All is ready except for the opportunity.
After several days of preparation, the day finally came when "Hero Kill" was officially launched.
In a conference room in Yunmeng Building, Liu Ye, chief editor of Yunmeng Games and leader of the "Hero Kill" project team, was leading the members of the newly formed project team around the computer, nervously waiting for the game to be released.
Although everyone staying here will not bring a sales buff to the upcoming game, the sense of ritual is indispensable.
Du Ziteng came to join in the fun and was not a member of the development team, but it was impossible to say that he had no connection at all. Since Hero Killing does not have an independent operating department, Li Zongzheng handed over the promotion of Hero Killing to him and allocated him a publicity budget of 5 million.
It can be seen that Mr. Li has spent a lot of money in order to defeat "Love and the Producer" which was launched at the same time.
"There are a lot of masterpieces for the Spring Festival." Du Ziteng looked at the video of a new spring release of domestic games made by a certain UP host at station B as he scrolled through his mobile phone with a surprised expression on his face.
The employee standing nearby said in a matter-of-fact tone.
"That's for sure. After all, our young people only have the most leisure time during the Spring Festival out of the 365 days a year."
In fact it is true.
People who usually either go to school or go to work, have a mine at home or are busy with nothing else, how can they have time to play games every day.
Generally speaking, around the Spring Festival is the peak season for the game industry. Whether it is mobile games, client games, or even web games, manufacturers with a little bit of strength and low pressure on payment collection will choose the New Year's Day sales in early January or the Spring Festival before the Chinese New Year. New work released soon.
However, due to the surge in supply, promotion costs during this time of year are also relatively expensive.
Another employee nodded in agreement and said with emotion.
"Yeah... Hey, I'm envious. We can't even have time to play games during the Spring Festival."
They are new employees and are still in their probationary period, so working overtime is a matter of course. Yunmeng Group didn't treat them badly in terms of overtime pay, so they just sighed, but didn't have any complaints.
Liu Ye had a subtle expression on his face and remained silent.
New Year.
Of course he also wants to celebrate the New Year.
If it weren't for the 100,000 yuan bonus, he would definitely not stay here...
Du Ziteng, who was standing aside, didn't have much opinion. He was a native of Jiangcheng. Since he left Shang Hai and returned to his hometown to work, he didn't even have to rent a house and lived directly back at his parents' house. Now that the company has moved from the south of the city to the Binjiang Business District, he is closer to home, just two subway stops and a bicycle ride away.
After carefully watching the express video of the new game, Du Ziteng also had a general understanding of the basic situation of their opponents.
"I feel that our real opponent is probably not a product developed by a small game production team like "Love and Producer". In the past, the game club was not on the same level as us in terms of publicity investment and the reputation of the production team itself. .”
"I briefly browsed the videos of several top game UP owners on Station B. Judging from the comments and replies in the comment area, the one with the highest appeal is basically "Silk Road Overlord" by Mo Fei Qingyu Studio. and "The Legend of Jianghu Mengxia" by Luohe Culture."
The former is a multiplayer online SLG game. The main gameplay is to hang up and knock on houses to build troops, establish a stronghold on a 4X4 map, train heroes and lead troops to attack other players' strongholds, or just farm and develop at home.
There is nothing innovative in the core gameplay. To be more specific, it means hanging up. Whether it is building resources or building soldiers, it takes time, or you have to spend RMB to buy acceleration props. In the past few days, major APPs have been flooded with advertisements for this game, which can be said to be overwhelming.
As for the latter, it is a character development type. The gameplay is very clever. It combines idle gameplay and RPG maze elements. It inherits or borrows a lot from the open gameplay of "Cultivation Simulator".
Of course, Du Ziteng feels that the core competitiveness of this game is probably not the copied gameplay, but the cute Q version of the characters and the casual and relaxed game rhythm.
Most of the martial arts games on the market today are hard-core. Now a casual-themed martial arts game suddenly appears. It might really create a big reputation among the players.
Thinking of this, Du Ziteng still remembered that Luohe Culture, the development team of "The Legend of Jianghu Mengxia", had approached Yunmeng Games, hoping to obtain the development authorization for the mobile game version of Cultivation Simulator, but Li Zongzheng did not agree.
Mr. Li has an almost paranoid attitude towards the games he makes. Although he does not object to making something that is just a waste of money, he firmly disagrees with turning the high-quality products he has created into a tool that is just a waste of money.
Fortunately, I met Mr. Hao.
Otherwise, Du Ziteng can be sure that there is a 80% chance that such an "artistic" CEO and chief designer will not be able to stay in the company for the New Year.
Fortunately, Mr. Li did not agree to Luohe Culture's proposal. After all, after seeing the finished product of the game, Du Ziteng basically understood that Luohe Culture was probably planning to use "Cultivation Simulator Mobile Game Version" directly. They used the name to cover their new work, and then used the popularity of "Cultivation Simulator" to harvest a wave of traffic.
Although their plan has come to nothing, they still didn't forget to feel disgusted. Yunmeng Games used the "Martial Arts Edition Training Simulator" as a sideline in the promotion, and even added a "Martial Arts Training Simulator" to the promotional poster with bad intentions. Genuinely authorized label.
What genuine authorization
Anyway, he didn’t say it was officially authorized by the Immortal Cultivation Simulator or Yunmeng Game, so it didn’t violate the advertising law.
Together at twelve o'clock in the morning.
Hero Killing is officially launched!
The 10,000 public beta player reward codes released by Yunmeng Group on the official website were all sold out within one second.
"The number of people online exceeded 2,000!"
“Registered users are skyrocketing!”
"Five thousand! The number of people online at the same time has reached five thousand!"
"Quick! Contact the technical department, we need to increase server resources!"
In just one hour, with all the staff busy, the number of people online at the same time has exceeded the 10,000 mark, and after the peak of 12,000 under the bed, it has stabilized around 8,000.
These players are the ones they really retained!
Everyone gathered around the computer had excited expressions on their faces.
Although this number is not very beautiful, and will gradually decline as time goes by starting tomorrow, it is able to achieve such a beautiful result. With the subsequent promotion work, Liu Ye is 100% confident that this game will be The daily activity reaches more than 100,000!
"Lao Du, have we made arrangements for our promotion plan?" Looking back at Du Ziteng, Liu Ye asked with suppressed excitement.
He had heard from Mr. Li before that the promotion budget of the Hero Killing project team was five million, and Du Ziteng from the operations department had been assigned to help them with advertising and external operations.
Du Ziteng said with a smile on his face as he was in control.
"Don't panic."
“I had already arranged the promotion plan before the game was launched.”
"When a top game anchor will broadcast our game tomorrow night, and with the help of hot searches, we can conservatively estimate that the peak number of online players tomorrow will be more than 50,000."
Hearing Du Ziteng's words, everyone in the project team showed happy expressions on their faces.
Fifty thousand daily active users!
Although this number is not an exaggeration, achieving such data before the preliminary publicity work has been fully launched is already an achievement that exceeds expectations for them!
In the original plan, they planned to use one week to achieve a daily income of more than 50,000!
Du Ziteng had a confident smile on his face, but at this moment, the phone in his pocket suddenly rang.
After pressing the connect button, Du Ziteng held the phone to his ear. As soon as he said "Hello", his expression changed.
Noticing the unnatural expression on his face, Liu Ye waited for him to finish the call and quickly stepped forward to ask.
"What happened?"
"Don't worry, it's not a big problem..." Looking at Liu Ye's obviously disbelieving eyes, Du Ziteng hesitated for a while, gritted his teeth, and said bravely, "Our number one black fan of Yunmeng Games... started acting like a monster again. .”