Now, the Thunder game platform has reached a turning point and is about to take a crucial step.
And what Chen Mo will do next will make the entire game circle dumbfounded.
…
October 8.
On the first day after the National Day holiday, most people have not recovered from their holiday dreams.
At noon, many office workers finish sorting out the remaining work accumulated last week, make a work plan for this week perfunctorily, and then start to prepare for lunch and lunch break to appease their restlessness at work on the first day after the festival.
At lunch, many people took out their mobile phones and prepared to play mobile games for a while as a pastime.
Immediately, they got a shocking news.
This news spread in the game circle and player groups in the first time.
On the homepage of the Thunder game platform, Chen Mo announced an extremely important news.
From now on, Thunder Game Platform will become a comprehensive digital game distribution and social platform. Unlike before, it will allow any independent game designer to publish games on the platform, provide promotion and recommendation services for these games, and provide them with Free user resources and participate in profit sharing.
Of course, these games must first pass the review of the game committee and obtain the publishing qualification before they can apply for uploading to the Thunder game platform.
In a word, Leiting Game Platform will no longer only sell games developed by Chen Mo himself, but will allow other designers to release games and use the resources of this platform to promote them, just like Emperor Game Platform and Shenhuan Game Platform .
And, even more shocking is yet to come.
In terms of terms of sale:
1. After the developer releases the game on the Thunder Game Platform, it can also be sold on other platforms, but the game cannot bypass the Thunder Game Platform for charging.
2. The Thunder game platform will give designers some suggestions on pricing and marketing strategies, but the final decision rests with the designers themselves.
3. In terms of game sharing, Thunder Game Platform will only take 10% to 30% of the game’s net income, and all other income will go to the designer. The specific share ratio depends on the quality of the game. If the game is approved, it is possible to get a 19% share ratio at most (one for the platform, nine for the designer).
The first two are nothing special, basically other game platforms also have this rule.
Although there are some exclusive games abroad, in general, multi-channel games are still the mainstream in China, especially PC and mobile games.
In terms of marketing strategies, different game platforms are also different. Platforms such as Emperor Game and Shenhuan Game Platform, when faced with some designers who have little bargaining power, often forcefully demand that the other party fully implement their own marketing strategies, and sometimes even overdraw the life of the game to extract the maximum value.
At this point, Chen Mo's statement is to tell those designers that he will give some guidance on marketing strategies, but he will never interfere with the other party's decision.
What shocks people the most is the third point, especially the exaggerated 19% ratio.
At present, the official app store in China is 20% to 80%, and 20% of the game profit is taken away, which is used for the daily operation and various tasks of the gaming committee. This is already a very low number.
Ordinary game distributors often adopt a 50-50 split strategy. Like the Emperor game platform, only very good games can get a 50-50 split. Some new designers, if the product is not particularly good, may be put on the Emperor game platform. He could only get 10 to 20% of the profit, and 80% of it was taken away by the Emperor game platform.
Of course, for the designer, since the Emperor game platform has a large number of players, even if 80% of the income is taken away, the profit of the game is still very impressive.
Therefore, channel providers still have a very important influence in the game industry. The research and development capabilities of Dichao Interactive Entertainment are almost on par with Zen Interactive Entertainment, but they can suppress Zen Interactive Entertainment for a long time, relying on the Imperial Game Platform. killer feature.
And Chen Mo's share strategy is simply flipping the table, and it's blatantly breaking the unspoken rules of the game circle.
According to the sharing strategy formulated by Chen Mo, in terms of game revenue, Thunder Game Platform only takes 30% at most. If the game is better, this ratio may even drop to 10%.
This will be a huge temptation for some newcomer game designers.
Because the Thunder game platform is already the third largest game platform in China and has a large number of user resources, there is no doubt about its ability to promote games.
And the ultra-low rake ratio can double the income of these new designers, which is much stronger than the Imperial Game Platform.
(Of course, the commission of the official game market is also very low, but because there are too many games and the promotion mechanism is cumbersome, new games have to climb up from the lowest recommendation position step by step, so the promotion effect is not good.)
…
A stone stirs up a thousand waves.
Whether it is players, designers or major channel operators, they are all discussing this matter.
A designer's communication group.
"Have you heard that Chen Mo's Thunder game platform is about to be opened, and he can freely upload new games to his game platform!"
"I heard that, and the rake is really too low, the highest is only 30%!"
"It's definitely good news for us! I plan to release the new game on the Thunder game platform to test the waters."
"Be careful of being tricked."
"No, the Thunder game platform is already the third largest game platform in China, and Chen Mo has made it clear that it is non-exclusive, does not interfere with marketing and pricing strategies, and only takes 30% at most. This is directly linked to the platform On the front page, countless people have seen it, how could he go back on his word?"
"Yeah, the Thunder Game Platform has developed very well in recent years, and it is already a very influential platform in China."
"It's really a good opportunity. Hard-working independent game designers like us can earn more milk powder money."
"However, what exactly is Chen Mo thinking? With such a low share ratio, let alone whether he makes money or not, isn't this tantamount to embarrassing the Dichao game platform and the Shenhuan game platform?"
"Yeah, isn't the unspoken rule of domestic distributors the highest 50-50 points, and Chen Mo directly lowered it to 30-70 points, isn't this a proper way to do things?"
"Chen Mo will offend many people this time."
"Yeah, although he used to be at odds with Dichao Huyu, he is a designer and a developer after all. But now he is doing this as a distributor, which is tantamount to destroying the jobs of all distributors. !"
"I think Chen Mo's ambition is not small. He probably wants to make the Thunder game platform the largest game channel in China. This is a price war!"