"ah!"
Room 201, women's dormitory.
Su Xiaoqi, who was sitting at the table holding her mobile phone, suddenly let out an exclamation.
Hearing the sound coming from the next table, the girl with a ponytail raised her stool legs, looked up at her and blinked curiously.
"What happened?"
With her mouth open in an O shape, Su Xiaoqi stared at the phone intently, with an expression of disbelief written all over her face.
"I... my video seems to have suddenly become popular."
another roommate asked.
"Aren't your videos always popular?"
"This time is different..."
More than just different.
It’s almost two dimensions, okay
Her short video with the highest number of views before was only in the hundreds of thousands, and the number of likes was only in the tens of thousands.
However, just now, a beauty video she uploaded exceeded one million views in less than half an hour, and the number of likes exceeded 100,000!
[The young lady is so beautiful!]
[Awei is dead!]
[Let me introduce to you, this is my wife. (dog head)]
[Looking for the same eyeliner!]
[Am I missing eyeliner? What a pair of beautiful eyes. (Cried)]
[The same series that you can never buy. (dog head)]
I can’t even read the over 10,000 comments.
Not only the comments, but also the private messages have reached 99+.
In addition to those boring people asking for WeChat or dating, there are also many cooperation messages sent by corporate accounts.
For example, a beauty brand wanted her to make a video to promote its own cosmetics, and the price was actually 20,000! And this is not the highest price, there are even some famous brands asking for 35,000 yuan directly.
In addition, some MCN organizations asked her in private messages whether she was interested in joining their team or company, and promised to provide operational plans to package her into a star...
Su Xiaoqi felt her head buzzing, as if her worldview had been impacted.
Although I am not interested in the olive branches offered by those MCN organizations, and I have never thought about becoming an Internet celebrity before, it would be too Versailles if I am not excited at all about my sudden popularity.
Especially those cooperation invitations from brands.
Not only can you buy those big-name cosmetics for free, but you can also make money. Although her family's financial situation does not require her to earn living expenses on her own, the feeling of asking for money from her family is not as satisfying as being financially independent.
Anyway, I don’t have anything else to do in my spare time, so why not... learn the technique of shooting short videos.
If it was just a hobby before, Su Xiaoqi is already a little tempted and plans to develop it as a side job.
Actually it's not just her.
Recently, many Kuaiyin users have clearly felt the increase in traffic.
Moreover, this growth model is not the kind of accidental growth where a video suddenly becomes popular, but the traffic of the entire software has increased significantly.
It's like the number of people playing this software suddenly increased.
Whether it’s the number of comments or likes.
Even an old video that only had a few hundred likes posted more than a month ago suddenly received hundreds or even thousands of likes recently. There are also some videos that had not been exposed before, but recently they have suddenly received comments from new users.
Almost at a speed that can be seen with the naked eye, this short video software called "Kuaiyin" is rapidly expanding its territory and occupying users' mobile phones at an incredible speed.
Whether on the subway, on the bus, in the library, or in the school cafeteria, this software can be seen in almost every scene in life and work.
A 15-second short video is like pervasive sand, filling up users’ fragmented time.
In particular, this software has another feature.
That is, it understands very well what users want to see.
With the help of the AI team of Yunmeng Technology Brain-Computer Interface Research Institute, Kuaiyin upgraded its big data push algorithm in a recent major update and established a behavioral profile for each user.
Users who like to watch beauties can often watch beauties, and users who like to watch silly jokes can often watch interesting jokes. Although each video is very short, it is easy to forget the time as you watch it, and you will not pay attention. Several hours passed.
It’s not just the users of this software who are “poisoned”.
Many people even smelled business opportunities.
In addition to content creators like Su Xiaoqi, there are also some Internet celebrity economic companies, MCN organizations, anchor guilds and other organizations that have set their sights on this software and have opened up their own short video businesses.
Things went smoothly beyond Zhang Tao's expectations.
At first, he was worried about what he would do if there were not enough high-quality videos in the server.
But now it seems that this worry is completely unnecessary.
With the exponential growth in the number of users, more and more content creators are joining in, and high-quality content is springing up like mushrooms after a rain. Dozens of high-quality short video content are produced almost every second.
According to research by the Kuaiyin APP marketing department, even if you only watch 50% of the content of each video and scroll 24 hours a day, it is theoretically impossible to finish all the videos in the library.
Instead of worrying about not having enough content, worry about the quality of the content.
With the influx of users and content creators, some bad information has also emerged. In order to screen out bad information and illegal content, Kuayin APP had to expand its staff size. The review department alone has added 100 new employees, and will consider further expanding this number depending on the situation.
At the same time, in order to better develop services and improve its own business model, Kuayin APP also differentiated between individual users and corporate users in the latest update, and opened a dedicated advertising channel.
Almost all Internet companies were shocked by this sudden rise of software.
It seems to have appeared out of thin air. In less than three months, it has completed the journey that other apps took half a year or even a year to complete.
No one can say exactly how it became popular.
But it just took off.
It’s like a virus that spreads quickly and makes people addicted.
Those who are most afraid of this software, especially the Hiace Group.
As a veteran Internet giant and the big brother in the domestic instant messaging field, almost no software dares to compare with it in terms of installed capacity and user frequency.
Now, however, the situation seems to be loosening up a bit.
As the development of the instant messaging market is close to saturation, Hiace's core business has changed from how to expand traffic to how to monetize the massive traffic in its hands.
After all, mere chat software users cannot create value.
Only when these users click on ads in Moments, or open games owned by Hiace Group and recharge money, can this traffic generate value.
One of the key reasons why World of Warcraft and PlayerUnknown's Battlegrounds were suppressed by Sea Lion before is that the games produced by Yunmeng Games not only shook up the assembly line content production model that Sea Lion Group spent several years building, but also robbed the market that originally belonged to Sea Lion’s online game market.
But now, Kuaiyin seems to have become a bigger threat than Yunmeng Games.
More and more users are spending their time on short videos. What this software takes away from them is not only immediate profits, but also more precious time!
The threat in this is much greater than one or two hit games...