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Qiu Hengyang didn't mind either. He waited for the audience's laughter to subside before continuing: "The last question, the advertisement column on the gameover screen."
"Many uninitiated game designers have a problem, that is, they don't pay attention to the profit method of the game, and they don't take it into consideration at the beginning of the design."
"For example, the game "Hunter Island" is the second-ranked work this time. It itself is a relatively mature adventure game, but the designer also did not consider the way of profit. This is a shortcoming in my opinion. .”
"It doesn't mean that if you design a game, you will be successful. It's like making a movie. Your movie has a high score, but the box office is dismal after its release. This is not considered a success."
"If you don't consider a special way of making money, then your game can only be listed on the application market and sold at a relatively common price."
"Let's assume that the game "Hunter Island" is priced at 10 yuan, and there are currently 330 recommendations. Let's assume that 80% of these 330 people are willing to pay for this game—this ratio is already very high— Then the profit of "Hunter Island" is 2640 yuan."
"Looking back, let's look at "flappybird". If it also chooses to pay per person, then I can assert that it will become a very failed product."
"But it is clear that the designer has considered this point. He set the profit method of "flappybird" as free downloads and advertising space fees. This is very clever, and it fits the characteristics of the game itself very well."
"The total game time of each player is 349 hours. We assume that there will be an average death every 10 seconds-this value is already too high, and most people can't even last for three seconds."
"Then, the total number of deaths of all players is 125,640, so within an hour of trial play, this game popped up a total of 120,000 advertisements."
"Also, please note that the target of these advertisements is very clear, because those who love to play the game "flappybird" must be mobile game users, and they are relatively high-quality users, because those who can persist are very patient players."
"So, if I were the designer of another mobile game, I would consider buying this ad. We assume that every 30 ads of "flappybird" will attract one player, and every ten real players will generate one consumption. So, my revenue from advertising on "flappybird" is 418.8 consumptions."
"If each consumption is 10 yuan, then my income from advertising on "flappybird" is 4188 yuan, and I would be willing to invest at least 3000 yuan to buy this advertising space-this has surpassed "Hunter Island"."
"There is one more thing to pay attention to. "Hunter Island" adopts a single purchase method. There are very few players who like this type of game, and those who have bought it will not buy it a second time, so its follow-up profitability is very high." weak."
"But flappybird, because of its virus-like strong diffusion characteristics, its users are very likely to show explosive growth, and the advertising space can be changed regularly, sell it to me this month, and sell it to him next month, so that First, the follow-up profits of the game are guaranteed.”
"So, the profitability of the two games "flappybird" and "Hunter Island" is actually very, very different!"
"The above points are the factors that I think the game of flappybird can be successful. The most critical point is that the author integrated all these points together and basically made every decision right. This is what made me Most surprising!"
"To be honest, if you give me 6mb of resources and let me make a game that can surpass "flappybird" in terms of profitability, I can only say that I can't do it."
"I'm done commenting, host."
Qiu Hengyang turned off the microphone, indicating that the host can continue to the next session.
The audience is a little speechless, isn't this exaggerating too much
Even giving him 6mb resources can't achieve this level? Doesn't that mean that the author's level is already higher than that of a b-level game designer? Commercial flattery must also follow the Basic Law, right
However, what Qiu Hengyang said was reasonable and well-founded, and the analysis was very thorough. Many viewers thought about it along Qiu Hengyang's train of thought. Indeed, the game "flappybird" seems simple, but in fact there are many details!
Obviously, the No. 7 designer has planned every aspect of this game from the very beginning, moderate self-abuse + online show off + advertising space profit, this is indeed a very well-finished game, and it can indeed make money!
As the saying goes, an insider knows the way. Qiu Hengyang's comment made most of the audience feel that the game "flappybird" is not easy.
Chen Mo unscrewed the mineral water bottle and took a sip, and couldn't help but look at Qiu Hengyang twice.
In fact, Qiu Hengyang's data on the profitability of advertising space is basically made up by himself. Obviously, he has not studied this data in depth, which also shows that designers in this era do not pay attention to this aspect at all.
According to previous life data, "flappybird" has more than 50 million downloads, and the author Ruan Hadong can earn 50,000 US dollars every day through built-in advertisements, which is nearly 300,000 yuan.
According to the banner advertising standards at the time, the revenue per thousand impressions of advertising was only about US$0.15, which was roughly equivalent to one yuan. In other words, "flappybird" in the previous life displayed more than 300 million advertisements every day.
If calculated on the basis of 1 yuan per thousand times, the 120,000 advertisements displayed by Chen Mo's "flappybird" are roughly equivalent to 120 yuan.
Even if it is replaced with a more expensive interstitial advertisement, which is increased by ten times, it is only 1200 yuan. Qiu Hengyang is obviously overestimated.
However, Qiu Hengyang is right about one thing, that is, the biggest advantage of this game lies in its explosive spread speed, especially after Chen Mo adds networking and ranking functions to it, its spread speed will be further improved, this is It guarantees the fundamentals of profitability.
However, Chen Mo would definitely not correct Qiu Hengyang's statement, and it was too late for him to have fun now.
Chen Mo knew very well in his heart that with Qiu Hengyang working so hard to give himself a platform, the champion of this design competition was a sure thing.
Moreover, Qiu Hengyang was able to analyze so many things after just playing the trial for an hour, and even calculated the approximate income. In Chen Mo's opinion, this is also a very monstrous performance. If you compare it with another judge Obviously, Qiu Hengyang's level can push Shi Huazhe and Lin Hai to rub against the ground.
There are still geniuses in this world, not all mediocrity like Shi Huazhe.
Shi Huazhe's complexion is not very good-looking, Qiu Hengyang's analysis is basically equivalent to slapping him in the face, can you feel better
Of these two judges, one judged "flappybird" to be worthless, and the other praised it to the sky. Obviously, only one of the two judges was correct, and now most of the audience is obviously on Qiu Hengyang's side. For mobile phone users, please visit m.reading for a better reading experience.