Compared with the successful release of DOTA's independent game, Chenghai 3C's independent gamification seems a bit unsatisfactory.
Although DaMi Entertainment spent 5 million to obtain the license from Hao Yun and spent another 5 million on promotion and marketing, this 10 million expenditure did not significantly improve the sales of the 3C Alliance.
Even though the name of the game was changed back to "Chenghai Alliance", players in Chenghai did not buy into this authorized and adapted independent game, and would rather play related maps on World of Warcraft than buy new ones. pit.
Yang Moyu, the newly appointed product manager who was appointed at the critical moment, finally discovered the problem after carefully studying the game left by his predecessor.
First of all, although Hao Yun gave them the authorization, he did not help them promote it. As a result, even if players no longer questioned their copyright issues, they did not regard them as "legitimate".
Next, is the pricing of the product!
The price of 99 yuan is almost the same as Warcraft, but in comparison, the original map is free. As a result, old players will almost never buy this so-called independent game, and new players will also feel that buying this game is stupid after weighing the pros and cons.
The first problem cannot be solved, but the second problem can still be solved.
Referring to DOTA's charging model, Yang Moyu made the renamed "Chenghai Alliance" free with a wave of his hand, and launched the "accessory system" in the same way.
However, what he didn't expect was that instead of being supported by the players, this saucy operation actually aroused the anger of the players who had paid.
The comment area of the Dianqu platform purchase page.
The original "mostly positive" rating plummeted, falling directly to the same level as "Operation Counter Terrorism: Siege", and was labeled as "a flood of negative reviews".
[Refund! (anger)]
[It has been on the shelves for less than a month, and the free game is a plus one. I feel like a bad guy after I have already paid for it, hehe. (smiley face)]
[The map is a good map, and the adapted game is a real color pen. No matter what, this bad review must be given to you.]
[Hahahaha, luckily I put it in the shopping cart and forgot to pay, damn!]
Faced with the anger of the players, Yang Moyu was also forced to do so.
Fortunately, Chenghai Alliance's previous sales volume itself was not high, and the impact was still controllable.
In order to deal with the retaliatory bad reviews from paying players, the Dianqu platform urgently updated the evaluation system. After the update, the evaluation system for paid games will remain unchanged. Free games will no longer display the favorable rating by default. Instead, the rating will be displayed through "number of downloads" and "search." The heat index is calculated comprehensively based on weighting factors such as “quantity”.
However, this kind of temporary modification of the evaluation rules is cheating yourself.
Players who spent money joked that they were leeks, so much so that in the game’s public chat channel, leeks even became a sensitive word, with only two asterisks displayed.
Even if the official launched a gift package nominally "worth 199 yuan" as compensation, it could not restore the goodwill of these old players.
However, although this is very demeaning, in a sense, this operation did save the popularity of Chenghai Alliance.
The new players attracted for free have covered the loss of old players to a certain extent, and the matching time of the game has finally returned to less than one minute from the starting point of two minutes.
Although it is difficult to say what will happen in the future, at least we have overcome the current difficulties.
However, the difficulties faced by the AX production team and Yang Moyu were over. Zhang Xiang, who was busy with promotions and endorsements, found troubles one after another.
Since the 3C League changed its name to the Chenghai League and paid games became free, his live broadcast room has been a constant rhythm.
Some said he took the money, and some said he cut vermicelli and leeks.
Forget the previous sentence, Zhang Xiang knew in his heart that he did receive money. After all, how can there be free advertising in the world? I am not a philanthropist, I just make a living based on my ability.
However, he couldn't bear the last sentence.
In all conscience, he just uses money to do things. Regardless of whether the game is called Chenghai League or 3C League, does the success of their sales have anything to do with him
The promotion fee of 50,000 yuan is all, can he still get more money if the effect is achieved
Especially now that another game has been killed by him, and the power of the poisonous milk halo is once again confirmed. During the live broadcast, Zhang Xiang was so angry by the barrage of black fans that he broke through the defense on the spot. He did not broadcast Chenghai for several days. I went to play DOTA instead.
This incident also caused quite a stir in the gaming circle.
After all, Zhang Xiang can be regarded as the head anchor of Chenghai 3C.
In the current environment where almost all Warcraft RPG map anchors are broadcasting DOTA, he is the only one who has been persistently broadcasting the Chenghai 3C passerby game and recording videos of those programs that are full of effects.
Now even Zhang Xiang has gone to play DOTA. It seems that the situation in Chenghai is indeed over...
This matter happened to be discussed in a certain UP main exchange group.
[Unexpectedly, even Zhang Xiang rebelled.]
[Yeah... Now in the entire game area, there are almost no live broadcast rooms with more than 200,000 people playing Chenghai.]
[Cool completely.]
[I still don’t understand Mr. Hao’s operation. Chenghai 3C is very popular, and the sales volume will not be bad if it is developed into an independent game. Why did Chenghai be sold to DaMi Entertainment and run to make an independent game with a new map.]
Everyone expressed confusion and really didn’t understand Yunmeng Games’ operation.
However, at this moment, a group friend who usually kept things secretive and was rumored to be a well-known UP vest suddenly intervened and joined the topic.
[Don’t you understand this? Mr. Hao deliberately made Chenghai 3C cool!]
[ah?]
Seeing someone curious, the secretive old man in the group explained the conclusions reached after analysis.
[Think about it, on the popularity list of the entire creative workshop, which map is as popular as DOTA? Even Chenghai can't do it!]
[It seems to be the same...]
[It doesn’t seem like it, it is! Moreover, there are obvious similarities between the three-way gameplay and the gameplay of MOBA games. There is no need for the same type of game to produce two popular games. This will only divert the enthusiasm of players! In contrast, DOTA, which emphasizes team combat, is obviously more suitable for e-sports. Moreover, the operation threshold of a single hero is significantly lower than that of multiple heroes. It can also attract more new players to join the game. Why not?]
After hearing the analysis of the elder brother in the group, all the UP owners suddenly realized.
It turns out that Mr. Hao is playing a big game of chess!
Everyone else is on the first level, but this guy has already reached the atmosphere!
While the crowd was still analyzing Mr. Hao's psychological activities, Hao Yun, the person involved, was not playing any big chess. He was leaning on the office chair and looking up at the ceiling.
Not that I'm counting the textures on the ceiling.
But just a few minutes ago, he had almost forgotten about the system, and finally received a reward from the system.
And three of them came at once.
[Congratulations to the host, programming attribute +3]
[Reward sources: Lin Jun 6 (5), Li Zongzheng 6 (4), Zhang Ding 5 (1)]
Lin Jun's potential value has been realized by 1 point. Now the realized potential value has reached 5, and he is still 1 point away from reaching the upper limit. Li Zongzheng also realized something, and the realized potential value changed from 3 to 4.
However, what surprised Hao Yun the most was Zhang Ding.
Although the release of "Counter Terrorism: Siege" failed, the newcomer's potential value was still realized as 1, which was converted into his attribute points.
For Hao Yun, this was definitely an unexpected surprise.
After all, Hao Yun didn't really have much hope for him at the beginning.
Of course, it wasn't just these that really aroused Hao Yun's interest.
Instead, after the attribute point reward, a dialogue window pops up—
[Trigger hidden rewards and get three lucky draw opportunities!]
The value of Warcraft’s IP has been squeezed to the point where it’s almost gone.
What good things will you get this time
Hao Yun's mood suddenly became hot.