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September.
On the fourth floor of the experience store, in Chen Mo's own studio.
Sitting opposite him was a slightly fat middle-aged man who didn't seem to be in his 40s. This was Yanhuang's chairman, Zhang Kaiwen.
This time Zhang Kaiwen came to the Imperial Capital, on the one hand to see the performance of the "League of Legends" competition on the holographic projection, and on the other hand to meet with Chen Mo about some specific matters about the finals.
Zhang Kaiwen and Chen Mo had some disagreements about how much the ticket price for this finals should be set.
According to Yanhuang's previous experience in holding e-sports competitions, the ticket price is basically set between 100 and 300, with 150 being the middle range.
However, since the venue rental fee is too high this time, and various equipment and investment are relatively large, if tickets are collected at this price, it is very likely to lose money.
Of course, Zhang Kaiwen knows that Chen Mo intends to make the "League of Legends" competition into a series, which is a relatively long-term goal, so his opinion is that this time the World Championship will lose a little bit, and the price will be lower to increase the popularity. And play a certain role in publicity.
But Chen Mo asked for the ticket price to be set at 180 to 580, especially the front row, where you can clearly see the big screen and holographic projection, and even the facial expressions of the players can be clearly seen, Chen Mo thinks it will cost 580 Not expensive.
Zhang Kaiwen was slightly hesitant: "Mr. Chen, I think your price is still a bit high, because there are not so many spectators for e-sports competitions in China. Based on our previous experience, 300 yuan for a front row ticket is already a bit expensive. After all, tickets for traditional sports, like some basketball games, only sell for 500 or 800 in the front row, and e-sports competitions are still too small. This ticket price... "
Chen Mo smiled: "Mr. Zhang, this is the World Finals of "League of Legends". It only happens once a year, and this year is the first. To be honest, I think the money is too cheap. In the future, the ticket price of the finals will be hyped." I’m not surprised it’s two or three thousand, let alone only 580.”
Zhang Kaiwen still hesitated: "But Mr. Chen, you also need to consider the number of audience..."
Chen Mo said: "At present, the number of global players of "League of Legends" is about to exceed 7 million. This volume has far surpassed all previous competitive games, including "Warcraft", which is not in the same order at all. Moreover, "Heroes The game mode of "Alliance" is different from the first-person game, and its third-person perspective is very suitable for watching the battle, and the visual effect of the game is far beyond any other game."
"Moreover, this time the global finals will also launch a series of linkage activities, such as buying tickets to get skins, limited avatars for each team, limited figures, etc. In fact, this ticket is of great commemorative significance, don't worry Nobody bought it."
"The highest price is 580, which is already very cheap."
Zhang Kaiwen still hesitated.
Chen Mo said with a smile: "Mr. Zhang, I know much better than you about the current popularity of "League of Legends", so don't worry about it, just follow the price I said."
Zhang Kaiwen thought about it again, and found that he really didn't have any other reasons to refute, so he nodded and accepted Chen Mo's statement.
"Well, the ticket price is set at 180 to 580. I will contact the relevant ticketing company. As for the promotion method of this competition, besides the regular publicity, does Mr. Chen have any good ideas?" Zhang Kaiwen asked.
"It doesn't matter, you Yanhuang can just use conventional methods to publicize, and I will do the rest." Chen Mo thought for a while, and then said, "Also, remember to use the electronic ticket and directly swipe the ID card to enter."
Zhang Kaiwen was taken aback: "E-ticket? The cost of the electronic ticket system is much higher."
Chen Mo nodded: "Yes, you also need an electronic ticket. Prevent scalpers."
Zhang Kaiwen was a little hesitant: "Mr. Chen, the scalpers shouldn't be staring at an e-sports competition, right? Based on our previous experience in organizing competitions, some low-priced tickets of 100 yuan may not be sold out. If there are scalpers, they will be sold out." Add some to our income…”
Chen Mo shook his head: "Listen to me, use the electronic ticket."
Zhang Kaiwen saw that Chen Mo's attitude was more determined, so he stopped insisting. After all, this is not a big deal. So many things have already been compromised, so there is no need to insist on such a small matter.
However, Zhang Kaiwen was still a little guilty. The ticket price was so high, and it was an electronic ticket. How high was Chen Mo's psychological expectation for this S1 World Finals
Can this ticket be sold out
If no one buys high-priced tickets at that time, for the sake of the on-site effect, we can only hire extra people to act as on-site spectators.
If that was the case, the scene would be a bit ugly.
However, Zhang Kaiwen also knew that Chen Mo had the final say on the whole event, and he didn't have much decision-making power. Therefore, the related plan was quickly finalized, and it was completely done according to Chen Mo's specifications.
…
On September 8th, the news that the "League of Legends" S1 World Finals will be held in Shanghai, spread throughout the "League of Legends" player circle within a day, and soon spread to the European, American, and Korean servers .
In addition to conventional publicity methods, Chen Mo also posted the news of the s1 World Finals on the homepages of both the national server client and the overseas client, including the time and place of the competition, the list of participating teams, the schedule, and so on.
In addition, Chen Mo also set up a special page on the official website of "League of Legends" to continuously release some news about the World Finals. This page will also be continuously updated during the World Finals.
During the World Finals, there will also be a dedicated live broadcast page on the homepage of the client to broadcast the entire game live.
Chen Mo also specially posted a long Weibo to introduce the s1 world finals.
"The tickets for the "League of Legends" S1 World Finals have been officially released. You can click the ticket purchase link on the official website to purchase tickets."
"This World Finals will be held in the Grand Plaza of the Shanghai Metropolis. There will be 16 teams from all over the world competing for the highest glory of "League of Legends": the first season championship trophy."
"All players watching the game will get a brand new skin in the game: Champion Blade Riven, and players who buy VIP tickets will also get a limited figure of the card master."
"At the same time, the avatars of all teams will be released this time. Players can purchase avatars in the game to support their favorite teams (each summoner can only buy 2). If the team wins the championship, you will get an extra treasure chest reward."
"The S1 World Finals this time will be the e-sports event with the highest specifications and the best on-site effects so far. We will give every summoner who comes to the scene the most exciting e-sports viewing experience!"
The news of the "League of Legends" S1 World Finals immediately caused an uproar among the players.
Although they had already received the news before, but after actually seeing the specific schedule, the players were still shocked by Chen Mo's spared no expense. For mobile phone users, please visit m.reading for a better reading experience.