For Chen Mo, the update of the Matrix Shopping Center in "Oasis" was just a trick, but it still caused an uproar all over the world.
It even triggered concerns and even attacks from many catering industry giants.
Obviously, the Matrix Shopping Center is a product that "defines the way players live in the virtual world", and it represents a big step forward for human beings to become a "brain in a vat".
In the most radical science fiction, there may be such a fantasy: in the future, the resources of the world will be exhausted, and the vast majority of human beings only keep their brains in the nutrition cabin, and only need to consume a very small amount of nutrient solution every day. able to survive. And in a huge virtual world, people are doing all kinds of jobs and continue to contribute to society, completely unaware that they are in an extremely false world, thinking that the delicious food they ate, the appointment at night The handsome/beautiful men and the houses they live in and the cars they drive are real things.
Maybe those delicacies and garages are just a bunch of codes and models, and the other half that will spend the rest of your life with you is the artificial intelligence that the system makes according to your preferences.
Even some people accidentally wake up and discover the real world, but they will feel that this is a terrible nightmare, and they will return to the virtual world at all costs.
Maybe on that day, communism can really be realized. After all, in the virtual world, it can be said to be "extremely rich in materials". It can also obtain the quality of life of the upper middle class.
"Brain in a vat" is a conjecture that seems to coexist with hope and horror. People hope for a bright future, but they also hope that it is an absolutely real future.
In the parallel world, people's concerns about the "brain in a vat" have never been as serious as today, because this kind of future seems to be becoming a reality step by step, under the noses of everyone.
Of course, judging from the current situation, most people think that the emergence of this technology is good, because the matrix game cabin will not have any impact on the human body in reality.
However, its impact on many industries in reality is devastating.
Although the previous Nuan Nuan Wardrobe was also a product based on the virtual world, at any rate it had a physical presence in reality. It was an online shop at any rate, and what it produced were real clothes. Players bought clothes in the game, and they still have to buy them in reality.
However, this is not the case in the food sector.
Some multinational fast food brands, beverage brands, and high-end catering brands have serious concerns about the catering system in the matrix game cabin, and believe that it will seriously impact related industries in reality.
Someone even put forward a guess about the future: in the future, everyone will customize some "nutritious meals" on the Internet. The taste of these nutritious meals is definitely not delicious, and of course it is not unpalatable. Their advantages lie in balanced nutrition and convenient consumption. This kind of fast food that has been concentrated to a certain extent will be like compressed biscuits or instant noodles with balanced nutrition, and will become the staple food of human beings in the future.
Human beings' pursuit of delicious food will be completely separated from their pursuit of nutrition. In reality, people live on these nutritious meals, and their requirements for taste are basically infinitely close to zero; while in the virtual world, people are Enjoy the temptation of delicious food without worrying about getting fat or nutritionally unbalanced, because it's just a bunch of codes.
Obviously, this kind of conjecture is not nonsense, because it has already begun to emerge now.
Although there is no relevant evidence to support it, many players who have purchased the matrix game cabin said that their requirements for food in real life are gradually decreasing, because if only the taste is considered, the food in the matrix game cabin is even better than that in reality. The food is even better, and the price/performance ratio is completely crushed.
In reality, wanting to eat a certain food requires driving there, queuing up, and paying a fortune for it. Money is not the main problem, the main problem is the time and energy consumed in this process.
Therefore, many fast food brands, beverage brands, and high-end catering brands have clearly expressed their dissatisfaction with the Matrix game cabin. On various networks at home and abroad, smearing articles about "brain in a vat" and the Matrix shopping center are also emerging one after another.
Some media have even issued articles saying that the matrix game cabin is like alcohol and poison. It is actually destroying everyone’s life with a false pleasure that violates physiology, making them feel the threshold of happiness is getting higher and higher. The world loses interest.
There are many similar manuscripts, and some multinational fast food brands and beverage brands are considering suing Leiting Huyu, demanding that Leiting Huyu immediately stop "infringement in the matrix game cabin".
For example, the manufacturer of Feizhai Happy Water is one of them.
Apparently, the Matrix Game Cabin didn't just move their cheese, it could even be said that they took away the milk barrels used to make the cheese. What if in the future people really don’t eat fast food, don’t drink fat house happy water, eat nutritious meals all day long, and then go to the virtual world to experience the joy of fat house happy water
That is really a devastating blow to these large catering companies.
Of course, those who have opinions on this are limited to some big brands with patents, like some cuisines and classic famous foods in the world, which can be cooked by any cook, so it is completely ok for Chen Mo to use them directly.
The internal attitudes of these big brands are not uniform. Some insist on removing their own food/drinks from the matrix shopping malls, so that consumers can only enjoy them in reality; Increase to the same pricing as in reality, and pay them a high cut.
For example, the manufacturers of Feizhai Happy Water have the latter attitude. They demand that the price of Feizhai Happy Water in the matrix shopping center be increased to 3 yuan a bottle, and each bottle sold must be allocated 2.5 yuan as a brand fee.
Obviously, the thinking of these manufacturers is also very shrewd. Even if everyone really enters the era of "brain in a vat" in the future, for these manufacturers, they can really make money while lying down, and they don't even need to produce.
However, this kind of pressure basically does not care about Thunder Entertainment.
Chen Mo is backed by the game committee. In China, the matrix game cabin has already bound a large-scale interest community. These things don’t even need Chen Mo to worry about. this huge market.
Now it's a bit like Chen Mo and a large group of people are robbing traditional catering industry giants for money. Naturally, these catering industry giants are not happy, but this kind of money grabbing behavior is definitely impossible to stop. After all, most of these catering industry giants are foreign companies.