weekend.
Lin Mengmeng returned home.
However, before she could enter the door, she was startled by the mountains of boxes piled up in the living room.
What are these things
Snacks purchased online from Jiaojiao
But, isn’t this too much? !
As she walked closer to the pile of cardboard boxes, she saw her sister Jiaojiao sitting on the carpet nearby, with an excited expression on her face and her hands busy unpacking the boxes.
For some reason, when she saw this picture, a hamster gnawing on nuts subconsciously appeared in her mind. Although this metaphor is a bit strange, it is really vivid.
"What...are these things?" Out of curiosity and worry, Lin Mengmeng couldn't help but ask.
"Huh? Sister, are you back?"
Finally noticing that the elder sister was back, Jiaojiao's eyes suddenly lit up. She threw away the half-opened box and stood up, explaining with a playful smile.
"You're talking about this, it's the blind box I bought!"
"Blind, blind box?"
"All in all, it's a fun thing," while saying this, Lin Jiaojiao pulled her sister's sleeve and said coquettishly with a pitiful expression on her face, "Sister, help me take it apart together."
What's so fun about this thing
With a confused look on his face, his sister pulled him to sit down next to the pile of boxes. Lin Mengmeng, who had been captured, was quickly given a brand new box in his hands. At the urging of my sister, I opened it and saw a yellow keychain lying inside, which looked quite cute.
However, before she could express her thoughts, her younger sister, who came closer, said with a disappointed look on her face.
"It's the little yellow hair again, hey! I already have more than a hundred of these."
"I think it looks okay," Lin Mengmeng, who was holding the keychain, looked at her sister in confusion and said, "Don't you like this?"
"It's not that it doesn't look good, it's just that it's not rare enough. This keychain is probably the most popular prize. It sells for 20 yuan on the official website, but a blind box costs 59. You can feel it."
Lin Mengmeng said with a speechless expression.
"Then can you just buy it directly from the official website?"
"No," Lin Jiaojiao shook her head and said, "Limited edition figures can only be obtained from blind boxes. Those bought on the official website are all items with no collectible value."
Lin Mengmeng couldn't help but ask.
"Are you sure you can actually drive it?"
"Of course!"
Lin Jiaojiao nodded with conviction and continued speaking seriously.
"Yesterday I was watching a live streamer in a game area unpacking boxes at Bilibili, and he opened the Barbarian King in front of hundreds of thousands of people! According to the official announcement, the explosion rate is only 1%, which means one hundred boxes Theoretically there is only one inside! Now the price on the second-hand market has been raised to 20,000 yuan!"
One percent…
As for being so desperate
Lin Mengmeng said while holding his forehead.
"Then why don't you just buy one?"
Although I didn't specifically ask how much pocket money this little guy had, I guess twenty thousand yuan shouldn't be anything to her, right
"That's boring!" Lin Jiaojiao raised the corners of her mouth, her eyes seemed to be shining with the light of stars, "Since it is a blind box, of course it makes sense to open it yourself!"
Looking at the packaging boxes thrown everywhere on the ground, Lin Mengmeng said helplessly.
"I don't know if it makes sense, but you made such a mess in the living room. When dad comes back and sees it, he will definitely blame you."
Lin Jiaojiao said with a smile.
"It's okay! There's only a little bit left anyway. Let's finish it before he comes back!"
Lin Mengmeng: "..."
Is this called a little bit? ?
Looking at his sister who was obviously in a daze, Lin Mengmeng suddenly wanted to call the police...
…
After half an afternoon of unpacking, the two of them still didn't finish unpacking the boxes in the living room.
At this time, the sound of a door closing suddenly came from the entrance not far away.
When Lin Wuyan returned home from the company, he opened the door and saw boxes all over the floor in the living room. He was stunned on the spot, and the expression on his face turned serious the next second.
"Why are there so many boxes piled up here?"
Hearing her father's voice, Lin Jiaojiao suddenly jumped up, stood up and turned around to look. I saw my father, who was supposed to come back an hour later, standing at the door looking at this place with a stunned look on his face.
"Dad?! Why are you back at this hour?"
"If I come back later, you will have to tear down the house!" After glaring at his youngest daughter, Lin Wuyan then looked at his eldest daughter, "Did your sister buy this?"
Worried that his father would blame Jiaojiao alone, Lin Mengmeng whispered.
"...I bought it with her."
After staring at his eldest daughter for a while, Lin Wuyan finally sighed, shook his head, and said seriously.
"How many times have I told you, don't buy these things that you don't need at all. They are useless at home except taking up space and gathering dust... "
After a pause, he looked at the pile of unpacked boxes and continued to ask with a headache on his face.
"So what are these?"
"Blind box..." Lin Jiaojiao, who had been scolded by her father, whispered with a guilty look on her face.
"Blind box?"
"Well," Lin Jiaojiao nodded vigorously and continued in a low voice, "It's just a box containing a figure or a keychain... I want the figure of the Queen of Archers, but I bought several but never got one. However. I accidentally bought too much this time... "
After hearing his sister's explanation, Lin Mengmeng couldn't help but put his hand on his forehead, and no longer knew how to complain.
However, just when she thought that her father would definitely reprimand her sister, she saw her father with a serious face pick up a blind box and hold it in his hand for a few seconds, and suddenly a smile appeared on his face. A look of interest.
Interested look
Lin Mengmeng was slightly stunned by what he discovered, and for a time he thought he must have seen it wrong.
"Magic Box Culture? This is... the company Xiaoyun acquired, right? I remember it doesn't make games?"
Because he has been paying attention to the latest trends of Yunmeng Group, Lin Wuyan is fairly familiar with this company.
According to his secretary’s investigation, the company’s main business is mobile games. Before the acquisition, its performance had been tepid. However, after being acquired by Yunmeng Group, its performance seemed to have wings. In less than two months, It took time to create a hit.
As far as he knew, many employees in Xia Lin Group were playing the game Clash of Clans, but why did this company stop making games and start making toys
Anyway, in his eyes, there is no essential difference between the figures piled on the ground and toys.
"I was originally making games... these are game peripherals," Lin Jiaojiao said in a low voice.
Game peripherals
Looking at the thing called a blind box in his hand and the packaging scattered on the floor, Lin Wuyan touched his chin, and the look of interest in his eyes became more intense. For a moment, he even forgot to educate Jiao, who ignored his words. Jiao.
Use games to incubate IP, and then use consumers’ collecting habits and curiosity to sell boxes without visible content. On the surface, this thing sells game peripherals, but in fact, it sells the excitement and anticipation at the moment when you tear open the packaging bag.
The most important thing is that this model can still be copied!
Today you can have a Clash of Clans series, and tomorrow you can have an escape series, or a hero-killing series, or even completely break away from the game framework and put original dolls and figures into it.
The more he thought about it, the more amazed Lin Wuyan felt, and the light in his eyes became brighter and brighter.
Even in his eyes, a complete business blueprint has been presented, and behind this will be a young market worth trillions!
"This kid has something!"
genius!
What a genius!
Lin Wuyan tore open the packaging bag in his hand while praising it. Looking at the yellow keychain, he suddenly laughed inexplicably.
"It's quite beautifully done."
Lin Jiaojiao subconsciously stretched her neck and saw the little yellow hair again. She couldn't help but sigh and muttered "What bad luck". Lin Mengmeng, who was standing aside, had an expression of disbelief on his face.
Although I don’t know why, I always feel that instead of being angry because Jiaojiao spent money to buy a bunch of useless things, my father seems to be... a little happy
The sun is really coming out in the west!