25.7 million.
This is inconspicuous among several Lunar New Year films that had a box office of over 100 million or even 200 million on their first day, but the producers, investors, producers, etc. all heaved a sigh of relief when the box office came out.
Not to mention how much box office this movie can eventually earn, at least it won't lose money.
Although the investment in this film itself is not high, its investment in the later stage is no less than the investment in the film itself.
With the box office on the first day, more and more comments on the Internet began to push the movie "Prison Bully", and even called this movie "the biggest surprise of the year" and "the best of the year".
The sunspots also came out and laughed and said: "Sure enough, this year is the best, and this year has only started for ten days!"
"How can I say it is the biggest surprise of this year? The big surprise in ten days is really big!"
But no matter what the Internet says, the box office on the second day is still rising, breaking 30 million, the fourth day, the fifth day, the sixth day...
As more and more people watch the movie, more and more positive comments on the Internet, and the score of Tomato.com is also getting higher and higher.
Soon, the weekly box office came out, and the weekly box office of "Prison Bully" actually broke through the 200 million mark, ranking second in the box office of this week's movies.
Ranked first is a comedy drama by a well-known director that exploded this year. When this comedy drama was first released this year, the box office exceeded 200 million on the first day, although the popularity has gradually declined. , There are still a lot of people who go to see it.
When the weekly box office of "Prison Bully" came out, the first thing the media and the Internet publicized was not how good the movie was, but the shocking Su Xingchen's box office appeal.
Because most of the people who went to the cinema to watch this movie in the first week were fans of Su Xingchen.
At this time, another voice appeared on the Internet: "Su Xingchen is really as big as a bucket. The movie's box office is good. Let's say it's her box office appeal. It's obviously Director Lin's box office appeal, okay? Look at what Director Lin once said. Of these movies, which ones are not well-received or popular? I am ashamed to attribute these box office to her alone, where did I put Director Lin?"
But such voices are only a small part, and they are also drowned in the media army.
Because not only the media thinks so, but even many investors think that it comes from Su Xingchen's personal box office appeal.
They all understand that in the box office of the first week, although there are positive factors brought about by more and more people watching the movie and more and more positive reviews on the Internet, among the 200 million box office, at least there are dissenting box office. From Su Xingchen.
It can be said that in the first three days of the film's release, the entire box office of "Prison Bully" was supported by Su Xingchen, and the positive reviews and ratings on the Internet were also generated by her fans.
The score on Rotten Tomatoes is as high as 9.6 points!
As more and more audiences are attracted, the film's ratings on major platforms have gradually stabilized, eventually staying at 9.2 to 9.3.
But this score is already very high.
As movies became more and more popular, in the second week of its release, "Prison Bully" surpassed the Lunar New Year release, and the comedy film that was about to be released became the box office champion of this week.
As soon as the title of the box office champion of the week came out, many people began to joke that "Prison Bully" is "there are no tigers in the mountains, and monkeys rule the king".
Because the movie "Prison Bully" just happened to be released at the end of the Lunar New Year file, and the other blockbuster movies have already been killed, and only "Prison Bully" is left to watch.
"You let it be shown in the Lunar New Year file? Just try to see blockbusters such as "Slaying the Wolf" and "Panda Man"? Believe it or not? "Panda Man" surpassed the box office on the first day alone. It's at the box office for the first week of "Prison Bully"!"
""Prison Bully" made a box office of one billion, "Panda Man" has a box office of more than three billion, and "Slaying Wolf" is two billion. How does "Prison Bully" compare with "Panda Man" and "Slaying Wolf"?"
The total box office of "Panda Man" is indeed very high, and now it has broken 3 billion. Even if the box office of "Prison Bully" has already broken 300 million in the second week, if you want to surpass "Panda Man" or "Slaying the Wolf" " is also impossible.
But just this evaluation, this comparison, has put "Prison Bully" on the same level as the two best-grossing movies this year, "Panda Man" and "Slaying the Wolf". Only movies at the same level can do this Compare.
Generally speaking, the box office is the highest in the first and second weeks, and from the third week onwards, the box office will gradually decline after the peak period.
The current box office of "Prison Bully" is 500 million. Even if it is still strong in the next two weeks, it is impossible to surpass the first and second weeks. That's why some netizens said that the total box office will not exceed one billion.
Of course, in the history of movies, there are no exceptions, that is, the box office is higher than that of a week, and there are quite a few, but such movies have all become classics.
Such as "Titanic" and so on.
So it is not wrong for them to dare to release such words.
When director Lin Zhou was interviewed by reporters, he also encountered reporters asking about this matter. Director Lin Zhou said very directly: "I regard a movie as a work of art, don't use the box office to measure it."
"Then what is it for? Awards? Director Lin, are you dissatisfied that "Prison Bully" didn't win the Golden Bear at the Berlin Film Festival? Do you think there is something shady about the Berlin Film Festival?" The reporter immediately asked sharply.
Director Lin silently glanced at the questioning reporter, "It is certainly better for a movie to win high box office and awards, but box office and awards are not the only criteria for judging a movie. When I was making this movie, I I didn't pursue the box office, I just wanted not to lose money."
Director Lin's words can be said to be very modest, but when it came to the reporter's mouth, it became: "Director Lin's request for "Prison Bully" is not to lose money. Does that also explain that Director Lin is not interested in the box office of this movie?" What about confidence?"
The headline of the news the next day was: Director Lin said, for "Prison Bully", please do not lose money!
As soon as this news was released, the sunspots on the Internet jumped even more joyously: "Director Lin himself said that he is not optimistic about the box office of this movie, and he just wants not to lose money. Can Su Xingchen's fans stop bragging about it? Already!"
"No matter how much you brag, I won't watch it! I will definitely not watch literary films!"
Then in the third week, the box office exceeded the second week, breaking 300 million again.
At this time, the Lunar New Year holiday has completely passed, the students have already started to go to school, and the office workers have already gone to work.
If it can be said that Su Xingchen’s personal box office appeal in the previous first week and second week has such a good box office, and now he can still get such a high box office, the test is entirely the word-of-mouth of the film itself .
It is the excellence of the film itself that has attracted a large audience.
The box office in the third week stunned many netizens. This made netizens who were already scrambling to watch "depressive, heavy, literary films" in the cinema couldn't sit still. They ran to the cinema one after another, wanting to watch this movie. Is the movie really as good as it is advertised on the Internet
After reading it... it smells so good!
As those who were determined not to watch it all entered the theaters, the box office in the fourth week, although not higher than the third week, was stable at 300 million, and won the box office champion for three consecutive weeks.
By the time the movie was released, the total box office had exceeded 1.2 billion.
1.2 billion, which is of course incomparable to those Lunar New Year blockbusters that invest hundreds of millions, but as an award-winning literary and artistic film, the current highest box office record for Huaguo literary and artistic films is 1.4 billion, and this one The box office champion of a literary film is still filmed by the top three well-known directors in China. This big director himself has a strong box office appeal.
The box office of "Prison Bully" is already in the box office of Huaguo literary and artistic films, and it can be shot in the top three.
Looking at the investment of "Prison Bully" again, the total investment is more than 20 million, the public relations is more than 20 million, and the publicity is more than 10 million. Based on the total cost of 60 million, the return on investment of this movie is 5%. Hundred.
Twenty times!
If it is distributed to movie theaters, taxes and special funds, etc., the producers and investors will have at least five times the income.
But the filming of this film only took just over two months, plus the subsequent Berlin Film Festival awards and domestic release time, the total was only half a year, half a year, and the return on investment was more than five times.
And this movie, while bringing high profits to producers and investors, also brought high profits to Su Xingchen.
Another important reason why the film's investment is so low is that Su Xingchen himself also brought money into the team, and they were talking about a sharing contract.
After the movie was released, Su Xingchen's Xinhuo Media suddenly received many movie invitations.
In March, the movie "Prison Bully" was nominated for the Best Screenplay Award at the Asian Film Awards.
In early April, the movie "Prison Bully" won the Best Director Award, Best Film Award, and Best Actress Award at the Yenching College Student Film Festival.
At the end of April, the movie "Prison Bully" was nominated for the Best Asian Film Award and the Best Actress Award at the Taiwan Film Awards.
In August, the movie "Prison Bully" won the Huabiao Award for Outstanding Digital Film, and Su Xingchen won the Best Newcomer Award.
In November, the movie "Prison Bully" was nominated for Best Film, Best Screenplay, and Best Director at the Hong Kong Island Golden Horse Awards.
With more and more awards for this movie, after the movie was released, Su Xingchen's Xinhuo Media Industry flew in many movie invitations.
Before the movie "Prison Bully" was released, Su Xingchen also had a lot of script invitations, but most of them were supporting roles or the second female lead. After this movie was released, almost all of the script invitations were female leads .
Part of these people are interested in Su Xingchen's box office appeal, and part of them value her acting skills and aura, and feel that she is suitable for the role in their film.
However, just when everyone thought that Su Xingchen's career had reached its peak and that he was about to devote most of his energy to the entertainment industry and began to devote himself to developing in the entertainment industry, Su Xingchen suddenly announced that he would quit the entertainment industry.