Almighty Game Designer

Chapter 70: Calculate income

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Soon, "My name is mt" has more game reviews on the official app market.

"What the hell is this? I want to watch the big battle between the Alliance and the Horde. What do these cards mean!"

"It turned out to be a card game, and it's a type of game I've never seen before..."

"What should this game be called? Battle cards?"

“Seriously did not meet expectations! Refund!”

"Upstairs, no money is charged for this game, it's a free game..."

"I originally wanted to give you a bad review of one star, but after playing it for a while, it seems to be okay. I will give you a three star for the time being and wait for follow-up observation."

"Am I the only one who thinks this game is quite fun? I think the twisting and twisting of the cards is so cute. I gave it five stars."

"Is there a girl upstairs? Haven't played a good game..."

"Hehe, I'm your upstairs, and I'm bigger than you when I take it out, do you believe it?"

"It's really funny to give a bad review. Chen Mo is a c-level designer, and he makes mobile games. It's impossible to reproduce the entire worldview with his toes. I think it's possible to express anime characters in this way. Not bad."

"Yes, as a mobile game, I think it's okay."

"Don't you think it's very conscientious? It's free, there are no built-in advertisements, and so many runestones are given away. Chen Mo's betting with people is like a month."

"I think for the sake of these runestones, let's give it five stars for now."

"It was bought by money like this??"

"What's the matter, I support Chen Mo, if I have the ability to make "Guardian of the Holy Spring" free!"

Currently, the rating of "My Name is mt" is 7.6 points, very few people have given a negative rating of one star, most of them are four stars, and a small number of them are three stars and five stars.

Chen Mo reckoned that after two days, these players came back and realized that the game was very expensive, and their ratings would drop again, perhaps to 7.4 points or even lower.

However, whether it is too low or too low has little effect on Chen Mo, because this is a free game, as long as the score does not drop too badly, new players will still play.

On the other hand, Qiu Bin is also studying "My name is mt".

"That's it? Isn't this too simple? The combat system is monotonous, and the difficulty of the levels has no gradient at all. Sweeping all the way is not only free, but also gives away so much money, everyone can continue playing without any pressure."

"Who will charge money here? He completely relies on in-app purchases for this game, but the in-app purchases are still selling cards and stamina? Who will buy it?"

"Is this yelling at a loss? Sending money so that everyone can play? But you are betting on the monthly turnover with me! Don't let the monthly turnover be too low and the loss is too ugly, then I won't be interested in winning."

Qiu Bin played for nearly an hour.

The dungeon is still the same, the money is still the same, and even a ten-drawer is drawn, and a rare purple card is issued.

"It's just this game, it's useless, it's fine if the world view hasn't been made yet, and it's free, and with so much money given away, players don't have any incentive to recharge later."

"Collecting cards seems to be a profitable point, but how many players are willing to spend money to collect cards? Besides, according to your method of giving money, you will have money in two days. Isn't it a matter of time to collect cards?"

"Don't watch it, this game is useless."

Qiu Bin deleted "My name is mt" on his phone. In his opinion, what's the use of this game even if it sells well? Players don't spend money, your sales are all fake, it's useless!

The next day, the two games were online for 24 hours.

The 24-hour sales volume of "Guardian of the Holy Spring" was 38,938, which is less than 40,000, which is still almost twice the sales volume of "Plants vs. Zombies" at that time.

"Plants vs. Zombies" was a little bit late at the time, because the recommendation in the official app market was rising step by step, so it had a lot of stamina.

However, the first-day sales of "Guardian of the Holy Spring" were basically pushed up by the Emperor game platform, and the stamina may not be enough.

But Qiu Bin doesn't care. Even if the sales decline in the future, the first month's sales of "Guardian of the Holy Spring" should not be less than 800,000. In other words, the monthly turnover is basically guaranteed to be around 8 million, and it is expected to hit thousands Ten thousand.

Qiu Bin couldn't estimate the sales data of "My name is mt", because "My name is mt" is not sold by the unit, and only the developer himself knows all the in-app purchase information.

However, Qiu Bin is not worried. In his opinion, it is absolutely impossible for Chen Mo's game to exceed 10 million monthly turnover. There is no suspense in this bet.

Experience the store.

Chen Mo looked at the various data on the screen.

Jia Peng and others surrounded him, all staring at the numbers on the screen, looking horizontally and vertically, but still couldn't see any doorway.

"Shop manager, explain, what do these data mean?"

"That's right, the income from "Guardian of the Holy Spring" has already come out, what about "My name is mt"?"

"Say it quickly, I'm dying of anxiety."

Everyone asked in a hurry.

Chen Mo studied the numbers on the screen again, and then said, "Don't worry, it's no problem to hang and beat "Guardian of the Holy Spring"."

Wen Lingwei looked disdainful: "Hey, is it true or not? You don't mean to say that out of fear of embarrassment, do you? What can you tell from these figures? Where is the income? Really, if you want to run away On the road, I know a few friends on the road... "

Chen Mo was speechless: "Don't mention your friends on the road..."

Chang Xiuya asked: "Then, store manager, you have to find out, how did you slap "The Guardian of the Holy Spring"?"

Jia Peng also nodded: "Yes, can you tell me about the posture?"

Su Jinyu narrowed her eyes slightly, desperately trying to see the connection between these numbers, but she couldn't see anything.

Chen Mo said, "Let's put it this way, the turnover in the first month will not be less than 20 million."

Jia Peng almost choked on his own spit: "What, what? How much did you say, manager? Twenty million?"

Su Jinyu was also shocked: "Twenty million is too much! This is a mobile game!"

Wen Lingwei counted with her fingers: "If the monthly turnover is 20 million, you can earn more than 10 million a month?!"

Everyone was shocked.

Twenty million! Is this directly exceeding twice the monthly flow of "Guardian of the Holy Spring"? No matter how you think about it, Chen Mo is bragging!

Chen Mo stood up: "When the first month's water comes out, if you can't guess correctly, I will tell you the meaning of these numbers."

Su Jinyu asked: "Huh? If you can't guess correctly, why are you telling us?"

Chen Mo laughed, "If I guess correctly, then I can't tell you guys!"

These numbers represent some key data of "My name is mt", and the so-called "dau", "ltv" and so on, which seem to be quite tall, are actually nothing more than English abbreviations.

dau: daily active users.

arpu: average revenue per player.

arppu: average revenue per paying player.

ltv: The average total revenue generated by a player in the total game time.

In addition, there are some other data, such as retention on the next day, retention on the seventh day, and so on.

The significance of these data is that as long as these data are calculated, you can have a reasonable estimate of the ecology of the entire game, and thus infer the general state of the game.

As long as the short board data is mentioned, the game can make money.

According to the data of the first day of "My name is mt", the number of daily active users is about 130,000, the number of paying players is 14,330, and the payment rate is 10%.

The difference between "My name is mt" and "Guardian of the Holy Spring" is that it sells value-added services, and players who have already spent money will continue to spend money.

According to Chen Mo's estimation, "My name is mt" will accumulate at least 2 million active users in the first month.

Within a month, players who recharge will recharge multiple times, and even recharge more and more, and some free players will also be converted into recharge players.

Chen Mo estimated that after one month, the ARPU per paying user of this game will definitely reach 150.

Based on this calculation, even if the subsequent average payment rate is reduced to about 8%, the monthly turnover can reach 24 million.

There is a set of data for reference. In March 2014, the number of active users of "Dota Legend" was 2,925,630, the number of paying players was 312,407, the per capita ARPU of paying users was 204.89, and the final monthly turnover was 64 million.

In the parallel world, due to various reasons, the performance of "My name is mt" is definitely worse than that of the previous life, and it is even more impossible to compare with "Legend of Dota" whose monthly turnover often exceeds 200 million. But in general, as long as the number of users It can be guaranteed that there will be no problem with monthly turnover reaching about 20 million.

This is the result of Chen Mo's estimation.