In the experience store, Chen Mo swiped Weibo with a smile on his face from time to time.
Su Jinyu was a little curious: "Manager, what is worth being so happy about?"
Su Jinyu: "???"
Chen Mo didn't explain any more, stood up and asked, "Students who stayed in the imperial capital during the Chinese New Year, have you bought the bus tickets for your parents?"
Su Jinyu nodded: "Well, I just asked, and I bought everything."
"That's good." Chen Mo said, "The work will be very busy before, during and after the year. I will give everyone a vaccination in advance and get through this stage."
Su Jinyu smiled: "Don't worry, store manager, everyone has a high enthusiasm for work after receiving the year-end bonus and overtime allowance."
Chen Mo felt relieved and walked to the first floor of the experience store.
During the Spring Festival in previous years, Chen Mo gave the employees a normal holiday and went home separately, but this year's Spring Festival is a little different.
"League of Legends" is in a critical promotion period. Chen Mo has corresponding promotion strategies before, during, and after the year, and many progresses are also being rushed forward, so Chen Mo made a rather unkind decision , I have to work overtime this Chinese New Year.
However, there are also compensations. Overtime work is voluntary, and it is enough to leave a dozen or so people in the whole staff.
Those who stay can bring their parents and even relatives and friends to the imperial capital, and the company will reimburse the round-trip fare and accommodation expenses, and arrange hotel accommodation uniformly.
Moreover, some employees' homes are in the imperial capital, so it's okay.
The year-end bonus has just been issued, and there is high overtime compensation for overtime work, so everyone's enthusiasm for work is very high, and candidates who will stay in the imperial capital during the Chinese New Year will soon come out.
Chen Mo was still a little worried, so he asked Su Jinyu and Lin Xiao to take care of everyone, buy some small gifts, and bring forward any needs in time.
For Chen Mo, the entire promotion plan has been finalized, and there is no room for loss.
As for fooling Jin Jieguang, it was just a matter of chance. Regardless of whether Di Chaoshang took the bait or not, it would not affect Chen Mo's follow-up strategy.
…
In the experience store, the popularity of "League of Legends" has risen rapidly in the past two days, and it has a tendency to sweep the entire PC experience area.
You can even occasionally see a few girls playing "League of Legends", which is unbelievable in games like "Warcraft" and "Diablo".
Although less than 200 people are playing back and forth, many familiar ids are almost memorized, but since everyone is still in the stage of pecking each other, everyone is having a good time playing and getting to know each other Many new friends.
This situation will not last for a long time. After the initial version of "League of Legends" is fully completed, Chen Mo will put it on the Thunder game platform. When the various recommended positions come up, it will definitely attract a large number of players to enter the game. The matching system will then work normally.
During this period of time, Chen Mo also chatted with many players and collected a lot of feedback.
There were all kinds of opinions, and there were all kinds of opinions, such as "changing the painting style", "changing the subject matter" and other meaningless opinions, Chen Mo automatically ignored them.
Overall, everyone is basically satisfied with this game. The main dissatisfaction is that everyone feels that the depth of this game is not enough.
Many people think that a hero like Galen is nothing more than a set of qwer combos, and it can be played clearly after seven or eight moves. What's the point
In fact, this was mainly because Chen Mo hadn't updated enough heroes, nor had he started qualifying. Some simple heroes are indeed easy to learn, but it is also easy for players to become complacent, so it is still necessary to enrich the game content quickly.
Regardless of these problems, everyone thinks that "League of Legends" is a very good game. Although it seems ordinary at first glance, it is quite enjoyable to play.
Of course, the evaluation is not too high, that is, the level of "relatively playable".
Chen Mo almost knew it in his mind, and the next step was to start a large-scale promotion.
…
On February 7th, 9 days before the Spring Festival, "League of Legends" was officially launched on the Thunder game platform.
This time, in order to promote "League of Legends", Chen Mo used almost all the resources on the Thunder game platform, including the best recommended positions, pop-up window prompts, message notifications and other means. The repeated message notifications even made players We all feel a little confused, what's going on, the system is convulsed
At present, the Thunder game platform is already the third largest game platform in China, with around 17 million daily active users, which is already a platform with strong influence.
Sending pop-ups and notification messages so frequently will definitely arouse the disgust of many players, but Chen Mo doesn't care. As long as he can increase the number of users, what's the point of being scolded by players
However, it is certainly impossible for these 17 million active users to be converted into "League of Legends" players, because many of these users are mobile game players, from "Thunder Chess", "Onmyoji" and "Happy Xiao Xiao Le" Waiting for the game, the effect of promotion is not necessarily good.
But for Chen Mo, one counts as one, anyway, he can't wait to let players all over the world know that there is such a game as "League of Legends".
When players were wondering why Chen Mo promoted a PC game so frantically, they immediately discovered another shocking fact, that is, Chen Mo also used other promotion methods.
Not to mention buying video ads, buying subway ads, anchor promotion, etc., Chen Mo used all the methods used in other game promotions, and he spared no expense.
As if overnight, the promotional materials of "League of Legends" can be seen everywhere on major websites, and even in the bus stations and subway stations of several big cities such as Imperial Capital and Magic City, you can see huge "League of Legends" posters. "Propaganda poster.
In addition, there is also the insane promotion of Internet cafes.
On the official forum, Chen Mo recruited more than 2,000 promoters. These promoters are distributed in various cities, whether it is a prefecture-level city or a county-level city, or even some slightly remote counties. They have also found special promoters.
The work of these promoters is very simple, that is, to find any PC Internet cafe in the city, and then persuade the boss to install "League of Legends" on all the computers of the Internet cafe and place it on the most prominent position on the desktop, and hold special events in the Internet cafe , encouraging players to play League of Legends.
Every time an Internet cafe is completed, these promoters will receive some monetary rewards. If they run errands more diligently, there is no problem in earning two to three thousand yuan in a few days.
For the general daily salary of 200 yuan in some second-tier cities in China, earning two to three thousand yuan in a few days is already a very tempting job for some people.