At the same time, the headquarters of Rice Group was far away in Shanghai City.
Xu Qianshi, the CEO of DaMi Entertainment, was sitting at the conference table, spinning the ballpoint pen in his hand and staring intently at the document in his hand.
Sitting in front of him was a middle-aged man with a straight suit, neatly combed hair, and a calm and relaxed expression on his brows. However, it is not difficult to see the tension in his heart from the small movements of his thumbs.
It's nothing more than that he gets nervous.
Competition in the video game industry has gradually transitioned from a state of brutal growth to a situation where the best players compete for the throne.
Especially in the past two years, more and more electronic industry tycoons and Internet giants have begun to focus on this piece of cake, relying on their own resources and massive subsidies to conquer this blue ocean market.
Although the Dianqu platform is the largest gaming platform in China, it is ultimately just a gaming platform.
Especially in the past two years, as some small platforms have been absorbed by the regular army, even if the e-fun platform still occupies the leading position in the industry, it is also in danger.
Facing the fierce competition, the best choice at this moment is undoubtedly to find a backer for yourself.
As one of the giants in the domestic electronics industry, DaMi Group is undoubtedly a seemingly reliable owner.
Especially recently, DaMi Group has shown great ambitions in entering the field of electronic games. Dianqu Group, which has a massive reserve of game IP, is also an excellent investment target for them.
So, a business marriage kicked off.
If it can introduce the "war investment" of the Rice Group and become a subsidiary of the Rice Group, the Equ platform's dream of dominating the "all platforms" for many years will undoubtedly be realized.
It is precisely because of this that Chen Jianwen, the chairman of Dianqu Group, is so nervous.
There was silence in the conference room.
At this time, the door suddenly opened.
A secretary walked quickly into the conference room, leaned over and whispered a few words into Xu Qianshi's ear.
Looking at the two people whispering, Chen Jianwen's nervous heart almost rose to his throat, fearing that the acquisition case that had been going on for a month would get stuck at the final juncture.
Fortunately, the change he was worried about did not happen.
After listening to the secretary's whisper, Xu Qianshi just nodded lightly, then gestured for him to wait aside, and then continued to look at Chen Jianwen, who was sitting across the conference table.
"Mr. Xu, if you have anything else to do here, it's okay for us to talk about it tomorrow morning." Chen Jianwen said with a warm smile on his face, pretending to be relaxed.
Xu Qianshi smiled lightly.
"I'm sorry to keep you waiting. There's no need to talk about it tomorrow. There's no problem with the price. We've almost discussed the specific cooperation details in the past half month. I personally don't like wasting time on minutiae issues."
After that, he picked up the pen and signed his name on the contract.
Seeing that the name was finally signed, Chen Jianwen finally felt relieved and stood up with joy.
"Mr. Xu is so happy! Then I wish us a happy cooperation!"
After handing the contract to Chen Jianwen's secretary, Xu Qianshi also stood up, smiled slightly and extended his right hand.
“Happy to work with!”
A merger and acquisition with a transaction value of more than 1 billion has come to an end.
With the acquisition of shares by a subsidiary of DaMi Group in Dianqu, the Dianqu platform has also officially merged into the "Dami-based" camp.
The cooperation matter was finally discussed, and Chen Jianwen, who was very happy, proposed an invitation to have a meal together, but Xu Qianshi declined the invitation politely on the grounds that "we have a meeting later."
Back in his office, Xu Qianshi picked up the research report from the corner of the table that his secretary had sent here during the previous meeting, and read it carefully line by line.
What was written at the beginning of the research report was a mobile game called "Pineapple Speed".
Although the name sounds a bit strange, because it is different from the mainstream Q version with a fresh style and simple and easy-to-understand operation mode, this game named "Pineapple Phone" won the praise of all platforms as soon as it entered the market. Countless positive reviews.
As of the completion of this research report, the global download volume of "Pineapple Speed" has exceeded 100 million, and the number of people online at the same time is heading towards the million mark.
This is definitely not good news for both rice mobile phones and the group’s subsidiary rice entertainment.
To be honest, when the group boss mentioned this matter at the high-level meeting, Xu Qianshi was quite puzzled.
The mainstream of today's gaming industry, whether it is mobile games or PC games, the market's taste favors large-scale productions with high-quality graphics, and the supporting hardware produced by Xia Guo's advanced electronic industry is enough to easily support those game designers. They use their wild imagination.
As a result, a Q-version game that requires graphics but no graphics, and plots but no plot is actually popular now
Xu Qianshi couldn't help but start to wonder if there was something wrong with the players' taste.
"Is it that much fun?"
Putting down the research report, Xu Qianshi opened his laptop and searched for some videos on the Internet.
His intuition as a former game planner told him that the quality of the game itself was only average, and most of the reason for its popularity was due to marketing.
Ranking points, comparisons in the circle of friends, sinking into the social field...
Looking at the game commentary on the screen expressionlessly, a solemn expression gradually appeared on Xu Qianshi's face.
Although whether the game is fun or not is not enough to directly affect the sales of a mobile phone, we have to admit that fun and popular games are a plus for users.
Pineapple Phone doesn't even need to engage in platform exclusivity. It can directly provide users of Pineapple Phone with limited skins or virtual products such as exclusive treasure boxes to add points to their phones in the minds of consumers.
"... The friend has something."
Touching his chin, Xu Qianshi's thoughts were racing rapidly.
A long time ago, Pineapple Group, registered across the sea, has been actively deploying in the field of mobile games, trying to take the wrong path to achieve overtaking in corners.
At first, the mobile phone manufacturers in Xia Guo didn’t pay much attention to it, but as the mid-to-low-end models of Pineapple mobile phones have gradually expanded their share in the overseas market in the past two years, and even began to encroach on the domestic market, it finally attracted the attention of local Xia Guo companies such as the Rice Group. Electronics giants on alert.
This investment in the Dianqu platform is a decision made by the group’s top management.
The top management of DaMi Group hopes to use the rich IP resources of the Dianqu platform to compete with the advantages that Pineapple Mobile has gained in the gaming field in the past two years.
At the same time, DaMi Entertainment also issued a military order to the head office to create at least one hit game with over 100 million downloads within a year!
For this reason, the game production teams acquired by Dami Entertainment are working almost overtime. However, after half a year, there is still no progress. On the contrary, the PC market has shrunk by a few percentage points.
Leaning on the office chair, Xu Qianshi had a troubled expression on his face.
"If we want to compete with Pineapple Group in this market, we must create our own popular products."
"The size of this game must be small enough so that it can penetrate the mid- to low-end models in overseas markets. The gameplay should not be too complicated. It is best to have a few simple operations that can make people unable to stop, or even addictive. "
"Finally, it must be able to mobilize users' comparison mentality and sink into the social circle..."
To put it simply, it is small but beautiful.
But how can it be that simple
After more than ten years of development, the gameplay of the game has almost been developed to the limit. Even if another Q version of the racing game is copied, it will not be able to surpass the "Pineapple Speed" that has already occupied the high ground.
Xu Qianshi shook his head when he thought of the game production teams acquired by Rice Entertainment last year.
When it comes to asking for money, everyone is more aggressive than the other, but when it comes time to get results, no one can beat them.
or…
Make a mobile game version of "Oracle"
However, this idea only existed in Xu Qianshi's mind for a second before he rejected it himself.
The operator of "Oracle" is the domestic instant messaging giant Sea Lion Group, and its influence in Xia Kingdom is no less than that of the Rice Group. How could it be his turn to adapt such a high-quality IP...
In comparison, it is more reliable to look through the electronic fun you just bought.
With this in mind, Xu Qianshi opened the Dianqu platform store and searched down the site's sales list, trying to find an IP suitable for adaptation into a mobile game.
However, to his disappointment, none of them met his expectations.
It wasn't until he continued to turn down two pages that his eyes suddenly stopped on a strange game.
The reason why I find it strange is because among the brightly colored game screenshots that fill the screen, this game with only a few monotonous numbers on the cover is simply out of the ordinary.
In other words, weird!
Looking at the selling price again, Xu Qianshi's interest became even more intense.
"It only cost one yuan... can you sell it back?"
Other games sell for 100, and cheaper ones cost 20 or 30. You only sell it for one yuan here, and you have to sell 10,000 copies to be equivalent to the sales of dozens or even 100 copies of others. You deserve not to be on the sales list.
It would be better to say that if the platform does not block you from the list and recommendation positions, it is all for charity!
Out of curiosity, he clicked download.
In less than a second, the game was now on his laptop.
When you open the game, an extremely simple screen appears in front of you, and a short line of explanation text pops up at the same time.
[You only need to press up, down, left and right to add adjacent numbers together.]
"This gameplay is really simple enough."
Smiling and shaking his head, Xu Qianshi thought that he would be off work soon, so he tried to finish.
It was quite simple at first, but as the numbers grew larger, he gradually realized that he had thought of things too simply.
"… You have to move the big numbers to the side as much as possible."
Staring at the screen, Xu Qianshi touched his chin and thought to himself.
"I was sloppy...do it again!"
Time passed by minute by minute.
The repeated failures did not discourage him, but instead aroused his desire to win.
Even he didn't notice that he was obsessed with this little game.
The sky outside the window went from dusk in the evening to completely dark. It wasn't until the hour hand of the clock on the wall touched the edge of eight o'clock that the pop-up window prompting the player to clear the game finally popped up in front of Xu Qianshi.
Seeing the hard-won victory, Xu Qianshi's lips finally stretched into a smile.
However, before he could be happy for even two seconds, a ranking list followed by the option of [whether to continue] made his expression freeze on his face.
Damn it
2048 is just the beginning
I thought it was over...
Looking blankly at the ranking list of the fight between gods and the score that had been raised to more than 60,000, Xu Qianshi suddenly swallowed unconsciously and muttered something subconsciously.
"This game is poisonous!"
Not a single hesitation!
Stretching out his right hand that was trembling with excitement, he held the phone on the table, dialed the number and called his secretary.
"I'll give you a mission."
"I have a game here, and the link has been sent to your work email."
"Three days! I want to see its research report appear on my desk!"