In just three days, the number of downloads of Temple Escape has doubled from the initial 200,000 to 2 million today.
And thanks to the resource tilt and vigorous promotion of the Dianqu platform, this number is still growing unabated.
While users are pouring in like crazy, Temple Run has also received its first major version update since its launch with the joint cooperation of the production team and publisher.
The first is the mall part.
The originally bare shelves were suddenly filled with 12 regular skins that could be purchased directly, as well as two limited editions that could only be obtained by opening a treasure chest and drawing a lottery.
In addition to skins, the game also adds a special setting, that is, when the points obtained by collecting gold coins in a single game reach a certain value, skills can be used through active triggering.
If it is the original skill, a bird will fly outside the map, pick up the protagonist controlled by the player, and accelerate forward for three seconds, ignoring obstacles and curves on the road.
And if the player purchases mall props, the bird may also become a nitrogen-accelerated skateboard, an under-fueled motorcycle, or even the pharaoh's mount.
Similarly, while changing the appearance, the skill effects will also vary to a certain extent. For example, the Temple Guardian, which has the highest cost of krypton gold, allows players to accelerate and run for 6 seconds in an invincible state, which is twice as long as the basic skill effect. It also allows players to obtain the blessing of the Temple Guardian within two minutes. One more chance to resurrect.
In general, the development team has greatly improved the gaming experience of krypton gold players without affecting the experience of ordinary players.
only…
The negative impact of this change is also obvious. The most typical one is that the rankings that were originally unable to widen the gap directly ushered in an epic level of inflation.
Originally, the maximum score was only 7,500, but now it has doubled to 15,000 points. And the refresh rate of the top ten on the list is much more intense than before.
But in this way, Lin Jun's shady operation strategy has directly lowered the game's reputation by half a heart, and the comment area has gained a lot of negative comments.
[Garbage developer! There's just a lot of money wasted there!]
[Can’t you play games well? We must develop some strange functions!]
[Haha, you can’t play without recharging money, right? One star taken away, I uninstalled it!]
[Hello everyone, I am a child from a poor mountainous area. Yesterday, my teacher told me that I will no longer be able to study if I don’t pay my tuition fees. Can any kind-hearted person transfer 998 to me? I don’t know what the Pharaoh’s mount is, nor what a skin treasure chest is, I just want to...]
[Damn, I knew none of the games Brother Xiang likes to play are good! Although he hasn't started to waste money this time, I still have to spit before leaving, tui!]
Faced with this situation, Zhang Xiang is undoubtedly the happiest person.
As the biggest fan of "Yunmeng", nothing makes him happier than watching Yunmeng Games' new game hit the streets.
"It's a rubbish game! 988 can't draw out the temple guardian even with 100 draws. You deserve to be scolded! Just wait for the fight, I'm tui!"
Looking at the pile of garbage pulled out, Zhang Xiang spat in disgust.
However, the game still needs to be played.
There is a saying that this junk game is quite good to play. Although he regrets it every time after recharging money, he can't control his hands every time he gets too good at it.
In addition, in this major update, in addition to changes to the store, another one is the ranking list.
As the number of players further increases, the publisher Dianqu Select has added two new regional lists to the game, namely the city list and the provincial list.
On the one hand, this can be regarded as giving ordinary players a little hope of competing for the rankings. On the other hand, it also has the e-fun platform's own considerations.
Obviously, they intend to use the popularity of Temple Escape to sink their products into the social field.
The "Nearby People" function and address book friend ranking that are currently under development are prepared for this.
Thanks to this, there are even power-ups for Temple Run on online shopping platforms, including scoring points and achievement medals, etc.
Some anchors are also happy to use the fragmented time waiting for loading or game preparation to play small games with full program effects while playing some mainstream games.
No matter how subjectively Zhang Xiang believes, this update will definitely destroy the "great future" of Temple Escape. Anyone with a discerning eye can see that this game is completely popular...
…
Just when Zhang Xiang was doubting his life, a meeting surrounding the 2048 project was going on in the conference room of the Rice Group headquarters in Shanghai City.
Standing next to the projection screen, the head of the operations department pointed at the PPT projected on the screen with a laser pointer and gave a brief report on the operation of 2048.
Overall, the project was very successful and could even be described as an epic victory.
In less than a week, the number of downloads of 2048 exceeded the 70 million mark, and with its magical gameplay, the peak number of average online users reached the terrifying figure of two million.
In contrast, their competitor Pineapple Group took three months to announce and three months to operate before the maximum number of simultaneous online users of Pineapple Speed barely reached two million.
Although the profitability of 2048 is much worse, electronics industry giants like Rice Group obviously don't care about this small amount of money.
From the beginning, their purpose of playing this card was to cooperate with the launch of new models of rice phones and the subsequent launch of the rice APP market.
At least for now, this card is very big and beautiful.
It even far exceeded Xu Qianshi's expectations.
“… At present, the popularity of 2048 in China has reached its peak. If we want to further expand our influence, we can only let go of platform exclusivity and launch the game in other APP markets.”
"It's not necessary." After listening to the opinion of Manager Yang of the Operation Department, Xu Qianshi, who was sitting at the head of the conference table, shook his head gently and said clearly, "Originally, this card was played in conjunction with the rice APP market. Creating platform exclusivity is putting the cart before the horse.”
If other users want to download 2048, they must first download the rice APP market. At present, the mainstream operating systems of smartphones in the world are all the same, so there is no compatibility issue.
Xu Qianshi’s purpose is very simple, that is, to let the rice APP market sink into the mobile phones of his peers, and this is what their old enemy Pineapple Group has been doing this year.
After a pause, he continued to ask.
"What about overseas?"
Manager Yang of the Operations Department continued: "Overseas popularity continues to grow, but we have noticed that a number of games with similar 2048 gameplay have recently appeared, such as 1024 from Pineapple Mobile."
Lao Wu from the marketing department frowned and muttered.
"Isn't this plagiarism? The core gameplay is exactly the same."
"Yes," Manager Yang, who was standing next to the curtain, nodded and continued, "But after all, this is a lawsuit across the Pacific Ocean, and the difficulty of rights protection brought about by local protectionism is still very difficult. However, I have put forward the relevant The documents and exhibits have been submitted to colleagues in the legal department, and even if they cannot be taken off the shelves immediately, they should still have some impact."
"Some impact is enough," Xu Qianshi nodded and joked, "The current game market is like the Pacific Ocean. The wind blows one after another. When the wind passes next month, players will return to the game again." It’s time for a new game.”
"Continuous creativity is the foundation of our survival, which is why we buy high-quality content creation teams."
"Mr. Xu is right." After flattering him without leaving any trace, Lao Wu, the director of the marketing department, smiled and continued, "Speaking of which, there seems to be another popular game on the market recently."
"Oh?" Xu Qianshi raised his eyebrows slightly and cast a questioning look at him.
Noticing that Mr. Xu was looking at him, Old Wu smiled and continued.
"The name is Temple Escape, and the number of downloads exceeded one million in just three days. I played it myself, and I think it's really good. The most important thing is that it's good enough. I suggest you give it a try... Of course, in the end, It’s better not to play in the company.”
Hearing the joke behind it, everyone smiled kindly.
Immediately afterwards, the sound of quiet discussion spread in the conference room.
"Temple Escape?"
"The name sounds so familiar..."
"Hiss! I remembered, I thought I saw my wife playing last night."
"I've heard about that game before! In fact, just looking at the game's graphics and plot, the game doesn't seem to be anything special. Simply put, it's obstacle avoidance. It's very similar to the kind of running game that was popular a long time ago. Cool game.”
After hearing his colleague's comments, Lao Wu smiled and continued.
"How can you say that? It's still a little different! In the past, parkour was parkour and racing was racing. This game combines the advantages of the two, weakening the competitive element and enhancing entertainment. No Just kidding, although this thing is a simple idea, it is still a bit difficult to think of it and make it!"
"Hiss..." took a breath, and the sales department manager sitting next to him touched his chin, "When you say this, it seems that this is really the case! But in this way, the person who designed this game There’s something… Which big boss’s team did it?”
"I have investigated it before," Old Wu opened the document bag and took out a simple file. "It is not something difficult to find. The developer of the game is Yunmeng Games... that is, it was sold to Our 2048 start-up company. The publisher and operator are also owned by us, which is the Dianqu platform we acquired some time ago.”
Hearing the name Yunmeng Game, a rare expression of surprise appeared on Xu Qianshi's face, and the fingers of his hands on the table were crossed unconsciously.
"It's actually them?"
"Mr. Yang and I went to Jiangcheng together before. It was not a big team, there were only two people. Of course, it is possible that they only let us see two." The executive sitting next to Xu Qianshi sighed with emotion. After a sound, he continued, "But no matter how many people there are and what the conditions are, their ability to develop two blockbuster games in a row cannot be underestimated."
Xu Qianshi pondered for a long time and suddenly spoke.
"Can you investigate them in depth? For example... Temple Escape and 2048. Who are the designers of these two games?"
When he said this, he had already thought about acquisition in his heart.
Take a step back and if the other party has no intention of accepting the merger, you can also have a private chat with their game designer. This is also a common practice in the market.
After hearing what Mr. Xu said, Lao Wu from the marketing department stood up and volunteered.
"Leave this matter to me. I will arrange for someone to investigate after the meeting is over."
Giving Lao Wu a look of trust, Xu Qianshi nodded.
"Well, I leave it to you."