Xu Qiao looked down the statistical table and soon found "Survival". He raised his eyebrows when he saw the ratings.
In the ratings column, the number 0.52% was clearly written.
The premiere ratings were 0.52%, which is an amazing result for documentaries, which have always had low ratings. Looking at the audience share, it exceeded 35% of TV dramas in the same time period.
"It's outrageous!" Xiao Wen muttered, looking up at Xu Qiao in disbelief, "It's fake, right?"
You should know that "Survival" is broadcast simultaneously on the Internet and TV stations. Such a broadcast strategy will more or less affect the ratings, but the result is still as high as 0.52%.
0.52%? No matter how you look at it, this is not the score a documentary should have.
Gong Sheng finally came to his senses from his shock, and recalled what Xu Qiao had said to Ji Jiang before, "How do you know that "Survival" can't reach 0.5%?" His face had a complicated expression.
I thought he was fearless because he was ignorant, but who knew he was right! Now Gong Sheng was not sure whether Xu Qiao was just saying it casually as he said, or whether he really had such confidence before.
When Gong Sheng heard Xiaowen's words, the same thoughts ran through his mind: This must be fake, right? This must be fake, right
Of course, as the chief director, I can't say such discouraging words.
He deliberately kept a straight face, but couldn't hide his smile as he said, "How can it be fake? Isn't it natural that we filmed well and had high ratings?"
Everyone in the conference room looked at each other.
I still feel a little guilty.
The best documentary that anyone has ever made had a viewership rating of just under 0.2%. When has anyone ever achieved such a result
This can no longer be described as obvious progress, it is simply a qualitative leap, it is so terrifying.
"Why are the ratings so high this time?" Someone couldn't help but ask softly.
“Top-end equipment has good picture quality?”
"Daniel and Matt are so skilled."
"I think Teacher Xu is very popular, hahaha." This statement attracted the agreement of many people.
Seeing that everyone was looking at him, Xu Qiao blinked slowly and then shook his head.
With a smile, Xu Qiao gave his own opinion: "I also watched the first episode. The top equipment and post-production play a major role. The editors are experienced in editing, and Daniel and Matt also provide unique perspectives. They achieved the concentration of information and watchability in a short period of time, accelerated the pace of narration, and met the aesthetic tastes of young audiences."
“… In addition, Daniel, Matt, and several photographers used a lot of stylized shooting, including high-altitude, microscopic, time-lapse, high-speed, and underwater shooting. The various shooting methods are connected naturally, and the visual shock given by them is rarely achieved in previous documentaries.”
After listening to his analysis, everyone began to understand a little.
Having been in the middle of it before, and being shocked by the ratings, I couldn't understand it for a while. But now, through Xu Qiao's clear and accurate analysis like an outsider, I gradually realized that my work was better than I thought.
Seeing Xu Qiao give the credit to the team, everyone present was moved even more.
Equipment, photography techniques and team post-production are certainly important, but the core is the content.
If it weren't for Xu Qiao's outstanding performance, no matter how well these external forces performed, the ending would be predictable and it would be nothing more than an empty shell.
After calming down, everyone started chatting. This time, they felt proud and avenged their previous humiliation. Thinking of the ridicule from the variety show channel director Ji Jiang, they couldn't help but want to fight back.
"Director, look, their variety channel's 'Living Together Journey' is below us."
"Wow, 0.44%. Didn't a survey say the premiere ratings could exceed 0.5%? That's not good."
"We are still broadcasting together with the Internet and TV stations, and yet they are not as good as us."
"I want to see Director Ji's expression right now, hahahaha."
"You look down on documentaries, but the ratings are not as good as ours. It makes me laugh."
Encouraged by the ratings, everyone is looking forward to the filming of the next episode.
After discussing the next filming plan, Gong Sheng clapped his hands and said, "Okay, that's settled. Let's go out and work. I'll treat everyone to dinner after get off work."
On the other hand, Ji Jiang was naturally not in a good mood. The 0.44% ratings were not as good as expected, but that was fine. After all, this number was not bad and could be justified.
But when he saw the ratings of the documentary channel, he felt terrible and the only thing that popped into his mind was that the ratings were fake.
How could a documentary have such ratings
But under the current strict control, even if he is unwilling, he has to admit that the probability of fraud is almost zero.
How is it possible? Is Xu Qiao, a popular star, so powerful that he can have such an influence on the documentary
But when it comes to popular stars, aren’t there more of them on our variety show channel
Seeing the director's gloomy face, the assistant beside him was trembling with fear and didn't dare to say anything.
Seeing his panicked expression, Ji Jiang became more and more impatient and waved his hand: "Alright, the audience just wants to watch it for fun. I don't believe they can maintain this rating next week."
As he was speaking, he saw people from the documentary channel walking out of the conference room.
The enemies were extremely jealous of each other. Ji Jiang had mocked them more than once. When people passed by their office area, they were so arrogant.
Ji Jiang: “…”
Be proud, let's see how long you can be proud.
Soon, the ratings of various programs on various satellite TV channels yesterday were announced. When netizens saw that the ratings of "Survival" exceeded those of a number of variety TV dramas, they were also shocked.
[This is so powerful, it can even be used in variety shows]
[To be honest, this documentary is really good]
[My parents never watch documentaries, but this time they watched it with me and were fascinated by it]
[I watched it again after I finished it. The first time I focused on the content, and the second time I paused for a while to take a screenshot and use it as a wallpaper. The image quality is really great]
As the exclusive title sponsor of "Survival", Gao Ming was extremely happy. As "Survival" was severely underestimated, the title sponsorship fee for the documentary was very low.
Now, whether it is the ratings or the word of mouth, the performance of "Survival" is obvious to all. In this case, Dianxing Technology, as the title sponsor, can't be said to have made a huge profit.
The number of game reservations has skyrocketed.
I made a lot of money. I really made a lot of money.
The rebroadcast was scheduled for the next afternoon. Unexpectedly, the ratings of the rebroadcast on the second day were even higher than the premiere the day before.
The first broadcast rate was 0.52%, and the replay rate was 0.59%.
What does this mean? It means that "Survival" has great potential. When it was first broadcast, it was not well-known enough due to insufficient publicity funds, and not many people paid attention to it. However, with the effect of the first broadcast and the good word-of-mouth, the ratings of the rebroadcast the next day were even higher than the previous day.
You should know that this is the ratings when the show is broadcast on both the Internet and the TV. If the broadcast on the Internet platform is delayed, the ratings will be even higher.
The advertisers that the "Survival" program team had tried their best to persuade but still refused to pay attention to now regretted it.
Still want to advertise? The price now is not the same as the original price.
Some people are still waiting and watching. After all, this is only the first issue, and who knows how it will perform in the future.
In the second week, the second episode of the first season of "Survival" was broadcast, and the ratings were counted, which silenced those who doubted it.
0.73%.
This is the kind of ratings that only popular variety shows can achieve.
Ji Jiang threw the document on the table after seeing the second week's ratings, his face livid. This week, the ratings of "Living Together" rose by 0.02 percentage points, while "Survival" rose all the way, directly increasing by 0.21 percentage points.
No one can say that the first week was a false prosperity created by luck and other factors.
After this episode was broadcast, it occupied three of the hot search positions that day. The part about wild Asian elephants even attracted comments from party media, which had a very positive impact.
In the second episode of the first season, the difficulties Xu Qiao faced in his struggle for survival broke out one by one, including lack of food, heavy rain extinguishing the fire, and being cut by razor grass and falling into danger, until, as fate would have it, a herd of elephants appeared to guard him.
Saving the baby elephant from the hands of poachers and receiving the feedback from the elephant herd all reflect the true meaning of harmonious coexistence between man and nature.
[I couldn't hold back my tears when I saw so much blood on his legs]
[It’s so shocking. The scene of the elephants appearing is so fatalistic]
[I really can’t describe the moment I saw the female elephant kneel down and let Xu Qiao climb on top of her]
[After reading this, I realized that the previously released poster of the elephant carrying Xu Qiao was not photoshopped. I cried]
[Although he failed to survive and ended on the eleventh day of the originally scheduled fifteen days, I think no one who watched the show would use the word "failure" to describe Xu Qiao]
[He is really awesome!]
Some people have also discussed the documentary market.
[I find that sometimes the general environment really makes us ignore the market potential of documentaries. This kind of documentary subject matter is also very attractive if it is well filmed. "Survival" is the best example. This subject matter is really a rich mine worth digging into.]
[Working hard on a program will pay off. Through this documentary, I also saw another side of Qiao Qiao and I like him even more.]
[Yeah, compared to some idols who would post on Weibo to express their sympathy to their fans for a long time when they have a small wound, Qiao Qiao really doesn’t say anything, which makes people feel more distressed]
On that day, Xu Qiao returned to Beijing from Yunnan, and the two fans he met at the airport also posted photos of him together.
In the photo, Xu Qiao looked thinner and tired.
ISU, I just met Qiao Qiao at the airport when she came back from recording a video. Although she is still as beautiful as ever, it is obvious that she looks much more haggard. She has really suffered a lot. I love Qiao Qiao more and more (screaming softly)
[Sisters, don’t keep your voice down, let’s all ah ah ah together! ! ! ]
[Sister, you are hurting my eyes!]
Amid the wildly rising comments, there are also some discordant voices.
[The documentary is fun to watch, but the fire going out and the baby elephant coming back to repay their gratitude always made me feel that it was too dramatic, as if it was scripted in advance.]
[Really? Actually, I have some doubts about the authenticity of the program. It feels so magical and fake...]
[Emm, the problem is that even if there is a script, how can you be so powerful as to let a group of wild Asian elephants act with you?]
[Asian elephant: You want me to act with you? Haha (disdainful)]
The author has something to say: Thank you to the little angels who voted for me or irrigated nutrient solution during 2020-04-16 00:00:00~2020-04-23 00:00:00~
Thanks to the little angels who threw grenades: xshen, Xia Buchengxi 1;
Thanks to the little angels who cast mines: Song Yu, Xia Buchengxi 3; Zhuang Hua Jia Wo, Kong Cheng, Lei Si 2; Mushroom House Girl, Lan Jing, Jiu Jiu, X Shen, Xi Xi Ran Gu, Yan Sui Zhuo Hua, Mo Ai Lao Zi 1;
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Thank you very much for your support, I will continue to work hard!