After half a month of hard work, with the promotion of the agent Bulldog Company, all the procedures required for the launch of Clash of Clans North America were finally completed.
With the completion of the North American server, tens of thousands of North American players who had proxies hanging around and endured hundreds of delays in connecting to the Xia Kingdom server could finally play happily on the server in their own territory.
In order to ensure that it can sell well, Bulldog can be said to have spent a lot of money on this game.
Almost none of the RMB 100 million originally planned to be paid to Yunmeng Group was invested in the promotion business as a publicity budget. On the day of the launch, it was very aggressive. It had the momentum of sweeping away the world and unifying the world, and countless other manufacturers were trembling. trembling.
However, because of this, in order to ensure that their market share is not lost to this disruptor, many local game companies in North America have launched a cyber offensive, trying to increase the reputation of this game on major social platforms. Smelly.
on Facebook.
In the North American player community, the voices about Clash of Clans are basically divided into two groups. One side is optimistic, and the other is not optimistic. It was so fierce that there was almost no quarrel.
"Clash of Clans? Xia Kingdom's game?"
"Is it still a strategy tower defense type? I'm not telling you, mobile games of this type are almost gone, right? I don't understand what Bulldog is thinking, why would he sign for such an ordinary game, when there is clearly something like Traces of the Sky? High-quality products can be represented!”
"Ordinary? Am I right? Before the North American region was even launched, the number of players in the Clash of Clans community exceeded 10,000!"
"It's a rubbish money-making game! It costs money to build a building. Are you so anxious to give money to Xia Guo's game company? I suggest it be removed from the shelves!"
"I think trolls like you are the hotties! You haven't even played the game yet and you're just spraying shit!"
"I've seen the promotional video, and it seems quite interesting. To be honest, I'm actually quite surprised. This game is different from any other mobile game I've seen made by Xia Guo Game Company before. How should I put it? … It’s like a real casual game, rather than trying to trick you into handing over the money in your pocket under the guise of being casual. That kind of game is not casual at all.”
Unlike other imported mobile games, Clash of Clans itself has attracted many overseas players to use proxy connections. It has gathered a large number of fans since its launch in North America.
Now that the North American version is finally online, these Clash of Clans fans are getting excited. How can there be room for those trolls to spit on their favorite game
So without saying anything, I picked up the keyboard and yelled back.
The original encounter with the navy caught Bulldog Company off guard.
However, neither Karens nor his business competitors expected that the fierce debate would intensify the tribal conflict and attract the attention of a large number of people who did not know the truth.
Less than three days after the North American version was launched, the number of daily active users has doubled from the first day of launch, breaking through the 100,000 mark, and the momentum continues to rush towards a higher bottleneck.
In order to cope with the sudden surge in traffic, Karens had to ask the company to urgently add two new servers to provide players with more stable network services.
In addition to the skyrocketing popularity, another thing that surprised and surprised him was that his network engineer told him that many European IPs were connected to their servers.
Obviously, the discussions taking place on Twitter these days have attracted many players in the English cultural circle. After discovering this, Kelens became more determined to win the agency rights in Europe.
This game is a money printing machine!
It was the right choice to agree to the conditions of Magic Box Culture!
…
Rice Entertainment.
Looking at the research report produced by the marketing department, a hint of emotion appeared on Xu Qianshi's face.
"It seems that this Clash of Clans is completely popular in North America."
Although it was expected, seeing it really happen, Xu Qianshi's mood was still a little complicated.
In fact, earlier, DaMi Entertainment also considered acting as an agent for the overseas version of Clash of Clans, and had even entered the product research stage, but it was finally shelved due to various reasons.
One of the main reasons is that the mobile version of Assassin's Legend developed by the game company of DaMi Entertainment has been officially completed. The overseas and domestic versions will be launched simultaneously to meet all players around the world who are looking forward to this game.
As the core overseas market, daily activity and turnover data in North America directly determine their KPI this year. Considering the importance of this phenomenal IP, it was impossible for Dami Entertainment to devote its energy to promoting a game developed by outsiders, so although he was very reluctant to give up, Xu Qianshi chose to wait.
What he didn't expect was that those Americans would move so fast.
Clash of Clans has just shown signs of becoming popular in North America, and the companies operating as agents came running over like sharks that smelled something fishy.
Standing opposite Xu Qianshi's desk, Wu Jianhua, the director of the marketing department, sighed and said.
"It seems to be a trending topic on Twitter today."
His mood was equally complicated.
Because in the previous meeting, he happened to be one of the people who proposed to focus all the energy on the promotion of the Assassin's Chronicles mobile game and temporarily put aside the agent Clash of Clans, and now the fire of Clash of Clans in North America has undoubtedly slapped him in the face. .
Although Mr. Xu didn't blame him for this incident, he still couldn't get over the hurdle in his heart.
To be honest, he still can't figure it out.
It doesn’t matter if it’s popular at home, but it’s still awesome when you go abroad. Is this really justified
Although it can’t be shamed, two mobile game companies under DaMi Entertainment are already developing tower defense strategy mobile games with gameplay similar to Clash of Clans.
Unconsciously, Yunmeng Games has led the entire industry.
It is hard to imagine that such a company has been established for less than a year, and the boss of the company is a college student who is not yet twenty years old.
"I want to know if the popularity of Clash of Clans in North America will have an impact on the release of our Assassin's Legends mobile game, and if so, how much." Xu Qianshi asked.
"There will definitely be an impact, at least until the player growth of Clash of Clans slows down. During this period, newly released mobile games will be affected to some extent." After hesitating for a moment, Wu Jianhua suggested, "I suggest delaying the release for half a month. "
"Delay for half a month?" Xu Qianshi was slightly startled, frowning and said, "Do you want to delay it for so long?"
Assassin's Chronicles is released globally simultaneously. If the release in North America is delayed, the release plans in several other regions will also be affected.
After hearing Mr. Xu's words, Wu Jianhua nodded with a heavy expression.
"Currently, staying away from the spotlight is the best option. They are currently in the spotlight. If we choose to release it at this time, I am afraid it will be difficult to maintain even half of the normal popularity."
Xu Qianshi fell into silence.
After struggling for a long time, he finally made a decision and nodded reluctantly.
"Then let's postpone it for half a month as you said."