It has been almost three months since we started planning and organizing the concert. The members of Chen Minhao's studio and the staff of the "My Concert and Me" production team are basically working non-stop without a day off.
After the Chengdu concert, Chen Minhao wanted everyone to go all out to fight the last battle - the Pengcheng concert. Chen Minhao decided to give everyone a holiday and let everyone rest for two days to visit Chengdu, see pandas, and eat hot pot.
But Chen Minhao decided to stay in the hotel alone to sort out the reflections and summaries of the previous three concerts.
Dong dong dong~
There was a sudden knock on the door.
Chen Minhao was a little confused: There was already a sign saying no cleaning was hung on the door, so why did the aunt still knock on the door
Chen Minhao shouted towards the door: "No need to clean, thank you."
"It's me, Wu Xiaoshuang."
Although Chen Minhao was a little confused as to why Wu Xiaoshuang, who was supposed to be playing, returned to the hotel to look for him, he immediately got up and opened the door.
After Wu Xiaoshuang entered the door, she said, "I'm exhausted. Let me have a drink of water first." Then she took out a bottle of mineral water from the refrigerator.
After taking a sip of water, Wu Xiaoshuang explained the reason for her visit: "The song "Chengdu" became popular on Douying."
Wu Xiaoshuang looked very excited.
Chen Minhao looked at the excited Wu Xiaoshuang and asked doubtfully: "You can just say no to me on WeChat? Why did you come back all the time?"
Douying is the most popular short video sharing platform in China. Users can choose songs through Douying, shoot short music videos, and form their own works.
Although Douying currently has competition from apps such as Kuaishou in China, Douying is basically the leader in terms of daily activity and creator activity.
Douying signed a contract with Chen Minhao Studio a long time ago, and will pay Chen Minhao an expensive copyright fee every year. Therefore, Douying netizens can choose Chen Minhao’s songs to shoot short videos.
Each of Chen Minhao's songs has a lot of popularity on Douyin. Now Chen Minhao heard Wu Xiaoshuang say that the song "Chengdu" became popular on Douying. He should be happy.
But honestly, he's kind of used to it now—it's just expected.
"It's completely different from before! The song "Chengdu" is now a huge hit. Now when I browse Douyin, one of the five videos on Douyin has "Chengdu" as its soundtrack."
Chen Minhao was really surprised now and looked at Wu Xiaoshuang in surprise.
After all, the song "Chengdu" was only released yesterday, and Douying is very big now, so it is unlikely that it will become so popular all of a sudden.
Seeing Chen Minhao's questioning eyes, Wu Xiaoshuang curled her lips and said, "If you don't believe it, see for yourself!"
Chen Minhao opened Douying himself.
The accompaniment of the first video is "Chengdu", and the picture shows the switching of different tourism classics in Chengdu - Dujiangyan, Qingcheng Mountain, Jinli Ancient Street, Giant Panda Base, Chunxi Road
At this time, the screen showed that this video had 1.827 million likes, 420,000 comments, and 315,000 retweets.
"Awesome! The video I posted yesterday has so many likes today." Chen Minhao praised.
One and a half million likes on Douying is a threshold. Many creative and interesting videos can get more than 1 million likes, but the number of videos with more than 1.5 million likes will drop sharply.
Chen Minhao guessed that Douying was recommended by an algorithm, but it was definitely not a pure algorithm recommendation. Algorithmic recommendations take time to ferment. This video was released last night and became popular today. There must be factors of artificial interference.
Chen Minhao's guess was correct.
Douying's operators analyzed the product through data and found that the total duration of this video was 50 seconds, but the average user stay time exceeded 31.2 seconds, and 72.4% of netizens viewed this video twice, and 29.4% viewed this video three times. and above.
This video is so sticky and has the potential to go viral.
After the operation staff invested a certain amount of resources, the video immediately became popular, forming a snowball-like spread and now has 1.827 million likes a day.
Chen Minhao clicked on the avatar on the screen and found that it was the official account of the Chengdu Tourism Bureau.
Chen Minhao glanced at the comment.
"Because of a song, I suddenly want to go to this city."
"Honey, let's go to Chengdu ~ @超sweet-tongued vixen"
"I'm coming to Chunxi Road!"
Chen Minhao continued to slide up the screen.
The second video shows a girl wearing Hanfu dancing on Chunxi Road, and the accompaniment is also "Chengdu".
Next, he watched a dozen videos in a row.
Almost every four or five videos, there is a video related to the song "Chengdu".
This is actually the Matthew effect.
When a song becomes popular, creators will use the song to shoot short videos in order to capitalize on the song's popularity. And these creators used this song to shoot, which in turn promoted the song's popularity, which formed a very positive cycle.
The city of Chengdu, because of Chen Minhao's "Chengdu", suddenly became the destination of many netizens' holiday travel.
On websites such as Xicheng and Qunar, sales of tourism products in Chengdu increased sevenfold in one day.
That night, Kang Hui was having a massage at a massage parlor when he felt depressed.
During the two days of rest, Kang Hui didn't want to see pandas, nor did she want to eat hot pot. She just wanted to rest quietly and get a massage to regain her strength.
Some time ago, too many singers asked Chen Minhao to sing, and it took all her brainpower and physical strength to finally get it done.
However, since noon today, the phone has not stopped ringing - they are all invitations to sing.
She never expected that just as she had calmed down the singer who had invited her to sing, she turned around and saw many tourism bureaus asking Chen Minhao to sing. After seeing the popular case in Chengdu, these tourism bureaus very much hoped that Chen Minhao could write a song for their city. to promote the development of their own tourism industry.
Kang Hui felt that it was really difficult for him.
Two days later, when the group returned to Kyoto, all the staff were full of energy, except for Kang Hui who looked quite haggard.
Back at the first weekly studio meeting in Kyoto, the topic was to discuss the last concert - Pengcheng Concert.
Chen Minhao spent the past two days on Weibo. He saw fans' love and support for his songs. He could also see the regret that fans couldn't get tickets for his concerts and the sadness of not being able to watch his concerts live.
Chen Minhao formally put forward his idea at the meeting: "Pengcheng's concert will be broadcast live online for free, so that all fans everywhere can enjoy his concert at home, and he plans to use advanced VR technology to allow fans to watch it at home." You can also be immersed in it.”
Everyone here supports this proposal.
No one is worried about what will happen if fans watch the live broadcast and the tickets cannot be sold. --This idea is simply an insult to Chen Minhao's fans.
(End of chapter)