Li Zongzheng guessed correctly again.
Although Mr. Liu would not call the sleeping executives back to the company for a meeting, early the next morning, he called the entire game department executives and heads of business and game-related departments to the meeting. room.
Even if it's Saturday.
Seeing the deep bags under Mr. Liu's eyes, everyone sitting at the conference table looked at each other.
The marketing director looked around, lowered his voice and spoke to the chief planner sitting next to him.
"Do you think Mr. Liu didn't sleep all night?"
"I don't know... Anyway, I slept very late last night."
"A new game from Yunmeng Games?"
"Yes, I did some research and found that it is indeed very good. There are many settings worth learning from."
The head of the game department sitting next to the two coughed slightly and made a shushing gesture. The two immediately closed their mouths and stopped communicating. They sat upright and looked at Mr. Liu who was sitting at the head of the conference table without squinting.
Looking around the conference room with a heavy expression, Liu Zhiping picked up the cup and took a sip of water. After putting down the cup, he slowly spoke.
"Today's meeting is mainly because of the new game recently released by Yunmeng Games."
"I believe you have heard some news. This game set a new record in the history of FPS games on the first day it was launched. As of before I walked into this conference room, there were still one million players in the game."
The executives sitting at the conference table had their Adam's apples twitching. Although they knew that Yunmeng Games' new game was popular again, they didn't expect it to be so popular!
More than a million people staying up all night together
This is too crazy...
Did that Hao Yun poison his players
He tapped his index finger on the conference table, looked around at everyone in the conference room, and continued.
"According to the data I learned, just last night, the number of online users of Oracle once again hit a new low. And except for Oracle, the prime-time daily activity of all games on our platform has almost been affected."
"The situation is quite serious now."
"Yunmeng Group's layout in the game business not only affects our traffic and operating income, but also seriously affects our assembly line content production model."
"Since the birth of the creative workshop, players have become more and more demanding for games, and their appetites have become increasingly difficult to satisfy. If we don't do something, our game business will shrink further and may even be eliminated from the market."
There were whispers in the conference room.
Eliminated by the market
This sounds too weird.
Even though Yunmeng Group has indeed made some achievements in the game business, the APP that users use the longest every day is still the instant messaging software, and this will not change no matter how long it takes.
As one of the giants of the Internet, as long as Hiace Group firmly holds the source of traffic in its hands, no matter how hard Yunmeng Group struggles, it will just be a small shrimp in the lower reaches of the industrial chain and will never become a big deal.
Although they admit that Yunmeng Games is a threat, it is absolutely alarmist to say that the game business of Hiace Group will be eliminated by the market.
Knowing what the executives of his game department were thinking, Liu Zhiping did not explain, but gave them a meaningful look and continued.
"The gaming business accounted for one-third of our revenue last year, but now it looks like it will be down to a quarter or even a fifth this year."
"This is the first time that our entertainment strategy has experienced a year-on-year decline since its deployment."
"One-fifth is the bottom line, and this is also the red line I draw for you."
"I don't care what you think of, you must keep this!"
"Tell me what you think. If you have any good ideas, you can put forward them."
No one spoke.
The atmosphere in the conference room was extremely tense.
Anyone with a discerning eye can see that Mr. Liu is in a bad mood right now, and no one is willing to stand up and speak at this time.
Noticing that Mr. Liu was looking at him, the person in charge of the game department felt his scalp numb.
However, he knew very well that if he, the leader of the game business, didn't say something at this time, he might not be as simple as staring at him.
"Last night... I researched the new game of Yunmeng Games and found that this game is really good. There are a lot of things we can learn from. This is worthy of recognition."
"But I feel that although this game is fun, it is far from popular enough to go out of the circle. So, I did some serious research and found that the reason why this game suddenly became popular is not entirely because the quality of the game itself is good enough. A large part of the reason is that all major live broadcast platforms are promoting this game."
Having said this, he paused for a moment and glanced at the person in charge of the Doumao platform.
"Currently, the largest live streaming platform in China is our Dou Mao. I propose that PlayerUnknown's Battlegrounds be banned directly from all our live streaming platforms!"
The person in charge of the Doumao platform immediately became anxious when he heard this. Knowing that this guy wanted to blame him, he quickly retorted.
"Look for the reasons from your own department. What does it mean that live streaming is popular? Are the reservations of millions of players in the creative workshop also the traffic provided by our live broadcast platform?"
"Besides, what's the use of banning? We are not the only live broadcasting platform in the entire market! If we block the live broadcast room related to PlayerUnknown's Battlegrounds, it will only drive viewers to other live broadcast platforms! Don't call it a game then The business is shrinking, and the entire entertainment strategy has to be brought to a halt!"
"You can come up with this bad idea?"
There was a slight smell of gunpowder on the conference table.
Looking at the person in charge of Doumao Platform who was sitting down, Mr. Liu nodded solemnly, thought for a moment and then said.
"Indeed, banning the live broadcast of PlayerUnknown's Battlegrounds doesn't make much sense."
The person in charge of the game department glared at the person in charge of the Dou Mao platform unwillingly, and continued to propose through gritted teeth.
"Then at least the content of PlayerUnknown's Battlegrounds must be removed from the homepage! Now the Dou Mao platform has completely turned into a hotbed for Yunmeng game fans!"
The person in charge of Doumao Platform glanced at him and said in a sarcastic tone.
"What's the point? If you open any live streaming software now, as long as it's related to games, more than half of the content will be related to PlayerUnknown's Battlegrounds! Ban? Who is more beneficial to it?"
Ban PUBG
The Dou Mao platform will not cooperate with such stupid behavior!
According to the analysis of their operations department, this game will be popular until at least the end of the month, and with Yunmeng Games’ attitude of striving for excellence in making games, it may not be popular until next year.
Not to mention blocking content related to PlayerUnknown's Battlegrounds, they even planned an operational event about PlayerUnknown's Battlegrounds, intending to support several major broadcasters to snatch the traffic of this content from other live broadcast platforms.
Not giving the person in charge of the game department a chance to continue to find fault and shift the blame, the person in charge of the Dou Mao platform quickly continued.
"We might as well change our thinking and support a few major broadcasters who specialize in PlayerUnknown's Battlegrounds to attract this type of viewers and players to our platform first! Then we can create a game that is similar to PlayerUnknown's Battlegrounds - or even more fun than them. Promote it heavily on our platform!”
“Isn’t this more beneficial than simply handing over this market and forcing viewers to choose between platforms and games?”
Upon hearing these words, Liu Zhiping's expressionless face gradually showed a pensive expression.
think carefully…
That seems to be the case.
Although the Dou Mao platform is the big brother in the live broadcast industry, it is still far from monopolistic. The country has always been very careful to guard against the emergence of oligarchs. Several times it planned to acquire the second and third largest players in the industry, but was called out urgently by the market management department. Stopped.
Blocking PlayerUnknown's Battlegrounds on live streaming platforms will only make viewers vote with their feet and go to other platforms.
It’s hard to find three-legged toads. There are a lot of young people who can open the mic and show their faces during live broadcasts. They can create a god with just a little bit of traffic. How naive is it to expect to rely on the host’s “personality charm” to retain the audience? .
"Indeed...it's better to clear it than to block it."
"We should guide players correctly instead of preventing them from what they like."
With that said, Liu Zhiping looked at the head of the game department and continued.
“How long does it take to develop a game with similar gameplay to PlayerUnknown’s Battlegrounds?”
The person in charge of the game department glanced at the person in charge of the Dou Mao platform who was sitting not far away and said bravely.
"It only takes two to three months to develop a game with similar gameplay, but... if you want to rely on new games to steal traffic from PlayerUnknown's Battlegrounds, it may not be that easy."
The epic lessons learned are there.
Even though they were first in the public beta, players still chose World of Warcraft.
Unless Yunmeng Group commits suicide and offends players, or there are major problems in the operation of PlayerUnknown's Battlegrounds, it is basically impossible to snatch away players from a game that has been recognized by players.
"Whether it works or not, we can only give it a try now... I will give you three months. Within three months, I want to see a game that is not inferior to PlayerUnknown's Battlegrounds in terms of gameplay and gameplay. "
"Then you guys," Liu Zhiping continued, looking at the person in charge of the Dou Mao platform, "I noticed that there are almost no good FPS anchors on our platform."
"No matter what method you use, I hope to see you create at least one phenomenal PUBG anchor within three months, and bring the entire category to the highest level in the industry!"
“Whether it’s popularity, technology, or word-of-mouth!”
"For our next plan!"