Although the name Twilight Forest was decided, when designing the beverage packaging, Jiang Lecheng still tried his best to design it in a fresh and fresh direction.
In other words, the focus of the design is on the word forest rather than the word twilight.
It took about three days of work, and finally the design plan was made using the time squeezed out from work. Jiang Lexeng first packaged the manuscript and sent it to Lin Jun's work email, then got up and went to his office.
"The design plan you want has been completed. It was sent to your email a few minutes ago. Remember to check it. I will declare first that I accept opinions, but only fine-tuning. Major repairs are impossible. I don't have the time, or you can find someone else. .”
"No, no, no, the design is already perfect! Not to mention major repairs, even fine-tuning is superfluous!" Looking at the design draft on the screen, Lin Jun seemed to have discovered a treasure, with excitement shining in his eyes.
Jiang Lecheng, on the other hand, felt a little embarrassed by the flattery and coughed dryly.
"Well, it's actually not as exaggerated as you said. I just designed it simply... If there is anything that needs to be adjusted, just tell me."
"There's really no need!" Lin Jun grinned and said, "If you feel like it's not enough, why not help us design two more products and I'll save them for future use."
Jiang Lecheng: "..."
This guy…
You really deserve a beating!
…
Shortly after Yunmeng Group completed the design of the new brand, Bull Group also completed the restoration of the formulas of the two beverage samples.
Although it is impossible to achieve 100% restoration, there is still no problem with 99% similarity.
Both companies are very efficient. They have a precedent of cooperation with Akaniu functional drinks, and their cooperation is quite tacit.
At the same time that Bull Group's new production line was put into operation, Yunmeng Games also began to promote this drink called Twilight Forest on its official website and public accounts.
The first batch of beverages on the shelves is 10,000 pieces, one piece contains 12 pieces, the original price is 62, and the first batch of drinks is sold at a discounted price of 39 yuan. The drinks are mainly promoted for their unique taste, sugar-free health, and possible refreshing effects.
Once the two drinks were released, they immediately aroused heated discussions among players.
On the official game forum.
Almost half of the posts on the homepage are discussing this matter.
[Dear me, Yunmeng Group is not doing its job properly again!]
[Twilight Forest is okay hahaha, will you become undead if you drink it?]
[I seriously suspect that the official website sells dog meat under the guise of sheep. The name is Twilight Forest, but the packaging is pretty fresh.]
[The bitter melon flavor makes me laugh to death. What I really hate eating is bitter melon.]
[The smell of sea asparagus also has an unknown meaning. Why on earth would you buy such a weird drink?]
[Everyone, hurry up and buy it, you won’t be able to buy it anymore if it’s taken off the shelves! (funny)]
Unlike other souvenir peripherals, drinks are consumer goods and have no collectible value, and they have to be consumed in the stomach. Therefore, 24 hours have passed since the two drinks were put on the shelves, and not even one-third of the 10,000 pre-sold items have been sold.
"That's sloppy."
Looking at the dismal sales, Lin Jun looked a little embarrassed.
The secretary standing next to the desk said comfortingly.
"I think it's still because the exposure is not enough... Previously, Red Bull Energy Drink was promoted as the War Cry Cup and the official designated sports drink. Our new Twilight Forest has been advertised on the official website and other social media, and the promotion intensity It’s not on the same level at all, it’s pretty good to sell so many.”
"The pre-sale didn't last for a second, and for the IP of Warcraft, it was already a hit." Lin Jun shook his head, sighed and continued, "I have to reflect on it and find out which part went wrong."
Just when Lin Jun was doing his review, a top UP at station B finally received the drink he ordered.
This person is none other than Zhang Xiang, the first brother in the game area who can hardly survive in the game area.
Previously, I helped Rice Entertainment promote the Chenghai Alliance, but the game died suddenly within half a month. Zhang Xiang, who had originally hoped to avenge his shame with this game, added a touch of legend to his aura of poisonous milk.
Even DaMi Entertainment couldn't withstand his poisonous milk. It is conceivable that other manufacturers would not be able to risk their lives to ask him for help in promotion.
Zhang Xiang knew very well that if he continued like this, he would starve to death sooner or later.
If you want to be just right, you can only find a way to transform as soon as possible.
Ever since, his eyes have fallen on the living area with huge traffic. Recently, he has stopped doing game reviews. Instead, he has done some unboxing live broadcasts and online shopping product reviews. At the same time, he has started serializing "Brother Xiang" on his personal homepage. Two video albums: "Diary of Stepping on Thunder" and "Diary of Brother Xiang Planting Grass".
One is used to create program effects and attract traffic, and the other is used to advertise and serve. The two-pronged approach will pave the way for future live broadcasts to bring goods.
Although he has not tasted the benefits yet, Zhang Xiang believes that someone will definitely notice his huge number of fans and live broadcast room traffic.
By that time, won’t the advertising fees worth tens of millions of dollars be readily available
Just when he was searching for live broadcast materials, he happened to find the official website of his old enemy Yunmeng Games, which suddenly launched two drinks with strange flavors.
The name of the drink is "Twilight Forest", and you can tell at a glance that it is probably another thing to cut the player's leeks. But what Zhang Xiang didn't expect was that not even a third of the 10,000 pre-sale units were sold.
You know, the commemorative peripherals worth 300 to 500 yuan that Yunmeng Games usually releases on the official website, they all disappear in a matter of seconds. Not only that, the price on the second-hand trading platform can even easily double or triple.
Why is it that drinks priced at 39 yuan are now on sale but can’t be sold
This is so abnormal!
Although Zhang Xiang felt strange in his heart, he didn't think too deeply about it.
In contrast, his mood at the moment was more exciting!
Just like a shark smelling blood, I immediately placed an order and bought two pieces without saying a word. I couldn't wait to open the box, opened a bottle and tasted it.
The bitter taste blooming on the tip of his tongue was like knocking over a test tube rack in a chemistry experiment, and the bursting bubbles made him almost spit it out...
Well, actually it’s not that exaggerated.
Although the first sip is indeed sour and refreshing, making people suspect that what they are drinking is not a drink but some kind of traditional Chinese medicine, but after drinking it, you can still taste a faint sweetness, like some kind of unique green tea.
"It's a bit bitter... but strangely enough, it's not unpleasant to drink."
but…
This does not hinder his performance.
Regarding the skills of trolling, he has long been familiar with it. It is a basic operation to catch the big ones and let the small ones go to death. All he needs is an opportunity to use the topic to his advantage.
After taking a sip of another drink, Zhang Xiang pondered his emotions for a while, then immediately turned his phone over on the stand and turned on the recording function.
Immediately afterwards, he began his classic opening remarks—
"Dear audience friends, I am your Brother Xiang."
"Today I would like to recommend you a drink that is guaranteed to last you forever... Even though I say that, your brother Xiang does not recommend you to buy it, because it is too unpalatable to drink!"