When he saw the financial report of Magic Box Culture, Hao Yun was shocked.
In July alone, Magic Box Culture’s turnover in the blind box business reached an astonishing 80 million.
On the surface, this figure is not comparable to Clash of Clans' monthly revenue of over 100 million in a single month, but this account is not so simple to calculate.
First of all, monthly turnover is not equal to net profit. This money is usually divided among billing operators, channel providers, publishers, developers, and even agents layered in between.
According to the Xia Guo Mobile Game Industry Report, the profit margin of a mobile game for developers is usually between 25% and 45%. There are very few companies that can achieve a profit margin of 45%. Basically only the Hiace Group, which monopolizes everything from development to distribution and even traffic channels, can do it.
Compared with other developers, Yunmeng Group, which has mastered distribution channels, is relatively good. However, after taking into account a series of costs such as channel distribution, volume marketing, server maintenance, etc., the final profit of 100 million monthly sales is only 3%. Between 10 million and 40 million.
However, the blind box business is different.
First of all, there is the ridiculously high brand premium and consumer culture premium. Most consumers who buy blind boxes do not go there for the blind box itself, but for the novelty of the unboxing of the pictures.
Dolls that usually cost around 5 to 10 yuan to produce are sold in blind boxes for more than five times the product cost.
Coupled with the cooperation between Magic Box Culture and commercial real estate, it is basically possible to enter major commercial real estate at very low rents. Even if a series of costs such as rent, personnel expenses, etc. are superimposed, the unit price of a doll is still 15 yuan. the following.
If it weren't for the fact that every consumer wouldn't be disappointed with the unexpected doll they bought even if they didn't buy the doll they wanted, this cost could actually be further reduced.
Such a terrifying gross profit margin naturally brings a jaw-dropping net profit.
Although the July financial report showed that the turnover was only 80 million, the net profit exceeded 50 million!
The future growth cannot be seen for the time being, but at least for now, this profit is indeed a bit higher than the 40 million in Clash of Clans.
"I didn't expect our game company to make a fortune from toys." Putting down the financial report in his hand, Hao Yun looked at Lin Jun and asked, "You just mentioned going public. This blind box has already made so much money. Is there still a need? Is it going public to raise funds?”
Lin Jun said with a smile.
"Of course it is necessary. Think about it, boss, based on a net profit of 500 million a year, how much valuation can the market give us? Even if we use the most conservative PE of 20 times, that is a market value of 10 billion! "
"And 20 times PE is a valuation for the manufacturing industry. Can we value it according to the manufacturing industry? A conservative estimate is 30 times PE! Not to mention that Magic Box Culture is a wholly-owned subsidiary of Yunmeng Group. Give it a The concept of Yunmeng Group, is it not too much to double the market value first? Coupled with the growth of the industry, young customer base, brand premium... All of these are calculated, if the market value does not reach 40 billion, it will be the level of Leeks this year. "
Listening to this guy's bragging in stunned silence, Hao Yun stared at him dumbly for a long time.
After calming down, Hao Yun coughed and said.
"Why don't you just say that 100 billion yuan is worth it."
Anyway, dreaming doesn’t cost money.
However, Lin Jun did not hear the ridicule in Hao Yun's tone at all, but instead gave a thumbs up with bright eyes.
"It makes sense! As expected of Mr. Hao, I am too small. I suddenly remembered that we are an Internet company, and the average PE in the industry must be more than 100. After all, it is really 100 billion!"
Hao Yun: "..."
Really unable to tell whether this sentence was ironic or not, Hao Yun decided not to continue on this topic...
…
Although blind boxes are indeed profitable, Hao Yun still asked Lin Jun to let Magic Box Culture take a little leisurely and remind users to consume rationally and not to go too far.
Probably after hearing Mr. Hao’s words, Magic Box Culture soon launched a limited edition blind box. You can only buy two with one ID card.
However, what is unexpected is that the limited edition blind boxes were sold out and the sales seemed to be even more popular than before.
There is also an episode that needs to be mentioned here. The factory that does OEM work for Magic Box Culture placed an order directly two months later. Seeing that those in the OEM business were making so much money, Lin Jun simply took 50 million from Yunmeng Fund and acquired the factory in the name of Yunmeng Investment in the name of the whole industry chain layout.
In this way, Magic Box Culture becomes more and more like a toy company...
Compared with Yunmeng Investment's dominance in the capital market during this period, Yunmeng Games has been spreading money like crazy in recent times.
First, it cost more than 10 million to hold the competition, and then used 10 million to establish a content creator support fund to help content creators in creative workshops develop their own games and provide investment for small game studios with potential. .
In addition, the ten independent game works adapted from the Warcraft map were also funded by Yunmeng Games.
However, compared to the former, this cannot be completely regarded as throwing away money.
Hao Yun’s original intention of opening a content creator account for the creative workshop was to establish a virtuous cycle ecosystem.
And since it is an ecology, naturally we cannot just rely on unilateral blood transfusion from Yunmeng Games, but also have to let content creators find their own path.
After a period of development, these ten independent games evolved from World of Warcraft custom maps have finally met the majority of players and have independent purchase pages on the creative workshop.
The price of each game is not expensive, only 33 yuan. In addition, the creative workshop has also launched a large collection gift package. You only need to pay 66 yuan to get ten games, and there are also commemorative medals.
More than one million players have chosen the large gift package payment model.
After all, buying ten games with the money of two games is a waste of money no matter how you think about it.
Not to mention there are commemorative medals to unlock.
The creative workshop did not take a commission from the sales of these ten games. It only deducted the development costs and distributed all the proceeds to the content creators.
After all, the original intention of Yunmeng Games to launch this event was not to make money, but to invest in the future. If a virtuous cycle of ecology can be formed, the benefits to creative workshops will be incomparable to tens of millions...
Let’s not talk about sales for now.
Among these ten independent games, the most eye-catching one is undoubtedly DOTA.
Under the expectations of countless players, DOTA, which has evolved into an independent game, finally no longer needs to use Warcraft as a launcher.
It can be said that Hao Yun has put a lot of effort into this game.
From the ladder system to skill settings, and even the parameters of each wild monster, he was almost all done by himself.
Compared with the original World of Warcraft map, DOTA, which was remade into an independent game, not only remade more exquisite characters and map models, but also added a new secret treasure system.
The so-called secret treasure is something similar to a game skin.
It ranges from the ax in the Axe's hand to the character skin change, or even teleportation effects and messenger skins. In short, without affecting the gameplay and balance, it greatly improves the playability and collecting fun of the game.
By the way, secret treasures can be bought and sold on the official trading platform.
Compared with the other nine games, DOTA's sales method is also the most unique.
There is no charge for the game itself. Any player can download it and enter the game. The 33 yuan version comes with fifteen secret treasure chests worth 3 yuan and a commemorative edition of the messenger - Panda Courier Windwalker.
The shape of the courier is very similar to the Pandaren in Warcraft, and it can even be said that they are of the same origin. This warrior from Pandaria has built a bridge between the world of DOTA and the world of Azeroth in his unique way.
What Hao Yun didn't expect was that less than three days after the 33 yuan commemorative edition went online, the transaction price of Panda Express on the official trading market had already reached 29 yuan.
One can imagine how enthusiastic the players are...