After Hecate finished post-production, she sent the sample film to the studio for a look.
After confirming that there was no problem with the scale, Hecate immediately released this advertisement and officially announced Xu Qiao as the spokesperson for its "Desire" fragrance series and shower gel product line.
Hecate has previously focused on the beauty field, and its expansion into the fragrance series did not make much of a splash, with several perfumes receiving mediocre responses.
But after all, it is a big brand, and Xu Qiao is not the one to endorse the fragrance line, which is not very popular. The endorsement of this shower gel product line was obtained by Mo Chenghong from several popular people.
Although it was just an endorsement for a product line, Hecate also showed that she was not short of money. After the release, she found several big accounts to promote it, and fans actively interacted. After the data fermented and accumulated, it slowly climbed to the top of the hot searches, with the keyword "Xu Qiao Hecate".
Passersby thought that the data was bought to become a hot topic, but when they opened the comment section, the passionate and enthusiastic comments did not seem to be produced by a machine-generated internet army account, but were too genuine.
When you click on the video, the first thing that comes into view is a pair of bare feet stepping on rose petals. The feet are beautifully shaped, thin and slender, with pink fingernails. The ankles are so slender that you want to reach out and hold them, touch them and play with them.
The camera moved up inch by inch, passing over the dark green satin material, revealing every subtle ups and downs of the body, and finally landed on his face.
Xu Qiao's hair was slightly curly, looking a little messy. His eyebrows were only two dots, and his face was dull and plain. He looked pure and untainted, like a fairy in the forest.
Hecate's target users are young and mature ladies with a certain economic foundation. Its advertisements have always liked to play with high-level eroticism. There is nothing wrong with the pictures, and they never show anything that should not be exposed, but they give people an ambiguous and sexy feeling.
Xu Qiao walked in a forest full of roses and thorns, and the unreal sound of witches' chanting came from all around.
As if lured by the voice, he grasped the thorns outside the beautiful rose with an ignorant look. Like Sleeping Beauty whose finger was pierced by a spindle, the fingertips were pierced, and the blood was intertwined with the rose petals.
The next moment, Xu Qiao fell to the ground, his eyes reflecting the roses on the ground that went from fresh and beautiful to quickly withering, and he slowly closed his eyes.
The shadow of the witch that was everywhere in the forest was elusive, and a few thorns turned into twisted hands and wrapped around his body.
This scene easily reminds people of some erotic scenes with the keywords "bondage" and "force".
In the post-production special effects, Xu Qiao was brought by thorns to a pool of corrupt roses. As if bewitched, he closed his eyes, unzipped his belt, and walked naked into the pool of roses that were on the verge of withering and rotting.
The ancient Florentine language was slowly spoken.
The sacred and ascetic tone, which carries the connotation of ancient times, coupled with the almost decadent picture, perfectly illustrates the word "desire".
The camera finally stopped on Xu Qiao's frowning face.
Mo Chenghong had seen the sample film before, and didn't have much reaction when he watched it again, but Kang Wei was shocked after watching it.
"Oh my god, you are really good, Xu Qiao. Do you know that you are tempting people to commit crimes, especially those in the alphabet circle?"
Mo Chenghong frowned and warned Kang Wei: "Don't talk nonsense, you will lead the children astray."
When Xu Qiao heard the word "kid" from Mo Chenghong's mouth, he raised his eyebrows, but was afraid of irritating him, so he didn't say anything.
Kang Wei shrugged, his eyes fell behind Xu Qiao, he stroked his chin, and thought that he could give him some more hip exercises.
If it were a little more raised, it would be absolutely amazing.
Mo Chenghong clicked on the comment section to appreciate the two of them.
Ah, this man, I want to fuck him!
Oh my god, my blood tank is empty!!
Damn, that fragile look, I really want to hold her in my arms and ravage her. Oh my god, I feel like my latent desire for violence has been aroused. It's just a shower gel, why can't I buy it
My scalp tingled when I heard that line, a feeling of sacredness and depravity intertwined.
This waist, this leg! ! Ah, if you want to take a photo, why don't you take off your clothes? It's too foul to show them vaguely.
Woohoo, brother, this flawless white skin is really enviable
I really want to touch that leg upwards, it must feel very elastic!
Later on, everyone in the comment section started to form a formation.
My brother's face is not a face, it is a rare clear spring in the world
My brother's waist is not a waist, the ballad of paradise
My brother's hand is not a hand, the weeping willows beside the Anhe Bridge
My brother's legs are not legs, they are the most delicious pig offal
Something strange got mixed in.
Mo Chenghong looked at her and clicked his tongue twice, wondering how come this fan girl was writing poetry
Xu Siyi was backstage at an event when he saw the advertisement.
Seeing Xu Qiao lying in the rose pond, looking weak and dazed, he somehow thought of that day on the island when this person snuggled in his arms, looking helpless, whining and acting like a spoiled child.
The right one is another person.
Xu Siyi turned off the video, looking a little surprised.
Several female celebrities who were attending the event backstage also clicked on this trending search and gathered together to discuss excitedly in a low voice: "What a director, the dress has fallen down, but he didn't give a full view, it's so infuriating."
"I want to see the behind-the-scenes footage. He looks really good. I heard from a makeup artist friend that he looks good even without makeup."
"I'm going to ask his agent about his future schedule. It would be great if we could work together once!!"
"Oh my god, look at that dimple on my waist. I really want to poke it!"
Xu Siyi coughed softly.
The female stars were silent for a moment, then excitedly put their heads together and continued discussing the previous topic.
Xu Siyi: “…”
This trending search went up and down in the top ten and stayed there for a whole day. Hecate quickly gave feedback and the sales of the series of products soared that day.
It is not enough to just be a hot topic, the spokesperson who can also drive sales is what brands like the most.
They were very satisfied with the results Xu Qiao brought and soon sent half a truckload of shower gel to the studio.
Mo Chenghong looked at the half car full of shower gels with some worry. He pressed his brows and thought about when to give some benefits to Xu Qiao's fans and give them out as souvenirs.
The first advertising work of Xu Qiao after signing with the studio was a success. Mo Chenghong wanted to take advantage of his popularity during this period to pick scripts and look for roles.
It’s just that good scripts are hard to come by, and Mo Chenghong’s positioning of Xu Qiao is definitely not just about traffic, so after all the searching, he still hasn’t found anything suitable.
With Xu Qiao's little achievement in film and television, the embarrassing thing is that Mo Chenghong doesn't look down on bad roles, and Xu Qiao doesn't get the good roles.
After much thought, Mo Chenghong decided not to rush into this matter and just wait for Xu Qiao to finish performing "Water Ghost".
"If you rely on traffic, you will become famous quickly, but you will also die quickly. After all, "Liao Jiang" is a small web drama. You have made a comeback with the role of Jin Er. You need to continue to have good works to consolidate your current popularity."
He was afraid that Xu Qiao would lose his patience, as impatience is a common problem among young people.
But Xu Qiao was much calmer than he had imagined and had no objection.
Mo Chenghong patted him on the shoulder and said, "Prepare well for Hu Zhenghua's scene and build a good relationship with him. We may be able to continue working together when we make subsequent movies."
Every circle has a chain called the contempt chain. In the entertainment industry, movie-makers look down on TV drama-makers, TV drama-makers look down on variety show-runners, and variety show-runners look down on traffic idols.
Xu Qiao is quite popular now, but if we really talk about his works, the only one he has is the third male lead in "Liao Jiang".
If I really tell it to others, it’s still a bit embarrassing.
With good works in hand, you will have the confidence to do anything in the future.
The main reason why Mo Chenghong signed Xu Qiao was because he watched the clip of him playing the role of a general and felt that he had a lot of talent in acting. Plus, with his unique and recognizable face, there was no reason not to sign him.
Now facts have proved that in addition to acting, Xu Qiao has given him more surprises.
Before leaving, Mo Chenghong reminded him, "Spring is coming soon. There will be a Hundred Flowers Awards Ceremony at the end of March for online dramas and online movies. A friend told me that "Liao Jiang" has been nominated. You should pay attention to see if yours is nominated."
Xu Qiao nodded lazily, and Li Feifei drove him home.
Just as Xu Qiao was reading the script of "Water Ghost" at home, the police gave the results of the car accident investigation.
Brake failure is caused by lack of maintenance of the brake system, long-term cleaning, and excessive impurities in the master cylinder leading to air blockage.
There is no sign of human intervention.
After receiving the notification from the police, Xu Qiao turned his phone around, frowned, told Xu Siyi the result, and asked him how the investigation was going.
"I asked someone to check the assistant of the program team, as well as Guan Han and Li Chengxuan who had conflicts with you before, and the competitors who were competing with you for resources, but they really couldn't find anything." At this point, Xu Siyi frowned.
There was nothing special about the people the assistant interacted with, and Guan Han and the others did not behave strangely either.
Xu Qiao slumped down on the sofa and lowered his eyelashes: "This is a bit strange."
Xu Siyi continued, "But I still think that assistant has some problems. He has terminated his contract with Guofeng. It is better to be cautious. I will continue to find someone to follow him."
Xu Qiao hummed and hung up the phone.
He thought back to what had happened recently and didn't think he had done anything that would make others want to kill him.
There are contradictions, for example, in the incident of the oil-paper umbrella, it was later discovered through tracing that it was Guan Han who hired someone to frame him.
I can understand that because she holds a grudge against me due to the previous body substitute incident.
But Xu Qiao simply didn't believe that she would have the courage to murder someone.
She starred in two popular idol dramas last year. Even if her popularity was damaged due to the body-standin incident, she is still firmly among the second-tier actresses. She would not be so stupid as to do something that would ruin her entire life if exposed. The risk is too great for her.
As for the others, those who wanted to deal with him and discredit him were either those who originally competed for one of the male protagonists in the "One Hundred Demons" series, or those who competed for the Hecate advertisement.
Competition for resources in the entertainment industry is common, but it is far from reaching the level of murder.
Is it really an accident
Xu Qiao looked at the face reflected on the phone screen.
It’s strange to say, although he has traveled through book after book, the faces of each identity are more or less similar to his own.
Eyes, nose, mouth, there is always a place that retains the slightest connection.
As I was lost in thought, the phone screen suddenly lit up.
Xu Qiao took a quick look and saw it was a WeChat message from Li Feifei.
"Brother, the local government where you recorded the show last time sent you a certificate (grin)."
Attached below is a picture of a yellow award certificate: Enthusiastic citizen, brave enough to do what is right.
Xu Qiao: “?”