Faced with the strength of Clash of Clans, even DaMi Entertainment had to temporarily avoid the spotlight and postponed the schedule of its heavyweight mobile games. As for other small and medium-sized mobile game manufacturers, the same is naturally true.
After all, releasing a game at this time is no different than giving away someone’s head.
After all, the time a player spends on mobile games a day is limited, and his consumption potential is also limited. Except for those who don’t have to worry about life at all, most players can only make money on one or two games, and they are more inclined to continue spending money on games that they have already spent money on, and on games that they have not yet spent money on. Continue whoring for free.
Game manufacturers are not stupid. Publishing new games with such a huge debuff is purely a matter of money.
Therefore, many players have discovered that during the entire period from the end of April to the beginning of May, almost no large-scale mobile games were released. And for those manufacturers who had already confirmed their schedules, all kinds of weird reasons came up, and they staged a drama of delayed tickets.
Compared with the discomfort of other game manufacturers, Lin Jun can be said to be quite proud of himself during this time.
The monthly revenue of Clash of Clans at home and abroad has exceeded 100 million, and it is expected to bring profits of more than tens of millions to Yunmeng Group. Not only that, the sales of blind boxes have also become a new profit growth point for Magic Box Culture, creating nearly 50 million profits in just one week after going online.
However, there is also a big problem with this business model, that is, Magic Box Culture itself has too little IP.
Yunmeng Building.
Office of the Chairman.
He reached out and knocked on the door. After hearing "Please come in" from inside the door, Lin Jun opened the door and walked in.
"Boss, are you looking for me?"
Hao Yun nodded and said straight to the point.
"The boss of Xia Lin Group called me yesterday."
"Is it for the hotel project?" Lin Jun asked.
"No," Hao Yun shook his head and continued, "He asked me if I was interested in opening a blind box experience store. The commercial real estate owned by Xia Lin Group can give us a discount on the rent."
Offline experience store
Lin Jun was slightly stunned and asked.
"You mean...offline sales?"
"Yes, but I didn't give him an immediate reply," Hao Yun nodded, "I want to ask for your opinion."
Lin Jun hesitated for a while and then said.
"Xialin Real Estate's resources are indeed good. If they are interested in cooperating with us, this is indeed a good opportunity. But how to put it, I don't think it is of great significance to us at this stage."
Hao Yun cast a questioning look at him.
"How to say?"
"First of all, our target user group is Clash of Clans players. We can fully develop this group of players through online channels. If we want to do offline, the traffic advantage that the Clash of Clans IP can bring to us is almost negligible. If we want to survive, we can only find ways to convert natural consumers in the mall into our customers. And the difficulty of this... is much greater than making a game."
Speaking of this, Mr. Lin couldn't help but sigh and said rather helplessly.
"Actually, we have too few IPs. If it is just an IP for Clash of Clans, it would be considered good to cover 5% of the consumers in the mall. In theory, offline experience stores can be built, but the premise is that we have to master enough IP, covering enough customer groups...otherwise offline sales will not bring us any advantage at all."
"This is indeed a problem." Hao Yun nodded.
Currently in the hands of Yunmeng Group, what can be called IP, Clash of Clans can be counted as one, and Angry Birds can also be counted as one, but things like Magic Tower, 2048, and Immortal Cultivation Simulator cannot be counted. And Tian Zhihen can only be counted as half at most.
Just relying on the IP of Clash of Clans, sales of tens of millions are already the limit. Using online channels can increase gross profit margins by saving intermediate costs, and increase sales in conjunction with game promotions. And if you use offline sales channels, 30% of the profit from sales of tens of millions is considered good. It is meaningless to promote players who do not play Clash of Clans at all. Without a large amount of IP as support, it cannot be launched at all.
However, this is the theory, but Hao Yun always feels that he must have made a mistake somewhere.
In his impression, things like blind boxes should have existed in his previous life, and they were not very popular. In his impression, there was a blind box company that even went public and achieved a market value of 100 billion.
This is a long-cherished wish that even shared bicycles have not fulfilled.
And this large enterprise with a market value of 100 billion does not seem to rely on IP.
Suddenly, Hao Yun, who had been thinking for a long time, spoke.
"I wonder if we have entered into a misunderstanding."
Lin Jun looked at him strangely and asked.
"What misunderstanding.?"
"Why do we have to use ready-made IP?" Hao Yun suddenly said, "If it is sold offline, I think we can directly use original IP."
"Straight, direct originality?"
"Well," Hao Yun nodded and continued, "Anyway, as you said, what is sold in blind boxes is not toys or figures, but the surprise and mystery at the moment of opening the box. In that case, we might as well Let’s do it more thoroughly, don’t ask for any IP, and let users guess what’s in our boxes.”
Lin Jun: "???"
Damn it
This, this is too...
Isn’t he too talented
When he first heard this sentence, Lin Junben thought that the boss must be crazy. However, after thinking about it, this statement seems to make sense
Do people who open blind boxes do it for what might appear in the box
No, not necessarily!
Maybe the person who opened the box didn't even know what he wanted. And what they sell is exactly this kind of uncertain expectation and the surprise of opening the box.
Thinking from this perspective, as long as the content inside is not ugly and disappointing, it really doesn't matter whether there is heavyweight IP to support it.
The most important thing is that I actually said that sentence!
His eyes gradually glowed. Lin Jun took a deep breath and said while restraining the excitement in his tone.
"Boss, you are simply a genius!"
Hearing Jun Lin's flattery from the bottom of his heart, Hao Yun smiled sheepishly and said.
"It's not as exaggerated as you said. I just said it casually. In addition to IP, I think the offline sales model can also be changed, such as experience stores... I don't think it is necessary to go directly to it at the beginning. We can adopt the claw machine model and put blind box vending machines in business districts and pedestrian streets with dense traffic and young consumer groups."
“If the feedback is good, it won’t be too late for us to consider offline experience stores.”
Wanting to take a note to write down these words, Lin Jun nodded vigorously and said excitedly.
"That's a good idea, I'll look into it later!"
Hao Yun nodded approvingly and said.
"Okay, I'll leave this to you."
With his head full of ideas, Lin Jun left the office.
Leaning on the office chair, Hao Yungang was thinking about asking his assistant to help him make a cup of coffee. At this moment, a line of light blue pop-up windows appeared in front of his eyes.
[Trigger task: Sell one million blind boxes through offline channels.]
Unexpectedly, the task was actually triggered.
Of course, what surprised Hao Yun even more was the content of the mission.
Selling a million copies of Magic Box through offline channels is okay...
Even if the unit price is RMB 59, one million copies will only generate sales of RMB 60 million. Who are you looking down on
Thinking of this, Hao Yun couldn't help but have a strange expression on his face.
I don’t know if buying it with his own money counts as completing the test...