The expression on Hao Yun's face was a little subtle.
After a while, he coughed dryly and said.
"... Your flattery really caught me off guard."
"What do you mean by flattery? I mean it from the bottom of my heart, okay?" Lin Jun's tone became more and more excited as he spoke, "According to my research, after the rapid growth period in the early years, the electronic game industry has been in a state of involution in the past two years. Globalization is becoming more and more serious, and the release of a new game is not only restricted by the market size, but also squeezed by other games in the same category."
"Looking at the essence through the phenomenon, the reason is ultimately that the consumption power of our country's population has improved, and entertainment methods and channels have become more and more abundant. In recent years, the game industry has shifted from an incremental market to a stock market, and has even had to move to underdeveloped third parties. The world market is sinking, exporting our culture to them.”
“Considering that games are the only business in our group that is growing rapidly and can create stable cash flow, I have been thinking about where the future growth point of the video game industry will be, but I have always been puzzled... until I saw your launch The War Cry Cup!"
Hao Yun said in a daze as he listened to this guy saying some difficult words with a confused look on his face.
"Yes, is it that exaggerated?"
"This is not an exaggeration, you don't have to be modest! You are the most talented player I have ever seen in the investment field!" Lin Jun continued with a bright smile on his face, "Competition! Competition! I have never thought about it before. , a game with excellent balance can not only become a product for players to ponder over and over again, but also become a competition event!"
Hao Yun: "...Isn't this natural?"
"In a sense, this is indeed a matter of course, but its meaning to us is far more than a matter of course! In the past, the only value we could get from players was sales, and making games was more like a one-shot deal. Buying and selling. But now, what we can get from players is no longer just sales, but also the traffic created by their existence itself!"
Having said this, Lin Jun snapped his fingers and the smile on his face became even brighter.
“Now all we need to think about is how to convert this traffic into money.”
Hearing that he finally turned the topic to the key issue, Hao Yun quickly followed his words.
"This is the crux of the problem! I have contacted many manufacturers before, but no one is interested in our event. I want to know if you have any good suggestions."
"No one is interested?" Lin Jun touched his chin doubtfully, "It's impossible... How much do you offer?"
"Twenty million."
"What about the contract period?"
"Two years." Hao Yun thought for a while and said.
"Twenty million in two years... Tsk, luckily they didn't agree. If they had really agreed, we would have really suffered a big loss." Lin Jun breathed a sigh of relief, with a happy expression on his face.
However, after hearing these words, Hao Yun cast an unexpected look at him.
To be honest, the quote of 20 million is indeed low. Even if Mr. Lin didn't tell him, he knew this. After all, this quotation was purely a stopgap measure that I came up with considering that the concept of e-sports had not yet been born in this world.
But he really didn't expect that Jun Lin could see so far.
Thinking of this, Hao Yun couldn't help but asked curiously.
"Then what do you think... a reasonable quotation should be?"
"If it's the main sponsor, there's no problem in adding a zero," Lin Jun said confidently, "And it's only for one year!"
Hao Yun: "..."
One year
Two hundred million? !
Is this guy serious or is he just joking
Just when Hao Yun was about to complain that he was more whimsical than him, Lin Jun continued with a confident smile on his face.
"Of course, just charging sponsorship fees is still too small. We can rely on our influence to cooperate with some big manufacturers to develop our own brands."
Hearing these words, Hao Yun was slightly stunned.
“…what does it mean to develop your own brand?”
"I've seen your setting draft. I still remember that there are many special props in the background setting of Warcraft?"
"Special props?"
"That's right, for example, the moonshine wine from Ironforge, the dwarf fire wine from the dwarves, dragon's breath red pepper, iron wheat beer, Red Bull energy drink... maybe they are called these names?"
There are indeed these things in the setting draft, but they are not prepared for Warcraft, but for World of Warcraft under the same world view.
In this parallel world, MMORPG is the mainstream of online games, just like RPG is the mainstream of stand-alone games. For an IP as big as Warcraft, it would be a waste not to develop MMO, card and even shooting-themed derivative works together.
But what Hao Yun didn't quite understand was why they suddenly talked about these settings that had not yet been implemented when they were obviously discussing e-sports.
"… What do you want to do?"
Faced with Mr. Hao's question, Lin Jun had a smile on his face.
"Imagine what would happen if the brands that appeared in the game appeared in reality?"
"You mean to make peripheral products?" Hao Yun stared at this guy dumbfounded and opened his mouth for a while before saying, "But... those are all products in the design and have not been implemented in the game yet."
"Just arrange it in," Lin Jun said immediately, "Whether it is used as an easter egg or as a common prop in the actual game, it shouldn't be very difficult to operate."
It is indeed not difficult to implement unimplemented settings into the game, but making drinks is not that simple.
Leaving aside the "core technology" of liquor, even for general consumer drinks, the taste has a huge impact on product sales.
Even if players will buy one or two bottles out of curiosity, if it doesn’t taste good, they will definitely not buy it a second time.
And the most important thing is that the profits of consumer goods such as beverages are supported by sales. It is still unknown how much the player market can sell.
"...Do you think anyone will buy this strange drink? And how to solve the key formula?"
Lin Jundi said with a confident smile on his face.
"How could no one buy it? It's even better if there are formulas. I have two plans here. One plan is to acquire a beverage company to develop self-developed products, and the other plan is to cooperate with big-name beverage manufacturers and use their products. Incubate our brand online.”
"For example, for our Aka Niu functional drink, we can cooperate with Niu Group, the largest functional drink manufacturer in Xia State. They will be responsible for formula design and product production, and we will be responsible for consignment sales and brand operations. We will give them 50% of the profit or even 1% more. We can divide the points, we just need to keep the brand and trademark of Aka Niu Beverage in our own hands."
"If the sales volume is good, we will continue to hold it and develop other brands. If the sales volume is average, we will increase the sales volume and then sell it to others."
"The most important thing is that if our competition can really make these brands popular, what better way to prove the commercial value of the 'War Cry Cup' than this."
Hao Yun: "..."
Looking at Mr. Hao who said nothing, Jun Lin, who finally finished speaking, scratched the back of his head in embarrassment.
"Uh, what's the problem?"
Hao Yun sighed and shook his head.
"No."
It's just that sometimes he really feels that this guy is more like a reincarnation than himself.