“Isn’t this too damn profitable?!”
Looking at the email sent from Magic Box Culture and the string of numbers on the report, even Lin Jun himself, who came up with the idea, was shocked.
one million!
Not one million yuan, but one million copies!
It has only been three days since the blind box was put on the official website, and sales have already exceeded one million, and the growth momentum has not slowed down at all.
Discounting the average cost of less than 10 yuan, based on the selling price of 59 yuan, they made nearly 40 million yuan in just three days!
Not only that, but when Lin Jun divided the total sales by the number of buyers, he was even more surprised to find that each buyer consumed an average of 3 blind boxes!
Because the first batch of blind boxes were released through its own channels such as Magic Box Culture’s official website and public accounts, players were required to fill in their game accounts to obtain in-game gifts. When conducting research on consumer groups, employees from the Magic Box Culture Marketing Department found that many of the people who paid to buy blind boxes were light or even zero-spending players.
Even if they are rational enough and don’t spend money in the game, they still can’t stand the chance of having their hands chopped off in front of the blind box.
Before this, no one thought that this blind box could sell so well.
Even Lin Jun himself, who had enough confidence in his idea, originally expected sales to exceed 100,000 in the first week, and never thought that it would be so exaggerated in the end.
After all, there are only a few players who are interested in mobile game peripherals.
However, this blind box has obviously broken this rule, allowing players who were originally not interested in peripheral products to join the "unboxing" army.
There is no need to even expand sales. If the current trend continues, I might make more money selling peripherals than the game itself!
"Mr. Lin... I think we should adjust the proportion of several rare figures in the blind box? I have seen a lot of posts complaining about our explosion rate in the past two days, and many players are concerned about this matter. The opinions are all great.”
During the phone call, Li Xiaofeng, the vice president of Magic Box Culture, who was parachuted in from the parent company, was reporting his work to Lin Jun and expressing his views at the same time.
"One player even posted his purchase record, and found five keychains out of five boxes, all of the same model. I'm worried that this will affect our reputation..."
After listening to Li Xiaofeng's words, Lin Jun shook his head and said disapprovingly.
"It doesn't exist. If we really adjusted the explosion rate, believe it or not, we would be scolded even more than we are now."
The reason why blind boxes are trending out of the industry is largely because tens of thousands of Clash of Clans players are looking for figures from blind boxes on the second-hand market, and the rarest figures have already been sold. Tens of thousands of dollars.
If the explosion rate is modified, there is no doubt that the price of these rare figures in the second-hand market will plummet. On the surface, this seems to have no impact on the performance of Magic Box Culture, but in fact it is equivalent to smashing its own brand.
However, opening five keychains of the same model in a row is indeed a problem. Even if it is a consolation prize for thanking you for your patronage, it is indeed a bit perfunctory to offer so many of the same style in a row.
Considering that African players also contributed a lot to blind box sales, Lin Jun felt that he had to find a way to take care of their shopping experience.
After thinking for a while, Lin Jun continued on the phone.
"That's good... You ask the people in the art department to design a few more basic products with different styles to prevent the appearance rate of a single product from being too high. In addition, ask the people in your marketing department to identify the player's consumption records. If it is Players who have purchased five blind boxes can lock the explosion rate of their sixth or seventh blind box to ensure that the next one they open will be something different from the previous ones.”
Li Xiaofeng's eyes lit up when he heard this idea.
"That sounds like a good idea. I'll discuss it with other executives later."
Lin Jun said with a smile.
"Well, you can discuss the details more. I'll just say it casually."
After hanging up the phone, Lin Jun didn't wait long and immediately called Hao Yun.
When he received the call, Hao Yun happened to be standing in the laboratory of Yunmeng Technology, which invested one billion yuan. He was listening to his researcher with a potential value of 9 introducing the situation here, so he did not chat with Lin Jun for too long. , just briefly understood the sales volume, then ended the call and returned his attention to the laboratory.
According to Wu Fan, this laboratory was originally affiliated to a medical device research institution. However, due to a series of reasons such as poor management and failure in new product development, the laboratory and all the equipment in the laboratory had to be packaged and sold. Repay the bank loan.
Before acquiring this laboratory, Wu Fan had rented the equipment here, so he knew the situation here quite well. The day after he purchased the laboratory, he moved directly into the laboratory with his suitcase.
As for why Hao Yun suddenly came here, on the one hand, it was because there was no class today, and on the other hand, he was thinking that more than a month had passed and he didn't know what the situation was like here, so he simply called Come take a look at the car.
"I'm a little messy here, I hope you don't mind."
After inviting Hao Yun into his office, Wu Fan noticed the messy things on his desk and couldn't help but smile sheepishly.
"It's okay, I've seen things messier than this." Hao Yun didn't care whether the things placed here were neat or not. In contrast, he was more concerned about another thing, "How is the progress of the research?"
"It's too early to talk about the progress. There are still several key issues that have not been resolved." After pouring Hao Yun a cup of coffee and inviting him to sit down on the sofa, Wu Fan continued, "The brain is a big problem for us. A black box, at least for us now. What we have to do is not just read information from it, but also write information into it, which involves many unresolved bottlenecks in today's academia."
"Even the invasive brain-computer interface technology that is now used to treat Parkinson's disease cannot be said to be without damage to the brain. After all, we have to insert electrodes."
After Hao Yun thought for a moment, he asked.
“What if it was non-invasive?”
"Non-invasive? Then there are even more problems waiting for us to solve."
"You don't like this route?"
"It's not that I'm not optimistic, it's just that it's too early to say which route I'm optimistic about," Wu Fan put down the coffee in his hand and continued, "But it's worth mentioning that our recent findings in experiments are quite correct. The non-invasive technical route is more advantageous.”
"What discovery?" Hao Yun asked quickly when he heard there was progress.
"A magnetic nanoparticle with a special structure," Wu Fan pointed to the pile of experimental data on the table and continued, "We implanted this substance from the back brain of mice into their bodies so that the particles can attach to specific nerves. Yuan Shang, and then we did collect some information with the help of magnetic field induction technology."
"Although this technology is not yet mature, it at least provides an idea for our research. Optimistically, we have found a way to solve the problem of reading and writing."
"If you are interested, you can make a copy and take a look at it. However, I also suggest that it is best not to take these immature data out of the laboratory. It is best to read them here."