"Hardcore player? Hard box player? That's a good name! Then... what's the price?" Zhou Jiangping asked.
Chen Mo thought for a while: "According to the number of cardboards needed, make an n-in-one package. The price of each package is within 200, including the game itself. After purchasing the game, the cardboards can be sold separately, within 20 yuan per copy. Just a little bit more than the cost price."
"Well… "
Zhou Jiangping also couldn't tell whether the price was considered high or low.
Want to say 200 yuan to buy a bunch of waste paper boxes? That feeling is a bit sensational, after all, even if this broken cardboard box is specially made, the cost is almost negligible.
However, it takes creativity to turn this pile of broken cardboard boxes into a piano and a robot!
Creativity is priceless!
Now Chen Mo is demonstrating a relatively simple version. If it is officially released, the Switch screen will definitely need some gorgeous graphics and various sound effects to make the packaging beautiful.
In other words, the design of the game and the design of the carton are the big ones, and the selling is the creativity. If it is really an n-in-one game collection, if it sells for 200 yuan, then the average game is only 20-40 yuan, even if it is a small game, it is basically a normal price.
Chen Mo continued: "Actually, there are more derivative gameplays, such as... 'hard box players' limited-time membership and lifetime membership. We can open a creative workshop for hard box players on the Thunder game platform, and open source 'hard box players'." Box Players' game editor. Officials will release new games regularly, and other players can also make and upload them themselves."
"After players start their membership, they can buy games and cardboards at ultra-low discount prices, so that when a steady stream of new games comes out, those real hard box players can also maintain continuous payment capabilities. In addition, we encourage players to independently Design the game and allow players to sell it, and Thunder Game Platform will take a commission according to the normal game."
Zhou Jiangping nodded: "That is to say, if a certain player designs a great hard box game, he can also earn income from it? Will the discount reduce income? We can definitely sell it more expensive."
Chen Mo shook his head: "Mr. Zhou, whether it is the hard box or these games, or even the switch itself, strictly speaking, they have the same positioning as Lehui mobile phones. We don't expect them to make money. You keep the production of Lehui mobile phones so low. Hardware revenue, why? Because what you want to promote is software, and Lehui itself is an Internet company, not a traditional mobile phone manufacturer.”
"The same is true for hard box players. Through various additional value-added services, the value of Switch itself will be enhanced, so that more people will buy this machine for various reasons; after that, they will use this machine to expand Thunder games. Platform and other game services. The gameplay of hard box players is just a gimmick, the lowest-level thing, and it doesn’t make sense if it’s expensive.”
Zhou Jiangping suddenly said: "So that's the case, I understand."
Zhou Jiangping himself understood this truth, but the "hard box player" made him feel too amazing, so he didn't understand Chen Mo's intention for a while.
In fact, this strategy is very simple, just like why Lehui mobile phones can always maintain high cost performance, because it has never regarded the mobile phone itself as the main profit point, so every mobile phone is sold relatively cheap.
In the era of technological explosion, it is difficult for hardware manufacturers to widen the technical gap. If the technical advantages cannot be guaranteed, then sooner or later the high pricing will be made miserable by the spoilers with low pricing.
Therefore, Zhou Jiangping’s thinking when making Lehui mobile phones is to sell cheap hardware, mainly to make ecological chains, intelligent systems, and additional value-added services. Through the ecological chain, consumers are firmly tied to the Lehui brand, so that never fail.
The same goes for "hardcore gamers".
What is this thing? To put it bluntly, it's just a gimmick.
Making a piano out of a cardboard box that can be used as a keyboard sounds like a great idea, but when you think about it, it's really not a continuous fun thing to play.
It is very interesting to see the concept map, stitching, and try after the stitching is completed.
However, no matter how black a paper piano is, professionals will only regard it as a plaything, and often use a real piano or electronic organ.
The same is true for other toys. Robots with vibration-controlled walking handles will be very novel at first sight, but after playing for two hours, you may have to remove the handles and continue playing "The Legend of Zelda", so that these broken cardboard boxes can be eaten forever Gray out.
This is true for professionals, let alone those ordinary people who can't even play the piano well. They expect to use this to learn piano and music. That is Shi Lezhi, living in a dream.
Therefore, this item shouldn't be expensive. If the price is too high, some wealthy local players will buy it, but for the vast majority of ordinary people, the price/performance ratio of this item is almost zero.
Are you doing this to make money? Of course, there is a small part of this reason, but certainly not all.
The best thing about "hard box players" is its concept and gimmicks. When most players see this thing for the first time, they will think: "Wow, awesome!"
Its real value lies in the fact that it is a product that only Switch can make, and it is an exclusive entertainment for Switch players.
"Hard box player" will make every switch player feel a sense of pride and pride, and will also make other players who do not have a switch feel envious. The ultimate goal is to use these cool concepts and cool cardboard boxes to attract more people to buy Switch, and to further promote the game ecology of the Thunder game platform.
Moreover, this thing must have a steady stream of new products to maintain its popularity. Once players get tired of the existing hard box games and there is no new game to connect to, the players' interest will quickly fade away. .
Therefore, creative workshops and membership systems are a must.
The principle of "hard box player" is not complicated. It is nothing more than using the vibration technology of the handle, gyroscope, infrared rays, etc. to read the input signal of the carton device. As long as the editor is opened, many powerful players will understand this thing after a little exploration. What should be done.
Since new hard box games can be produced for sale, this group of people has motivation and income, and can continue to produce more and better game resources for "hard box players".
The membership system is to maximize the continuous purchasing power of players and make them feel that these "hard box games" on the switch are very worthwhile and very cost-effective, thereby attracting more players to embrace the switch.