Many of Chen Minhao's fans are social elites. Unlike the student gang, they don't have a lot of time every day to spend on Chen Minhao's data.
These fans are so busy with work and career that they can only express their love for Chen Minhao in one way - spending money.
However, Chen Minhao's endorsements are too few, so these fans have nowhere to spend their money, and they have been hungry for a long time.
Therefore, when the news that Chen Minhao endorsed Valentino was announced, these fans seemed to have found an outlet to vent.
Although Valentino's products are a bit expensive for many fans, many people still decided to bite the bullet and support Chen Minhao.
The essential purpose of every brand spending money to find endorsements is to increase sales.
If a brand spends a lot of money to find a celebrity to endorse it, but if the celebrity cannot drive sales, the celebrity will inevitably be looked down upon.
Fans hope that Chen Minhao can stand upright in front of the brand and be strong even when he is not straightforward. They also hope that Chen Minhao's endorsement contract can be upgraded next year.
Fans of Chen Minhao are desperate.
Those who have money contribute money, and those who have no money contribute data.
Valentino China executive Zhang Mingyuan smiled happily after looking at the latest sales data and Weibo popularity. He seemed to see the promotion channel waving to him.
Zhang Mingyuan immediately summarized several core data and sent it to Valentino headquarters.
After the senior executives at the headquarters received the data, their first reaction was not to be surprised. Instead, they asked another senior executive from China to verify the accuracy of the data.
Because these data are so good, it makes people doubt whether they are true.
After Valentino headquarters repeatedly confirmed that these data were accurate, several senior executives quickly held a small meeting and came to two conclusions.
First, choosing Chen Minhao as the spokesperson for men's wear in China is a very correct decision, but not correct enough.
When Chen Minhao contacted Chanel, they quickly captured Chen Minhao, which was a good job. However, judging from market feedback, the contract given to Chen Minhao as a spokesperson for China Men's Wear is a bit low.
Second, the market potential of China may be far greater than expected. Valentino can use China as the driving force for the company's performance growth in the next three years, so they need to increase investment in China.
After Valentino came to these two conclusions, he immediately made a decisive decision and promoted Zhang Mingyuan.
He was promoted from director to vice president of Greater China, responsible for marketing, brand public relations, and in charge of Valentino's important partnerships and government relations in Greater China.
The day after Zhang Mingyuan was promoted, he received two instructions.
First, Chen Minhao's endorsement contract cannot be changed overnight in the short term, but some resources can be tilted towards him to ensure that Chen Minhao will renew his contract next year.
Second, look for female stars who are comparable to Chen Minhao in the Greater China region, and work with Chen Minhao as the spokesperson of Valentino in the Greater China region. The two of them will work together to leverage the growth of Valentino in the Greater China region.
When receiving this instruction, Zhang Mingyuan had just moved to a new office.
He stood by the window and looked at the scenery outside the window.
Zhang Mingyuan's heart did not have the lofty ideals that others imagined. He felt as if he had been severely beaten by this society and was very helpless.
Zhang Mingyuan really wanted to swear: "Where the hell am I going to find a female star who is as good as Chen Minhao?"
There are no secrets in fashion.
After Chen Minhao endorsed Valentino, Valentino's performance growth and Valentino's adjustments in China were quickly learned by several big brands at the same level as Valentino.
There are no fools in the fashion industry, and Chen Minhao currently cooperates with not many brands.
Therefore, Chen Minhao suddenly became someone that every brand wanted to cooperate with.
But because of the vaccination given by Teacher Wu Yue last time: big names like more dedicated spokespersons.
Kang Hui turned down invitations to collaborate with brands one after another.
The first few rejections made Kang Hui feel a little reluctant, but in the end reason prevailed.
But after many rejections, Kang Hui actually felt a hint of happiness from the rejection:
I should be the first agent in China to refuse cooperation with so many brands in a short period of time.
Some people are happy, while others are naturally sad.
Burberry office building.
Brand Director Anna has a saying mmp in her mind, but she doesn't know whether to take it seriously or not.
Chen Minhao was originally the ambassador of Burberry, but at that time she felt that Chen Minhao's exposure was low, and the two parties terminated the cooperation.
After that, all the glory that Chen Minhao achieved became thorns on Anna's path forward.
The fact that Chen Minhao became the spokesperson of Valentino was bad news for Anna.
After Chen Minhao endorsed Valentino, Valentino's performance grew rapidly, which was a life-threatening talisman for Anna.
The more successful Chen Minhao is, the more inaccurate Anna's vision is.
At the bi-weekly meeting of Burberry’s global executives, some people have begun to question why the China District terminated its cooperation with Chen Minhao.
In every company, someone has to take the blame for wrongdoing.
Anna did not struggle too much because she knew that struggling would be useless. She took the initiative to resign due to family reasons.
Lucy, Vice President of Burberry China, admired Anna's sense of interest. She repeatedly "persuaded" Anna to stay, and finally agreed to Anna's resignation.
Anna's resignation process went very quickly.
Two weeks later, when she completed the handover and completed the resignation procedures, she put all her personal belongings in a cardboard box and left the company building holding the cardboard box.
Anna raised her head and looked at the sun in the sky, feeling that the sunlight was a bit dazzling.
How she wished she could have a rebirth in the novel, before she ended her cooperation with Chen Minhao.
Just when Anna fell into fantasy, Zhang Jianzhang also put down the last piece of the puzzle.
Although it took longer than previously planned, Zhang Jianzhang still successfully dealt with Tian Xiang.
Tian Xiang will "voluntarily" withdraw from Shenmeng Brokerage Company, and his shares will be repurchased by Shenmeng Company.
Zhang Jianzhang's office.
Tian Xiang lit a cigarette, took a deep breath, and said, "Actually, when you told me last time that you would take care of Chen Minhao and reassure me, I knew you were lying to me."
Zhang Jianzhang didn't say a word. He also took out a cigarette from the cigarette case, put it in his mouth, and lit it.
Tian Xiang blew out a smoke ring and said: "Even if you are the best actor now, your lying expression is the same as when you said you didn't eat lunch and went to a restaurant more than ten years ago."
Zhang Jianzhang was originally sitting on the boss's chair, facing Tian Xiang.
After hearing Tian Xiang's words, the corners of his eyes twitched and he wanted to say something, but in the end he said nothing.
He kicked off his feet and turned his body around, facing the window instead.
Zhang Jianzhang did something he thought was right, and he didn't regret it at all.
But he just didn't know how to face Tian Xiang.
Tian Xiang quietly smoked a cigarette, turned around and left.
Zhang Jianzhang told himself one sentence again and again in his mind, as if hypnotizing himself:
"True emotional management is to be able to complete the work and things at hand calmly when faced with major emotional changes, not to be dominated by emotions, and to resolve and deal with one's own heart."
Zhang Jianzhang kept one movement for a long time.
When it was completely dark, he slowly stood up.
He dialed Chen Minhao's phone number and said in a slightly hoarse voice: "Are you free this weekend? We can sign the equity exchange contract."
In fact, Chen Minhao's first step after returning from France was to register a company.
Chen Minhao originally thought that the process would take a long time, but he did not expect that the Kyoto Market Supervision and Administration Bureau was implementing "e-window" to handle business.
Chen Minhao first went to the company to verify his name in the morning and then submitted the materials. Unexpectedly, he was issued an electronic business license on the same day, and other matters were also completed the next day.
The name of Chen Minhao's studio is "Heming Chen Minhao Studio".
This naming method of "company name + person name + studio" is relatively common.
The reason why artists like to register a studio is not to register a company. The reason is simple: a studio is what people call a sole proprietorship.
If a sole proprietor registers in the tax green space, he can avoid taxes reasonably and legally.
The reason why the studio is called Heming is taken from "Xiaoya·Heming" in "The Book of Songs", "The crane cries in Jiugao, and the sound is heard in the sky."
Chen Minhao hopes to use the word "He Ming" to inspire himself to continue to move towards the goal of becoming a global superstar.
Although Kang Hui and Wu Xiaoshuang thought the name was not Western enough or international enough, they saw Chen Minhao's high spirits and did not object.
Therefore, when Zhang Jianzhang called Chen Minhao, the legal person seal and company seal of Chen Minhao's studio were ready.
Although Chen Minhao graduated from Teito University Law Department in his previous life, he was very cautious about this contract.
Not only did he read the contract twice, he also hired two lawyers from the law firm to help him check the contract.
After repeatedly confirming that there were no problems, both parties signed and stamped.
Shenmeng Agency holds 25% of the shares of Heming Chen Minhao Studio, and Heming Chen Minhao Studio also holds 25% of the shares of Shenmeng Agency.
In the afternoon of that day, Chen Minhao Studio’s official Weibo posted a message:
“Hi, hello all fans and friends. The studio dedicated to @陈民昊 officially sets sail today.
"After friendly negotiation, Chen Minhao Studio and Shenmeng Agency have decided to officially end their cooperative relationship from now on.
"During the past cooperation, Shenmeng Agency has given great help and support to Chen Minhao's acting work, music career, business activities and other work. Mr. Chen Minhao expresses his sincere gratitude for this. At present, the relevant work has been completed After the handover, it will be operated independently by Chen Minhao Studio."
Chen Minhao then forwarded and commented the word "business".
The idol is finally independent!
Chen Minhao’s fans are very happy and excited!
Stars who come from talent shows tend to sign relatively harsh agency contracts.
Generally speaking, it is difficult for them to get along well with the company.
The little guys were originally worried that Chen Minhao would be cheated by Shenmeng when he terminated his contract with Shenmeng Agency in July. However, they never expected that Chen Minhao would terminate the contract in advance.
Chen Minhao scrolled through Weibo on his phone and asked with a confused expression: "Why are my fans so happy when I terminate my contract with Shenmeng? I feel like they are happier now than when I won the endorsement."
"Maybe your fans have some misunderstanding about you." Wu Xiaoshuang said: "This is the legendary fan filter. They think you are the male version of silly and sweet in life, smart and talented, but without scheming. Dian Tianran is dumbfounded. So I am worried that you will be deceived by Shenmeng."
Why does Wu Xiaoshuang know so well
Because he used to be a fan of Chen Minhao!
And now that they have worked together for such a long time, she is like peeling an onion, peeling off Chen Minhao's heart layer by layer.
Not only was she sad and in tears, she also found that Chen Minhao's heart was dark.
Chen Minhao's skills of adding insult to injury, hitting snakes seven inches, and throwing blame are all full marks.
But the happiest person is undoubtedly the male star of Shenmeng Agency.
Everyone's heart is filled with a beautiful longing for the future: Shenmeng's first brother is gone, maybe I will be the next one.
After all, there are no tigers in the mountains, so the monkey is the king.
Uh, no.
After all, the first brother of the prince would rather have the seed
One day later, there was a rumor in the company that Chen Minhao would replace Tian Xiang as a shareholder of the company.
Everyone has a very unified attitude towards this news: whoever believes it is a fool!
(End of chapter)