#fourdaysago
Chen Minhao asked: "I have just debuted less than half a year ago. There is still a big gap between my popularity and the requirements of Givenchy's brand friends."
Kang Hui unabashedly rolled his eyes and said, "If your popularity can naturally lead you to become Givenchy's brand best friend, what we want now is definitely not Givenchy's brand best friend, but another one." steps.
There are only a few luxury brands, and each needs a relatively fixed number of partners each year. Rather than looking for celebrities from outside this circle, they prefer to find people with luxury endorsement experience or business promotion experience to cooperate.
In other words, the number of spots for celebrities endorsing luxury goods is limited. Only when someone leaves can new people come in.
If you can be a brand friend of Givenchy, the reward will be only a small profit. The important thing is that it can help you open the door to luxury endorsements and bring added value to yourself.
Let me give you the most straightforward example. You did a brand promotion for Givenchy lipstick some time ago, and now you are looking for a cosmetics advertising brand, and the price you quoted is twice as much as before.
Therefore, no matter how much we invest, we must work hard to win Givenchy’s brand friends. "
Chen Minhao took a sip of water and asked, "Sister Kang, can you tell me your plan?"
Kang Hui said solemnly: "We have just said that repetition is a kind of power, and a lie becomes the truth after being repeated a thousand times. Of course, it is through hype, seeking your high exposure, and then establishing your personality as youth and sunshine. "
Chen Minhao thought for a while and said, "But I think if we hype, others will also hype. I think the core secret to achieving success in the worldly sense is to be different from others.
I think we can make some breakthroughs in our clothing to attract attention and generate topicality. "
Kang Hui leaned forward and asked, "What do you think we should do?"
#parisstreets
Chen Minhao got up at 5 o'clock in the morning.
Now is the peak tourist season in Paris. If you take a photo at ten in the morning and the background is bustling with tourists, then the photo you take is not called a "street photo" but a tourist photo.
The photographer was arranged by Kang Hui a long time ago, and he used to be Wan Anqi's official photographer in Paris.
Chen Minhao is wearing a gray denim jacket, jeans and "Hui Li" brand sneakers.
The voice of a middle-aged man floated on the Champs Elysées in Paris.
"Good, let's change the angle."
"Look at the camera."
“If you don’t look at the camera, if you look at the camera, it will become a tourist photo.”
(#°Д°)Should I look at the camera
"Turn your head and smile. Your side face smile looks good. Let me take a few more photos."
Forget it, I forgive you.
An hour later, a Chinese news website published an article.
"Chen Minhao watched the show at Paris Fashion Week, looking fresh and fashionable and young"
[Today, Chen Minhao was invited by Givenchy brand to go to Paris Fashion Week to watch the show. His look on the Champs Elysées was quite interesting. Stylish denim outfit, paired with "Hui Li" brand sneakers, is simple and layered, fresh and fashionable, and full of youthful feeling.
"Photo" "Photo" "Photo"
During his trip to Paris, he stopped and stopped, immersing himself in the elegant European cities. All this artistic romance is shared with you.
"Photo" "Photo" "Photo"
The breath of youth pours into ancient Paris, and the streets passed by three or two people are silent. The boy walking here is the most dreamy thing. The ancient and romantic Paris is beautiful and far away to me. When you walk along the Seine River, I realize that I am "in love with France".]
Half an hour later, a well-known Chinese marketing account posted a sharply written article.
"You only saw Chen Minhao wearing Givenchy jeans, but you didn't see the Chinese-made pull-back shoes on his feet! 》
[Chen Minhao’s outfit is simple and layered, fresh and fashionable, but my focus is not just on the outfit, but on Chen Minhao’s feet, which is a pair of domestically produced shoes! The red and white classic model reveals the feeling that the editor was familiar with when he was a child.
After so many years, it’s still the same formula and the same style! Because Chen Minhao supports domestic products, the editor gives a thumbs up!
As a person born in the 90s (oh, my age is exposed), the editor looked forward to wearing pull-back shoes when I was a child! As a domestic classic, it is the memory of a generation!
]
After a while, press releases about "Chen Minhao + Warrior Shoes" sprung up like mushrooms after a rain.
"incredible! Shanghai-made "Hui Li Shoes" became popular overnight, and even Chen Minhao likes to wear them! 》
"The old-fashioned domestic products are popular again: Reminiscing about the domestic products we used in those years"
#a hotel in Paris, France
"The articles have all been reviewed by us before. There is no problem with the pace. The articles are written in the direction of youth." Wu Xiaoshuang said over and over while scrolling through her phone.
"Pfft" Wu Xiaoshuang couldn't help but squirted out a sip of water.
"Did this editor grow up reading Guo Xiaosi's literature on youth pain?" Wu Xiaoshuang read aloud with an expressive expression: "When a boy walks here, it is the most dreamy thing. The ancient and romantic Paris is beautiful to me And far away."
Chen Minhao threw a pillow on Wu Xiaoshuang, interrupted her, and said, "Shut up."
Wu Xiaoshuang laughed loudly and said, "Don't be embarrassed!"
She hugged the pillow and continued to read: "When you stroll along the Seine River"
Chen Minhao handed the hotel menu to Wu Xiaoshuang and said, "What do you want to eat? Call the front desk and ask them to bring it up. I'll pay for it. I just ask you to shut up."
#陈民昊support会二组
(Administrator) Chen Jia Xiaowei: "Photos" "Photos" "Photos" These photos are so pretty. I want to print all these photos.
(Elder) Chen Jiaqi Xiaoyi: Yes, he always posts one photo on Weibo! I didn’t expect so many street photos to be released all at once this time, I was so excited that I burst into tears!
(Newcomer) Chen Jiahong: What brand of Hui-li shoes are I’ve never heard of
(Legend of Jianghu) Chen Family Fat Girl: This group has successfully cooperated with Baidu. If you have any questions you want to ask in the future, you can directly search on Baidu instead of asking in the group. This can save everyone a lot of time!
(Elder) Chenjiaqi Xiaoyi: @陈家 Fat Girl be friendly to newcomers. However, I checked how cheap it is. It’s really cheap and only costs over 80 yuan, but my brother’s clothes look like they cost 800 yuan.
(Legend of Jianghu) Chen Jia Leilei: I just ordered a pair today, and they actually go well with clothes.
Where Chen Minhao couldn't see it, he triggered a new round of buying, buying and buying.
Subsequently, the words Chen Minhao and Hui Li were tied together and became a hot search topic.
(End of chapter)