The next day, Nie Cai arrived at the hotel early as agreed with Wang Zhiyu.
Today was the day to negotiate with Kusinski. In order to settle the film sponsorship of the Founding Ceremony, Nie Cai had to deal with the alcoholic CEO first.
In the spacious gym of the presidential suite, Nie Cai met Wang Zhiyu.
The gymnasium in this presidential suite alone is almost forty to fifty square meters, and it is fully equipped with all kinds of exercise equipment.
"Come so early?"
Wang Zhiyu was wearing a set of loose training clothes today. It seemed that he had just finished practicing. There were beads of sweat on his face and he was panting slightly.
"I heard that Russians have the habit of being punctual, so I came a little early. It's better to be early than late," Nie Cai said.
"Maybe other Russians are like this, but not that old drunkard. Hangover can be said to be his daily state. We can just go there around ten o'clock."
Wang Zhiyu smiled, casually tied up her hair behind her and said.
Back in the guest room, Wang Zhiyu turned on the computer and found that there was already a letter from the secretary in the mailbox.
Wang Zhiyu wiped his sweat with a towel, turned on the computer, sat down, and said to Nie Cai: "My salesman communicated with the customer last night. Two companies have expressed interest in this project. Let me show you. Let’s see which two companies…”
She paused, looked at the email, and said: "Naoheijin, a company that makes health care products, has the highest quotation, with a budget of 15 million yuan, which is about 5 million higher than the planned price. "
"Brain Black Gold? Is it the one who is advertised every day on TV giving gifts?"
Nie Cai said reflexively when he heard the name.
Due to the marketing ability of the boss of Naoheijin, this brand is a household name in China. Various advertisements are overwhelming. Whenever the name is mentioned, the familiar slogan will be thought of.
Under the intensive advertising bombardment, the popularity of Brain Black Gold has increased, but many people hate it so much that they are tired of hearing the name.
The marketing method of repairing old film is okay abroad, but it is considered unpopular in China. Although Wang Zhiyu's advertising company has prepared a preliminary marketing plan, many customers are not optimistic about this marketing method, so they just think about it. Marketing geeks like Heijin will be interested and want to do unconventional marketing.
"This company seems to have a bad reputation... Can it be replaced by another one?"
Nie Cai smiled bitterly and said.
No one has trouble with money. If it were a different project, Nie Cai might have agreed for the sake of money.
However, this project is the restoration of the founding ceremony film, with a strong political orientation. Although this "brain black gold" wants to increase his worth by restoring the founding ceremony, build momentum for himself, and create a "high-end" impression, but Nie Cai dared not agree.
There are many people who hate this "brain black gold". It would be terrible if they went to the higher-level department and said that Nie Cai insulted this serious historical moment of the founding ceremony of the People's Republic of China.
"I knew you wouldn't agree to this brain-black gold. I'll give you a professional suggestion. The marketing plan must take into account political orientation."
Wang Zhiyu nodded and said.
She has been working hard in the advertising industry for many years, and she knows what kind of orders should be accepted and what kind of orders should not be accepted. She should clearly reject this kind of brain-black gold.
"Okay then, are there any other companies that are interested?"
Nie Cai said helplessly.
In China, political incorrectness is the biggest mistake and must be avoided.
"There is another company, but their quotation is lower than the budget, only about 8 million."
Wang Zhiyu frowned and said.
"Eight million? It seems a bit too little. It would be too expensive to hire a foreign professional restoration team. I'm afraid it's not enough."
Nie Cai scratched his head and said.
Qin Xiao had studied in a foreign professional team for a period of time, so he was very familiar with the restoration industry. He once mentioned to Nie Cai that if he wanted to hire a foreign restoration team to restore the color film of the founding ceremony, he would have to at least We need to get an allocation of 10 million, otherwise it won’t be enough.
Now that the other party has only given me 8 million, I'm afraid this money is a bit tight and may not be able to be spent.
"Yes, our salesman has already communicated with him, but the other party's bottom line is only 8 million, and they can't come up with any more money, because the operating conditions of their company are really difficult..."
Wang Zhiyu glanced at the computer screen and added: "By the way, this company fits the temperament of the founding ceremony of the People's Republic of China. Have you heard of the Hongqi sedan?"
"Red flag, is that the big red flag?"
Nie Cai's eyes lit up slightly and he said.
Hongqi sedan, commonly known as Dahongqi, is a household name in China. In the minds of Chinese people, the word "Hongqi" has far exceeded the meaning of a car brand, because it has a status that cannot be replaced by other brands.
"Riding the east wind and displaying the red flag", the history of Hongqi brand cars began in 1958. On July 28, 1958, the first Hongqi car officially rolled off the production line. This was also the first self-produced car in China.
Since the first red flag vehicle participated in the National Day military parade in 1959, four generations of red flag vehicles have participated in the National Day military parade as the supreme leader's review vehicle, which can be said to have witnessed the growth of China.
It can be said that no matter in terms of temperament or political background, Nie Cai thought about all the brands and could not find a more suitable sponsor than this Hongqi sedan.
It’s no wonder that in addition to the marketing maniac “Brain Black Gold”, there are people who are so interested in sponsoring the restoration of the founding ceremony film, because the two are so perfect.
Seeing Nie Cai's silence, Wang Zhiyu thought that Nie Cai was not satisfied with the quotation, and said apologetically: "Currently, our only customer resources are those who are interested. Other customers have clearly stated that they have no intention. You can only do this here." Choose one of the two.”
"Thank you, Wang Zhiyu, if I look for it myself, I'm afraid I'll only get a bad result."
Nie Cai did not blame Wang Zhiyu, but said gratefully.
This kind of activity of sponsoring the restoration of old film is really unpopular and expensive, and not many customers are willing to spend money on it.
In just one day, it was not easy for Wang Zhiyu to find two sponsors from the customer resources at hand. Nie Cai really had no way to ask for more.
"Just choose Hongqi. The history of this brand matches the founding ceremony of the People's Republic of China. It is almost tailor-made for it."
Nie Cai took a deep breath and said.
Although the money given by Naoheijin was more and there would probably be some left after repairing the film, Nie Cai was not the kind of short-sighted and greedy person.
Nie Cai felt a little excited when he thought about reviving the history and brand of China. This is probably the so-called sentiment.