The life cycle of mobile games is too short, and the Matthew Effect in the industry is very obvious. The products at the top are so hungry that they are exhausted, and the products at the bottom and waist are so cold that even servers cannot afford to rent them.
It stands to reason that Yunmeng Games has already won the double championship of daily activity and sales of new mobile games released during the Spring Festival this year. There is no need to acquire those garbage companies that have been eliminated by the market.
To put it bluntly, what is the difference between this and doing charity
However, Mr. Hao, who has always been wise, insisted on doing this this time.
Although he didn't think it was a good idea, the boss had already said that, so Lin Jun didn't say anything more. All he can do now is carefully screen investment targets and strive to reduce the company's losses.
"Let's set the budget at 50 million first."
"If you have independent development experience and have operated and maintained SLG-type mobile games... the range of choices is too wide."
Which company is better to buy
Looking at the list of investment targets compiled by his assistant, Lin Jun was confused for a while.
You can’t buy a company that makes money.
Companies that have been acquired or controlled by major companies such as Rice and Sea Lion can also be directly excluded.
All he can do now is to dig for gold in companies that are poorly managed or even not profitable at all. How difficult this is cannot be explained in just one or two sentences.
But at this moment, Lin Jun suddenly remembered that there seemed to be someone knowledgeable in the office next door, so he pushed the chair away, stood up, and went out to the office next door.
Hearing the knock on the door outside, Li Zongzheng, who was staring at the growing daily activity data on his computer, said casually, "Please come in." However, when he saw that bitch Lin Jun coming in, his brows suddenly furrowed.
"What are you here for?"
"Let me ask you something," Lin Jun said with a smile, "Do you understand the ecology of the game industry?"
Li Zongzheng was taken aback for a moment, then laughed and said.
"Are you here to cause trouble?"
"Don't talk nonsense. I'm asking you seriously. Do you know any game companies that have more potential, but whose recent business conditions are not very good? The kind that have independent research and development capabilities."
At first, Li Zongzheng thought that this guy was here to show off to him about "making love with a producer and breaking 50 million yuan", but he didn't expect that he actually came to ask for advice.
Moreover, as this question was asked, Li Zongzheng always felt that this guy was planning to cause trouble again, and the expression on his face instantly became alert.
"What do you want to do..."
Lin Jun had a kind smile on his face.
"Of course it's a merger and acquisition, what else can we do?"
Damn it
Again
After hearing Lin Jun's explanation, the expression on Li Zongzheng's face, instead of being relieved, became even more alert.
Unlike this bitch, Li Zongzheng still cares about his reputation.
Although the wave of rhythm brought about by Liu Qingfeng of Yuyu Island did not have a substantial impact on Yunmeng Games, it still had a considerable impact on him, and he is still worried about it even now.
Especially for the "shit stirrer in the gaming industry", he felt angry and aggrieved at the same time.
What makes Liu Qingfeng angry is that he is obviously talking nonsense. The grievance is that even if the Yunmeng Group did something bad for money, it would definitely not be his fault.
For example, Love and Producers, which has been very popular recently, has been criticized by players for saying that the production team is simply obsessed with money, and you have to be torn between liver and krypton when watching the plot. But in fact, this game has nothing to do with me at all. It's all caused by Lin Jun's shit.
As for the Hero Killer actually released by him, no matter how you look at it, it is a creative and conscientious work. Although skins are sold in the mall, it definitely does not affect the experience of non-RMB players.
Needless to say, Xuanyuan Sword: Traces of the Sky is currently under development. Whether it is gameplay, game graphics or the most critical plot part, he is 100% sure that it will leave a mark in the history of domestic stand-alone games.
Therefore, in his opinion, at least 80% of the reason why Yunmeng Games has received so much infamy is because of that piece of shit from Lin Jun!
It has nothing to do with Yunmeng Games. This guy is the biggest troublemaker in the gaming industry!
Thinking of this, Li Zongzheng also made up his mind and said nothing would allow him to continue struggling in the field of games.
After some thinking, he had an idea in mind.
Since this guy plans to engage in mergers and acquisitions to expand Yunmeng Investment's territory in the gaming field, why not give him two bargain hunting companies to buy at the bottom.
By the time the money lost is gone, even if Mr. Hao has no objection, he may have doubts about investing in the game industry.
Although this idea could not be called very clever, Li Zongzheng thought about it in his mind and felt that there was nothing wrong with him being bullied by an expert and a layman who did not know how to do it, so he said with a smile.
"Companies with potential? There are so many!"
Hearing these words, Lin Jun's eyes suddenly lit up and he asked quickly.
"for example?"
Li Zongzheng coughed dryly and said.
"For example, Luohe Culture, which developed "The Legend of Jianghu Mengxia", and Mo Fei Qingyu, who developed "Silk Road Overlord"... Their strength in the industry is pretty good. Although the two new games released this time are extremely popular, , but in my opinion it is completely a crime without war, after all, their opponent is us."
Crimes other than war
hehe!
While saying the unintentional words, Li Zongzheng took a sip of tea and used the cup to hide the disdain between his brows.
After all, to be honest, he really didn't take these two companies seriously.
But of course he can't let this bitch Lin Jun know about this, otherwise if he really buys back those game companies that have potential but whose works are not popular, his plan to drive him out of the gaming industry will be ruined. Already
For example, "Artist's Town", which was released at the same time as "Heroes Kill", he felt that it could be regarded as a masterpiece with content and depth, and he could realize a little bit of philosophy after careful consideration.
Although there are not many people playing it, he believes that this is definitely not because the production team is not capable enough or the game is not good, but simply because the players' appreciation level has not caught up.
If Mr. Lin were to buy back these promising production teams, this guy would be inflated again!
Therefore, the two companies he recommended to Lin Jun were both assembly-line mobile game manufacturers that he despised most. This kind of game company has no dreams at all, and neither the spark of creativity nor the light can be seen in the games they make!
"Does Luohe Culture still have Mo Fei Qingyu?" Lin Jun touched his chin and said, "I will go back and study it... By the way, do they have experience in developing SLG games?"
"SLG? Legend of Jianghu Mengxia and Silk Road Overlord are both SLG games, right..." Li Zongzheng hesitated and said, "Are you planning to make SLG?"
"No," Lin Jun shook his head and sighed, "To be honest, I don't agree with acquiring other game companies. After all, we are now considered a small leader in this field. Stabilizing our current market share is more important than expanding it. Market territory is more important... But this is the boss's idea. You go ahead and get busy, I'll ask you for advice on this matter, thank you."
After saying that, Lin Jun turned around and left the office.
Looking at the closed door, Li Zongzheng, who was sitting on the office chair, was stunned for a long time before frowning and muttering in a low voice.
"The boss's idea?"
"… impossible."
Yunmeng Games is so strong now, there is absolutely no need to acquire other game companies
Li Zongzheng thought about it all morning and couldn't figure out whether it was his work that made his boss dissatisfied, or some other reason that led his boss to think of acquiring other game companies.
"...It must be because the moon water never comes up!"
If it cannot be converted into income, simple daily activity cannot create direct income for the game. Instead, it will increase the operating cost of the server and lower the gross profit margin.
Thinking of this, he immediately called Du Ziteng to his office.
"Have you planned the fan illustration event some time ago?"
Du Ziteng said hesitantly.
"What are you talking about? But recently, the Internet is still leading our pace... Now that we are launching activities, it is difficult to attract big people to participate."
The circle of artists is not far from the gaming circle, especially many artists who often receive proposals from the gaming industry, and most of the fans themselves are players in the gaming circle.
Nowadays, the rhythm of the Yunmeng game is coming one after another. Even though many people can see that there is a behind-the-scenes mastermind behind this, but for those big players who cherish their feathers, this kind of participation is optional or not. In terms of activities, most people will choose the latter cautiously and avoid going into this muddy water.
Those less famous painters may not care, but in terms of ability and the number of fans they have, they are obviously unable to compare with those big players in the industry.
"Time waits for no one. I don't think we need to take those rhythms to heart... In this way, we can increase the intensity of event rewards."
His index finger tapped lightly on the desk for a while. After thinking for a moment, Li Zongzheng raised his head and continued.
"... The works that won the first prize and the special prize of the event will be put on the game mall in the form of skins. In addition to the 10,000 yuan bonus, the creators of the works will also receive 10% of the sales of the skins!"
Upon hearing this, Du Ziteng was slightly startled at first, and then his breathing became rapid.
"Are you serious?"
"Of course," Li Zongzheng gave him a strange look, "Is there any problem?"
"No..." Du Ziteng replied excitedly, "I'll do it right now!"
What is the concept of 10% share of sales
Now Hero Killer is the best-selling skin, with sales exceeding 200,000 pieces. Calculated based on the unit price of 28 yuan, that is a sales volume of 5.6 million!
10% of 5.6 million is 560,000!
Taking into account those big fans who have their own fans, and the fans themselves have a lot of purchasing power, maybe the final sales of the skin will be far more than 200,000 pieces, and the sales of a single skin may exceed 10 million!
Such generous rewards are extremely rare in the entire history of Xia Kingdom games.
Du Ziteng bets that as long as the operation method is proper and more efforts are put into the promotion, this event will definitely make a sensation in the entire gaming industry!
To be able to plan such a grand event…
As an operator, how could he not be excited!