Speaking of Yunmeng Group’s investment in shared bicycles, Modern Bicycle has been under considerable pressure recently.
Since the "Jiangcheng Financial Evening News" published its outlook on the "sharing economy", more and more people have paid attention to this last-mile business.
Start-up companies in the same category have sprung up in every corner of China. More and more capital has entered this field and begun to compete with modern bicycles for the market in first- and second-tier cities.
At the beginning, these newly entered shared bicycle companies felt a lot of pressure when faced with the first-mover advantage of Modern Bicycles. Whether it was users locked in with deposits or bicycle manufacturers’ full orders, they were in the early stages of imitation. Walking was difficult.
However, this situation did not last long.
As major bicycle manufacturers began to expand production capacity and existing orders were digested at a speed visible to the naked eye, other newly born shared bicycle brands finally appeared on the streets of first- and second-tier cities across the country.
Even though the gap between it and modern bicycles is not small in terms of capacity, it still takes a few bites of meat from modern bicycles.
Among them, there are people who are good at playing capital games. They completed three rounds of financing in just one month, and raised tens of millions of capital just by relying on PPT. There are also "evil ways" such as Youtian Bicycle, which have made further "innovations" on the premise of the sharing economy, linking the gameplay of shared bicycle deposits with private lending.
Don't want to pay a deposit
It doesn't matter!
You can ride it first, and the deposit is equivalent to a loan from Youtian Bank to you!
In fact, Youtian Bank is not a serious bank, it is just an online lending company under Youtian Network that provides private small and micro loans.
Having made a fortune from web games before, and his net worth doubled due to the increase in pork prices, owner Ma Youtian immediately started a money-making business.
It's just that Xia Guo's banking regulatory control is too strict on capital and does not allow him to increase the leverage too high. This has resulted in Youtian Network's business scale being unable to expand, and it cannot provide services to those who neither know how to make money nor how to control consumption. Put more variety into the food and wine.
Ma Youtian gets extremely annoyed every time he thinks about this.
These unprogressive pawnshops are so abominable!
Until the emergence of modern bicycles, he saw the light.
Such a huge deposit stock is simply tailor-made for Youtian Network!
In the second week after New Year's Day, shortly after "Jialan Yu" was released, a grand celebration ceremony was held downstairs in Jiangcheng Youtian Building.
The formally dressed employees stood in a row, applauded and congratulated Ma Yotian as he opened the champagne and sprayed the foam on the iron-clad bull downstairs of the building.
Just at 2:17 yesterday afternoon, Youtian Bicycle's user base successfully exceeded two million, and the deposit of 249 allowed them to instantly accumulate a capital pool of nearly 500 million.
The money will not sit still in the bank account, but will enter the loan business of Youtian Bank. Lending at a maximum leverage ratio of ten times, their business scale is equivalent to a sudden expansion of 5 billion!
What is the concept of 5 billion
At an annual interest rate of 10 to 16%, even taking into account bad debts, profits of more than 500 million can be created in a year!
As for the profits of shared bicycles themselves, they can be ignored at all. In his eyes, this thing is just a tool to gather funds. As long as the users never withdraw their deposits, he will have no problem giving the users free rides.
Not to mention that most of the people who use cars are low- and middle-income people who have difficulty obtaining loans from banks. These people happen to be potential customers of Youtian Network.
In his eyes, the entire ecosystem he built has formed a complete closed loop.
Simply perfect!
Secretary Li Gaoming, who was standing aside, keenly caught the pride on Ma Youtian's face, and promptly flattered him with a smile.
"Mr. Ma is mighty! If we continue to grow at our current trend, it will be just around the corner to surpass modern cycling and dominate the world!"
Ma Youtian was proud in his heart, but it would be too superficial if it showed on his face.
The corner of his mouth was gently twitched, and the expression on his face full of sinisterness showed that everything was under control, and he said in a neutral tone.
"Then you still need to tell me?"
"And since when has our goal been modern cycling? Pattern, pattern! You have been following me for so many years, and you still haven't made any progress."
Although he was criticized a few times by his boss, Li Gaoming knew very well that his boss was very proud at the moment, so how could he really criticize him
I just wanted to take this opportunity to show off.
"Boss, you are far-sighted. I am just an ordinary person. I can't compare with you in terms of layout."
Hearing Li Gaoming's aggrieved tone, Ma Youtian chuckled and did not answer. He just looked at the Youtian Building behind him, narrowed his eyes, and felt full of ambition.
What is a pattern
He thinks this is called pattern!
It's not for going public or simply making money. What he longs for is the power to control his life.
Of course, this does not refer to your own life.
He who is already financially free has done it a long time ago.
He was filled with excitement when he thought of young people in the future riding his bicycle to work and the first thing they would do after receiving their salary would be to repay consumer loans from Youtian Network.
Looking at the submissive Li Gaoming, Ma Youtian handed the champagne to the hand of the emcee next to him and sighed with emotion behind his hands.
"Pattern, pattern."
"Those who win the hanging silk win the world, so you are still too young!"
…
Just as Youtian Network was celebrating the milestone results of its shared bicycle business, also in the Modern Bicycle headquarters office in Jiangcheng, a group of people were sitting seriously at the conference table, discussing an industry report.
"In just one month, 300 large and small shared bicycle companies have entered the market. Although our number of users is still growing, our market share has dropped by 11% year-on-year."
After listening to the research report made by the senior executives of the marketing department, Yu Jie, the vice president of Modern Bicycle, said with a surprised look on his face.
"How come there are so many?"
"Not only first- and second-tier cities, but also many local brands have emerged in third- and fourth-tier cities that we don't care about." After flipping through the report in his hand, the marketing executive continued, "And this part of the users , accounting for 27% of the new users of shared bicycles in the entire industry in January."
Zhang Tao thought for a moment and looked at Lin Jun sitting beside him.
“Are we going to push the business through?”
After these two months of getting along, the entire Modern Bicycle start-up team has now acquiesced in the strategic advisor status of this executive who was airborne from Yunmeng Group, even though he did not hold any position in Modern Bicycle.
No matter it is a big or small matter, as long as it is a problem encountered in the development of the company, Zhang Tao will discuss it with him and make a decision.
"It's not appropriate," Lin Jun shook his head and continued with clear thinking, "Our main battlefield is still the first and second tier cities. Now is the time to fight with our competitors. It is too early to spread our forces to the third and fourth tier cities. point."
Most third- and fourth-tier cities do not have subways, and public transportation is mainly buses. It is difficult to determine the demand for shared bicycles. After all, most people's living areas are within walking distance, and it is perfectly sufficient to use your own bicycle when you occasionally need to ride.
Considering the overall quality of residents, the product damage rate and depreciation rate may exceed expectations. In terms of comprehensive operating costs and income, it is not a suitable choice.
"Our top priority now is to maintain the existing market share while accelerating the layout of first- and second-tier cities. As far as I know from the research, three Internet giants have already entered the shared bicycle industry, which will definitely have a huge impact on the entire industry. !”
After a pause, Lin Jun said seriously.
"In order to cope with the impact of capital intervention, we must speed up the progress of negotiations with Hiace Group and tie more powerful allies to our tank before other Internet giants take away our market share through their own resource advantages."
After speaking, Lin Jun looked at Zhang Tao.
"Let's go to Shenzhen City together tomorrow."
“If the situation is optimistic, this should be the last before the second round of financing is successful!”
Zhang Tao nodded seriously.
"I'll listen to you!"