Chapter 328: Hunger marketing should be moderate
The first 15 seconds of the promotional video for "Detective" showed Wang Ruozhou being severely beaten and being tortured to extract a confession. Then, the camera turned and some funny clips in the movie were edited together at an extremely fast speed.
The violence in the front and the comedy in the back are in great contrast, making this trailer extremely dramatic and successfully arousing the audience's interest.
Starring actors such as Chen Minhao, Wang Ruozhou, and Huang Shanshan all forwarded this Weibo post immediately. Several protagonists have their own popularity, coupled with the campaign of the production and promotion department to buy quantity, ranking and soft articles regardless of cost, the movie "Detective" has gained a lot of popularity: many student parties in school have already made an appointment to wait for 3 After the summer vacation a few months later, we went to the cinema to watch it.
Chen Minhao, who finished recording "Happy Family", did not go back to school. He stayed on Mango TV to participate in the recording of "Jingwen Face to Face".
This is the second time that Chen Minhao has participated in "Jingwen Face to Face". "Jingwen Face to Face" is a dialogue program on Mango TV. Zhan Jingwen, a senior female host of Mango TV, serves as the host.
When Chen Minhao last recorded, he was just a newcomer in the entertainment industry: at that time, he released a single "Sweet", which quickly became a hot song on NetEase Cloud Music. Only at the top of the list, Chen Minhao had the opportunity to participate in the recording of this dialogue program.
But this time, it can be said that Chen Minhao was sincerely invited by Zhan Jingwen, or even begged by Zhan Jingwen to attend.
During Chen Minhao's last recording, Zhan Jingwen was pregnant, and she was debating whether to give birth to the child. But during that recording, Zhan Jingwen felt to Chen Minhao: Being young is great, being young means more possibilities and opportunities. She finally decided to give birth to the child.
But whether they are in the entertainment industry or working women in ordinary jobs, pregnancy and childbirth will put them at a disadvantage in the workplace competition. A woman who was on the rise went home to have a baby for three months. When she came back, she found that her position in the management position was gone. Women who are unmarried and have no children are at a clear disadvantage in the job search process.
Although the country is also trying to actively reverse this situation, take the recently introduced bill as an example: "Employers are prohibited from asking women about their marital status and childbearing status during the interview stage."
But there are policies from above and countermeasures from below. Companies don’t ask whether they are married or have children, but instead ask:
"How is your relationship with your parents-in-law?"
“How much does day care cost?”
"Would it be too lonely for a child?"
Zhan Jingwen is much luckier than most women. She relied on her connections on Mango Channel for more than ten years and finally returned to be the host of "Jingwen Face to Face". At least she was not like her former opponents. There is no return to the past position - either the show will be completely stopped, or the host's position will be replaced by young blood.
However, the show was restarted, but the show was off the air for several months and the loss of popularity was very serious. After Jingwen returned, she found that the ratings had dropped and the show was on the verge of being cancelled.
Zhan Jingwen made 4 phone calls to Chen Minhao to persuade him to participate in this dialogue show again. But Zhan Jingwen will never know that the reason why she successfully persuaded Chen Minhao to participate in this show was not because she listed many benefits of Chen Minhao's participation.
But when she was about to give up, she casually complained to Chen Minhao about the pressure and challenges women face in career development. She felt that having a child of her own would ruin her career.
Chen Minhao is not a good person, but in a sense, he has a sense of social responsibility. In his view, women make a contribution to society as a whole by giving birth to children.
The original intention of applying for the law department in his previous life was out of this sense of responsibility. Although after four years of college, his ideal became to buy an apartment and live a warm life with a wife and children.
Kang Hui was initially opposed to Chen Minhao's participation in this variety show. She felt that the quality of the show was not worthy of Chen Minhao, but Chen Minhao still relied on his sharp tongue to win over Kang Hui.
"First of all, if Zhan Jingwen is not a white-eyed wolf and I helped her, she should be able to remember my kindness. After she returned to Mango Channel, she was not replaced by a young girl and could continue to be a female host, which shows that she is still the female host. She has two skills and connections. There may not be anything she can do to help me in the future.
Second, the personality. This personality is not only for the outside world and fans, but also for the entertainment industry, or more accurately, it should be reputation. After I participated in "Jingwen Face to Face" last time, my Weibo fans increased to 9 million. This time, when Jingwen needs help, I will repay it, which will make everyone think that I am a person worthy of helping - because I help. My words may be rewarded one day in the future.
Third, the guests on this show include both well-known artists and experts from all walks of life, which helps me transform from a traffic star. On the contrary, my participation in some popular variety shows can easily strengthen the concept of me as a traffic star to the audience. "
Kang Hui finally agreed to Chen Minhao's participation in "Jingwen Face to Face". She considered the following: Chen Minhao's movie will be released in July this year, and her first album will be released in August and September. The movie and album will be released at similar times. In order to increase Chen Minhao's popularity in China, he went online to build momentum. But before that, Chen Minhao also needs to maintain a certain degree of exposure and cannot let netizens and fans completely forget about him.
Hunger marketing must be moderate and cannot really starve “customers” to death!
Facts have proved that Chen Minhao's decision to participate in the recording of "Jingwen Face to Face" was so wise!
"Jing Wen Face to Face" is a long-established dialogue program, so the dialogue between the guests and the host is somewhat in-depth. At least it is not like some variety shows, where they only talk about Chen Minhao's scandals and gossips. Eye-catching topics.
If Chen Minhao participated in "Happy Family" to promote the movie, then his participation in "Jingwen Face to Face" was more to warm up and build momentum for his album.
Amid the enthusiastic applause and appeals of the audience, Chen Minhao came on stage. He waved to the camera with a smile, nodded slightly towards Zhan Jingwen, and said: "Hello, Sister Jingwen, the audience at the scene and the audience in front of the TV, Hello everyone."
Zhan Jingwen showed a kind smile and said: "Chen Minhao, this is your second time here. First of all, congratulations on your good results during this period. You won the Golden Melody Award for Best Newcomer of the Year. You have a movie in July." The movie is about to be released, but just last month you were said by many people on the Internet to be a gangster. I want to hear your thoughts on this matter."
(End of chapter)