The conference room of Yiming Consulting Company.
Zhuge Wenbo handed a document to Zhang Guan, and then said: "Daben Motors' advertising contract is about to expire. I have contacted some car brands, but the prices offered by the top groups are not very ideal. On the contrary, South Korea's The endorsement price offered by Gia is quite good, 20 million per year, plus advertising fees. But Gia is not a top European and American car brand, and your last car advertisement was for Mercedes-Benz. Now you are here at Gia. There is a gap. It’s a bit big, so I’ll have to ask you what you think.”
"Why did Qia Auto remember to sign me? Isn't it Liu Fei who has always signed me?" Zhang Guan asked.
"The contract signed by Qiya Automobile with Liu Feiren is about to expire. It is said that a brand from General Motors in the United States is contacting the Hotan Management Center. Moreover, Qiya Automobile seems to have tasted the benefits when it signed Liu Feiren. The sales of that Maxima are not bad. ." Zhuge Wenbo said.
When Qiya Auto entered the Chinese market, sales were actually very poor, and ordinary people did not recognize this Korean brand. Later, Qiya spent money to sign a contract with Liu Feiren, and let Liu Feiren endorse the Maxima, a model that Qiya had just launched in China at that time. The sales volume of Maxima increased significantly in 2005, reaching almost one-third of that of the legendary Jetta. Giya Automobile has gradually gained a foothold in the domestic market.
Zhang Guan still remembers that Giya Auto sponsored a commercial car for Liu Feiren, and Zhang Guan even rode in that car. Until now, Liu Feiren has not been willing to spend money to get a new one.
"What model is it specifically this time? It won't be a small car again, right?" Zhang Guan asked.
"According to the information, there are two new cars launched last year, Cerato and Sportage. These two cars have not yet been launched in China. However, Gia revealed that if you agree to be the spokesperson, they will discuss with Dongfeng to introduce these two cars into the country. ." Zhuge Wenbo continued: "In addition, I have also proposed a global advertising strategy to Qia Auto. If possible, it is best to introduce advertising to European and American countries."
"The Sportage is okay. SUVs have just emerged in China, but SUV models are still quite popular in the United States." Zhang Guan suddenly thought of something: "Does that mean I have to take a driver's license test?"
"This is easy. If you want to take the exam, I will arrange it for you." Zhuge Wenbo said.
"Okay, okay, let's not talk about this for now." He Yiming interrupted the conversation between the two, and continued: "I say Zhang Guan, you have earned a lot this year. After deducting necessary expenses, there are still more than 30 million left. Have you figured out what to do next?"
"I will definitely continue to invest!" Zhang Guan said without hesitation.
"Oh, what to invest in? Funds are very popular recently and are suitable for long-term investment. I also bought some recently and can introduce you to some reliable fund managers." He Yiming continued.
"Let's go to real estate!" Zhang Guan said.
"Real estate? That thing is quite complicated. It's not easy to get approval for acquiring land, building houses, and selling it. Don't blame me for telling the truth. If you invest 30 million in real estate, it's just a splash." He Yiming continued.
"Brother He, you misunderstood. I don't want to build a house, and I don't have the ability. I just want to buy an existing house directly, which can be regarded as real estate speculation!" Zhang Guan replied.
"Real estate speculation? Don't tell me, this is really a sure profit, at least it seems to be higher than bank interest at the moment." He Yiming said this, but found that Zhang Guan had been staring at him, and he immediately guessed what Zhang Guan meant. So he continued: "Do you want me to help you find a house again? Tell me what kind of house you want, and I will contact the real estate company for you."
"In first-tier cities, it is best to buy houses in school districts that will not face the risk of demolition within ten years." Zhang Guan said directly.
"School district housing! Now the price is 20 to 30% more expensive than ordinary houses. It is also a first-tier city. You really can't buy many houses with this little money." He Yiming reminded.
"It's okay, just buy as much as you can!" Zhang Guan replied. As someone who has been there, he knows how crazy school district housing will be in the future, especially after the zoning enrollment, the school district housing of Beijing Experimental No. 2 Primary School sells for 30 per square meter. Ten thousand, the price of buying a house is enough to immigrate to a foreign country and enjoy a foreign school education.
Zhang Guan thought for a while and then continued: "In addition, I want to use part of the money for charity."
"Doing charity? This is a good choice. Public figures should assume more social responsibilities. Having a good reputation will also be beneficial to your future development." He Yiming continued: "Shall I help you contact the Red Cross? "
Zhang Guan immediately shook his head. If he passed the Red Cross, he might not know where his money would go. He continued: "I want to set up a public charity fund myself to help some people in need."
"Well, this procedure will be a bit troublesome. There are many departments and chapters. But with your reputation and status, there is no problem in getting approval. If you really want to do it, I support you. How much are you prepared to invest first? To do charity in that area?" He Yiming said.
"I have a preliminary plan. I want to launch a free lunch program. The main group is school-age children in poor areas." Zhang Guan went on to explain: "Although compulsory education has been implemented for so many years, many primary and secondary schools in poor areas It has also started to be free, but there are still many poor families who cannot afford to send their children to school. Many children start working outside the home when they are twelve or thirteen years old, so I want to create something like this to provide free lunch to school-age children in poor areas. Firstly, it can reduce the burden on poor families, and secondly, it can encourage children from poor families to go to school."
"This idea is very good and necessary. I will definitely support you." He Yiming said seriously.
Zhang Guan continued: "I think the first step is to start a pilot program in 20 schools in poor areas to provide free lunches to students. The lunches should include vegetables and soup, and preferably an egg or meat dish. I guess For one school year, 500 yuan is enough for a student. According to the cost of 100,000 yuan for a school, 2 million yuan is enough in the early stage, and the investment will be gradually increased in the future. However, I may not have time to operate and implement this in detail. matter."
"In this regard, we can recruit some volunteers, or directly spend money to hire some local people." He Yiming wrote down a few things in the notebook, and then said: "You don't have to worry about this matter. I'll find a planner to take care of it." A detailed plan is coming. After the Spring Festival, I will personally follow up on this matter. Just wait for my good news."
…
Not long after the Spring Festival, He Yiming sent someone to deliver the relevant legal documents of the Achievement Charity Fund and the planning document for the free lunch plan.
The country has promulgated the "Foundation Management Regulations", which requires that the original fund of a non-publicly raised foundation is not less than 2 million yuan, and must be the actual amount of funds received. At the same time, it must have a standardized name, charter, organization structure, and full-time personnel. , must have a fixed location and be able to bear civil liability independently, and of course must also apply to the registration management authority.
The application form, draft articles of association, capital verification certificate and location certificate were all not difficult for He Yiming. The foundation was named Champion Fund. The chairman is Zhang Guan and the vice chairman is He Yiming. After the relevant legal texts and application documents were prepared, they were reported to the relevant departments and were only waiting for approval from the competent authorities. The Champion Foundation Even if it is established.
The approval of a foundation takes a long time, and ordinary people would have to go through a lot of reviews. However, Zhuge Wenbo took Zhang Guan's own money to establish a charity fund to the media a little bit, and many media immediately reported it. As soon as this public opinion offensive came out, the foundation's approval work was instantly accelerated many times, and the relevant approval documents came out within a few days.
On March 1, Zhang Guan held a press conference to announce the establishment of the Champions Foundation. He also announced the Champions Fund’s first plan, the “Free Lunch” plan, on the spot. The dozen or so sponsors behind Zhang Guan were not idle, and more or less they all gave some blood at the scene and donated a sum of money to the Champions Fund, which was regarded as support for Zhang Guan.
However, those behind Zhang Guan are all big companies, and I don’t know how much they spend on advertising and public relations every year. If they spend a little money to buy a good reputation, big companies can handle this and are willing to pay for it.
The "free lunch" plan is easy to talk about, but it is more complicated to implement. First, you need to select a funded school and communicate with the school and the local education department. The school itself is easy to communicate with, but the local education department is a lot more troublesome. The so-called geese have to pluck their hair, and the fat can be licked off by circling your hands. This kind of purely public welfare activity is organized by private equity organizations, but it doesn't make a penny of money. So not everyone is willing to do it.
…
A poor county.
In the brand-new Education Bureau building, Pan Xiaoxian, the person in charge of the Champion Fund's "Free Lunch" program, was sitting in his office and waiting patiently, while the Director of Education in front of him was flipping through page after page of the "Free Lunch" plan.
The director looked at it very seriously, at least on the surface. After a few minutes, he put down the plan and said, "Mr. Pan, this plan is very detailed. The four schools in our county you selected Primary schools and a middle school are located in five different towns. I have personally investigated these five schools. Indeed, there are many students from poor families studying there. We can provide free lunches to poor students and solve certain problems for them. This is definitely a good thing, and our education department will definitely support it in principle."
The next moment, the director changed his voice and continued: "However, these five are not the only poor schools in our county. We are a poor county, and there are many schools that need help and funding. If only these five schools If free lunches are implemented, what should other schools do? Teachers and students in other schools will definitely have ideas."
Pan Xiaoxian heard something seemed wrong and asked, "Director, what do you mean?"
"I think your foundation can donate a sum of money to our county's education fund, and then we will allocate it according to the actual situation of each school to supplement the lack of education funds in each school, so that teachers and students in other schools can also If you don’t have any ideas, you can also participate in this free lunch plan.” After the director finished speaking, he crossed his legs, took out a Chinese cigarette and lit it for himself, waiting for Pan Xiaoxian’s reply.
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(End of chapter)