More than a week after Chen Minhao's album cover was finalized, good news came from the album manufacturer. The album "Farewell" now has samples.
Wu Hongrong Studio.
Chen Minhao, Kang Hui, Luo Tianyi, and Cao Tian, the owner of Yayang Recording Studio, and others gathered together and sat waiting for the samples to arrive.
Everyone feels excited that the autumn harvest is about to begin after a busy year.
"I didn't expect that after the photo taken by Li Li was used as the cover, it felt really good." Wu Hongrong carefully touched the album cover.
In the cover, a person stands under a streetlight, with his back to the camera, and the shadow on the ground is dragged very long. The visual impact produced cleverly sets off the word "parting".
Wu Hongrong opened the plastic packaging and the record box. In addition to a CD, he also saw a lyrics book and 6 PVC photos.
Wu Hongrong caressed the album samples as if they were treasures and said: "In fact, only physical albums can reflect the production level of an album: the overall image design, the artistic level of the performers, the high-quality recording effects, etc."
Kang Hui took a sample of the album and said: "Except for a very small number of audiophiles who have a unique love for records, all those who buy physical albums are fans of the singer. And now there are many ways for fans to support the singer. In addition to buying physical records, In addition, digital albums can also be purchased. After all, digital albums are much easier to obtain and use than physical albums."
Wu Hongrong stared at Kang Hui and said: "In the current Internet era, people's access to music and the amount of music they can access have increased infinitely, but they have lost their three-dimensional experience of music."
Kang Hui was used to being choked by Wu Hongrong and was not annoyed. He said calmly: "Compared to the immutable physical records, whether it is streaming media or lossless downloading of digital albums, they are moving in a better direction. Streaming media online listening The sound quality is getting better and better, and more and more resources are available for lossless downloads.
The physical album is priced at 48 yuan, and the digital album is priced at 18 yuan. The price difference between the two is 30 yuan, but the cost of the physical album's raw materials, manual packaging costs, and channel costs is close to 30 yuan. For us, the marginal cost of digital albums is extremely low, and the return on investment (ROI) for promotion is higher. "
Wu Hongrong said angrily: "Do you only have money in your eyes?"
Kang Hui sneered: "Of course not. In addition to money, public recognition, the popularity of the album and whether it can win awards are all in my eyes."
Seeing the dispute between Kang Hui and Wu Hongrong intensifying, Chen Minhao stood still and his thoughts drifted into the distance.
When a team grows in size, it is naturally impossible for everyone to have the same ideas. Moreover, Chen Minhao feels that it is good for some people in the team to pursue art and others to pursue return on investment.
After the world entered the new millennium, the world's physical record market shrank significantly, mainly because many listeners turned to illegal downloads and paid downloads.
In China a few years ago, charging for music was a strange thing because there were too many free songs. Too many free channels.
In recent years, copyright has gradually been taken seriously, and the release of online digital albums has become popular. Global streaming music cloud platforms include iTunes, Spotify, Apple Music and other platforms, and domestically there are QQ, NetEase Cloud, Xiami, Kugou, Kuwo and other platforms.
Nowadays, various streaming music cloud platforms cannot make clear distinctions due to user experience, and exclusive music resources have become their own bargaining chips.
Chen Minhao won the Golden Melody Award and Best Newcomer of the Year at last year's Golden Melody Awards, and is regarded as the most promising new star in the music industry.
Therefore, after these music platforms learned that Chen Minhao was going to release a new album, they all hoped that they could obtain Chen Minhao's exclusive authorization. To this end, they promised Chen Minhao that if they obtained the exclusive authorization, they would provide support with a large amount of publicity resources.
Chen Minhao declined politely but firmly: "The exclusive copyright form for music is not conducive to the widespread dissemination of music works, nor is it conducive to the use of music by the majority of netizens and listeners. For the domestic music industry, this is not conducive to local music Innovation and creation are also not conducive to the development of the online music industry."
After hearing Chen Minhao's "official" answer, these music platforms knew that there was no room for negotiation on this matter.
Music has no national borders, and the so-called exclusive licensing is the division of music in a country.
Chen Minhao suffered from "exclusive authorization" in his previous life. In order to listen to a singer's songs, he even needed to download a music app. For people with limited phone memory, this can be a nightmare.
Therefore, Chen Minhao's music copyright adopts comprehensive authorization instead of exclusive authorization.
In the room, the argument between Wu Hongrong and Kang Hui intensified.
"Forget it, let Chen Minhao do the talking." Kang Hui waved his hand and said.
"Chen Minhao, tell me." Wu Hongrong glanced at Kang Hui, full of provocation.
Chen Minhao said with a smile: "There are some things in physical records that digital records cannot replace. But the replaced part may be the inevitable result of the times. Now it is more convenient for us to obtain even lossless music. From another perspective, this is also the progress of music. "
The way Chen Minhao and Xini answered made him win two pairs of eyes.
evening.
Chen Minhao Studio announced the news of the new album on Weibo: "Chen Minhao's first solo album will be released soon. I hope this kind of album can bring different surprises to everyone, with Chinese style, rap, and lyrical songs ~ Chen Minhao He also appeared in the MV of the new song.”
As soon as the news was announced, the entry for "Chen Minhao Album" became a hot search on Weibo. The massive attention from netizens and fans made the atmosphere in the office cheerful.
[Love you! Waiting for the new specialization! ! ! ! !]
[I know, I know, the small money is ready!]
[The accompanying pictures are so pretty! new album! new album!]
[I finally waited for you, but fortunately I didn’t give up~]
[With tears in my eyes, the money is ready.]
[The movie has just been released and the album is coming soon, so don’t be too happy~]
However, some people on Weibo did not buy the news. A "well-known" music blogger "Singer Car Accident Scene" publicly stated on Weibo: "The movie was only released last month, and it will be released immediately next month." It’s a pity that Chen Minhao was originally a singer I was very optimistic about to make money by releasing an album.”
Wu Hongrong had just been holding back his arguments with Kang Hui. After seeing this Weibo post, he seemed to have seen a window to vent, and immediately logged on to his own Weibo to reply:
"Go and wash your hair quickly, and wash your mind by the way. Chen Minhao didn't start preparations for this album after the movie was released."
(End of chapter)