Soon, Dynasty Huyu received a reply from GA. The GA side attached great importance to the "League of Legends" information provided by Dynasty Huyu and the subsequent modification suggestions for cog. Raman Clive responded personally, but still Didn't reveal too much meaning to modify.
"I understand your philosophy very well. If "League of Legends" really has such a high retention rate, then this is indeed very bad news for cog."
"However, I still think that complexity and diversity are the key to this kind of game. Simplifying the operation can indeed make it easier for more people to get started, but it is very likely to damage the fun of the game itself and overdraw the vitality of the game in advance."
"For a game, the difficulty of getting started determines its audience, but the depth and complexity of game skills determine its competitiveness and upper limit. I think the simplicity of "League of Legends" is a short-sighted behavior, whether Reasonable needs to be treated with prudence.”
"Of course, I will seriously consider your suggestion and adjust the difficulty of learning some heroes. Thank you again for your strong support for cog promotion."
After reading Raman Clive's reply, Lin Zhaoxu sighed softly. Obviously, Raman Clive's attitude was very moved and refused, although Dynasty Interactive Entertainment provided GA with a very detailed experience report and game data , but Raman Clive still insisted on his point of view.
Of course he understands the importance of simplifying the game for promotion, but he is also right. If the game is too simple, the game itself will lose its depth. Those types of games that are relatively popular in the e-sports field, such as fps and rts, have extremely high game depth I have never heard that casual mobile games can be played as e-sports.
Lin Zhaoxu understands that Raman Clive is obviously a relatively arbitrary person, and he has strong confidence in his own design, which is a common problem of many talented designers. Maybe cog will have some simplifications, but it is absolutely impossible to simplify to the level of "League of Legends".
Lin Zhaoxu was a little disappointed, but he quickly accepted the matter.
Well, anyway, Emperor Huyu has decided to make "Ancient Catastrophe", and there is already a simplified version of "League of Legends", so it is another good choice for cog to maintain its complexity and competitiveness.
Two games are launched at the same time, whichever one becomes available can be used.
…
Years later, "League of Legends" continued to be popular.
A special name quickly spread among the player community, and many players began to be happy to refer to "League of Legends" as "Lu ah Lu" for short.
This abbreviation comes from a Weibo post by Chen Mo.
"The overseas version of "League of Legends" is under planning. The English name is "League of Legends", and the abbreviation is lol. So what should the abbreviation of the Chinese name be called?"
Under this Weibo, many players left messages with the mentality of watching the fun and not taking too much trouble, and they took various abbreviations.
Like "British Union", "League" and so on, but the one that gets the most praise is a homophonic name in the English translation: "狗啊热".
Soon, this name quickly spread among the player community, and "playing two games of "League of Legends"" was also naturally said by many people as "playing two games" or "playing two games ".
Although this name seemed a little wretched at the beginning, its appearance played a huge role in promoting the spread of "League of Legends".
Because although the name "League of Legends" is very formal, it is not enough to show all the characteristics of the game itself.
In terms of English abbreviation, lol itself is the abbreviation of "laugh out loudly", which is an idiomatic usage, so in foreign countries, this abbreviation is very advantageous in spreading.
However, the Chinese name of "League of Legends" has always lacked a very simple and easy-to-remember name. If it is shortened to "British League" or "League" according to the custom, it sounds like a very formal international organization. Not like a game.
The appearance of "Lu ah Lu" is a good solution to this problem. This abbreviation fits the relatively young player group of "League of Legends" very well, and the more down-to-earth name helps to quickly gather popularity. , so in a short period of time it spread throughout the entire "League of Legends" player base, and even many people who don't play this game know the name.
The secondary creation of some video authors, such as a certain video column "Luan Forum News", also allowed the name to spread at a faster speed.
While "League of Legends" became popular, various anchors and video up hosts also played a role in fueling the flames.
At present, in China, there have been three or four million-level "League of Legends" anchors, and there are also several series of relatively popular videos.
Some talented players who had quickly achieved diamonds in the qualifying matches and were even competing for the top ranks quickly gathered a lot of popularity after the live broadcast.
Of course, this is mainly because Chen Mo made a good start. During Chen Mo's live broadcast, the anchor, audience, and live broadcast platform all saw the powerful potential of the game "League of Legends". After Chen Mo stopped broadcasting, these viewers With nowhere to go, several million-level anchors were soon born.
And the major live broadcast platforms are also tapping some potential players one after another, raising the price of "League of Legends" anchors, and even some other game anchors have begun to switch to the embrace of "League of Legends".
In terms of video, there are currently three well-known video columns in China, namely "Luo Tan News", "Weekly Great Show" and "Lol Pit Dad Collection".
The directions of the three video columns are different.
"League of Legends News" is mainly to share and introduce some of the latest information, version changes, new hero information, etc. of "League of Legends".
"Weekly Great God Show" is a highlight collection of some videos, high-end operations.
"Collection of lol cheating" is some players' cheating and funny operations, mainly based on low-end games.
As the saying goes, "the early bird gets the worm", which is true in any field. The emergence of a new game has brought about changes in the entire anchor circle and video author circle. These pioneers have a sharper sense of smell, and they are the first to launch content for this new game, which makes it easier for them to be the first in the rapidly changing environment. eat meat.
This is a win-win for the anchor, video author and the game "League of Legends" itself.
…
As for Chen Mo, he began to shift his focus to the development of new versions and the production of overseas versions.
At present, all the work of "League of Legends" has been on the right track, and it is sweeping the entire PC circle at an extremely fast speed in China, and the player group has shown a tendency to spread automatically.
In terms of promotion, as long as the original promotion plan is maintained and the current growth momentum is maintained.
At this stage, the means of promotion are no longer important, the key is to maintain the stickiness of the game to the players and constantly launch new content.