Of course, not only promoters are beneficial, but Internet cafes themselves are also beneficial.
In the parallel world, although PC Internet cafes are severely squeezed by mobile games and VR Internet cafes to a certain extent, there are still quite a few, especially in second-tier cities, where the number of PC Internet cafes is greater than that of VR Internet cafes.
The bosses of these Internet cafes, like Zhuo Yao of Zhiyuan Internet Cafe, are obsessed with the decline of PC Internet cafes, and urgently need a more powerful PC game to rekindle the enthusiasm of players for PC games.
Under the persuasion of the promoters and the temptation of the event itself, these Internet cafe owners are very willing to accept the game "League of Legends" and cooperate with the promotion.
There are three main ways to promote Internet cafes. One is to play "League of Legends" in Internet cafes and win the first victory, there will be a small amount of Internet fee reduction, and there will be a small drink; the other is the Internet fee recharge activity linked with "League of Legends" , For example, if you recharge 200 Internet fees, you will get 30 free, and you can also get some gold coin treasure boxes in the game; there is also a newcomer to play "League of Legends", and old players can also get a certain amount of Internet fee reduction.
Chen Mo also posted part of the money for the promotion of Internet cafes, but not much, because the Thunder game platform and Chen Mo's games are also well-known, and the owners of these Internet cafes are very happy to share with Chen Mo's new friends. Game linkage, not to mention these activities themselves have a stimulating effect on the recharge and consumption of Internet cafes.
In addition, Chen Mo also customized a lot of posters and display boards, and mailed them to Internet cafes all over the country. These posters and display boards are filled with some exquisite hero original paintings and some keywords used for promotion, such as: quick match, whole network server, fair competition, disconnection and reconnection, hang-up title, teamwork and so on.
These keywords are the most attractive elements of "League of Legends" summarized in the previous life, and also very accurately describe the characteristics of this game: fast and convenient, fair and just, requiring certain skills and teamwork.
In addition, the key slogan on these display boards and posters: Heroes, fight for you!
Of course, it is definitely unrealistic to spread these promotional materials to all Internet cafes across the country, and it would take a lot of time to spread even a part of them. The reason why Chen Mo has been busy promoting these things on a large scale years ago is that he has spotted the timing of the Spring Festival holiday.
In addition, Chen Mo has also launched corresponding promotion strategies in the game. For example, inviting friends to play the game can get a certain amount of gold coin rewards. The more you invite, the more rewards you get. Gold coins and more.
Under this overwhelming publicity campaign, "League of Legends" has entered the players' field of vision strongly, and it seems that it has quickly become popular in just a few days.
…
In Zhiyuan Internet Cafe, Zhuo Yao has been a bit busy recently, but she is very happy. In the past few days, her internet cafe has been almost always full, and the internet recharge has also increased a lot. The business is really good.
Because in addition to the promotional content that other regular Internet cafes can obtain, Zhiyuan Internet Cafe also has an additional special title: the official cooperative Internet cafe of "League of Legends".
Zhuo Yao specially made a large roll-up banner and placed it at the entrance of the Internet cafe, introducing the special benefits of the officially designated cooperative Internet cafe, which really attracted a large number of players.
The so-called "League of Legends" officially designated cooperative Internet cafes are officially certified Internet cafes. There are currently dozens of them across the country, and they are still expanding.
The biggest benefit of designated cooperative Internet cafes is that players can experience some skins when playing "League of Legends" in this Internet cafe.
Every time a player logs in, they will get 5~6 random hero skin experience opportunities. Of course, they must be some skins that are sold very cheaply, and they can only be experienced in Internet cafes.
But this is already a very attractive gimmick for players, and it also gives Zhuo Yao's Zhiyuan Internet Cafe an additional advantage in the competition of PC Internet Cafes.
"Boss, are there any vacancies?" a voice asked.
Zhuo Yao was busy arranging things on the table, when she raised her head, she said pleasantly, "Chen Mo? Why are you here?"
Chen Mo smiled: "Come and see how the players are playing, and see if the promotion of the game is going well."
Zhuo Yao smiled and said: "It went very well, so well that there are no vacant seats, why don't I move a chair for you, you can eat melon seeds here."
"That's no need." Chen Mo hurriedly waved his hand, "I'm just passing by, you can do your work."
Chen Mo wandered around the Internet cafe casually. Sure enough, all the seats were full, and a small half of the players in the Internet cafe were playing "League of Legends", which made Chen Mo feel as if he had traveled back to his previous life.
At present, the players in Internet cafes are mainly young people.
"League of Legends" itself is a very easy-to-spread game, so it gathered a large number of players within a short period of time after it was launched.
Like other mmorpg games, if the player wants to pull others into the pit, most of the dialogue will happen.
"Come play the xx game, it's fun, I'll take you."
"Do I have to start leveling again?"
"Um."
"Then how long will it take to keep up with you, forget it."
In most mmorpgs, the player's level is very stuck. Old players and new players play together, mostly with upgrades and brushing. It takes a long time for new players to keep up with the progress of old players.
But "League of Legends" is different. For players, it is a very convenient game, and the dialogue is basically like this.
"Come play "League of Legends", it's fun, I'll take you."
"Do I have to start leveling again?"
"No, everyone comes up as level 1, with exactly the same attributes, and there is no need to spend money. It is absolutely fair."
"Then... let's play and see."
Moreover, once players have experienced this feeling, they will still choose "League of Legends" as the first choice for everyone to play hacking together in Internet cafes in the future, which directly squeezes the living space of other types of PC games.
There are three college students playing "League of Legends" together in the corner, and the one sitting in the middle is obviously a conductor, leading two friends to play.
"Don't fight, don't fight, if you can't fight, go home first to replenish your status, and then come to the regiment."
"You take the red buff, hurry up and join the group."
"In the regiment, don't wander around, what kind of thread do you bring!"
"In the regiment!"
The commander's routine is also very clear, anyway, he is just doing it without thinking.
However, after only a few days of playing, he already knew that the essence of this game is in the group, and it seems that he can be regarded as a very talented player.
While typing, the buddy on the left suddenly said "Ouch": "I... I suddenly have a stomachache!"
The commander was in a hurry: "Be patient, you are hitting a critical moment!"
The buddy on the left threw the earphones on the table and stood up: "No, no, I can't help it anymore, I feel like I'm going to come out at any moment! I'm going to the toilet, you wait for me!"
After speaking, he ran directly to the toilet.
The conductor was speechless: "Damn, this kid is really a lazy donkey. How do you play this four-on-five game? It's a scam!"
He looked back, just in time to see Chen Mo strolling nearby.
"Hey, buddy, can you play "League of Legends"? My brother has a stomachache and went to the toilet. Can you help him play for a while?"