nine people one by one, turned his head and said a few words to the translator.
The roles were quickly settled.
There are three parts that need to be photographed for the brand, one is an advertising video with a duration of about seven minutes, the other is a publicity campaign that is less than one minute, and the last is a photo posted by Diguang.
All will be finished today.
Qin Lu got a "script" that was not a script, with only a few lines and almost no lines.
The theme is clear, past, present, future.
It has a very literary style. Before coming here, Qin Lu had specially searched for Narita's previous works. Every photographer has a different style. If you want to shoot a perfect work, in addition to honing your acting skills according to the character, it is also important to find out how the director or photographer shoots.
To understand each other, can better cooperate.
Several other people from Infinite9 had no such awareness at all. Qin Lu asked his teammates to watch Narita's most famous works with him during the dance practice.
But although Qin Lu had a basic idea after reading it, Fan Xi and the others were confused as if they hadn't read it, and only thought, "Ah, the filming is very good."
The commercial officially started shooting, and Narita turned the camera on Qin Lu in one step.
He changed into a light blue cotton and linen shirt, and there were not many accessories on his body, only a ring.
The sea breeze is the most natural shaper of artistic conception. The soft black hair swayed gently by the wind, and the waves rolled up the tiny white sand. He raised his head slightly and looked silently at the endless place.
His expression was a little dazed at first, and from the side he could see the faint shadow of his eyelashes hanging down. Memories of the past are the fine sand that has been blown away by the wind, and it is difficult to restore it to the same dune again.
His eyes were quiet, and he raised his hand in the direction of the backlight. The insubstantial sunlight passed through his fingers, and he slowly closed it, but he couldn't catch anything.
But the light fell on the silver ring between his fingers. The sunlight refracts a faint light, as if it is staying because of nostalgia.
Time can't go back to the past, the sun can't be held in the palm of your hand, but there is always another way to remember a certain time forever.
The story line is very simple. The only difficulty is that this scene is both sublime and full of artistic conception. If the actual performance is not good, it is a place where it is rude and futile.
There is not a single line, and everything is intuitively felt, which is really many times more difficult than imagined.
Narita originally thought that this scene would be filmed dozens of times, but the result may only be unsatisfactory. After all, the subjects to be filmed are not professional actors or models, but men's team members.
But the end was so fast that all the staff didn't respond, and Narita Yiyi had been silent for a while, and then directly notified this part of the passage.
The moment Qin Lu appeared in Narita's camera, he knew that he had found the right role.
The interpretation is too natural, so natural that he has even seen the finished film through this scene, and there is no trace of interpretation. That kind of blank script is what all photographers or directors hate the most, and the incompetent will even reject this kind of script, thinking that the screenwriter's level is not enough and the thinking is empty.
The so-called mood is the most elusive thing.
The blue sky, the sea, and the sun can be photographed by everyone, but only a few people in the whole world can photograph the same scenery differently, and the characters are even more difficult.
And the characters are difficult to control. Although the plants and trees have spirits, the people who shoot can freely move their hearts, but people cannot be controlled by words.
Qin Lu didn't even need to communicate with him to know what he wanted.
Narita's eyes stayed on Qin Lu for a long time, and he was very puzzled that this person appeared here. Because he should go to a higher place and shoot more excellent works.
He should be an actor.
He's already the best actor he's ever seen.
Narita watched Qin Lu politely bow to the staff in one step. He didn't feel complacent or arrogant because of one pass, but he seemed to have only done one very ordinary thing, and he didn't think he did a good job.
Narita thought he seemed to understand.
This young man doesn't seem to know what a terrifying talent he has. There is no reference around him, nor a suitable leader.
No one told him that he was very spiritual. He thought he had just completed a job, not knowing that only he could do it.
Maybe he didn't understand what he was missing at all, or what he should do the most.
He needs a good guide, and he also needs an opportunity that he has not yet had access to.
And he might be able to help him get this opportunity.