The Olympic Games are over, and Zhang Guan will face a very tight schedule next. He has to attend various commendation conferences, accept various forms of exclusive interviews with the media, and appear on some talk shows. Next, there will be activities for the Olympic champion to visit Hong Kong and Macau.
It will probably take a month or two for the Olympic Games to pass, so at least in the last one or two months, Zhang Guan will definitely be very busy.
Zhang Guan's agent team also started to be busy. Various commercial endorsements came like a snowflake. They were negotiating with sponsors during the day, and at night they had to negotiate with sponsors on the other side of the world. Although the championship team has offered the highest price in the world, the advertising shooting plan is still scheduled for the second half of next year.
Sponsors are very smart. They know that Zhang Guan's commercial value will be maximized in the 2008 Olympics. If Zhang Guan can achieve a good result in 2008, his commercial value will definitely increase. And if he is like Liu If the Flyer retires like that, his commercial value will inevitably decline step by step.
Sponsors obviously don't want to take risks, so most of the sponsorship contracts given to Zhang Guan end in 2008. This kind of behavior of sponsors is also waiting and seeing. If Zhang Guan can achieve good results in the Olympics, the sponsors will definitely work hard to renew the contract, and the sponsors can also accept Zhang Guan's price increase; and if Zhang Guan cannot achieve good results, If so, sponsors will inevitably look for another more popular spokesperson.
In the end, Zhang Guan achieved good results in the Olympic Games, but the results were so amazing that Zhang Guan's net worth doubled several times in one fell swoop, and those sponsors who signed up for 2008 regretted it. They could afford a slight increase in sponsorship fees, but the number of sponsors suddenly increased several times, which discouraged many sponsors.
Even if the sponsorship fee is several times higher, there are still many sponsors who are willing to spend money. When it comes to high-end advertising endorsements, a star will only endorse one brand of a certain type of product. For example, if he endorses Mercedes-Benz, he will not endorse BMW; if he endorses Lange, he will not endorse Rolex. So for sponsors, it doesn't matter whether they sign Zhang Guan or not, but if Zhang Guan is signed by a competitor, it will be troublesome. A good spokesperson is enough to make an unknown brand rise. Zhang Guan's strong influence also forces many sponsors to spend money.
…
While Zhang Guan was making a lot of money, there was one person who was very unhappy.
Monaco, IAAF headquarters.
Sebastian was sitting in the office. On the computer monitor opposite him, relevant reports about the Olympic Games appeared. There is no doubt that most of them are praising voices. Of course, there are also sour criticisms from some media outlets.
At this time, Sebastian felt a little uncomfortable because this Olympic Games was so successful.
First of all, there is nothing to say about the hardware. The venues are all state-of-the-art, first-class stadiums and first-class Olympic villages. Compared with the roofless stadiums of the last Athens Olympics, they are many times better. Logistics support is also very complete, food, clothing, housing and transportation are fully prepared, and there are piles of volunteers, all of whom have received very professional training. When many foreign athletes come here, they feel reluctant to miss their country and wish they could stay longer.
This makes Sebastian feel extremely pressured, because the two adjacent Olympic Games will always be compared, and Sebastian knows that it is absolutely impossible for the London Olympics to compare with this one. Olympic Games. He could even predict that the London Olympics four years later would be considered inferior to this one in all aspects.
London does not have that much financial resources to build top-notch sports venues. The so-called use of recyclable building materials is just a high-tech cover to cover up its lack of money. After all, second-hand materials can be sold for some money. It is really impossible to sell them for scrap. Iron can be worth a few cents. However, even if the Olympic venues are used up, they cannot be demolished immediately. There must be an explanation to the public. Recycling is a good reason.
It is impossible for the London Olympics to have so many volunteers and service personnel. This has nothing to do with the total population. London’s population density is also among the top in the world. The key is that the London Olympic Committee does not have the ability to mobilize so many people. Many London citizens are not satisfied with this. They have no interest in hosting the Olympics. They even think that hosting the Olympics will reduce public security in London and disrupt their daily lives.
There are also voices within the UK that oppose hosting the Olympics. Some people think about Brexit all day long and live their lives behind closed doors; those in Scotland who are arguing for independence also feel that the Olympics has nothing to do with them. If people's hearts are divided, even if we host the Olympics, we will encounter all kinds of resistance.
So Sebastian is very worried that four years later, when people compare the two Olympic Games, the London Olympics will definitely be a complete failure.
"What should I do?" Sebastian shook his head helplessly. Although he was the chairman of the London Olympic Organizing Committee, he couldn't accomplish anything without money from above.
An irritated Sebastian clicked on another website, but the headline news was reporting Zhang Guan's great achievement of winning 10 gold medals.
"Zhang Guan again!" Sebastian frowned in disgust.
It is said that having such a well-known athlete in track and field events can obviously increase the momentum of track and field competitions around the world and bring help to track and field sports. As the chairman of the IAAF, Sebastian should respect Zhang Guancai very much. But the fact is exactly the opposite. He is a British person with a Cold War mentality. For a person with a Cold War mentality, everything done by this country in the East is wrong and should be opposed. In his opinion, How can a red country host a successful Olympics
Sebastian believes that China cannot host a successful Olympic Games. He originally came to see a joke. In his impression, China was still a poor and backward place, but the reality is that he saw that a great country has risen! But he still didn't want to admit it. Ideology is the most insurmountable thing.
Many people in Europe who are Sebastian's age have a Cold War mentality. In the future Rio Olympics, all track and field athletes of the Russian track and field team will be disqualified, which is also inseparable from his thinking. Some people in the Russian team at that time did use doping, but it was impossible for all 100 or 200 people to use doping! But the International Association of Athletics Federations just came and beat you to death. Regardless of whether you are doping or not, as long as you train in Russia, you cannot compete. And if you train in the United States, well, then let’s be lenient! But in fact, the United States is the country with the largest number of doping users in the world.
"A successful Olympics creates a great athlete!" Sebastian silently read the subtitle of this news, but he had a vague idea in his mind.
"A successful Olympics? If it can create some scandals for Zhang Guan, maybe people won't think so!" Sebastian thought of this and dialed Richards' number.
Soon after, Richards came to Sebastian's office.
"I have something I need you to do." Sebastian continued: "Zhang Guan is really popular recently. I don't want a certain athlete to dominate the track and field. You must understand. An overly strong athlete is not a good thing for us at the IAAF, so I think we must suppress Zhang Guan’s arrogance. I hope you can think of ways to create some trouble for Zhang Guan, such as after the scandal. kind… "
"Scandal?" Richards repeated the word.
"It's a scandal, such as playing a big role, disobeying the arrangements of the event organizer, looking down on the opponent, or doing some other inappropriate things. We hold so many competitions every year, it shouldn't be difficult to create some public opinion. Just find someone to report! We just need to make people think that Zhang Guan is not as great as people think. He is still a very flawed person. In short, we cannot let people regard him as a god-like existence. Come on!" Sebastian found an excuse that didn't sound very reasonable.
"Uh..." Richards hesitated for a moment, then thought for a moment and said, "Mr. Chairman, this may be difficult, because Zhang Guan has not participated in any event hosted by our IAAF since the World Cup of Athletics two years ago. He was playing tennis in the competition, and he did not participate in the competition hosted by our IAAF. The only international track and field competition that Zhang Guan participated in in the past two years was the Olympic Games, but we cannot get the Chinese to cooperate with us. Trouble with their country’s heroes.”
Sebastian suddenly felt even more depressed. He was the chairman of the International Association of Athletics Federations, and he wanted to cause trouble for a track and field athlete, but he started from scratch. This was indeed enough to make Sebastian feel aggrieved.
Richards obviously felt Sebastian's frustration. As a subordinate, of course he had to "worry the leader's needs" in order to be promoted. He took a step forward, lowered his voice, and said, "Mr. Chairman, I have an idea to make Zhang Guan look bad. Maybe this move will make him unable to stand up forever!"
"What's the idea?" Sebastian asked.
"The urine B bottle specimens of the Olympic track and field athletes have been sent to our storage center in Switzerland. We can start from this aspect..." Richards fully revealed his plan.
"The risk of doing this is too great. If it really succeeds, Zhang Guan will indeed never be able to stand up again. Maybe even the entire Chinese sports world will be despised by the whole world, but if others know that we were the one who manipulated it, , we will never be able to stand up again!" Sebastian said.
Richards didn't answer. He thought Sebastian had vetoed his idea, but he only heard Sebastian continue: "So you have to do this yourself, I have to let the third party I know this personally, and I can rest assured only if you do it yourself!"
For Sebastian, if he can make Zhang Guan look bad, it will be a very happy thing for him, but if he can make the 2008 Olympics a bad thing, then he will definitely do it at all costs. In this way, when people look at the London Olympics four years later, they will think of the scandal-ridden 2008 Olympics, and the London Olympics will be known as clean.
And Richards suddenly smiled bitterly. Although he came up with this harmful idea, he didn't seem to be the one to implement it. As Sebastian said, the risk is too great, and if it goes wrong, you will lose yourself.
But now that Sebastian has spoken, Richards can only bite the bullet and agree.
A big net was spread towards Zhang Guan again...
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